Fellow contributors to the English-language version of Wikipedia investigated allegations that authors were operating under false flags. "It currently appears that some authors - possibly up to several hundred - have been paid for Wikipedia articles that promote organizations or products," wrote Sue Gardner, head of the Wikimedia Foundation, which is behind the online reference work. In principle, any Internet user can contribute to Wikipedia. However, there are rules: People or groups must be important enough for an entry, claims must be backed up with references to independent sources. The co-authors often discuss changes to articles. There are repeated reports that individual users or companies have tried to manipulate entries.

Wikimedia director Gardner referred to an article on the Daily Dot website, which reported on a huge network of fake profiles. They are said to have embellished articles about companies and people - sometimes for a fee. "Unlike a university professor editing a Wikipedia article about her field, paid writing for promotional purposes is extremely problematic," Gardner wrote. It contradicts Wikipedia's fundamental values as a neutral source.

German version not affected

The German-language version of Wikipedia is not affected by the profile blocks, a spokesperson for the German Wikimedia Foundation told the news agency DPA. However, there are also discussions there about how to deal with paid entries or authors. A co-author is working with other authors on rules for employees of companies. This also involves labeling interest-based entries as clearly as possible. There is already a directory of profiles belonging to companies, advertising agencies or associations. "Of course anyone can join," said the spokesperson, "but according to Wikipedia's rules." (SDA)
 

He therefore recommends either insisting on written consent or consulting directly with those photographed. In March 2013, the Wochenblatt für das Birseck und Dorneck published a report on a workshop for the disabled and showed a photo of a man doing woodwork. The fact that non-disabled unemployed people also work in the workshop was not at all apparent from the caption and only with difficulty from the article. According to a press release, the man pictured complained to the Press Council about the violation of his personality and human dignity. The publication of the picture had not been agreed upon in such a way. He is unemployed, but not disabled - the picture reduces his chances on the job market. The editor-in-chief of the "Wochenblatt" claimed that he had clarified with the head of the facility before the photo session that all those present would be willing to be photographed for publication. The Press Council partially upheld the complaint. Because the complainant can be perceived as a disabled person by part of the readership, the personality is violated. The mere mention or hint of a disability, however, does not degrade the human dignity of the person concerned.
 

Corinna Forrer takes over the newly created position of Head of Content Marketing, effective October 1, and thus the management of the Scout24 Content Team. With this move, Scout24 Schweiz AG is underlining the strategic importance of editorial web content as well as partner and customer communication. Together with her team of four, Corinna Forrer will be responsible for copywriting, social media, web content and newsletters for all Scout24 verticals. She previously worked in the content team for Immoscout24 for four years and gained editorial experience at the Berner Zeitung and Swiss Businesspress.

Corporate communications in new hands

Since October 1, Cornelia Magnin has been responsible for corporate communications at Scout24 Switzerland with its online marketplaces Autoscout24, Motoscout24, Immoscout24 and Jobscout24. As Corporate Communication Specialist, Magin takes over the internal and external communication of the leading Swiss network of online marketplaces. She has already been Communications Manager of Ringier Digital since 2012, and continues to head its public relations. Before that, she worked for BSC YB, Stade de Suisse and on the agency side, among others.
 

For 199 euros, the do-it-yourselfer becomes a dentist. That sounds tempting when you consider that, in this country, for that amount you could at best spend fifteen minutes reading the new Swiss magazine in the waiting room. Watch the video:

The drill, which is aimed at the American market, is expected to last around 2000 "dental sessions", according to the Website. With the enclosed instruction DVD, every mommy becomes a med. dent. Tooth Fairy. Completely pain-free, of course (if my dentist is reading this: order it!). The torture instrument of faith made in Shenzeng is due to be released on October 24.

Then the mystery surrounding Dentidrill will be revealed. Either - and this explanation seems obvious due to the professional style and the absurd subject matter - it is a viral campaign (toothpaste, electric toothbrushes, health insurance, etc.). Or - very unlikely - it's not a joke and sales are starting. But then "good night at the Sächsi". (hae)

In the summer, the Commission for Transport and Telecommunications (KVF) voted in principle in favor of households being able to opt out under certain conditions. It approved this so-called "opting out" by 14 votes to ten. The Commission wanted to define the rules for this later. It commissioned the Federal Administration to carry out clarifications. The result has now apparently led to a change of opinion in the committee: The committee voted 14 to ten against a deregistration option, as the parliamentary services announced on Tuesday. The majority of the committee was of the opinion that such an option would carry the disadvantages of the current reception fee into the new fee system and would result in higher administrative and control costs, according to the statement.

Various applications for opting out

The committee also followed the Federal Council's proposals on other points. In the overall vote, it adopted the bill by 14 votes to seven with three abstentions. However, the National Council will have to deal with various proposals for opting out. One part of the committee would like to allow only households to opt out, while another would also like to allow companies to opt out. Another group is in favor of a five-year opt-out for households. This would create a kind of transitional solution.

Television over the Internet

The Federal Council therefore wants to introduce a device-independent fee because radio and TV stations can be received via the internet - on computers, smartphones or tablets. This means that even those who do not own a TV set or radio can watch TV and listen to the radio. That is why everyone should pay. Today, the reception fee for households is around CHF 462 per year. In future, the annual amount would be reduced to around CHF 400, according to the Federal Council. Family businesses and companies with an annual turnover of less than CHF 500,000 are to be exempt from the fee. The same applies to people who receive state supplementary benefits.

Share of private investors disputed

The distribution of the fee money will also be the subject of discussion. The National Council Committee would like private broadcasters to continue to receive at least four percent of the fee pot. By 19 votes to four, it is proposing that the private broadcasters' share of fees be set at four to five percent instead of the three to five percent proposed by the Federal Council. This range is intended to ensure that any surpluses can be used at a later date. With regard to the surpluses accumulated to date from fee splitting, the committee narrowly supported the Federal Council's proposal to refund these to fee payers by twelve votes to eleven. The opponents want the surpluses to be used for the education and training of media professionals and for the promotion of new technologies. (SDA)

Image: Keystone
 

Since the reintroduction of the Goldbach Index (GEMI) in November 2011, TV has recorded a constant increase and closed September stable at 638 index points. Electronic media as a whole gained one index point 641 (640), while the overall market remained constant at 236 (236). Internet gained three index points 745 (742), while Adscreen recorded an increase of eight index points 620 (612). Radio 424 (426) and Teletext 65 (67) lost two index points each.

 

Marti Communications wins mandate from Zurich City Police

The Zurich City Police launched a new campaign for employee recruitment. At a competitive presentation, Marti Communications' campaign impressed with its innovative and cross-media approach, its high flexibility in terms of addressing target groups, and its ability to be extended over time. According to the Zurich City Police, a multi-year collaboration is envisaged.

Mobimo relies on Ottiger & Partner BSW

The Lucerne agency Ottiger & Partner BSW prevailed in a concept competition against an also international field of competitors and takes over the integral communicative support of the development project "Mattenhof Lucerne South" of the leading real estate company Mobimo.

Franz & René: Sel des Alpes new in the portfolio

Franz & René has been awarded the national advertising campaign for the launch of the Sel des Alpes brand as part of an agency competition. Sel des Alpes is the flagship of Saline de Bex and will be marketed throughout Switzerland from 2014. The campaign, which includes various advertising media, will be discovered in the spring of next year.

Eclat wins Megasol as a new customer

Eclat is happy to have won the competitive presentation of the Swiss solar manufacturer Megasol. The mandate includes the revision of the brand identity as well as the communicative measures. "Solidity alone is unstable - it takes agility to remain truly stable," says Markus Gisler, founder and CEO, about the upcoming changes to the brand identity and his convictions to succeed in the market.

The aim was to improve the image of the economy with regard to the upcoming votes and to close the gap between the population and the economy. "We want to put faces to the Thurgau economy," was the unanimous tenor from the client's point of view. Koch Kommunikation approached this task with a simple visual, showing bosses and their employees in an initial campaign phase. Great importance was attached to a good mix of different companies. The campaign is underlined with statements that unite concerns for both employees and bosses. The first phase of the campaign was launched at the end of September with 12 subjects. The campaign has been running for the past few weeks on F12 posters, in advertisements, online measures, on rail posters and via passenger TV in PostBus.

Responsible at the IHK Thurgau: Christian Neuweiler (President), Peter Maag (Director). Responsible at Koch Communication: Jean-Marc Demeulemeester (CD), Monika Beerli (graphics), Philipp Koch (consulting), Urte Zambelli (consulting), Julian Salinas (photos).

 

42-year-old Manuela Rufer has been working as Head of Advertising at Espace Media since June 2012. In this role, she worked with her team to develop the current Bernerbär advertising campaign. Prior to that, she worked in communications at Manor for six years, according to the statement. The trained marketing planner and PR specialist also has many years of experience as an advertising manager for various newspapers - including the Bernerbär and the Bieler Tagblatt.

Chronoswiss has been manufacturing watches in the mid to upper price segment for 30 years. The Swiss watch brand based in Lucerne was taken over by the entrepreneurial couple Eva and Oliver Ebstein in 2012 with the aim of leading the traditional company into the future with gentle changes and contemporary innovations. This also includes a new communication presence, the creation of which is the responsibility of Zurich-based advertising agency Ogilvy & Mather.

The campaign showcases Switzerland's local strengths such as high quality of life, beautiful landscapes and luxurious lifestyle. To this end, the watches were dramatically integrated into various breathtaking backdrops of Swiss mountain landscapes and reflect - in the truest sense of the word - the respective lifestyle aspect that they represent. The first subject appeared in the October issue of German Playboy and in the watch special of GQ. Further advertisements are planned as well as the implementation of the campaign on various additional communication media such as outdoor advertising, trade fairs, brochures and the website.

Responsible at Chronoswiss: Oliver Ebstein (CEO), Eva Ebstein (Chairman), Karlo Burgmayer (Managing Director Sales), Christina Golze (Manager Marketing Communications). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Stephanie van Ophuisen (art direction), Marcel Elsener (text), Jonathan Schipper, Michela Girola (consulting), Marcel Kohler (DTP/image editing), Andreas Mierswa (photography).

Subject large

Subject large

Subject large
 

According to the announcement, it was the "Talk of the Town" in the social networks of the station Joiz and its viewers, when the legendary sofa of "Living Room", on which numerous stars have already left their mark, was raffled on Ricardolino.ch. At the same time, the presenters were looking for a new sofa for the show on the free advertising platform. And viewers were always live, as shown by the many tweets and posts during the broadcasts.

In addition to the sofa campaign, the digital media agency Neo@Ogilvy initiated a special donation campaign on "Noiz" together with Joiz. Presenters Gülsha and Julian collected exclusive Joiz goodies and personal items from Joiz employees during their shows: for example, Anthony's legendary monkey costume, which he wore during his performance at the Eurovision Song Contest. The goodies and items are sold on ricardolino.ch. ricardolino.ch doubles the price generated and donates it to the Theodora Foundation.

Responsible at Ricardolino.ch: Oliver Schibli (CEO), Claudia Pittner (Brand & Communications Manager). Responsible at Neo@Ogilvy: Claudia Scheuber (Consulting Media). Responsible at Ogilvy One: Sandra Pellny (Consulting), Karl Badde (AD Digital) and Oliver Glitz (Head of Concept & Copy).

Video "Living Room": Davide wins the old sofa
Video "Noiz": Julian and Gülsha discover Ricardolino.ch

 

S1's first program on Friday evening was "The Universe of the Oceans", a three-part documentary about the origin of life in the Earth's oceans. Prior to this, S1 celebrated the beauty of Switzerland with aerial footage from Swissview since the technical switch-on on Wednesday morning. Program director Mike Gut is delighted in a statement: "We are very pleased that, firstly, everything went smoothly and, secondly, that we were able to launch the channel with such extraordinarily great documentaries."

No power interruption thanks to diesel generator

Shortly after the official start of the program on Friday evening, the S1 technical crew had to overcome a special challenge. The EKZ had announced a power cut lasting several hours during the night. Following an intervention by S1, the EKZ provided a diesel generator for temporary power generation on site for the night. This ensured absolutely uninterrupted broadcasting operations. "I would like to pay a big compliment to the technical crew for this smooth start," says Managing Director Hardy Lussi, and continues: "But above all, I would also like to thank our very first customers, who placed their trust in us from the very beginning and booked us for the start of transmission!"

On the subject:
Interview with Mike Gut and Hardy Lussi
S1: The new Swiss television is breaking new ground
S1 to make a profit as early as 2016