Business is changing - and so is Swisspartners. Only a forward strategy and innovative services will remain relevant in the future. According to studies by Deloitte and KMPG, in five years' time, attributes such as reputation and brand quality will be top priorities for wealthy clients. The usual values such as stability, performance and service will be assumed.

In collaboration with the agency Foundry, Swisspartners has developed an appropriately relevant positioning and a modern corporate identity. The result is an appearance that consistently conveys the development of the brand and its professional uniqueness to all target groups. The DNA of Swisspartners in a nutshell: The Art of Finance.

Art is an attitude. Swisspartners has been employing, discovering and supporting artists out of conviction since its foundation 25 years ago. Kristian Bader, member of the Executive Board, explains, "Our definition of art denotes a specific skill skillfully applied through a great deal of experience and innovation, for example, the art of foresight, the art of networking, and so on." Swisspartners lives the art it promotes.

"L'art pour l'art" does not apply here - this is shown by the design of the new appearance: Swisspartners' definition of art is the basis of the new Brand Asthetics and all upcoming implementations. Image brochures, advertisements, events, the new online presence and the new meeting rooms are designed according to this principle. The newsletter "partners' view", which has been popular for 25 years, has also been redesigned in the same way. It reports in a professionally differentiated way on current trends in the industry.
On the afternoon of September 3, 2016, the first major event under the new positioning is scheduled: Swisspartners will support the Tonhalle Orchestra for the tonhalle@maag initiative at a one-off event in Zurich's Bahnhofshalle.

The basis for the future has been created. The upcoming measures stage Swisspartners' new positioning. They prove that the new generation of financial advisors knows how to combine the art of discretion and the art of innovative communication.

Responsible at Swisspartners: Kristian Bader (COO, Partner), Delia Giger (Marketing Manager). Responsible at Foundry: Lavinia Mirabella-Greco (art direction), Sara Valle (graphics), Gregor Wollenweber (production), Laura Leo (consulting), Sacha Moser (creative direction & strategy), Manuela Brunner, Sacha Moser (overall responsibility); Sven Germann (photography portraits).
 

Audienzz is a new shareholder of Zulu5. The young company has developed a unique technology to monitor digitally played advertising and thus increase transparency and quality in the digital advertising market. With this investment, Audienzz secures the exclusive marketing license for Switzerland.

The investment complements the existing offerings of Audienzz, the digital advertising marketing company founded in 2016. With Zulu5, Audienzz is strengthening its position in programmatic advertising buying in particular. Remo Baumeler, Managing Director of Audienzz: "Thanks to the investment, we can now offer our clients innovative products to independently monitor the quality and transparency of their digital advertising campaigns."

Zulu5 checks websites for borderline content and thus prevents the improper distribution of advertising on such websites. In addition to this core product, Zulu5 offers its customers analyses on trends and developments in the digital market as well as market analyses on the success of their own campaigns and on the competition. Andreas Gysler, CEO of Zulu5: "I'm looking forward to working with Audienzz and I'm sure that both sides will benefit from the knowledge and technology transfer and that together we will drive Zulu5's international expansion."

The project includes media relations, the creation of advertising banners and posters, and a competition. From Friday, August 12, to Sunday, September 4, 2016, the water games will take place on Schlierem's town square. They are among the largest and most modern mobile water games in Europe.

 

Facebook manager Andrew Bosworth acknowledged in a blog post that there are currently many bad online ads. "Ads that obscure content we want to read, ads that increase load times, or ads that try to sell us things we're not interested in." Facebook wants to remedy this, he said. Users would be provided with advanced ad settings. For example, if users aren't interested in cats, they shouldn't receive ads for cat food in the future. Facebook did not disclose how the undoing of ad blockers will work technically. Bypassing the ad blockers affects the use of Facebook on a desktop computer or laptop. Such blockers do not currently play a role in Facebook's mobile apps.

Criticism of providers

Facebook manager Bosworth also criticized the practice of ad blocker operators collecting money for allowing previously blocked ads. "At best, this practice creates confusion, but it also lowers the resources needed to fund journalism and other free services we use on the Internet." Facebook is among those free services, Bosworth said.

Advertising revenue is by far the most important source of income for Facebook. They brought the company $6.2 billion in the second quarter, 62 percent more than in the same quarter last year. At the same time, the number of people worldwide with ad blockers has more than tripled in the last two and a half years.

Threat also for media

The blocking of online advertising by apps like "Adblock Plus" is also a thorn in the side of many media companies, because if everyone has an ad blocker, the advertising customer no longer pays. How many Internet users in Switzerland use a Bocker is not known. In Germany, the figure is around a quarter. As part of a survey conducted by the news agency SDA last fall, the media company Tamedia said that adblockers were still less widespread in Switzerland than in other countries. The Grisons-based media house Somedia estimated the proportion of readers with ad blockers at less than ten percent. But in this country, too, the programs seem to be becoming more popular: Readers are installing adblockers to an increasing extent, said the NZZ. And Ringier wrote that adblocking was a challenge that would occupy the publisher even more in the future. In Germany, the Axel Springer publishing house caused a stir last October. It automatically blocked editorial content on the Bild.de portal for users with ad blockers. (SDA)

The two company founders, Thomas Epple and Christoph Menzi, have more than 30 years of Internet experience between them. Starting in 1997, Internet pioneer Thomas Epple was involved in setting up one of the first web agencies in eastern Switzerland. Christoph Menzi came to the Internet industry in 2004 as a career changer. He brought great knowledge in content management systems and programming to the new Visions.ch, which was established in Bischofszell in 2011.

After five years, the Thurgau web agency has grown to a team of ten employees. It operates as a full-service provider. This includes consulting and online strategy, interactive design, screen design, programming and management of websites, online solutions as well as search engine and online marketing.

Visions.ch is involved in numerous web projects as a technology partner for advertising and communication agencies. Recent projects include web presences for example Thurmetall, ISA Bodywear, Faserplast, Ceposa or the Startnetzwerk Thurgau.

The founders of the company are convinced that nothing works without know-how and young talent. Visions.ch aware. "Brain Gain for Thurgau" is the motto of Thomas Epple and Christoph Menzi. They are therefore proud that apprentices can be employed in addition to internships. Currently, one computer scientist and one interactive media designer are being trained. (pd)
 

Welle 7 - easily accessible from Zurich or Geneva, located in the heart of the federal capital, the concept center now offers a wide range of opportunities for shopping and enjoyment, for working in the workspace or for learning for the inquisitive. A state-of-the-art concept center that leaves no (commuter) wishes unfulfilled.

Westiform advised the Welle 7 project team on the building signage and was responsible for the survey, planning, engineering, production and installation of the exterior and all interior signage, as well as its maintenance in the future.

Thomas Meyer, project manager at Welle 7, appreciated the cooperation with Westiform above all for the enthusiasm for the project, the short production time, especially for prototypes, and the uncomplicated assembly during the construction phase. He adds "through many other joint projects already, an appreciative relationship of trust developed, which enabled optimal solutions." The goal was for the signage to reflect what the Welle 7 tenants represent in their spaces. Above all, also outside of the store opening hours. Westiform was able to offer us the ideal products for this," says Meyer.

The roof lettering shows passers-by the way to Welle 7 by day and night and, with a length of 6.4 meters and a versal height of 1.7 meters, cannot be overlooked. In the interior, 39 illuminated letterings were produced by 27 different tenants, which were implemented with one of Westiform's own developments, the wf | Sirius illuminated lettering. The illuminated letters have a low construction depth of only 34 millimeters and have a service life of approx. 50'000 operating hours. A software-controlled LED assignment enables homogeneous illumination while using as few LEDs as possible. The combination of the outstanding features in terms of energy consumption, homogeneous light distribution, luminosity and the slim design makes the technology unique. All WF | Sirius elements were manufactured in the Westiform factory in Niederwangen near Bern in Swiss quality workmanship.

Thomas Meyer emphasizes that responsible action is an integral part of corporate management at Migros. This is confirmed not least by numerous awards, such as being the most sustainable retailer in the world. It is therefore not surprising that the energy-efficient LED technology from Westiform was used for all illuminated advertising elements. The luminous intensity of the illuminated advertising is also dimmable via a remote control and can thus be ideally adapted to the ambient light. The entire Welle 7 complies with the Minergie standard.

In addition to the energy efficiency and brilliance of the illuminated advertising elements, the project schedule is also impressive. The project was implemented in just six weeks from the award of the contract to the final installation. Accordingly, Thomas Meyer's overall assessment is positive: "We are very satisfied with the consultation, the implementation as well as the installation of Westiform and are convinced that this will also continue with low maintenance costs."

 

In this country, people tend to associate the Subaru car brand with Bernhard Russian down-to-earthness. But apparently a Subaru can also seduce you into dreaming. Because it opens the door to freedom. Or something like that. As long as you're not behind the wheel, daydreaming is no problem. The agency Carmichael Lynch from Minneapolis promotes the 2017 Subaru Outback. The song is called by the way "Land of Dreams" by Langhorne Slim. But please don't listen while driving. (hae)

Rüegger assumes journalistic responsibility for two publications for which Salcom.biz Public Relations is responsible: the Thurgauer Hauseigentümer and the Thurgauer Kirchenbote. The 26-year-old Cyrill Rüegger studied political science and communication at the University of Zurich and recently graduated with a master's degree. In his master's thesis, he investigated how border proximity affects the Euroscepticism of the Swiss. He can now profitably contribute his competencies to Salcom.biz, as the agency is strongly active in regional management and in the cross-border environment for small and medium-sized enterprises. Especially as the office manager of the regional planning group Kreuzlingen, Roman Salzmann and his company are confronted with political and cross-border issues.
 

Anyone wishing to use the .store extension can register their desired domain with Switchplus free of charge until September 24. According to a statement from the registrar, this increases the chances of allocation - over 2300 companies have already taken advantage of this opportunity. According to Switchplus, there have been many requests from online stores. The new generic top-level domain .store will be available from September 26.

"Anyone who has previously reserved a desired address with switchplus will be contacted in good time so that the reserved domain can be converted into a corresponding registration application," the press release states. A .store domain costs CHF 69 per year at Switchplus. (Web Week)

 

Mint Digital Licensing is a new joint venture for the pan-European online licensing of music between Suisa and the American music rights company Sesac. Hej won the competition to develop the corporate design against four other agencies from Germany and abroad.

"We position ourselves as strategic shapers in culture and business. Developing a brand for an innovative company at the intersection of music and IT services is right up our alley. We are looking forward to accompanying this groundbreaking project in the music industry," says Janine Widler, Managing Director and co-owner of Hej.

Since this summer, Hej has also been working for the Swiss outdoor specialist Bächli Bergsport as well as for around 40 other clients from the fields of culture, sports and business.

Since its founding in 1921, L'Officiel has held its place at the heart of the luxury and fashion universe. The Swiss edition was launched in spring 2014 by Blond Publishing as licensee and has since been published under the leadership of Editor-in-Chief Sandra Bauknecht (Werbewoche.ch reported).

Benjamin Eymère, CEO of Jalou Media Groupe, in a statement, "I'm looking forward to Switzerland, the luxury-oriented market is promising." As before, the magazine will continue to be published bilingually, for German-speaking and French-speaking Switzerland. Regarding the composition of the new editorial team, Jalou Media Group is currently in talks with some of the staff members of the previous team and will communicate the personnel changes in the course of the next week. Eva Favre, Affinity-Primemedia, will continue to be responsible for the advertisements.
 

In recent years, FIFF has presented films from Bangladesh, Uzbekistan, Madagascar and the indigenous peoples of North America in this section. The announcement was made on Monday at the Festival del film in Locarno, where the FIFF also confirmed the continuation of the short film jury convened this year, which is made up of students from the film studies training and research program Netzwerk Cinema CH. (SDA/pm)