Johann Edwin Wolfensberger (1873 - 1944) did not have any conceit or fear of contact. In the early days of his company founded in 1911 "Graphic Institute" he solicited customers in an enterprising manner. Wolfensberger, who because of his corpulence was also called "big wolf" was called, soon had great success with artists and advertisers. Many pictures and posters that appeared in the "Graphic Institute" printed are now part of the Swiss cultural heritage. Examples include Ferdinand Hodler's "William Tell" or the Matterhorn poster by the painter Emil Cardinaux.

Refuge for "degenerate" artists

The exhibition at the National Museum in Zurich, which was presented to the media on Wednesday, also highlights the company's commitment to Swiss art. During the war, the "Wolfsberg" - as the headquarters in Zurich-Enge was confidently called by its patron - became the artistic home of "degenerate artists" like Otto Dix, who was not allowed to exhibit in Germany.

New standards also in the graphic arts industry

Wolfensberger was committed to the uniform poster size of 89.5 by 128 centimeters and optimistically called it "World format". The dimensions are still standard today, however, the term made it "World format" never crossed the Swiss border. In the rest of the world, this format is now called F4.

Only 30 lithographic printing plants left worldwide

Beni and Thomi Wolfensberger, who now run the print shop in the fourth generation, are somewhat more modest. They are almost a little embarrassed by the exhibition at the National Museum. They are "Printer only"says Thomi Wolfensberger. The two brothers have since split the company in two: The offset print shop is now located in Birmensdorf just outside Zurich. The lithographic studio, which is mainly used by artists, is located in Zurich's Kreis vier district. There are only about 30 such businesses left in the world. The lithography studio still uses a press from 1905 - not out of nostalgia, but because there is still no better one.

In the Werbewoche of October 25, 2013: Interview with curator Felix Graf.

The agency is now officially demonstrating its competence and quality standards with the UGRA PSO certification, as announced in a press release. The Process Standard Offset covers the most important ISO standards in the printing industry. Certification to international standards is awarded following an audit by UGRA, the Swiss competence center for media and printing technology. Publicis is proud to be the first agency in Switzerland to receive this certification, according to the press release. The standardized processes would promote efficient workflows and error-free data transfers with other certified companies.

 

The ten-member Foundation Board unanimously elected the two experienced communications and media experts at its meeting on October 22, 2013. Corina Caduff and Walter Rüegg will enrich the discourse on the Board of Trustees and help to achieve the goal of the 77-year-old Zurich Radio Foundation in the best possible way: to recognize outstanding radio and television programmes with the Zurich Radio Foundation Radio and Television Prize, which is awarded every two years and totals CHF 50,000. The prize will be awarded again in 2014.
(SDA)

The Original Streichmusik Alder from Urnäsch has already broken new musical ground several times. For example, the almost 90-year-old head of the family, Ueli Alder, performed with rapper Bligg in 2007 and stormed the hit parade with him. The Alders' tightrope walk between tradition-conscious and modern at the same time goes down surprisingly well with the older audience. This has apparently inspired UPC to launch a guerrilla campaign.

The string music on the stage in the middle of Biel's old town begins tranquilly, but whenever the audience operates the strange lever in front of the stage, the Alder family shifts up a gear musically and comes up with a new show interlude. "Speed is great," is how UPC Cablecom unravels the unusual spectacle at the end, advertising fast Internet.

The action obviously struck a chord with the public. The clip of the guerrilla action was first posted on Wednesday and by the evening had already been viewed over 22,000 times on YouTube. Either not only from the older generation - or this older generation is already quite agile with new media. According to initial indications, the idea for the guerrilla campaign came from the Profero agency in London. Swiss folk music has long since achieved global fame - not least because of the Alder family. (sis)
 

Students from all over the world can submit their work until March 7, 2014. With around 3,000 entries from more than 25 countries, "The Young Ones" festival, which has been held annually since 2005, is one of the world's largest competitions for young talent in the creative industry. The Young Ones" is organized by New York's "The One Club," which also organizes the renowned annual "One Show" creative competition.

The Serviceplan Group will now be a partner of "The Young Ones" and - in order to draw attention to the young talent competition worldwide - has developed an integrated campaign that will start in mid-October: posters and flyers will be on display at universities, various banners will be used on websites of universities, graphic design, design and art portals; the campaign will also attract attention in the field of e-mail marketing and on various social media platforms. In addition, Serviceplan has launched the website Theyoungones.org on which participants submit their work. The centerpieces are motifs with colorful illustrations that use prompts such as "Catch Eyes" or "Melt Hearts" to encourage participants to work out the two creative tasks advertised. Serviceplan will also organize the "Student Exhibition," which annually showcases outstanding work from selected universities.

Two tasks - infinitely many possible solutions

Two themes are available for contest participants to choose from: The open briefing, entitled "Save Art," calls on students to design a campaign that answers questions about why art plays an important role in our lives; whether art can improve the world, why it is worth paying for - there are no limits to the topic. The second topic, on the other hand, is a concrete brief for the implementation of a campaign for the fashion brand "Organic by John Patrick." Here, the students have to develop an integrated concept - from logo design, corporate identity, print ads, TV commercials and online advertising media to a website or a mobile app.

 

Publicitas Cinecom, the marketing organization of Publicitas for audiovisual cinema advertising, and Kult Kino, a cinema operator with six cinemas in Basel, are renewing their partnership. This was announced by Publicitas in a press release on Tuesday. Publicitas Cinecom will continue to exclusively market the advertising space in the cinemas "Kult Kinos Atelier 1/2/3", "Kult Kinos Camera 1/2" and "Kult Kino Club" at central locations in Basel.

According to Mach Cinema, Publicitas Cinecom has a market share of 88% in the Basel area based on attendance figures. Kult Kino is one of the most important representatives of arthouse cinemas in Switzerland and, in addition to selected cinematic entertainment, also offers specially tailored program content such as the "Zauberlaterne" children's film club.

 

Back in May of this year, Branders was nominated in the Communication Tools category for the rebranding of Thurgauer Kantonalbank. As the leading universal bank in the canton of Thurgau, the rebranding is intended to make TKB focus more than ever on customer orientation and the advisory experience in its activities in the future. This goal is reflected in the new claim "Mehr vom Leben" ("More of life") and is made tangible at all contact points in the brand design.

The German Design Award is the international design premium prize of the German Design Council. It honors high-caliber products and projects from the fields of product and communication design, design personalities and up-and-coming designers, all of whom are pioneers in their own way in the German and international design landscape. Judging is based on various criteria such as design quality, degree of innovation, brand value or functionality. The German Design Award competition categories cover all areas of everyday life, from Home Interior and Working Spaces to Transportation and Digital Media.

For the special design quality of the TKB rebranding, the German Design Council awards the Zurich branding agency the "Special Mention" award. This award recognizes work whose design features particularly successful partial aspects or solutions - a promotional prize that honors the commitment of companies and designers.

Many Swiss people have only one emotion when it comes to health insurance: anger. KPT proves that there is another way: as surveys regularly show, KPT customers are more satisfied than average. This is thanks to innovative online solutions and personal advice. KPT's service puts a smile on the faces of all its customers, according to a press release.

Now KPT is making the whole of Switzerland smile: with KPT Smileball, the first pinball game that is controlled by smiling. A sophisticated face-tracking algorithm transfers the movements of the corners of the player's mouth to the two "fingers" of a virtual pinball machine. KPT Smileball is available as a desktop version on Smileball.ch, on Facebook and as a smartphone app for iPhone and Android. Last Friday, Smileball could even be played directly on the YouTube homepage: With their idea, webguerillas won a creative competition organized by Google and thus a masthead banner placement for one day. Webguerillas also developed an offline version of the game: In collaboration with the pinball experts from Schwab Spielautomaten, a real pinball machine was converted so that it can be controlled via face tracking. The Smileball pinball machine toured five Swiss cities last week and elicited smiles from passers-by.

The Smileball campaign should not only trigger smiles, but also generate leads. For this reason, a competition has been integrated into the application in which a comedy trip to New York will be raffled off. Anyone who completes the entry form can receive a health insurance quote from KPT at the same time.

Responsible at KPT: Sonja Kunz (Head of Corporate Communications). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Conrad Malcher (creative direction), Daniel Gremli (text/concept), Michelle Danilschenko, Richard Wegele, Iwan von Rickenbach, Davide Bonina (art direction), Michel Bognar (social media), Spiros Margaris (development), Philipp Pongracz (consulting), Frame Engine (video production).

Daliah Kremer started her career in local and regional journalism and knows the world of newspapers and magazines very well from many years of experience as an editor and editorial director. The 42-year-old is also very familiar with the corporate communications side and agency life. Among other things, Kremer worked for several years in internal communications at ABB Switzerland. Later, as a consultant and editor on the agency side, she looked after well-known clients in the business and energy sectors. Since August, Daliah Kremer has taken over as Head of Corporate Publishing at Denon, advises clients and is responsible for editing various customer magazines, annual reports and web content.

Martin Oschmolz has been on the road for Denon since last September. As Manager New Business, he is responsible for the expansion of new business areas in the fields of interactive and publishing. Oschmolz is also responsible for acquiring new customers. The 36-year-old marketing planner FA has broad experience in the media business. Among other things, Oschmolz has worked as a key account manager for TagesAnzeiger, the media company ClearChannel, and IDG Communications.

Corina Hany has been on board since October. The 33-year-old media scientist worked as a journalist on the domestic editorial staff of a Zurich daily newspaper, then expanded her experience as an editor and producer in the magazine sector, and was most recently editor-in-chief of a trade magazine for which she was responsible for its complete realignment. Hany advises clients as senior corporate publisher for the agency and oversees customer magazines, web content and annual reports as an editor.

The operators are pursuing two goals with the new site, according to the press release. On the one hand, it is intended to attract many new charter signatories. On the other hand, the site should also become a contact point for third parties who are looking for providers who have signed the charter. With these two goals in mind, the Wunderman team has designed a site that can be operated with just one finger, thanks to the use of parallax technology. From entry to sign-up, potential Charter signatories can scroll through the entire site and see the reasons and benefits for signing up served up like a movie. They can set the pace themselves and, if they wish, obtain more in-depth information in each area. The structure of the site is based on the natural course of a personal conversation at the end of which the question arises whether one is convinced and wants to participate. In just a few steps, companies can register for the safety charter.

And just a short time after registering, the company appears on the centerpiece of the new platform - the map with all participating companies. Using an easy-to-use filter function, companies and individuals can find companies in various industries that have signed the charter and contact them directly through the site. Over time, the operators of Security-charter.ch sure, the platform will develop into a kind of "Yellow Pages for companies with a high safety culture" and become an important acquisition and marketing tool for Swiss companies. The fact that the safety of employees is strengthened at the same time is the side effect that is particularly important for Suva. For the insurer, the safety charter is an important factor in being able to prevent 250 fatal accidents and just as many serious accidents over the next ten years.

Responsible at Suva: Erwin von Moos (Project Manager Campaigns), Beat Enderlin (Communications Consultant). Responsible at Wunderman (Member of Y&R Group Switzerland): Thomas Engeli (CD), Daniel Schranz (AD), Sebastian Eppler (graphics), Dieter Boller (text), Marcel Berberich, Roberto Eichin (programming), Stéphanie Bertschi (consulting).
 

The launch of the new iPhone is eagerly awaited by many customers. Sunrise has launched a guerrilla campaign to demonstrate in a humorous way that you can be the first to get the new iPhone at Sunrise - the winner can pick up the new iPhone the next day at the Sunrise Center. Sunrise is setting up the "Be the first" finish line in Aarau, Basel, Bern, Geneva, Lausanne, Lugano, Lucerne, Rapperswil, St. Gallen and Zurich on October 24. At 6 p.m. sharp, you can find out exactly where it is located in which city - on the Website or by text message. The first person to cross the line will win an iPhone 5S. At the same time, Sunrise is using the campaign to draw attention to its "Sunrise Now" mobile phone subscriptions, which are specially tailored to the needs of smartphone users. The trailer for the campaign has already been viewed over 73,000 times on YouTube after just one day. (hae)
 

Despite the connection to the BT Group of media entrepreneur Peter Wanner, which dominates the market in the region, there is no threat to the diversity of opinion and offerings. This was announced by the Federal Department of Environment, Transport, Energy and Communications (Uvek) on Tuesday. By selling its majority stake in Radio 32, the BT Group is also complying with the rule according to which a media company may only hold a maximum of two radio and two television licenses. The Uvek had already granted Radio Argovia the license in October 2008 following the re-tendering of all local radio licenses. Roger Schawinski, who was also bidding for a license for the canton of Aargau with his own project Radio AG, took the decision, which was negative for him, to the Federal Administrative Court.

No evidence of abuse

Although it confirmed the Uvek's decision, it demanded an in-depth investigation into whether the granting of a license to Radio Argovia would violate diversity of opinion and offerings. The Uvek had to examine whether BT had a dominant position in the coverage area and whether it might be abusing it.

According to the decision published on Tuesday, there were no valid indications of journalistic, systematic and forward-looking abuse. The diversity of opinion and offerings would not be endangered, even though the BT Group holds a dominant position in the market. The Uvek decision can be appealed again to the Federal Administrative Court, which will decide in the final instance. The provisional license for Radio Argovia remains legally valid until a further decision is made. This means that the public service is guaranteed for the time being, even in the event of a further appeal, writes the Uvek.

Schawinski: "A farce"

Roger Schawinski describes the Uvek decision in a press release as the "next chapter in the Aargau radio license farce". Apparently, the decision originally made by Bakom in favor of the previous license holder was to be upheld by all means. Schawinski has not yet said whether he will appeal the decision to the Federal Administrative Court. His dispute over a local radio license in Graubünden is still pending there. The Zurich media entrepreneur writes that these proceedings are almost completed and that the final decision in this matter is expected next. (SDA)