The new design is deliberately restrained, according to a statement on Tuesday. It is not intended to be distracting, where readers want to concentrate on the text. The aim is to offer an optimal reading experience on every platform, be it smartphone, tablet, desktop or paper.

The same fonts are now used on the digital channels as in the newspaper. The number of images on the desktop front page has been reduced, but they are used larger. This improves the reading flow and dramaturgy of the page and at the same time helps to keep the quality of the images high.

The newspaper also appears today in a slightly adapted layout. In addition, starting with today's issue, QR codes will show what added value can be found digitally on a topic. The "Tages-Anzeiger" will thus be even more clearly recognizable as a brand on various channels. On page two, the most popular articles from the blogs will in future be published in excerpts alongside the daily commentary. The reader forum page will now show the reactions and moods on all channels.

At Digitalabo.tagesanzeiger.ch will inform the editorial team about the innovations at the Tages-Anzeiger starting this afternoon. The long form will be continuously updated over the next few weeks.

New claim: "You are what you read"

A new brand identity was introduced at the same time as the new layout. The publisher developed this together with Wirz. After around 20 years of "We're staying tuned" and "Keeping up", the new slogan is: Tages-Anzeiger "You are what you read". Gordon Nemitz, Executive Strategy Director at Wirz, summarizes what's behind it: "With the new claim, we're aiming for a change of perspective. Instead of being reduced solely to educational journalism, we want to focus on the broad journalistic quality of the Tages-Anzeiger and its individual significance for readers."

Together with the claim, the brand design was also adapted. All advertising materials will appear in a refreshed design in the next few days. In terms of design, they will be closer to the new layout of the newspaper and the digital channels.

 

Markus Gilli will become editor-in-chief of the family of channels that includes Tele Züri, Tele Bärn and Tele M1. This means he will also be responsible for the in-house productions of the new national channel TV24 (Werbewoche.ch reported) will be responsible. Gilli will be supported by Oliver Steffen, who as Head of Operations is responsible for cross-station tasks such as projects, quality management and training. This will make the editorial teams in Zurich, Aarau and Bern more efficient and allow them to focus consistently on their regional journalistic remit, explained Roger Elsener, Managing Director TV, in a press release on Tuesday.

New management team

Elsener will now manage the TV division of AZ Medien with a five-person management team consisting of Markus Gilli (Editor-in-Chief TV station family), Peter Canale (Head of Technology and Production), Daniel Schnüriger (Head of Sales and Deputy Managing Director Belcom), Laura Berndt (Head of Marketing) and Ute von Moers (Deputy Managing Director Belcom and Head of Licensing Program of TV24).

New editors-in-chief

As before, Stephan Gassner for Tele M1 and now Claude Winet for Tele Züri and Adrian Grob for Tele Bärn will be responsible for local and regional content as editors-in-chief.

The previous Tele Bern editor-in-chief Werner de Schepper is stepping down after just over a year. Werner de Schepper will continue to regularly present "Talk Täglich" for Tele Bärn and Tele M1 and work as a columnist for the AZ Aargauer Zeitung. He will also be responsible for projects for the editorial team of Nordwestschweiz from May 1, 2014, according to the press release.
 

SBB's poster and online campaign is designed to show the Swiss at a glance how quickly and comfortably and, above all, cheaply they can get to Munich, Salzburg or Milan by train - compared with a plane or car, they land right in the center of town and can make good use of their travel time, according to a statement on Tuesday.

However, it's not just the four posters that will initially whet people's appetites for discovering new things by train, but also brochures, a direct mailing, and a newly designed landing page including an online quiz. Additional online measures and public reports supplement the campaign with cultural tips on the individual destinations.

Responsible at SBB International Passenger Traffic: Reto Meissner (Head of Marketing Communications Passenger Traffic), Petra Thomann (Project Management Marketing Communications). Responsible agency: Contexta. Photo: Jonathan Heyer (photographer), Patrik Rohner (photo editor). Production company: All-in Production. Online: Maxomedia.

20 Minuten and 20minuten.ch together reach 1.907 million readers daily, 20 minutes and 20minutes.ch 643,000. 20 minuti and tio.ch reach a total of 118,000 readers daily. The commuter newspapers and news portals of 20 Minuten together thus continue to be clearly the strongest editorial media offering in Switzerland, according to a press release issued by the media company on Tuesday.

11.8 percent of national readers not only use the printed newspaper or the 20 Minuten news portals, but also use both services to obtain information according to their respective situation. Among the readers of 20 Minuten and 20minuten.ch, 12.4 percent read 20 Minuten both as a newspaper and online. Among the readers of 20 minutes and 20minutes.ch, 6.8 percent double users were measured and among the readers of 20 minuti and tio.ch 9.3 percent.
 

The Tax Office is the link between the federal government and the 68 tax offices in the canton of Lucerne. In 2013, Rosenstar refreshed the agency's communications presence and conceived and designed various publications.

The tax forms and fact sheets were also redesigned. "The design freedom was severely restricted by the tight technical grid and its functionality. The canton's corporate design also had to be taken into account. Nevertheless, we managed to find a distinctive visual language," Jana Yaacoub, co-owner of Rosenstar, is quoted as saying in a statement.

Thanks to the color concept with intensive hues, it should be possible to see right away which forms and information sheets belong together. Icons and typo elements in the header area are distinguishing features to tax documents of other cantons.

Over the next few months, Clear Channel will equip 75,000 billboards in 23 countries on five continents with NFC (Near Field Communication) and QR technology. Consumers will be able to access interactive content from advertisers using their smartphones.

Clear Channel Switzerland will launch Connect during a pilot project in Bern in May. Ivan Schultheiss, Sales Director Clear Channel Switzerland: "We offer 115 F200 billboards at bus stops or in their immediate vicinity, which are equipped with the latest NFC and QR technology. Due to waiting times at bus stops, advertisers benefit from long viewing times as well as high chances of interaction."

Oliver Schönfeld, Marketing Director Clear Channel Switzerland, adds that advertisers also benefit from the data that becomes transparent through Connect, such as exact location and time information, number of website visitors, and details on the type of smartphones that interacted with the ads. This data is designed to help advertisers optimize their campaigns, minimize wastage and maximize advertising impact.
 

"It is an honor for me to be the first female athlete to be featured on a Swiss Red Bull can," Fanny Smith is quoted as saying in a press release issued by the company on Monday. All the more so as the layout of the product has not changed since its launch. The French-speaking Swiss from Villars-sur-Ollon became ski cross world champion in 2013 at the age of 20.

Meet the Champion

The Red Bull Energy Drink 355ml with Fanny Smith is available for a short time in Swiss retailers. Fanny is also inviting her fans to send her an original video message and enter the race for a week's skiing vacation in Villars-sur-Ollon and a meeting with the champion. Further information about the competition can be found on the website Highfive4fanny.ch to find.

In collaboration with stylist Aleli Leal, the interior of the restaurant has been redesigned in a classic bistro style, according to a press release issued on Monday. Suspended lights with simple globes, porcelain lamps and checkered tablecloths combined with white and petrol blue on the walls are intended to give the 37-year-old restaurant a fresh touch. All printed materials, such as the menu, have also been redesigned.

Mère Catherine continues to entice diners with French classics such as moules, escargots and soupe à l'oignon. Strebel Juon has created cine-pictures and postcards to accompany this offer and draw attention to the restaurant's traditional French cuisine.

Responsible at Restaurants Commercio-Piccadilly: Nicolas von Graffenried, Roland Lässer, Corinne Sutter. Responsible at Strebel Juon: Robin Strebel, Jörg Agostini (creation), Gian Marco Juon (consulting). Styling/interior design: Aleli Leal.

 

Professional sport also requires professional communication. Freicom has designed the corporate design and website for Jolanda Neff - with the aim of doing justice to the highest level of performance and the person Jolanda Neff, according to a statement on Monday.

Responsible with Jolanda Neff: Jolanda Neff. Responsible at freicom: Cornel Speich (consulting), Patrizia Fani (creation, graphics), toweb (programming)

Even before the first hot summer days have arrived, the French Ministry of Health is already warning against ice cream consumption. A current campaign in France aims to draw attention to the fact that obesity starts at a young age. To this end, it presents ice cream from its least attractive side.

David Lesage's expressive subject has not only been liked, but also criticized. It is too extreme, dramatizes a mostly harmless childish pleasure and trivializes the complex causes of obesity. (sis)

 

After graduating from the University of Basel (Lic. Phil), the 36-year-old worked at Rockstar magazine and from 2005 to 2007 at 20 Minuten. Gabriel Brönnimann then worked as deputy head of the entertainment department and as a reporter at Blick until 2010. In the following years, he was employed as a senior researcher at the Center for Security Studies at ETH Zurich and in Media Relations at Swiss Television SRF. After a seven-month stay in New York, Gabriel Brönnimann returns to Switzerland and to 20 Minuten.

 

Brandpulse developed the brand strategy and positioning for the new kitchen appliance brand, created the brand design and a creative concept, and implemented both. So that distributors could get to know the new household appliance in the premium segment, Brandpulse designed a sales presentation and subsequently an end-user brochure. For the demonstration at the POS, Brandpulse produced an animated film.

In addition, Designculture, which is part of the Brandpulse Group, developed an exhibition stand, POS displays and a representative case, which was set up for the first time at the Ambiente trade fair in Frankfurt. The development of the website with its own "juice app" (tips and recipes for buyers of the device, who can join a user club in this way) round off the measures.