Kirchhofer is stepping down as editor for health reasons, Zofinger Tagblatt announced Tuesday. In the future, he will concentrate on political reporting. Overall journalistic responsibility will in future lie with Adrian Gaberthüel, the previous head of IT/new media. The new Head of Journalism/Newsroom will assume his duties on November 1. Who will take over the management of the daily newspapers Zofinger Tagblatt and Luzerner Nachrichten has not yet been decided. The Zofinger Tagblatt has a circulation of around 15,000 copies and is affiliated with the newspaper association Die Nordwestschweiz. (SDA)

For years, Ray Ban's "Never Hide Films" have been a viral success and have ensured that the sunglasses brand is always on everyone's lips (and noses). The latest prank is likely to be no different: "Super Clever Sunglass Illusion" has already generated over 250,000 YouTube clicks in just three days and is only just picking up speed. It shows a desk on which nothing is as it seems at first glance. Although this type of optical illusion is not new on YouTube, it is always astonishing. It's worth watching the movie to the end. (hae)

Also worth seeing and released a month ago:

The agency Designculture, which is strong in the areas of interior design, retail concepts, exhibition and product design, has already cooperated closely with Brandpulse for six years within the framework of a strategic partnership, according to a statement. Following the merger, Designculture is now part of the Brandpulse Group, which also consists of the parent company Brandpulse and Brandpulse Corpcom.

The merger of Brandpulse and Designculture is the logical consequence of a successful collaboration in recent years: For example, the two agencies were able to jointly realize brand projects for clients such as Migrolino, Turmix, M-Way, Amavita, Meister Zürich and Migrol. Customers, partners and suppliers will not experience any changes as a result of the new situation: Teams and contact persons remain the same. However, the merger will enable both companies to exploit synergies even more effectively. Designculture will henceforth operate under the Brandpulse brand.

Designculture consists of a team of interior, product and industrial designers. As a general planner, Designculture realizes and supervises the implementation of concepts until they are handed over to the client. In the Brandpulse Group, specialists for brands (Brandpulse), 3D design (Designculture) and corporate communications (Brandpulse Corpcom) work under one roof.
 

If you walk past the Beef Steakhouse under the Berner Lauben, you will see a glass refrigerator full of the finest meat in the shop window. When you enter the Beef and go up to the second floor of the upscale restaurant, stuffed buffalo heads stare back at you from the wall. When you sit down at one of the classically laid tables, the waiter brings out the lavishly laden meat trolley. It quickly becomes clear: this place is madness for people who like to eat steaks.

According to the press release, this consideration led to the creation of radio spots that transport the listener into the world of Hannibal Lecter. If you listen more closely, it is quite simply about "normal" processes in meat production. The spots will be on air on Radio Bern1 from October 14, 2013.

Responsible at Beef Steakhouse: Sven Rindlisbacher, Pascal Gigandet (Managing Directors Sportgastro), Dominique Mattenberger (Operations Manager/Kitchen Manager), Bruno Rico (Operations Manager Assistant). Responsible at Republica: Chris Morgan (creative direction), Mike Krüll (creative direction, text and concept), Bala Trachsel (overall responsibility).
 

Anyone who can answer this question with a yes and immediately reminisces about their youth belongs (according to the agency, editor's note) to the 55+ target group. In this way, the viewer is made aware of the important topic of personal pension provision and thus also of BEKB's range of products and services. The campaign runs via direct mailings to existing customers, the BEKB website, advertisements and at the POS of over 70 branches.

According to the press release, the competition is looking for outstanding creative personalities from the fields of art direction, text, digital media, design, editorial, film, photography, illustration, music and sound, direct marketing, promotion, media and public relations. Candidates must have made a substantial creative contribution to several ADC Switzerland or other recognized competitions over a longer period of time or have achieved outstanding results in the field of creative communication in some other way. The members of this year's admissions committee are: Frank Bodin (President), Remy Fabrikant, Alexander Jaggy, Nadine Geissbühler, Markus Gut, Philipp Skrabal, Peter Brönnimann, Martin Spillmann (all Board members), Michelle Nicol, Lukas Frei, Ralph Halder, Balz Lendorff and Hanspeter Brugger (all active members).

The following documents should be submitted to the office at Zentralstrasse 18, 8003 Zurich, by October 21, 2013:

- Portfolio in A4 format
- DVD or USB for video/audio formats (film, radio, digital, case films)

For further information:

Peter Brönnimann
peter.broennimann(at)leoburnett.ch / 079 207 00 14

Alexander Jaggy
alexander.jaggy(at)jvm.ch / 079 320 44 21

The Zweifel Chips Blaster, which is over six meters high and almost five meters wide, was successfully used at the largest Swiss open air festivals during the summer. By means of four high-performance fans, hundreds of small Styrofoam chips were whirled around in the air. With the aim of capturing the red chips, festival visitors experienced a very special brand experience in the product itself in the walk-in Chips Blaster. Thanks to the enormous visibility, the blaster increased the attention of the overall presentation and thus also provided a lot of discussion outside the festivals, such as in various forums and on Facebook.

The waiting time in the meter-long queues gave the promotions crew the opportunity to talk to consumers on a one-to-one basis. Per festival, the Blaster was tried out by 1'200 to 1'600 enthusiastic visitors. An integral part of this year's overall festival appearance was a Zweifel kiosk, also in the form of a packet of paprika chips. Zweifel Pomy-Chips used this in combination with an automated raffle to increase sustainability and minimize waste. For example, festival-goers received a chance to win an instant prize for each empty chip pack with a winning code that was returned. Throughout the summer, over one million chip samples were distributed, according to the release!

Responsible at Zweifel Pomy-Chips: Christoph Ernst (Group Product Manager), Philip Honegger and Sabina Thaqi (Sponsoring & Events). Responsible at Statement: Philipp Brunner (overall responsibility, strategy and concept), Renato Auer (project staff) Responsible at Jim&Jim: Fabio Emch (Managing Director, Concept), Cyrill Steiner (Head of Promotions), Esther Zumstein (Project Staff), Tobias Bonfanti (Direction and Implementation Event Film). Responsible at Aroma: Yves Thommen (consulting), Lukas Baumgartner (project manager), Marco Wüest (project staff).

 

According to a press release, over 2000 pedestrians are injured in road traffic accidents in Switzerland every year. Older people are particularly at risk compared to other groups of people. Misunderstandings often occur at pedestrian crossings in particular. To counteract this situation, the ACS (Automobile Club of Switzerland), Roadcross Switzerland and the VSR (Swiss Road Safety Council) are relaunching the eye contact campaign. The campaign, which is financed by the FVS (Road Safety Fund) and aims to improve communication between road users at pedestrian crossings, is focusing this year on consideration for senior citizens. Accordingly, the campaign message "Seek eye contact" has been supplemented with the request "Be considerate".

Eye contact is the simplest form of communication. If you make eye contact with other road users, you show your intentions and quickly find out whether you have been seen. If no eye contact is made, however, it can quickly become dangerous and you should be particularly careful. The campaign includes new TV commercials with a hidden camera, advertisements, posters, banners and a website.

Responsible at ACS, Roadcross, VSR: Niklaus Zürcher (Director ACS), Stefan Ingold (Managing Director VSR), Valesca Zaugg (Managing Director Roadcross Switzerland), Monique Ben-Shmuel (Campaign Manager), Anita Brechtbühl (Deputy Campaign Manager). Responsible at Wirz Advertising: Andi Portmann, Rob Hartmann (CD), Marion Marxer (overall responsibility digital), Florian Molinari (AD), Paul Labun, Tanja Jablanovic (graphics), Winfried Schneider (text), Ruben Frank, Ursula Christen (technology), Karin Krummenacher, Flurin Hardt, Fabiana Imhof (consulting), Gordon Nemitz (strategy), Sebahat Derdiyok (agency producer), Markenfilm (film production), Yves Roth (photography), Zipmedia (media).

 

By order of the public prosecutor's office, police officers searched the home of journalist Ludovic Rocchi in mid-August and confiscated electronic data (Werbewoche.ch reported). Rocchi had uncovered a plagiarism affair at the University of Neuchâtel for Le Matin. The accused professor was provisionally suspended after an administrative investigation revealed partial plagiarism. However, the professor filed a lawsuit against the journalist for defamation, libel and violation of official secrecy. This complaint ultimately led to a house search.

House search illegal according to cantonal court

There was a huge outcry throughout Switzerland: the newspaper Le Matin, media unions and media experts denounced the action as a violation of press freedom. In mid-September, the cantonal court ruled that the house search was illegal. The confiscated material had to be returned immediately. The public prosecutor's office is not satisfied with this. Because the case law on the boundary between interests is not very extensive, the issue is to be clarified by the highest court.

Balancing interests and freedom of the press

The public prosecutor's office stated in the press release on Monday that it does not deny the importance of protecting the freedom of the press. In cases involving a journalist, a balance must always be struck between freedom of the press and other principles. In this case, it was the principle that allowed the authorities to make decisions calmly and without external pressure. In the opinion of the public prosecutor's office, the university lecturer does not represent a sufficient point of contention for the public to cover the affair in the press before the authorities have decided on the case.

Chief public prosecutor defends his authority

In the one-and-a-half page press release, Chief Public Prosecutor Pierre Aubert also defended himself against the insinuations made by certain media outlets that the house search was a retaliatory measure against a journalist who was too inquisitive. Nor was it a question of protecting a well-known person. The criminal authorities would carry out their work according to the seriousness of the alleged offenses and not according to the identity or status of the persons concerned.

Imprint confident

In a press release issued on Monday evening, the journalists' association Impressum expressed confidence that the public interest in media freedom would be given greater weight by the Federal Supreme Court. The public prosecutor's office is playing down the protection of media professionals' sources, although this is a fundamental prerequisite for the functioning of the media in the service of democracy. In addition, the authorities - in this case the public prosecutor in his statement - should under no circumstances presume to judge what the media should report on. The media themselves decide what reporting is in the public interest. (SDA/hae)

 

After extensive research, JWT/Fabrikant Zurich cracked a security innovation that Apple had been working on for several years in less than twenty minutes: Apple Touch ID. Equipped with nothing more than a small bottle of liquid latex, the researchers were able to easily create an artificial fingerprint from the grease mark on the glass surface of an iPhone, according to the press release. The device was then unlocked in the normal way.

The agency specializing in social media filmed this coup and disseminated the result via YouTube. Of course, it did not do so without pointing out how to protect oneself against such minor and major crimes: With the digital all-round protection of Groupe Mutuel.
 

After the great successes of Big Win and Simsala Win (also implemented by Valencia: Werbewoche.ch reported), the next big promotion is now coming up at Coop: The Magical World of Disney. With Mickey and Minnie, Dusty from Planes, the Disney princesses, Winnie the Pooh and many more. "When our agency found out about the new promotion, we saw shiny little eyes everywhere," admits creative director Tommy Schilling in a statement. "I don't think there's anyone who hasn't been permanently influenced by Disney. Disney awakens childhood dreams in us - no matter how old you are."

This magic then had to be made visible effectively in the advertising. Since Disney characters are the best ambassadors for Disney, it was soon clear that they should play a leading role in the TV spot. Thus, in Hollywood style, a cinema and TV spot was created to make Coop Promotion known throughout Switzerland: with lots of excitement, even more fun, breathtaking action and magical moments. In addition, advertisements, posters, flyers, a competition and all POS advertising materials including an in-store spot were created and implemented. The matching scrapbook as well as the numerous collectible pictures come from Panini.

In addition, Hello Family Club members received a direct mailing presenting the Disney promotion. With lots of Disney information, coloring sheets, free stickers, the raffle of 10 family trips to Disneyland Paris and many exclusive discounts, the collecting fever is fanned right at the start of the promotion.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maryline Herman (Project Manager Advertising), Vanessa Finzer (Project Manager Hello Family), Helmut Träris (Head of Sales Promotion/Coordination CP/Projects), Manuela Kerker (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Stephan Küng (The Whole Media). Responsible at The Walt Disney Company (Switzerland): Jasmine Kellenberger (Head of Marketing), Ramona Faggi (Product Manager), Peter Schietinger (Creative Manager), Jiri Kral (Senior Manager, Digital). Responsible at Valencia Communication: Simone Fluri (Creative Director), Diana Aberkane (Client Service Director), Beatrice Ketterlin (Art Director), Sebastian Refardt (Copywriter), Emanuel Plüss (Team Leader Polygraphy), Marina Korth (Polygrapher). Responsible at Encore Pictures: Jürg Steudler (Executive Production) & Neil Stubbings (Direction).
 

Due to the huge demand, the mini products of the current Mini-Mania collection campaign are out of stock ahead of schedule despite planned reserves. The last delivery to stores took place on Monday. This means that many stores may run out of Minis in the next few days. However, Minis are still available at the exchange points in Migros restaurants and, from Monday, also at the online exchange point at Minimania.ch.

Migros said in a statement on Monday that no one had expected the mini products to be sold out before the official end of the collection campaign on October 28, 2013. The huge collection fever that has broken out has far exceeded all expectations. Already in the next few days, most stores may no longer be able to deliver Minis, which Migros regrets.

On the subject: Jung von Matt/Limmat: Migros belongs to the little ones