The already multiple award-winning corporate film Sweet Tokyo for Läderach (New York Festivals, US International Film & Video Festvial, World Media Festival) was awarded a gold dolphin. The two product films The Liberty to Create and Fits You for Schindler each received a silver dolphin. With 719 submissions from 40 countries, the Cannes Corporate Media & TV Awards one of the most important international festivals for corporate film productions.

The corporate film Sweet Tokyo for Läderach is a humorous comedy of confusion by Luki Frieden that expresses the company in a refreshingly different way.

The Liberty to Create for Schindler supports the product update of the Schindler 3300 elevator. The core message: customers are given much more freedom of choice and combination. Directed by Adrian Wisard.
Direct access to the film

The product film Fits You for Schindler accompanies the launch of the new Schindler 5500 elevator. The film explains the most important product features. Directed by Wolfgang Luser.
Direct access to the film

The other Swiss winners:

PrimafilaSilver, Integrated Communication category, Siemens
AvistaSilver, Tourism Films category, Baden people city stories

Adrian Arnold has extensive experience as a TV correspondent for Swiss Radio and Television (SRF). From 2000 to 2007, he worked as a domestic correspondent in Valais. Arnold then moved abroad to Paris, from where he reported as France correspondent from 2007 to mid-2011. According to the press release, the Valais native returned to Switzerland in July 2011 and joined the editorial team of the Federal Parliament in Bern. From June 1, 2014, Adrian Arnold will once again be working as a foreign correspondent in Germany.

Diego Yanez, Editor-in-Chief TV: "I am pleased and proud that we have been able to recruit Adrian Arnold for one of the most important positions abroad. He has already demonstrated his undisputed qualities in Paris and now also in the Swiss parliament." Stefan Reinhart has been reporting from Germany as SRF's television correspondent since summer 2009. Previously, he was a producer, reporter and special correspondent for "Tagesschau" from 2005 to 2009. After five years in Berlin, Reinhart is now returning to Switzerland to join the "Tagesschau" editorial team in June 2014.

During the search process, Google makes suggestions for completing the query. The suggestions made during the automatic completion The search queries displayed come from the search activities of all web users and from the content of the websites indexed by Google. This function is practical in everyday life: almost everything we google has already been searched for in a similar way by tens of thousands of other users. This allows for quick but precise and proven search terms and immediately gives you the certainty that you are on the right track in the solution-finding process.

As ingenious as the algorithm is in most applications, it can be unpleasant in individual cases. This is because it relentlessly reveals - taking into account some of Google's requirements - what is often searched for and in what context. Take Bettina Wulff, for example: Dubious rumors about a possible red light past were persistently immortalized in the search terms suggested by Google as soon as her name was entered. The wife of the former German president subsequently became embroiled in a tough legal battle. Google removed some terms from the Wulff search suggestions - purely voluntarily and without legal pressure, of course. In May 2013, the Federal Court of Justice ruled in a similar case  However, it states unequivocally: "If a data subject informs the operator [of a search engine] of an unlawful infringement of their personal rights, the operator is obliged to prevent such infringements in the future."

Ogilvy & Mather Dubai is taking advantage of the fact that the autocomplete function shows how the masses really think and search. For the women's rights organization UN Women the agency googled expressions such as "women should", "women shouldn't" or "women need to" and saw what suggestions the search engine came up with to complete the search. Of course, the answers depend on the location of the Googler and cannot be reproduced in this country. (hae)

According to a recent survey, eight out of ten adults in Switzerland do not even know what sexting is. Consequently, most families do not talk about this new development and the possible risks, according to a statement. Pro Juventute is currently launching the first national education campaign on the topic. This educates young people about the risks of sexting, while those affected can call the emergency number 147 for competent advice.

Together with Pro Juventute, TBWA\Zurich has realized the first national communication campaign. A TV spot, two poster sujets, school posters, a Facebook application and other accompanying measures show the consequences for those affected. The agency's insight, in collaboration with Pro Juventute's experts, was that adolescents vie for attention with their intimate photos and the distribution via smartphone - without being aware that they cannot control the distribution. The campaign therefore focuses on two young people who are both typical victims of the dissemination of their photos via the Internet, WhatsApp or MMS. The authentic staging of the subjects is provided by photos taken by the young people themselves.

Since sexting is a digital phenomenon, TBWA\Zurich and Pro Juventute have developed the first Cyber Risk Check for all users. This allows users to check their Facebook profile for the dangers of sexting, cyberbullying and other harassment. Specially developed software analyzes the behavior, content and links of Facebook users. Depending on the results, users receive practical tips on how to make their Facebook profile safer.

Responsible at Pro Juventute: Marianne Affolter (Head of Communications), Irene Heimgartner (Head of Public Affairs). Responsible at TBWA\Zurich: Frederick Rossmann, Tizian Walti, Danielle Bürli, Laura Haas (Creation), Matthias Kiess, Marion Schlatter (Consulting), Simon Rehsche (Strategy), Christina Bürgin (Art Buying), Marcel Vogt, Marek Zdarsky (TBWA Digital Arts Network), Dominik Brumm (Cubera Solutions), Chris Niemeyer (Plan-B Film).
 

For the new campaign, a separate theme was created for each show. The focus, according to the release, is on the presenters, who act as the figureheads of the regional station. The portraits of the presenters are combined with a "word cloud" that contains keywords related to the content of the corresponding shows and can be effortlessly updated and animated. This versatility and flexibility of the subjects gives TeleBärn a lot of leeway, especially for current programs.

The new claim "Tele Bärn - Immer im Bild" reinforces the brand's news relevance and emphasizes Tele Bärn's mission to report in an authentic way on current and interesting topics from the region. The new communications presence will be seen immediately in advertisements and online. In addition, the subjects and word clouds will be continuously adapted for various media.

Responsible at TeleBärn / AZ Medien: Marc Friedli (Program Manager TeleBärn), Laura Berndt (Head of Marketing TV Station Family AZ Medien). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Sarina Künzli (consulting). Photography: Fabian Unternährer.

 

"Unitobler? Chuderhüsi? Breitenrain? Or Lindenweg? Are you also a Libero? Our travelcards and tickets make you mobile, right where you are," is the message of the fare network of the Bern-Solothurn region. With the further development of the "I am Libero" campaign of recent years, the Libero fare network is getting even closer to its customers in 2013. It is also about authenticity: all six campaign subjects show real passengers at their favorite stops. They were cast from an advertisement.

Parallel to the campaign, a promotion is running online involving all public transport users. Those who visit the website I-am-libero.ch uploads a picture of themselves at their stop will be entered into a prize draw to win 50 hand-designed custom T-shirts with the name of their favorite stop.

Responsible at the Libero fare network: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (AD), Christian Wüthrich and Marco Mesot (text/concept), Partick Ochsenbein (consulting), Simon Opladen (photo). Website: Adrillo.

The idea from the Pinkup creative kitchen is as simple as it is sophisticated: Well-known ingredients are combined in new and surprising ways. The resulting creations are accordingly given new names. For example, the well-behaved beetroot and the exotic wasabi merge to create the specialty "Randasabi". A short description and an appetizing picture of the dish show how excitingly these opposites harmonize.

The combined image and direct response campaign can be seen until the end of 2014 with different subjects, the agency wrote in a press release on Friday.

Responsible for seasonal cuisine: Carina Schmidt (Head of Reader Marketing and Subscription Service), Nadine Voss (Marketing Manager Reader Marketing). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Martina Käppeli (consulting), Celina Harisberger (assistance).

The ability to get in direct contact with your fans via social media does not only offer advantages. Even stars like Selena Gomez are not immune to online bullying. A stranger wrote to her on Twitter: "I hate when people ask me why I hate @selenagomez. Like I just do." Stars can, of course, take something like this in their stride. Jimmy Kimmel has music stars read out nasty tweets about themselves on his talk show. For once, the anonymous hostility seems pretty harmless. (sis)
 

In parallel, the former editor-in-chief of 20minuten.ch, Hansi Voigt, is planning to launch his new online portal Watson. Voigt had left the Tamedia publishing house in a dispute because he did not agree with the merging of the print editorial staff of the free newspaper and the online editorial staff. According to the NZZ, many former web editors of 20minuten.ch have since followed him. Voigt wants to compete with his old employer with the new portal from the first quarter of 2014. Apparently Ringier now wants to beat him to the punch with the new Blick am Abend portal.

According to the Handesblatt, Swiss media circles say Ringier wants to model its new project on the successful US portal Buzzfeed. The U.S. site is very successful in the U.S. with a mixture of entertainment and journalism and now employs around 225 people. Instead of classic articles, Buzzfeed relies heavily on animated graphics and networking; readers can register and have their own page set up on Buzzfeed to post articles there.

The background to the new online project is apparently also SBB's intention to equip its trains and stations with free Internet access via wifi in the near future. In this way, commuters will be able to click into the new Blick am Abend portal in addition to the print edition. It is also reported that publisher Michael Ringier and publishing boss Marc Walder are personally behind the project.
 

In the month of September 2013, the retail trade sector recorded growth of 16.3 percent. In a sector comparison, this is the highest absolute growth in the current data month. The cosmetics and toiletries sector, on the other hand, reported a decline for the eighth month in succession. In the month of September, the industry recorded a year-on-year decline in advertising pressure of 14.9 percent. For the year as a whole, the year-on-year decrease was 10.3 percent.

You can find the entire Trend Report in PDF format here.
 

Graphic designers and photographers from around the world have created a contribution to the exhibition of the Komet agency. It shows 31 graphic posters that have been photographically reinterpreted 31 times, the agency announces in a statement.

The sixth Soirée graphique presents itself in a special form and also takes place as an online exhibition. In this way, it is intended to be accessible to a larger audience, which can view the works over a longer period of time on the internet. Soiree-graphique.ch can view and purchase. It begins on Friday 18 October.

Since 2008, the Soirée graphique has offered a platform for creative professionals from the fields of graphic design, photography and visual arts. The exhibition is organized annually by the Bernese agency Komet and is dedicated to new forms of representation and trends in visual design. The exhibition is accompanied by an almost 100-page magazine that can be purchased on the website or in various bookstores. (PD)
 

With 51 entries, it was once again an above-average year, according to a press release issued on Friday. 20 entries were nominated for a Swiss Star, of which twelve packaging products won the Swiss Star. This year, the field of participants mainly represented the packaging materials corrugated cardboard, fine cardboard and plastic. All winners with pictures can be found here.

"Appezölle Hüüsli" wins the audience award

The "Appezölle Hüüsli" from Equisa Verpackungen won the Audience Award 2013. The packaging shows a typical Appenzell house filled with specialties from the region. This is intended to increase the recognition value for tourists in particular, but also for locals, and to emphasize the regionality.

Swiss Star - competition for the best packaging

The Swiss Packaging Institute SVI awards the Swiss Star for outstanding achievements in the packaging industry. The aim of the competition is to highlight the creativity and innovative strength of the Swiss packaging industry. The award is therefore the flagship of the industry. Winning a Swiss Star enables participation in the World Stars.