With the signing of Roland Zeller, Parku is bringing on board an experienced manager and expert in the Internet industry: as founder of Travel.ch, the 44-year-old played a key role for twelve years in building up the online travel agency and expanding the portal of the same name abroad. Before deciding to leave the company at the end of last year and transferring all his holdings to the Hotelplan Group, Zeller led Travel.ch as CEO. As an independent business angel and consultant, the Internet pioneer has since devoted himself to the supervision of various start-up projects, according to the statement. He is a member of the board of directors of Getyourguide, which won the ICT Award in 2012, the recommendation network Buddybroker and the online network for farmers Agri Circle.

Zeller will play a central role in particular in the introduction of novel parking technologies, which will soon be presented to the public, and will support the start-up with his many years of experience in its further expansion, including outside Switzerland. As Managing Director of Parku Switzerland, the 44-year-old will from now on work hand in hand with Urs Fischer, who was appointed Parku's new CEO just last week and will be managing the start-up's fortunes from Berlin.

Sandra Bauknecht is editor of the fashion and lifestyle blog "Sandra's Closet". This reports from the front row on worldwide style and fashion trends and is read in over 140 countries. In addition to her blog, Bauknecht was responsible for the fashion section of Weltwoche Stil magazine from 2010 to 2012. She has also been writing a regular column for SI Style for two years. Before that, she was fashion editor for the German edition of Marie Claire. Speaking about her new role, Sandra Bauknecht says: "L'Officiel is one of the top international fashion magazines and I am very excited to launch the Swiss edition together with the local team. For me, it will be a particularly interesting balance between the precision and aesthetics of a print magazine and the immediate timeliness of online coverage on my blog."

Oliver Burger takes on the role of Publishing & Advertising Director. He previously worked as publishing director at Du, and as sales director for Das Magazin. He has also worked for advertising agencies such as BBDO and Young & Rubicam.

Jürg Zbinden, luxury and style columnist for Weltwoche, takes on the position of Fashion Features Editor - in addition to his new role as author of the recently launched city blog En Vogue of the renowned Neue Zürcher Zeitung. There he regularly reports on topics such as design, music, film and popular entertainment.

As Senior Contributing Editor Catherine Sand as the magazine's editorial manager in French-speaking Switzerland. She is deeply rooted in the international fashion scene - thanks to years of experience as an art journalist at Manhattan File, picture editor at Der Spiegel and correspondent for Bolero in New York - as well as freelance work for Independent on Sunday, New York Magazine and the German Elle.

The London-based Raquel Franco will act as Fashion Director for L'Officiel Switzerland/Suisse. She has worked for various fashion magazines; including American Vogue, Interview Magazine, L'Officiel Hommes and ultimately as Acting Fashion Editor for the UK's Harper's Bazaar. Franco has worked with some of fashion photography's most respected and influential icons - including David Bailey, Daniel Riera, Jason Evans, Maurizio Bavutti and Nick Knight.

Celeste Neill brings years of national and international experience to the L'Officiel Switzerland/Suisse team as Marketing and Brand Director. She is the founder of Zurich-based brand and marketing agency Adams & Neill and in this role has advised clients such as Hackett, Wrangler, Karen Millen, Hotel Costes, Absolut Vodka and Sentebale - the charity founded by Prince Harry and Prince Seeiso of Lesotho. As a journalist, Celeste Neill also reports on trends in lifestyle and business. Her articles have appeared in the Guardian and London's Daily Telegraph, among others.

Nicolas Schaltegger, previously with the agencies Roth & Maerchy and Crafft in Zurich, becomes Creative & Art Director at L'Officiel Switzerland/Suisse. His client portfolio includes innovative art projects as well as international brands, such as Credit Suisse.

The project is led by Stefan Hottinger-Behmerwho will serve as Publisher & Editorial Director. He brings over 15 years of experience in international publishing. Hottinger-Behmer is an experienced journalist and communications expert and has worked for some of the world's most influential newspapers and magazines, including AD, Wallpaper, Harper ́s Bazaar, Travel & Leisure, The Times, Elle, Collezioni, and various international editions of L'Officiel.

The team is supported by Livia Zafiriouwho grew up between Geneva, Zurich and London and completed her studies in the USA. As Editorial Content Manager, Zafiriou is responsible for editorial coordination at the publishing house.

 

Jonas Eliassen, Brand Director of the local agency BG Media, and Gérald LeMeur, responsible for the Zenithoptimedia branch in Nyon, will remain on board, according to the press release. Gubser joined Bemberg, Gedenk, Media in 2006 as Client Service Director and took over responsibility for the entire agency group as CEO following the departure of the two founders and Managing Partners Dietmar Bemberg and Andreas Gedenk in May 2010.

"These have been exciting, challenging and eventful years," summarizes Gubser. "Together as a team, we have restructured the agency and optimized and further developed it with a view to the challenges of the future. I will devote myself to new tasks in the future. But first I'm looking forward to realizing a long-held dream with my husband: an extended sailing trip in the South Pacific. I am very happy that I know the agency is in the best hands in every respect with Beat as CEO and will always remember my time at ZenithOptimedia fondly."

Beat Krebs joined Zenithoptimedia in March after more than ten years at Omnicom Media Group, where he held various positions and most recently contributed significantly to the optimization of processes and workflows as COO. Beat Krebs: "A year ago, Brigitte Gubser gave me the opportunity to succeed her as CEO of Zenithoptimedia after an induction period. I am looking forward to this challenge and will continue the repositioning initiated by Brigitte and embark on a successful future with a motivated team".

Nicole Prüsse, Chairman Zenithoptimedia Northern, Central and Eastern Europe: "Brigitte Gubser took over the then owner-managed agency over three years ago and realigned it to the changing communication requirements of an increasingly digital media landscape. She succeeded in establishing the "Live ROI" approach of the global Zenithoptimedia network at the Zurich and Nyon locations, thereby sharpening the agency's profile. Under her leadership, Performics, the specialist agency for performance marketing, was launched in Switzerland, and Brigitte Gubser also helped to establish the Vivaki Exchange media competence center as the agency group's purchasing organization in Switzerland. We regret Brigitte's decision and would like to thank her most sincerely for the trusting collaboration over the past few years. We wish her all the best, both professionally and personally."

The task for the agency was to revise the brand and market presence on the way from a premium to a luxury brand. The goal was to generate an unmistakable modern presence in all areas of communication - from customer mailing and packaging to campaign and point of sale. Neutral took the single positioning statement "The world's finest underwear. Handmade in Switzerland since 1871." seriously and implemented it consistently in the new appearance of the traditional Swiss brand: The logo was further developed in an evolutionary manner, has become more sensual and feminine, but also more self-confident. The new shape is based on what already exists and adds consistent elegance and timelessness, in keeping with the tradition of Swiss typography. The new brand colors brown and beige replace the cool gray and convey warmth and naturalness. The new generation of packaging is reduced, elegant, typographically tidy and clearly arranged in the series for an attractive appearance on the sales shelf.

The image campaign stages the Zimmerli product together with reduced contemporary architecture and a breathtaking natural backdrop. After all, architecture and nature are now known throughout the world as representatives of a modern and innovative Switzerland. The photo was taken at Haus Presenhuber in Vnà in the Lower Engadine. The concrete vacation home quotes the traditional architecture of the Engadine without romanticizing it. The campaign was photographed by the American Zoë Ghertner.

Zimmerli CEO Marc Hosseli: "The collaboration with Neutral was very inspiring and professional. The agency understood how to visually implement our essential brand values and fill the visual language with content. With the new look, positioning and presence are consistent and will help increase brand awareness."

Responsible at Zimmerli of Switzerland: Marcel Hossli (CEO), Sigrun Wähner (Head of Marketing Communications), Sonja Baumann (Head of Marketing Communications). Responsible at Neutral: Rudolph Schürmann (responsibility strategy and creation), Michelle Nicol (responsibility consulting and art buying), Oliver von Glutz und Blotzheim (art director), Vincent Delaleu (graphic designer), Carole Lütschg (client service director), Monika Arnold (account director), Kinga Binkowska (account assistant), Yves Coulter (PR); photography image campaign: Zoe Ghertner.

Nicole Ulrich began her journalistic career 14 years ago at the Zürichsee-Zeitung. She then worked for several years as an editor and presenter at Radio Zürisee. She then gained television experience as a presenter at Swiss TV station 3+ and as a video journalist at TeleZüri before joining Schweizer Radio und Fernsehen's knowledge magazine "Einstein" as a presenter and editor at the beginning of April 2009.

As successor to Monika Schärer, Nicole Ulrich initially hosted together with Mario Torriani. Later, and up to the present day, she and Tobias Müller formed the presenter duo of "Einstein. Nicole Ulrich has now decided to relinquish her role as host of the knowledge magazine at the end of 2013 and at the same time leave Swiss Radio and Television.

She does not yet know where she will go and what the future will bring - but she is looking forward to it, says Nicole Ulrich. Silvia Zwygart, editorial director of "Einstein", regrets the departure of the journalist, who " with her fresh style was an ideal person for the studio and outside moderations of the program."
 

Swiss Effie evaluates both the market performance and the creativity of commercial communication. This makes Effie equally attractive for clients and agencies and recognized by both sides. Swiss Effie 2014 is organized and carried out by BSW Leading Swiss Agencies. 2014 will see the 15th award ceremony of the competition.

The award honors marketing communications that are proven to be effective, creative and efficient in terms of their cost/benefit ratio and ambitious marketing goals. Communication and advertising measures that were used in the years 2010 to 2013 can be submitted for the Swiss Effie 2014. Meaningful figures must be provided for campaigns that are still running.

24 representatives of clients, science and research as well as agencies form the jury of the Swiss Effie 2014. Jury president is Torsten Tomczak, Director of the Research Center for Customer Insight FCI at the University of St. Gallen HSG.

Submission to the Swiss Effie takes place online. It is to be made both electronically and in writing (by post) using the registration and submission form. All important information on this procedure, including detailed conditions of participation, can be found at Effie.ch.

 

The ambassadors will test the Mini me extensively for six weeks. During this time, they will talk and report on their experiences online and offline. Nescafé Dolce Gusto wants to incorporate the ambassadors' candid opinions into the future development of its products. If you would like to become an ambassador or find out more about the campaign, please contact Theinsiders.eu log in.

People who enjoy coffee at home want good quality and want to prepare it as quickly and easily as possible, the company said in a statement on Monday. With Mini me, Nescafé Dolce Gusto combines quality, design and variety in the most compact form: For young coffee lovers moving into their first apartment, as well as young families with little space in the kitchen.

The total communication volume for the period from July 2013 to June 2014 amounted to CHF 5.55 billion. This is CHF 217 million less than at the beginning of the year. At the same time, this is also the lowest figure since 2010. Traditional media were hit hardest by the decline, falling by 4.5% overall. The losses in other communication are slightly lower, falling by 3%.

Advertising investments in traditional media:

The three traditional pillars of traditional advertising (newspapers, magazines and television) have been hit hardest by the decline. Online and mobile media have gained ground, with a share of 17.4%.

Advertising investments in the other media:

The 81 million decline in non-classical communication is attributable to sales promotion (including advertising at the POS), direct advertising and trade fairs. Sponsorship and PR got off relatively unscathed. There have also been significant shifts in the area of non-classical communication in recent years. In 2010, direct advertising still had a volume of 900 million francs. In 2012, it fell below the 800 million mark. It has remained at this level ever since. Now, for the first time, it is falling further down. There has been little movement in sponsorship. As was the case five years ago, the advertising industry's investment in sponsorship stands at CHF 630 million.
 

The history and state of Switzerland will be reflected on with four docu-fiction films about outstanding figures in Swiss history and a thematic focus on all SRG media (radio, television and internet) in the four language regions. SRG journalists in all four language regions will be working on numerous programs and formats from November 3 to 30, 2013.

The centerpiece: four films about six personalities in Swiss history who have influenced the fate of the country. They are set in two important eras: The time when the Swiss Confederation was founded and the century in which modern Switzerland was born.

The protagonists of the first two films lived in the 14th and 15th centuries, at the time of the formation of the old Swiss Confederation. Werner Stauffacher, the mayor of Schwyz, who, according to tradition, successfully led the Swiss Confederates into the Battle of Morgarten. And Niklaus von Flüe, the holy hermit, peacemaker from
Obwalden and influential warner of great power political arrogance and the mayor of Zurich, Hans Waldmann, general and guild master.

Episodes three and four focus on three figures who helped turn Switzerland into one of Europe's first democracies and an economically successful small state in the 19th century - modern Switzerland: Guillaume-Henri Dufour, Geneva engineer and general, Alfred Escher, railroad pioneer, bank founder and, together with the first Ticino Federal Councillor Stefano Franscini, initiator of the Swiss Federal Institute of Technology.
 

Once they have scaled the steep summit, they stretch a rope across the abyss. Balancing on it, they strip down to their Paul Smith underwear collection. You get a little cold and dizzy just watching them - for example when they do a handstand over the abyss. See for yourself, preferably in front of a big screen. (sis)
 

Calanda's home is the mountains of Graubünden, where outdoor activities are much more than just a social program. Publicis wants to show how extraordinary such adventures can be with the Calanda promotion "Win Your Perfect Adventure," announces a release Monday. At Calanda.com adventurers can register and choose from over 50 terms in five categories, such as rock face, kayak, post office worker, ukulele or toilet seat. The participant decides for himself what belongs to the unique adventure in nature for him.

Calanda and the Mammut Alpine School will select the most creative and unusual combination of wishes. The prize is an outdoor day. The promotion will run until the end of October 2013.

You can find impressions of the first winners from the promotion here.

Responsible at Calanda: Patrik Widmann (Group Brand Manager), Riccardo Dillier (Brand Manager), Thomas Egger (Junior Brand Manager). Responsible at Mammut Alpine School: Franz Widmer (Head of Mammut Alpine School). Responsible at Publicis: Wim Roelfs (CD), Conny Jäger, Serge Meierhofer (Art Direction), Antonio Lopez (Copy Writer), Thomas Wyss (Concept Developer), Benjamin Kaegi (Art Buying), Barbara Lagger, Dolores Baeza, Esra Yiğit (Consulting), Adrian Häni, Tanja Güntert (Publicis Services). Responsible at Filmgerberei: Alexander Wyssling, Silvio Gerber (film production).

 

The advisory board, which is made up of experts from the fields of digital media, online business and digital technology, will recognize trends and new digital business areas at an early stage and provide an external perspective on new investment opportunities and strategic cooperations. The media company announced this in a press release on Monday.

The following personalities are members of the advisory board: Markus Gross, Professor of Digital Media Technology at ETH Zurich and Director of Disney Research Zurich, Mathias Müller von Blumencron, Editor-in-Chief Digital Media Frankfurter Allgemeine Zeitung and former Co-Editor-in-Chief Der Spiegel, Sverre Munck, former Deputy CEO and Head of Strategy and International Media at the Norwegian Schibsted Media Group and Thomas Sterchi, founder of the Swiss job portal Jobs.ch, which is now owned by Tamedia and Ringier, among others.

The Advisory Board will work together with the Business Development Committee and will meet three times a year under the chairmanship of Pietro Supino, Chairman of the Board of Directors of Tamedia.