The Ohropax brand, which is distributed in Switzerland by the company F. Uhlmann-Eyraud SA, produces earplugs that keep out noise, water and wind.

Komet's new campaign focuses on the benefits of the product. The visuals dramatize how Ohropax protects hearing and makes the stresses of everyday life and leisure acceptable. Various communication measures now show the visuals for the individual products and areas of use.

Responsible at F. Uhlmann-Eyraud SA: Philippe Bessire (Marketing & Sales Director), Jean-Yves Cuendet (Head of Marketing), Yan Delacombaz (Product Manager). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Reto Eckert (graphics), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Suzanne Scherer, Rebecca Lineham (consulting). Image editing: Patrick Salonen.

 

In an initial project phase, the foundations for the brand personality were defined together with the management and other internal stakeholders from Switzerland, the USA and England. Bachem's goal is to expand its positioning as a market leader and to increasingly focus on both technical expertise and customer service.

This attitude is reflected in the new claim "Pioneering Partner for Peptides". Influenced by its history as a pioneer, Bachem wants to continue to live an innovative culture in the future. The focus of the realignment is also on the added value of a partnership with the market leader, according to a statement on Friday.

Responsible at Bachem: Entire marketing team in Switzerland and the USA. Responsible at Branders: Pascal Geissbühler (Creative Director), Palma Manco (Senior Brand Designer), Dennis Oswald (Senior Brand Designer), Tina Braun (Brand Designer), Thea Ferretti (Senior Brand Consultant) and Anina Früh (Brand Manager).

Once again, the 24 stores in Uschter 77 are playfully showcased, whether on shopping bags, as ceiling hangers or as stamps in an album. Once again, the communication campaign developed by the nudge agency Matter Gretener Lesch elegantly solves a tricky problem: how do you integrate the logos of 24 different stores? Quite simply: you make them part of the visual idea.

Responsible at Uschter 77: Bruno Benz (Center Manager). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Laura Haas (Graphics), Victor Rosser (Consulting). Photography: Jonas Kuhn.

Last week, Xing announced via e-mail that it was switching its invoices from euros to Swiss francs. This had been done at the "popular request" of customers. At the same time, prices were massively increased. Depending on the contract, the price increase is 65-85 percent. This means that a membership for Swiss users is now almost twice as expensive as for Germans, according to a statement.

After users discovered the price increase, a storm of protest broke out over Xing on the Internet. Angry users voiced their displeasure on Twitter and on the official Xing blog.

Specifically, Xing is accused of three points:

● Non-transparent communication during the price increase: the price increase was cleverly hidden in a product communication.
● Whitewashing: According to Xing, "(this) is done at the customer's request".
● Discrimination against Swiss users: Germans pay significantly less than Swiss.

User Moritz Adler: "I was a Xing customer for years and was already a member when the network was still called OpenBC. However, I find the current price increase only for us Swiss outrageous and have therefore cancelled my Premium membership."

Members who react now can escape the cost trap, however, according to a statement from the Xingfail initiative. The price increase gives customers a special right of termination. From now on, anyone who cancels their Premium subscription up to three weeks before it is due to be extended can terminate the contractual relationship without having to bear the additional costs.
 

 

According to the press release, Thomas Hutter is a proven expert in the digital field with a strategic focus on social media. With his own company, he serves major national and international clients such as Migros, Rivella, Swiss International Airlines, Microsoft, Medimax, Tamedia, Axel Springer, AOK. His core competencies lie primarily in the development and implementation of online communication strategies, social media and Facebook marketing. In addition, Thomas Hutter is regularly on the road in the "DACH region" and gives workshops and lectures on Facebook marketing. Hutter also lectures at the Media Training Center Lucerne (MAZ), the Zurich University of Applied Sciences and Arts (HWZ) and the University of Applied Sciences Northwestern Switzerland (FHNW).

"We are very pleased that we were able to win Thomas Hutter for this responsible task. In addition to his technical expertise, which he can contribute to the strategic work, he has a large network," says Philipp Koch, Chairman of the Board of Directors of Koch.
 

Bus shelters seem to be particularly suitable for viral campaigns. The waiting guests are attentive and have time to fall for the advertisers' ideas and be filmed by the hidden camera. We recently wrote about the Batteries house reported. And about the willingness to help that a freezing boy was put to the test. Waiting users were shown Adobe's real-time photoshopped - just to name a few examples. 

Pepsi Max has replaced one glass side of a bus station in London with a high-resolution screen. From the waiting passengers' point of view, the real street scene continued behind the glass, as the real events were transmitted in real time by a camera. At least until the moment when cats of prey, aliens and UFOs suddenly appeared. Replacing reality with screens is nothing new in advertising. LG, for example, has been replacing reality with screens for the past two years. Elevator floors and Office window out. But reality and fiction have never been mixed so skillfully before. As the technical possibilities become ever more sophisticated, this is probably not the last time we have been treated to an "augmented reality" joke. (hae)

The mortgage campaign is currently being implemented via billboards, POS, and advertisements. In the second half of the year, the banks will advertise their investment expertise. This is the second campaign wave that WVC is implementing for Clientis. Two years ago, WVC convinced the Clientis managers of its service offering in a pitch process.

In the first phase, the focus was on repositioning by means of an image campaign. The communication strategy was based on on- and offline communication tools. The first new product campaigns were then implemented in the same "look and feel" - the concise visual language and the typical Clientis color and embossing elements. In each case, a conspicuously placed button clearly highlights the product promise in order to increase the interest of the target group. The campaign tools are in use in the market areas of the Clientis banks - from the Bernese Jura to the St. Gallen Rhine Valley and from Fribourg to Schaffhausen.

Responsible at Clientis: Stefan Kaspar (Head of Corporate Communications Clientis), Philippe Haller (Head of Marketing Clientis Zürcher Regionalbank). Responsible at WVC: Kurt Wettstein (overall responsibility), Yves Seiler (consulting, project management), Angela Boog (DTP), Frank Schwarzbach (photography), Oliver Huber (JBW Media)

SWS Medien Verlag, based in Willisau, is a subsidiary of Willisauer Bote Medien und Print. It produces the Willisauer Bote and the Seetaler Bote on behalf of the company. 28 people work for the two titles. Ramona Hodel grew up in Willisau. She has held various positions at the Willisauer Boten since 2004. Sabine Galindo, from Basel, has been Publishing Director in Willisau since 2011. She also took over as Publishing Director of Basler Zeitung in 2012. Galindo will remain with SWS Medien and will be elected as a new member of the Board of Directors, according to a press release issued on Friday. The Annual General Meeting will take place on June 13, 2014.

The five-member Board of Directors also reorganized the Executive Board. This consists of the new Publishing Director Ramona Hodel and the Chairman Stefan Calivers, Editor-in-Chief of the Willisauer Bote. Reto Bieri, Editor-in-Chief of the Seetaler Bote, is also a member of the extended Executive Board, and the Board of Directors is convinced that the personnel measures have set the course for the continued successful future of the media company, according to the press release. (SDA)

Picture: Willisauer Bote

SRF has been posting individual broadcasts on Google's video platform for some time. However, the fact that Youtube is also used for live broadcasts is new. As project manager for entertainment and programs Bernard Strapp explained to the newspaper Schweiz am Sonntag, this measure is intended to reach young viewers who neither watch TV nor know the existing SRF multimedia offering - but are interested in the show and the topic. SRF is keeping quiet about the costs for providing the streams. However, since Youtube has been offering the streaming function free of charge since the end of 2013, the expenses are likely to be on a small scale. Whether SRF will continue to offer live streams in the future will be decided by a data analysis after the last broadcast of "The Voice of Switzerland." (SaS/hae)
 

The film is intended to cover the company's beginnings, the present and the future. Strebel Juon used the dots of the Publicitas logo as a key element and formal "red thread". The result is an entertaining explanatory film that highlights the various products and services and presents the vision for the future.

Responsible at Publicitas: Alain D. Bandle (CEO), Andrea Küpfer (Head of Corporate Communications), Sibylle Widmer (Manager Marketing Communication). Responsible at Strebel Juon: Robin Strebel, Jörg Agostini (creation), Gian Marco Juon (consulting). Responsible at Encore Pictures: Neil Stubbings (Director & Motion Design), Jürg Steudler (Executive Producer), Anna-Lena Carl (Producer).

In view of steadily rising fee income, the SRG's financial situation looks bleak, according to the Sonntagszeitung. In 2012, the company received 1.2 billion francs from the Billag pot - resulting in a loss of 117.4 million francs. No exception: since 1998, SRG has only been in the black in three years - namely 2000, 2003 and 2011. In total, the deficit in this period amounts to 275 million francs.

Figure: Sunday newspaper

According to the article, this is evidence of "adventurous financial management" and "a violation of the Federal Council's mandate. The government demands that the SRG operate with the available funds. The reality is different: The company has had to upgrade its own real estate, sell properties and take out loans to ensure liquidity. When SRG set up its own pension fund in 2003, it took out a loan of 200 million francs from the Zürcher Kantonalbank to ensure that the capital was covered.

Despite the debt, the range of services and staff were permanently expanded in the following years. Suffering from the interest burden, the company switched from ZKB to Postfinance in 2008, which increased the loan to 270 million. While the borrowings are said to have been increased to 450 million Swiss francs by 2011, the equity decreased annually. In 2012, SRG, under the leadership of Roger de Weck, sold the Bern headquarters to Mobiliar Insurance - the proceeds are said to have amounted to over 100 million francs. The distress sale could not prevent SRG from having to take out a promissory note loan of 250 million francs from Postfinance in 2013 - shortly after repaying the old loan. For the Sonntagszeitung, the question arises whether the many loss-making accounts are calculated to secure financing in Bern. The de facto state guarantee that politics grants SRG creates an incentive for SRG's financial behavior. (SoZ/hae)
 

Many media professionals in Switzerland work without collective labor agreements with minimum wages, as the professional association writes in a statement. This also affects the quality of the information that citizens have as a basis for their political decisions. A minority of delegates supported the demand for collective labor agreements, but took the view that impressum should not make any voting recommendations. (SDA)