With an unusual measure for a law firm, Serviceplan manages to position the firm in a unique way: A banderole around the balance sheet and bilan announces: "Swiss law firm breaks your silence". The banderole leads directly to an ad in which Froriep points to its new website and introduces itself and its values. The photo of the ad was taken by Froriep partner Beat M. Barthold.

At the address Froriep.com visitors are guided through the clearly and attractively designed website using a question-and-answer format, familiarizing them with Froriep's positioning and values in a playful way. Further advertising measures will follow.

Responsible at Froriep: Sandra Lüttin (Head of Marketing & Communication). Responsible for conception and realization: Serviceplan Suisse.

 

Slowly but surely, most people own a Full HD television. More and more TV channels are being offered in HD quality. Usually not true full HD, as we know it from Blue Rays, but limited to 720p. Anyone who still remembers the flickering CRT screens (and the associated problems such as signal interference) will appreciate today's crystal-clear picture quality all the more. And you might think: That's enough, we don't need any more.

We do need it - at least if the industry has its way. Because the next technological leap is just around the corner: Ultra High Definition. In two versions: 4k and 8k. While the former offers a resolution four times higher than today's full HD screens, 8k technology refines the image 16 times (7680 x 4320 pixels).

LG is one of the leading companies in dealing with the upcoming picture standard. As a result, it can't wait to bring the currently expensive devices to the masses. In order to demonstrate how realistic the high-resolution Ultra HD images look, the South Korean electronics manufacturer organized a hidden-camera fun event in Chile. Back in 2012, LG had already provided moments of cardiac arrest with a shocking joke and covered the floor of an elevator with screens (Last but not least reported). This time he invited people to an interview and replaced the office window with the first 84-inch Ultra HD TV. It remains to be seen whether you always have to scare the poor people like that. (hae)

At the center of the communication are advertisements and posters that show different Opel models in front of a landscape that has been tilted at a steep angle. In this way, the campaign idea "price gap" is also supported visually. The subjects are on air from September 1 to 30 and are flanked by radio spots and online measures.

Responsible at Opel Suisse/General Motors Suisse: Christoph Buser, Martin Siegenthaler, Laura Müller. Responsible at Scholz & Friends Switzerland: Marcin Baba, Sören Schröder, Wim Lanz, Cristina Tamargo and Lukas Frei (creation); Mathias Rösch, Tina Mons and Martin Samsel (consulting).

Advancing digitalization in the printing sector, state-of-the-art logistics solutions and numerous new web-based communication tools led Abächerli Druck to review its own core competencies and corporate identity. This recently resulted in the creation of Abächerli Media with a clear division into the three business areas of media, printing and logistics. In order to drive this positive development forward in a targeted manner and exploit further potential, Abächerli Media strengthened its management team as of September 1, 2013.

Fabian Egger took up his position as project manager and customer consultant and also acts as deputy managing director. In Fabian Egger, Abächerli Media has gained a proven and experienced specialist in the field of printed and electronic communication. His passion for finding the best solutions for customers and his know-how in the field of environmentally friendly production perfectly complement the management team at Abächerli Media. Fabian Egger most recently worked as Deputy Managing Director and Head of Quality Management and Purchasing at UD Print, a renowned service provider for printed and digital communication in central Switzerland.
 

Paul Kehl does not only go its own self-confident way in terms of fashion. In communication, too, they speak their own language, which is characterized by sportsmanship and a good dash of Swissness, according to a statement. The new collection is presented under the title "Mountains" and features male rope teams with a snowy penchant for fashion. A "real" sports team, the UHC Wasa floorball club, is also in the mix here because these young men won the "Sports Team Wanted" Facebook contest. More than 46 sports teams applied to participate in the brand's seasonal shoot with pictures of their members, extending the brand's presence into social media. The campaign will be seen at POS, in ads and with a film also in selected movie theaters. Conceptually, By Heart Kommunikation - with the team of Hans Siegwart and Nonda Coutsicos - and PKZ Group Communications Manager Simone Schäfer are responsible for this.

Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Annina Müller (communications project manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (strategy/text), Nonda Coutsicos (art direction), Natascha Breu (realization), Cécile Schurtenberger (account direction); Romeo Mori (photo); RTK (litho); Damien Krisl/Eclumes Studios (video); Square Interactive (social media). Responsible at Zip Media: Thomas Rüttimann (Media).

Daniel Wyss is a marketing planner with a federal diploma and, according to the statement, has many years of experience as a specialist in the areas of trade fair organization, events and live marketing. With nearly 18 years of experience as a sales manager and managing director at an exhibition organizer, he brings with him in-depth knowledge in all areas of live communication. Daniel Wyss is married and father of one daughter. He lives with his family in Schönenberg.

Andreas Messerli, Chairman of the Board of Directors: "I am very pleased to be able to fill the position of Head of Sales with such an experienced man. Daniel Wyss brings with him a great deal of knowledge and in-depth know-how about our industry and has many years of management experience. I am convinced that he will help write our success story and strategically develop the company together with the employees."
 

Since Wirz Partner Holding was founded 38 years ago, the management members of the individual Wirz companies have been able to participate in the Group and its success. In addition, three long-standing members of the management of Wirz Werbung also acquired shares in their agency last year. Gordon Nemitz, who has successfully managed strategic planning for the past five years, has now joined this exclusive circle of co-owners, according to a press release issued on Monday. Together, the management members and co-shareholders of Wirz Werbung now own 20 percent of the agency. The remaining 80 percent will remain in the hands of the holding company.

Gordon Nemitz came to Wirz via Jung von Matt in Hamburg and TBWA in Düsseldorf, where he has been responsible for the expansion of the planning department as Strategy Director since 2008. Today, it enjoys an excellent reputation both internally and externally as a source of inspiration and direction for successful campaigns. In addition, Nemitz and his team are increasingly providing independent strategic consulting services for clients of the entire Wirz Group.
Gordon Nemitz has been a member of the management of Wirz Werbung and a partner of the Wirz Group since 2011. He lectures at SAWI, HWZ and Texterschmiede in Hamburg, among others. He has also been a member of the Euro Effie jury and a board member of the Account Planning Group Switzerland for two years.

For Nemitz, the direct participation in Wirz Werbung represents additional motivation and recognition: "As co-owners, we can make a long-term commitment to our own well-positioned agency and take on even more entrepreneurial responsibility - a unique opportunity and challenge that only Wirz can offer in this form in this country."

The fact that a medicine has been approved by the Swissmedic Agency for Therapeutic Products is a sign of "high quality and safety" in the view of the mover of the motion, Joachim Eder (FDP/ZG). The distributors of the products should therefore also be able to use such a quality seal in their advertising. The label would also make it easier for consumers to distinguish between medicinal products, food supplements and medical devices. Health Minister Alain Berset supported the demand on behalf of the Federal Council. However, he said that he wanted to ensure that the implementation of the proposal did not create false expectations among consumers with regard to its effects. The proposal will now go to the National Council. (SDA)

Image: Keystone

Because this allows not only the individual design of the title page, but also offers tips, suggestions and even discounts, as it says in a statement. The new agenda was distributed in three languages and in time for the start of school at Manor free of charge, with a purchase worth at least 80 francs. Pupils can also win the new agenda directly via the online game "Don't hit the teacher" on Manor.ch.

Responsible at Manor: Esther Helfenstein, Lukas Vasvary. Responsible at Agence Trio: Corine Maissen (Consulting), Chloe Petit (Copywriter), Melanie Bréchon (Art Director), Fabian Echeverria (Creative Director).

 

Walder,Werber: Pitch for Amplifon Switzerland gained

Amplifon, a leading global provider of hearing aid systems, is entrusting Walder,Werber with the entire communications budget for the Swiss market. Amplifon is also the leading hearing aid specialist here, with around 80 specialist stores. According to the statement, the company intends to retain this position. The market, which has been open since 2011, meant that a radical rethink was also necessary in communications and that the industry had to make itself heard by customers in a completely new way.

From the positioning to the claim to the image campaign and various offer campaigns, Walder,Werber is responsible for the complete new appearance of the hearing acoustics specialist. Also integrated into the communication concept is the entire three-dimensional appearance. "Walder,Werber convinced me with their customer-oriented ideas, which were surprising at the same time," Nicole Hermann, Marketing Manager Amplifon Switzerland, explains the choice. The starting signal for the extensive advertising activities will be punctually in 2014.

Four: Four new customers

The Zurich agency Four. is now advertising for the Swiss Internet service provider Cyberlink and is currently developing various offline advertising media for repositioning. Also new to the client portfolio: EWZ and EWZ Energiedienstleistungen, for which Four. is implementing extensive online and offline measures for B2C and B2B communication. Two other new clients belong to the Galenica Group: Vifor Pharma, based in Villars-sur-Glâne, and OM Pharma, based in Geneva. For Vifor Pharma, Four will be active in the area of trade fair activities and below-the-line communications. After an international agency evaluation, OM Pharma has chosen Four. to manage an international budget. This mandate includes brand management tasks as well as the conception and implementation of marketing measures for 60 markets. The first implementations will already take effect in Latin America in October.

Hardy Jäggi with mandate of the cable car Weissenstein

Hardy Jäggi, the long-standing managing director of News Aktuell Schweiz and head of marketing at the Swiss Dispatch Agency SDA, has set up his own business with the sole proprietorship Hardy Jäggi - Dienstleistungen und Beratung. Thanks to his experience in management, marketing, communication and politics, he offers a wide range of services for companies, authorities and organizations.

His latest client is the Weissenstein cable car, which will begin construction of a new gondola lift - to replace an old chairlift - in September 2013. Hardy Jäggi accompanies the cable car until its commissioning in fall 2014 with media and public relations work and develops the new appearance of Cablewayweissenstein.ch.

SBB Immobilien opts for Schneiter Meier

SBB Immobilien is repositioning the shopping offering at the major stations in Berne, Basel, Zurich, Lucerne and Geneva, replacing Railcity. In a second step, parts of the brand systamatics will be transferred to the other 27 major stations such as Winterthur or Lausanne.

After a multi-stage evaluation process for the development and implementation of the brand strategy for railroad stations 2013/2014, SBB Immobilien has chosen Schneiter Meier. The mandate includes the development of the brand system, the development of the signage concept and the implementation of all signage measures. Furthermore, schneiter meier was entrusted with the development and implementation of the launch communication as well as the long-term marketing communication. The first phase of the contract is scheduled to run until the end of 2014.

Rod: Pitch of the Federal Office of Public Health won

The Federal Office of Public Health awards the mandate for the Love Life 2014-2018 campaign to the Rod agency. After a two-stage, selective tendering process, the Rod agency in Zurich is awarded the mandate.

The campaign is being implemented by the Federal Office of Public Health in collaboration with the Swiss AIDS Federation and Sexual Health Switzerland as part of the National Program HIV and Other Sexually Transmitted Infections 2011-2017, according to a statement. It informs and raises awareness among the Swiss population about protection against HIV and other sexually transmitted infections.

As reported by the newspapers NZZ am Sonntag and Schweiz am Sonntag, long-time Federal Palace journalist Henry Habegger was released from his duties with immediate effect on Friday Namittag. With this, publisher Michael Ringier surprisingly decided against the will of Frank A. Meyer and angered him accordingly. Ringier is talking about a "revolution", writes the NZZ am Sonntag, because the decision has an impact on the political orientation of Blick. Questions on which Meyer normally has the last word.

The dismissal was preceded by a conflict between Habegger and Andreas Kunz, who has been deputy head of the politics department since the beginning of August. Kunz, who previously worked for Weltwoche, was brought in by former interim editor-in-chief Andrea Bleicher. Habegger, who has been reporting from the Federal Parliament for Blick since 2004 with a close affinity to the SP (and thus to Meyer's taste) and has worked for Ringier since 1998, fell out with Kunz after the latter had written a commentary on Federal Councillor Widmer-Schlumpf. Habegger's analysis on the topic, on the other hand, was not printed.

Habegger then openly opposed Kunz and the Blick management in an e-mail. In response, Kunz handed in his notice two weeks ago - while still on probation - but then went on to write the highly acclaimed series of articles on the "Carlos" case. The two journalists had already clashed in the past, when Kunz accused Habegger in Weltwoche of deliberately influencing Christoph Blocher's expulsion from the Federal Council.

Florian Fels, head of Ringier's publishing department, finally informed Habegger that he had to leave the media company. The personnel decision was also discussed with publisher Michael Ringier. Kunz, on the other hand, is to be persuaded to withdraw his resignation.
Frank A. Meyer is said to have campaigned "vehemently" for his ally Habegger - without success. Michael Ringier taking a stand against Meyer is a novelty and, according to a Blick journalist quoted in the NZZ am Sonntag, has "never happened before since the two have been friends". The media company expects that Meyer will not accept the defeat and that those responsible will feel the displeasure in the form of a "tit-for-tat". (hae/NZZaS/SaS)

Image: Blick.ch
 

"In recent years, the daily newspapers have increasingly aligned themselves with the weeklies," Felix E. Müller, editor-in-chief of NZZ am Sonntag, said in a statement. In addition, he said, the Sunday press is also becoming more and more similar. This is one of the reasons why NZZ am Sonntag has been regularly innovating and changing since its launch 11 years ago. "In terms of content and form, we want to develop more in the direction of a magazine," Müller continues.

The NZZ am Sonntag is to become lighter and airier, thanks among other things to a newly developed font used for the first time worldwide, the use of larger images and additional white space. In the future, the individual alliances will stand out more strongly from one another, and individual topics will be given greater weight and additionally expanded. For example, the background and opinion bundle will be extended by two pages, providing additional depth. "New columns by well-known authors also guarantee a greater variety of topics and opinions," says Müller. The new magazine elements are most evident in the society section, which now appears in tabloid format.

"We are convinced that these measures will enable us to consolidate our premium position in the market and also offer advertisers a very attractive platform with our demanding readership with high purchasing power," says Stefan Bai, Head of Advertising Market at NZZ.