The trilingual advertising campaign with national CashBack promotion relies on affect - with 3D-generated moving images as mastheads on YouTube as well as various other online portals. The video spot works without words:

The cross-media campaign will start this fall. In a second advertising phase, potential customers will be targeted via retargeting.

Responsible at Glaswerk: Tobias Gläser (Consulting & Conception), Melanie Müller (Junior Consulting), Sibylla Rotzler (Text), Jakob Schiratzki (Art Direction), Eugen Danzinger (Art Direction & Motion Design), Anja Grob (Junior Art Direction), Daniel de Souza (Web Design & Publishing).

With Swiss Post Box, frequent and business travelers can open, read and process their physical mail online anywhere in the world - even via cell phone or tablet. In flagranti is implementing a campaign focused on online touchpoints to publicize Swiss Post's practical product. With an eye on the traveling WLAN users, banners and mobile ads are placed and e-mails and articles in various newsletters are sent out. The mix is supplemented by ads in two issues of the in-flight magazine "Swiss Magazine".

The logo of the Swiss family business was modernized as part of the CD redesign. The subtle and simple design will be used in the design of the new website. Rahn-group.com adopted. At the same time, the modern look reflects the fact that the Rahn Group has an innovative product portfolio.

The main purpose of the website is to provide customers with quick and easy access to the necessary product information. Accordingly, the focus is on user guidance in the very different business areas. A content structure focused on the essentials and a versatile search function enable users to quickly access the information they require.

Ikea has made several products more affordable that help the environment and reduce electricity costs - so more people can afford to live more sustainably at home, the company said in a statement Monday. The first commercial in the campaign is dedicated to Ikea's LED light bulbs: they use 85 percent less electricity and last up to 20 years.

However, they did not want to tell all this on the basis of dry facts. So Wirz has the advantages of LED light interpreted by precisely the person for whom it is particularly important that the earth's resources are already being used carefully today: a child. In the 30-second TV spot, a little girl tells how everyone can make their home a little better.

Responsible at Ikea Switzerland: Mikael Pilblad (Marketing Manager Switzerland), Katrin Polzer (External Communication Manager), Ebba Barchan (Project Leader Campaign). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Rob Hartmann (CD), Florian Molinari (AD), Marietta Mügge (text), Lilian Metzker, Katja Schlosser (graphics), Petra Dreyfus, Stefan Schmid, Yves Rückert (consulting), Sebahat Derdiyok (agency producer), Sean Meehan (director).
 

In a video, Shifrin informs her boss of her dismissal while dancing to a song by Kanye West. Her boss is only interested in getting as many clicks as possible on the agency's news videos. He doesn't care about content. For once in her life, she wanted to make her own video with a real message.

Marina's boss responded with a video that was almost as humorous:

In a Interview Marina gave to the Huffiington PostIt becomes clear that the dance video really was a spontaneous action in the early hours of the morning after a night of work. Marina was then motivated by friends and family to actually publish the private joke video. She thought her boss would find it funny. That was not the case.

Marina takes a positive view of the whole thing: she wants to develop more in the direction of comedy and creative writing anyway. Thanks to the video, she has received several requests for freelance work - including from Queen Latifah. According to her Twitter profile, Marina is currently also working as a babysitter. (sis)

Targeted measures were used to raise motorists' awareness of the issue: The posters are mainly hung at traffic-intensive locations and at traffic lights, i.e. where there is a particular need to remind people that switching off the engine can save energy. An eye-catching poster was designed to attract the attention of waiting motorists. A radio spot was also developed for the campaign, which is broadcast before and after the traffic news.

Responsible at the Federal Office of Energy:Chantal Purro. Responsible for Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Account Manager), Daniel Rödel (AD), Samir El Bourachdi(Junior AD), Sven Jungo (Graphic Design).

Journalist and wine expert Peter Keller already writes about the world of wine every Sunday. He also runs a wine blog and regularly holds seminars for the readers of the NZZ. On the new wine platform Wine.nzz.ch the existing editorial content is bundled and expanded. Visitors can now also order from an assortment. The offer essentially comprises four monthly wines, which are tasted and selected by Peter Keller. Wine merchants can reach a wine-savvy clientele by placing advertisements on the platform as well as in the wine newsletter.

The cooperation partner Flaschenpost.ch, a Swiss Internet wine shop, takes over the entire order processing of the wine portal up to the delivery to the customers and coordinates the imports.
 

The message: those who use natural gas thank nature. The target group is potential natural gas customers among event visitors, according to a press release issued on Friday. In future, the subjects will appear in various magazines around local and regional events. The client is Gasverbund Mittelland.

Responsible at Gasverbund Mittelland: Kurt Schmidlin (Marketing and Sales Manager). Responsible at Runway West: Eva Bajer (Creative Direction), Antje Karlfeld (Art Direction), Stephanie Kleinlein, Priska Bärtschi (Text/Concept), Vera Riemeier and Tiffany Lüthi (Consulting). Photographer: Jonathan Heyer. Image processing: Pixel Polish.

The everyday use of computers, smartphones and tablets has influenced our writing behavior and our way of expressing ourselves. Building on this, Cuban artist Hugo Orlandini creates contemporary works of art by creating collages of new characters and keyboard shortcuts. Orlandini uses the vocabulary of this sign language to explore social and political issues.

The work is the 13th in the series of the art project 17Zwei, a cooperation project between Deutsche Bank and the Zurich University of the Arts. The public vernissage in the presence of the artist will take place on October 17 at 5 p.m. in Café Segafredo under Zurich's Hardbrücke.

Hugo Orlandini

Based on the print and online advertising, Lenzerheidi and Gigi from Arosa are also the focus here. They represent the two ski resorts, which have fallen in love and will be one in the future.

Director Stephan Usteri and DOP Daryl Hefti were responsible for the implementation of the spot. The result is an atmospheric good-feel commercial that shows the versatile offer on and off the slopes of Arosa and Lenzerheide, according to a statement on Friday.

Responsible at the marketing group Arosa/Lenzerheide: Pascal Jenny, Yvonne Wüthrich. Responsible at Küttel Laubacher: Nicole Laubacher, Daniel Küttel. Responsible at Maybaum Film: Michel Frutig (production manager), Stephan Usteri (director), Daryl Hefti (DOP).

 

Corina Heinzmann completed two internships at Radio Zürisee over a period of nine months in the areas of moderation and editing. The 23-year-old from Zurich got her first taste of radio at the station Kanal K. Corina Heinzmann gained further media experience as a freelance journalist at the Klotener Anzeiger. Starting next year, she will initially work as a reporter and news editor at Radio Zürisee.

 

An ad in a Swiss free newspaper can now reach 1.6 million households or, to put it another way, every second Swiss mailbox. To remind media planners of this impressive figure, the Leo Burnett Switzerland agency transformed the mailboxes of 19 Swiss media agencies into newspaper boxes on September 19: By means of glue covering the exact area of the mailbox. A Post-it resolved the campaign: "With the regional free newspapers, 1.6 million mailboxes become newspaper boxes."

You can find out more about the national combi on Free newspapers.ch.

Responsible at the Association of Swiss Free Newspapers: Dani Sigel (President), Hannes Zaugg (Head of Office). Responsible at Leo Burnett Switzerland: Roland Buob, Patrick Suter, Christian Stüdi, Alba Rau, Oli Kreienbühl (creation), Peter Brönnimann (ECD), Aline Litchenhaus (consulting). Photo: Paolo Emmanuele. Retouch: Trixer.ch