Based on an intensive workshop on positioning, corporate values and attitude set the decisive impulses for the redesign of the corporate identity. The starting point of the conception was the design of a new logo and the revised lettering. The clear design of the modern Website and the logical information architecture are intended to focus the viewer's attention on the various facets of Astra Transcor's core theme, according to the statement: Energy.

Responsible at Astra Transcor Energy: Dennis Haller (CEO), Ivan Huwiler (CIT). Responsible at Futurecom (Member of Y&R Group Switzerland): Markus Gut (CCO), Daniel Bieri (CD), Dominik Sigrist (AD), Carlo Schenker (Consulting).

A personalized Onair sign invites recipients in red illuminated letters to go on air with publisuisse.

Responsible at Publisuisse: Oliver Hofer, Project Manager Communication / Responsible Sponsoring; Reto Burkhalter, Head of Communication; Matthias Fehr, Head of Sales Support. Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Miriam Egli (Text/Consulting).

We are all familiar with this phenomenon and are both perpetrators and victims: the antisocial use of smartphones. The other person is ignored, all attention is focused on the smart phone. Society is becoming more and more networked, while personal face-to-face interaction is increasingly falling by the wayside. If someone prefers to spend time on their cell phone instead of with the other person, this is undoubtedly unpleasant. However, the problem is rarely discussed. McCann Melbourne thought he knew the reason: There is no word for it. Or rather: There was no word for it.

In May 2012, the agency rounded up a team of language experts of all kinds. The task: invent a new word for the misconduct in question. The result was "phubbing". The viral spread around the world worked as desired, the initiative "Stop Phubbing" was picked up and discussed by the media worldwide - in line with the wishes of the client, Macquarie Dictionary. McCann was able to demonstrate how quickly language is changing...and how necessary it is to purchase the sixth edition of the dictionary. (hae)
 

Wirz Wietlisbach Dialog has now developed an unusual mailing for its client Betty Bossi. For the launch of the innovative cooking and baking foil "papillote", this foil was used as the envelope for a mailing to Swiss cooking schools. The highlight of "papillote": The combination foil consists of two components and thus combines the positive properties of aluminum foil and baking paper. This makes the product stable, easy to form and at the same time ensures that nothing sticks.

It was these qualities that prompted the agency, according to the release, not to simply send the cooking schools a roll to try out. Instead, they used the product itself to form an envelope. Provided with a removable address label, it became the mailing envelope of the mailing and at the same time an envelope that (filled with a cooking product) can be put directly into the oven.

"We simply wanted to create a positive product experience as quickly as possible," says CD Stefan Dätwyler. His text partner Jörg Bewersdorff adds, "For 'papillote' we redefined the term self-mailer. We also provided a mailing with a clear secondary benefit. That's what every customer actually wants."

Responsible at Betty Bossi: Aled Brooks Evans (advertising/sales manager); Yvonne Holzinger (campaign manager). Responsible at Wirz Wietlisbach Dialog: Stefan Dätwyler, Jörg Bewersdorff (Creative Director); Eric Fricke (Senior Art Director); Anna-Lea Michael (Consulting).

In recent months, Zurich's Theater Rigiblick has caused a sensation at national and international awards ceremonies, according to a press release. But Theater Rigiblick has also made a name for itself in everyday acting: Draftfcb/Lowe Zurich created numerous program booklets, flyers and posters in the last six months - all following the typical, visually clear line that has already distinguished Theater Rigiblick in recent years.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Flavio Meroni (Senior Art Director), Laureen Zanotti (Copywriter), Javier Santillan (Art Director), Valeria Koller, Ranja Issa (Graphics), Elgee Wee (CG Artist).

In the story, a newcomer causes a major stir in the Thomy world as she awaits the verdict of the dreaded food critic. Only the mushroom sauce remains calm. Because she knows that Thomy's warm sauces simply taste good to everyone. The latest creation for Thomy from Wirz can now be enjoyed on various television channels.

Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager THOMY/Le Parfait), Mandy Illing (Brand Manager Thomy). Responsible at Wirz Advertising: Philipp Skrabal (Executive Creative Director), Rob Hartmann (Creative Director), Valentin Cheli (Art Director), Marietta Mügge, Franziska Pennington (Text), René Kaiser, Lorena Ladner (Consulting); Markenfilm (Film Production), Stig Bergqvist (Director); Alex Kirschner (Music Composition, Sound Design).
 

Marché returns to the city. With new culinary creations, its own communication and an overall independent visual appearance. This addresses a new, urban target audience, beyond the established locations at rest stops and airports. The Swiss restaurant chain worked with Process to develop the positioning of the Marché Mövenpick urban concept. Existing Marché values were supplemented with values from the Mövenpick philosophy. The new brand focuses on indulgence and sophistication. The new concept brings Marché's familiar "market stall" - further developed into "market cuisine" - to urban centers.

The Marché Mövenpick logo, the typography and the hand-drawn illustrations by the Swede Klas Herbert are characteristic of the new look. From the menu boards and packaging, to the menu, to the coffee mug - one repeatedly encounters the simple line drawings in black. Further locations based on the Zurich model are planned, according to a press release. For example, a Marché Mövenpick will open in San Francisco and one in Hanover next year.

"We have been informed by letter from the publishers," Vaudois State Councilor Pascal Broulis said Monday. He stressed the importance of the newspaper, which covers not only the Lake Geneva basin but all of western Switzerland. Le Temps also plays an important role nationally and internationally, Broulis said. The newspaper is of very high quality. Broulis let it be known that he is critical of the method of selling to the highest bidder.

The publishing houses Ringier and Tamedia each own 46.2 percent of Le Temps. At the beginning of last week, they announced that they wanted to sell the newspaper (Werbewoche.ch reported). In the meantime, the western Swiss business journal Agefi and Jean-Claude Biver, Chairman of the Board of Directors of the watch brand Hublot, showed interest (Werbewoche.ch reported). (SDA)

On this topic, take note of our current poll: Who do you think should buy Le Temps?

HSR is part of the University of Applied Sciences of Eastern Switzerland and is supported by the cantons of Schwyz, St. Gallen and Glarus. It educates over just under 1,400 students in eight bachelor's degree programs (new from 2014: industrial engineering) in the fields of technology/IT and architecture/construction/planning.

In the past years, the agency Werbeanstalt has shown that they are attracted to the students of the HSR, because they are in such demand in professional life, according to the press release. In the new concept one sees that this time even the extraterrestrials tear themselves around the students of the HSR. In the communication posters, announcements, Internet banners as well as public transport hangers are used. In addition, a UFO landing pad is to be set up on campus so that the aliens can also land comfortably.

Responsible for HSR: Eva Tschudi (Head of Communications). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Katja Wölfel (text/concept); Mike Surovka, Daniele Pucci (art direction); Sandra Städler, Ramona Romagnoli (consulting); Andi Laub (DTP). Photography: Tobias Stahel. Image editing: Felix Schregenberger.

Ricardo.ch is not only the Swiss online platform for auctions, but also offers a large selection of new products at fixed price and buy-it-now. Already, new goods without auctions make up more than half of the offer, according to a statement. This is now being promoted by Jung von Matt/Limmat with a broad campaign on TV, online and on Youtube.

A total of three films prove that immediate is not the same as instant. They show typical waiting situations in which two people clearly do not understand the same thing by the word "immediately. For example, a mother calls her son to the table. He reacts promptly and arrives in the kitchen with only a slight delay. But apparently not fast enough. Because the mother has aged decades in the meantime and makes her displeasure known. "Immediately is different!" she says disappointedly. "Immediately goes like this," says the voice-over and shows us one of many buy-it-now offers on Ricardo.ch.

The spots can be seen immediately in German-speaking and French-speaking Switzerland.

Responsible at Ricardo.ch: Yves Mäder (Managing Director Ricardo.ch), Michel Noverraz (Brand & Communication Manager), Lea Bieri (Communication Manager). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director), Maurus Zehnder (Creative Direction), Andy Lusti (Creative Direction), Mateo Sacchetti (Text), Daniel Serrano (Art Direction), Lukas Frischknecht (Graphics), Ilonka Galliard, Sarida Bossoni (Art Buying), Rolf Helfenstein, Simone Jehle, Laila Müller (Consulting), Pumpkin Film (Film Production), Lamar Hawkins (Producer), Karim Huu Do (Director), David Hellman (Cinematography), Jingle Jungle (Sound Design). Responsible for online realization: Dynamite Advertising.
 

Widmer, Dietl and Wilmaa founder Thomas Gabathuler serve as board members at the Zurich-based startup. "The financing round and the knowledge of our strategic investors enable us to grow rapidly both in Switzerland and internationally," said Oliver Flueckiger, CEO and co-founder of Rayneer. With a total of two million Swiss francs, Rayneer's Series A round is one of the most capitalized in Swiss Internet history, according to the statement, and once again highlights the startup's potential.

Rayneer offers free, personalized music TV based on Facebook profiles. Users download the free app to their smartphone or tablet and connect it to Facebook with one click. Rayneer's algorithms analyze the Facebook profile and recognize the user's preferences. Rayneer also runs directly in the web browser at Rayneer.tv. CEO Oliver Flueckiger: "Everyone has different interests and preferences. Conventional television, however, only lets us watch the programs that broadcasters broadcast. Rayneer goes further and automatically compiles relevant content: a personal TV program that is guaranteed to interest every user!"

The young startup Rayneer Entertailorment is operationally managed by CEO OIiver Flueckiger (Business Economist University of Zurich) and CTO Yannick Koechlin (Software Engineer University of Zurich). Rayneer won the prestigious Venture business plan competition organized by McKinsey and ETH Zurich in May 2012 and was awarded the CTI Startup Label of the Swiss Federal Commission for Technology and Innovation CTI in June 2013.
 

At the same time, the St. Gallen location will be expanded and strengthened with two design specialists - a kind of Directrice and a Senior Brand Designer. The reason for the changes is the strategic development of the St. Gallen location.

Kernbrand sees the brand as a tool for sustainable corporate management and control and aligns its setting accordingly: The realigned agency is now increasingly focusing on brand building - with a stronger focus on online and mobile in the future. The aim is to take account of the constantly changing challenges in brand management and maintenance. Tollkirsch in Winterthur will become an autonomous design agency at the same time and will continue to use the Tollkirsch name.

Carola Sturn, born in 1980, and 27-year-old Fabian Buser are now responsible for the design side of Kernbrand. Art Director Sturn studied at the ZHDK, where she graduated with a Master of Arts in Design. Buser, who acts as Senior Brand Designer, has a degree in graphic design as well as training as a polygrapher. With a team of six, Kernbrand now provides all agency services from a single source: from strategy development, conception and copywriting to online and offline design.