Peter Jost has been working for Espace Media since 1999, as detailed in a press release. After completing a banking apprenticeship at TT Thuner Tagblatt, the now 39-year-old began his career in journalism as a sports editor. He later became deputy head of sports at the BZ Berner Zeitung before moving to the business section in 2006. Peter Jost has been a member of the editorial team at BZ Berner Zeitung since 2009. Over the past four years, he has helped to shape the BZ Berner Zeitung and has been involved in the further development of BO Berner Oberländer and TT Thuner Tagblatt, among other things.

Adrian Zurbriggen began writing for the Berner Zeitung while still a student at the University of Bern. After working for the culture magazine Kulturagenda and as culture editor, he took over as head of the City of Bern team in 2006. Two years ago, the 40-year-old was appointed head of news at the BZ Berner Zeitung.

The BZ Berner Zeitung is the leading daily newspaper in the canton of Berne. The regional newspaper's core competence is comprehensive reporting from the Bern region and on sporting events. In its national reporting, the Berner Zeitung, whose roots go back to the 19th century, works with its partner newspapers BZ Langenthaler Tagblatt, BO Berner Oberländer and TT Thuner Tagblatt, as well as with the daily newspaper Der Bund. Together, the BZ Berner Zeitung media network reaches 365,000 readers every day with a circulation of 173,684 copies (WEMF 2012) (MACH Basic 2012-2).
 

As a creative agency, Rufener sees encounter communication as a comprehensive discipline, according to a press release. The rebranding reflects this strategic orientation: Rufener is positioning itself as a competent and experienced partner in all areas of live communication. In addition to its core competence in event management, Rufener has long offered clients extensive expertise in creation (conception, graphics and set design) as well as expert advice in strategic planning and integrated communication.

The agency has therefore moved away from the restrictive addition of "events" in its brand and expanded the event sector to include the disciplines of creation and consulting. The new look further reinforces this focus. With three defined corporate colors, the new look clearly emphasizes the three service areas of the agency Events, Creation & Consulting. The claim "exciting people - exciting brands" remains the credo.

As part of the summer program at Shoppyland, visitors can expect their own beach worlds, including beach lounges and a surf simulator, as well as a varied entertainment program ranging from beach soccer to live concerts. The "Paradise offers" couponing campaign with attractive discounts is designed to increase both sales and footfall at the shopping center during the summer months.

Komet designed the visual appearance of the campaign and transformed the Shoppyland logo into a tropical island atoll. The visual welcomes visitors on flyers, indoor measures, online and even on the spacious building façade.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Elena Posch, Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting).

With an increase of six index points, Adscreen returned to growth and closed July with 614 (608) index points. With a loss of just one index point compared to the previous month, Teletext closed at 69 (70), while Internet dropped eight index points to 747 (755).

TV and radio continue to show constant growth. At 636 (635) index points, TV gained one index point compared to the previous month, while radio closed with an increase of four index points to 424 (420). Electronic media as a whole gained one index point to close at 639 (638), while the overall market remained stable at 237 (237) index points.

After a stint as Head of Brand Management at Pro Juventute Switzerland and a language and travel stay in Canada, Bea Hubschmid will be advising Viva customers with her many years of experience in all communication disciplines, as detailed in a press release. She gained her theoretical background as part of further training to become a federally certified communications manager and a PR specialist with a federal certificate. She is currently completing further training to become a social media manager.

Sports publications are Andy Maschek's passion. After graduating from the Ringier School of Journalism, he pursued this passion as a sports reporter and editor at Blick, as Head of Sport at .ch and as Head of Journalism at IMS Sport in Köniz BE. At Viva, Andy Maschek is now also responsible for the agency's steadily increasing number of publishing projects.

The Rössler bakery is very close to a large retailer. One problem: many people no longer make the trip to the village bakery to buy their bread before or after their bulk shopping. And Alpha 245 shows that it doesn't have to be more expensive and does indeed have its own budget line with a poster that is very much in the style of a well-known budget line. But still a little different.

Responsible at bakery Rössler: Ruth and Urs Rössler (owners). Responsible at Alpha 245: Diana Rossi (Creative Direction), Fabian Windhager (Text), Kathia Le Bescont, Hekuran Avdili (Art Direction), Andreas Aebischer (Consulting), Chavela Zink (Photography), Pam Hügli (Overall responsibility).

As Ringier Digital CDO Thomas Kaiser already pointed out in mid-August told Werbewoche in an interviewIn addition, the company is entering into a cooperation with Seven Ventures. The aim is to promote and publicize innovative startups and young future-oriented companies in Switzerland, which generally cannot yet afford classic advertising, as the two companies write in a statement. The investments are focused on strategically important areas, but especially on growth companies in the online and mobile segment. The commitment takes the form of media-for-revenue or media-for-equity. This means that SevenVentures and Ringier Digital receive a share of revenues or business in return for their comprehensive media services (TV, online, print, radio). Ringier Digital and SevenVentures together have the largest Swiss media reach.

Startups can usually only dream of generous advertising budgets. However, they are the decisive prerequisite for rapid brand development and sales. This makes it all the more difficult for young companies to conduct target-group-specific marketing and achieve relevant advertising pressure. This is exactly where the partnership between Ringier Digital and Seven Ventures comes in: The two companies invest in promising startups and, in addition to financial resources, primarily contribute their bundled media performance as acquisition currency. The principle of advertising time and advertising space in exchange for revenue or company shares creates a win-win situation for all parties involved.

Seven Ventures already has several years of experience in media investment. The portfolio now comprises more than 70 cooperations and investments, including companies such as Zalando, Preis24.de and Babymarkt.de.

Combined with Ringier media services from online, print and radio, Ringier Digital adds three complementary channels to Seven Ventures' TV services. Thomas Kaiser, CEO Ringier Digital AG and CDO Ringier AG, underlines the importance of such investments: "We also want to expand our online business in the future. In addition to the media reach of both partners, the startups can expect an environment with many experienced digital entrepreneurs."

Hari-Sven Krishnan, Managing Director Seven Ventures Switzerland: "Switzerland is a country with a very innovative start-up scene. We are very pleased to have Ringier as our first partner with whom we can promote young companies in this country and jointly support their development. In the long term, this also includes market entry for these companies in Austria and Germany. I am firmly convinced that we can achieve a great deal with the combined power of our media reach."

According to insiders, the details of the deal were clarified a few days ago. Tamedia's interest in a takeover had been public for some time (Werbewoche.ch reported) - the media company has held a 20 percent stake in Ziegler Druck- und Verlags AG, which publishes the Landbote, since 2005. The newspaper Schweiz am Sonntag claims to know from "well-informed circles" that the purchase price is over CHF 50 million - including the real estate.

Tamedia spokesperson Christoph Zimmer denies the takeover - but says the company is "very satisfied with the cooperation to date". It is clear that Tamedia is one of the possible partners should a sale take place. (hae/SaS)
 

As the Sonntagszeitung newspaper writes, SRF wants to revise the Swiss Solidarity show "Jeder Rappen zählt" and save costs in the process. The stationary glass box, which was sometimes perceived as an "obtrusive showcase", will disappear. The fundraising campaign will now be carried out on a mobile basis in various cities. In addition, JRZ will largely move away from television and take place mainly on the Internet and on SRF 3 radio. The locations, the presenters and the donation theme, which - after some fierce criticism in previous years - should enable the balancing act between Switzerland and abroad, are still open.

Further changes to the program have been announced: SRF is planning a new game show called "Streetgames", which is aimed at a younger audience. From September 10, four pilot shows produced by different production companies will be broadcast. Viewers can then decide online which show will make it into the program. Unsurprisingly, SRF is casting Joiz presenter Gülsha Adilji for one of the programs. The Young journalist of the year with Albanian-Turkish roots, has enjoyed great popularity with the young target audience since the early days of Joiz and has long been an established Swiss TV personality.

Another show will be hosted by Miriam Rickli, who has already appeared in the "Wild@7" format on SRF. Radio 24 presenter Domink Widmer and Zoe Torinesi from 4+, who will be competing together with Nick Läderach (FCZ TV), will also be given a chance. (hae/soz)
 

The former head of 20 Minuten Online Hansi Voigt wants to launch a news portal with the working title "Watson" before the end of 2013 (Werbewoche.ch reported). As the Sonntagszeitung writes, he is currently in talks with investors. Already on board is AZ publisher Peter Wanner, who is contributing to the required start-up financing of 25 million francs.

Voigt will have to do without the support of Ringier. According to "well-informed sources," the people at Dufourstrasse are convinced of the project from a journalistic and technological point of view, but they do not believe in the possibility of earning money with the platform. Voigt takes it calmly - he had not reckoned with Ringier anyway, and after two brief conversations three months ago, he heard nothing more from the publisher. He didn't even know that the management was discussing his project. However, he is "surprised" that the media already know about the negative decision - Voigt suspects tactical reasons.

Voigt's version is contradicted by Ringier spokesman Edi Estermann in the Sonntagszeitung: There have been "corresponding discussions" in recent weeks - but Ringier does not comment on their content. (hae/soz)

Image: Keystone

The one-minute film demonstrates the Mercedes-Benz emergency brake assistant. When children run in front of the car, the system automatically steps on the blocks. The punch line of the film students is a salted one and spreads virally around the world in no time: In Braunau am Inn, Hitler's birthplace, little Adolf runs in front of the noble car at the end of the 19th century. This time, the car doesn't brake, but runs over the boy. Claim: "Recognizes dangers before they arise.

Daimler wants nothing to do with the explosive film and immediately demanded that clear references be placed in the clip. It is inappropriate to use the death of a child and content with a reference to National Socialism for a commercial, the car company said on Saturday. Once apart from the explosive ethical topic (may one?), one is interested with the Stuttgart car dealer presumably also therefore in a clear dissociation, because Daimler Benz played an important role in the Nazi armament industry... and Hitler drove even Mercedes, and/or let drive. No one is complaining - at least unofficially - about the global attention of the viral spot and the technically flawlessly staged car.

The film is highly polarizing, as can be seen, for example, in the sometimes heated reader discussion on Mirror Online shows. Incidentally, the spot by directing student Tobias Haase has been nominated for the German Young Talent Award "First Steps", which Mercedes-Benz supports. (hae)

The cooperation with Publicitas will be "reshaped," the publishing house announced on Friday evening. Publicitas will continue to market advertising space in the daily newspaper, supplements, special editions and digital media of Le Temps - but no longer exclusively.

Le Temps will outsource its ad management system and back-office services to Xentive. With the implementation of Mediaspectrum's pioneering system solution, sales, production, processing and billing of multi-channel advertising solutions will be seamlessly linked on a single platform, according to a statement. This is expected to significantly increase the degree of automation in the processing of advertising. (pd/SDA)