The Swiss Science Center Winterthur, one of the largest in Europe, invites visitors to experience 40 new exhibits, amazing sound spaces and hands-free experiments around the phenomenon of sound - audible, tangible and visible. Partner & Partner promotes these unheard-of sound experiences by means of loud posters, advertisements, carrier bags and flyers. Six colorful subjects with comics as eye-catchers underline the textual sounds and together form a loud orchestra. This mix is intended to awaken all curious people - even those who don't always hit the right note or have no idea about toots and bubbles.

The exhibition is expected to last until the fall of 2015, and the posters will be on display in several waves from April through the fall.

Responsible at the Swiss Science Center Technorama: Thorsten D. Künnemann (Director), Roy Schedler (Head of Marketing and Partnerships). Responsible at Partner & Partner: Gianfranco Acocella (CD), Nadine Aeby (AD), Philipp Bührer (graphics), Benno Maggi, Kathrin Hofmann (consulting), Mikael Krogerus (text). Comic: Alex Macartney.

 

In the future, he will work in the new unit Project Group. This was announced by the St. Galler Tagblatt on Monday. Ortner was editor-in-chief of Vorarlberger Nachrichten (Werbewoche.ch reported). The management of the seventh edition of the St. Galler Tagblatt and its regional editions will be taken over by Silvan Lüchinger, the Tagblatt's deputy editor-in-chief. Sarah Gerteis, the head of the Tagblatt online editorial team, was newly appointed to the editorial team. (SDA)

Teaser image: Orf.at

The spot for a sporting goods store (SportXX) was broadcast in November and December 2013, according to the Federal Office of Communications (OFCOM) order published on the Internet. The spot featured Annina Campell doing winter sports. The injunction was reported on Monday by news platform Watson. Originally, the Blick had addressed Campell's advertising appearance.

Screenshot commercial

Temporary under contract

Campell appeared as a presenter for various SRF 1 and SRF 2 programs last year, including "SRF bi de Lüt," according to Bakom. The Radio and Television Act (RTVA) prohibits permanent program staff of a broadcaster from appearing in its commercials. According to a statement cited by Bakom, SRG had assumed that Campell's appearance was permissible. In 2013, she had been under contract four times for a limited period of time for three broadcast segments and had been paid with per diems. Her assignment had amounted to a total of around 69 days. But Bakom sees things differently: the term "permanent program employee" is unclear, it said. The decisive factor for the federal office is not the number of assignments, but rather how the audience perceives her. Campell is publicly perceived as an SRF presenter.

Permitted in French-speaking Switzerland and Ticino

The spot was also shown on RTS television in French-speaking Switzerland and on RSI television in Italian-speaking Switzerland. Bakom had no objections to these appearances by Campell: Presenters working editorially in broadcasts in one language area are not known across language borders. On the basis of the ruling, Bakom is charging SRG procedural costs of 9870 Swiss francs - this corresponds to the time spent on drafting the ruling, which took 47 hours. The SRG can challenge the order before the Federal Administrative Court. Whether it will do so, it left open on Monday. A decision will be made after the order has been examined, said spokesman Daniel Steiner. (SDA)

Teaser image: SRF (image Annina Campell); Logo SportXX

Even hardcore Apple disciples should find this landscape shot familiar. That's right, it's the default wallpaper of Windows XP. The operating system that has been kept alive the longest and was only recently buried by Microsoft in tears. After almost 13 years (!), the still extremely numerous users no longer receive any updates. In contrast to the successor versions Vista, Windows 7 and Windows 8, the age-worthy XP has many real friends. Friends who were actually quite satisfied with the functions and the interface and saw no reason to switch to the frowned upon Vista.

As a parting shot, Microsoft Netherlands tells the story behind the photo that many people have stared at for a decade without wondering how, where, what the landscape is all about. A (nice!) surprise: it is a real, unaltered photo. Taken by Charles O'Rear in Napa Valley, California with a Mamiya RZ67 on Fujifilm.

In the eight-minute film "The story behind the Wallpaper we'll never forget", the likeable older man tells what lies behind the recording. Namely, not Photoshop, as Microsoft employees bet seven years after the XP release. But the nature and material, which held the colors particularly well. In this region, O'Rear said, there is a certain time of year when the meadows are particularly green after the rainy season. Like every week, he was on his way to visit his girlfriend in the San Francisco region that Friday in January. He noticed the perfect view of the green hills and captured the moment. Microsoft purchased the image through its agent. Because the original negative was too valuable, couriers refused to transport it. Microsoft sent O'Rear airline tickets to deliver it in person. The rest is history. Microsoft did not fulfill his hopes of being allowed to provide a photo again for Windows 8. Instead, the company thanked him for the current occasion with this cinematic tribute. Late, but nice. (hae)

via Petapixel.com

The graphics division of Business4you will be strengthened and expanded as of May 1, 2014 through the integration of Beat Cattaruzza's C2 studio, according to a press release. The positive development in the areas of marketing and online marketing since the beginning has automatically led to growth in the graphics department. As a result, this area has become increasingly strategically important for Business4you. As part of the integration of Atelier C2, the graphics department will now become Business4you Crealab, which is headed by Beat Cattaruzza. A graphic designer and two apprentices from Atelier C2 also join the Business4you Crealab.

The Business4you Crealab is the largest creative team in the Biel region and will consist of ten graphic artists and designers in future. Business4you is also committed to promoting young talent in the field of creativity and is training six apprentices in the areas of graphics, mediamatics and interactive design.

From May 1, Business4you will also have a local presence in the city of Zurich. With this branch, the Biel-based agency wants to be able to offer its proven marketing approach directly to SMEs in and around Zurich. Graphics, online marketing, copywriting and the communication center will remain at the headquarters in Biel. However, personal customer support with the corresponding project management will be based locally in Zurich. The head of the Zurich branch will be Rolando Fusco, a proven marketing specialist with many years of experience. Andrea B. Roch, Managing Director of Business4you: "We are looking forward to tackling the "Zurich" adventure with our Seeland intensity, creativity and the usual Business4you passion." Business4you supports SME customers in all phases and offers the entire marketing process in-house from a single source, tailored to individual needs. In addition to the main target group of SMEs, the agency also realizes projects for larger companies.

From left to right: Patricia Bianco, Head of Admin & Finance, Beat Cattaruzza, Head of CreaLab, Andrea B. Roch, Managing Director and Rolando Fusco, Head of the Zurich branch.

A bronze pencil was awarded in the category "Interactive - Other Digital Solutions" for the digital newspaper holder of the Neue Zürcher Zeitung. Pro Infirmis made it to the top with the Mannequins in the category "Interactive - Online Videos Public Service/Non-Profit". Pro Infirmis was also shortlisted in the category "Public Service Experiental Advertising - Ambient & Guerilla". Alexander Jaggy, who was himself a juror at the One Show two years ago, is enormously pleased about the pencil: "To get among the finalists is already a hard piece of work. Especially for a non-Anglo-Saxon agency. But to win one of the coveted pencils right away is really great."

The One Show is one of the toughest competitions in the world, along with D&AD. In 2013, the festival had 20,000 entries from 59 countries. Also making it onto the shortlist were Leo Burnett with the "Slow Food" animals (twice) and Publicis with the Renault "Rear-View Mirror" campaign.

Oneclub.org/finalists/showcase/
 

48-year-old Gianluca Galgani grew up in Chur, where he completed his school education up to his A-levels. Born in Graubünden, he gained his first journalistic experience at Radio 3i in Ticino, where he worked from 1988. Another station in his radio career was the Grisons local radio station Radio Grischa. He then switched to the print sector and worked for the Bündner Zeitung (now Südostschweiz). From 1995 to 1998, he worked as a Ticino correspondent for the Swiss News Agency SDA.

Gianluca Galgani has been working for SRG SSR since 1999. He started out as a Graubünden correspondent for the Italian-speaking Swiss television station RSI. From 2002 to 2008, he worked as a correspondent for Swiss Radio and Television SRF. The Grisons native with Italian roots was first stationed in Ticino and from 2005 worked as a TV correspondent in Italy. Gianluca Galgani has been working for "Rundschau" as an author, producer and topic planner since 2010. On September 1, 2014, he will take up the post of Graubünden correspondent.

Gianluca Galgani: "Eau m'allegr da rapporter davart il chantun il pü multifari e culurieu." ("I am delighted to be able to report from the most diverse and colorful of all cantons.") Barbara Flückiger, Head of TV Domestic Correspondents: "I am delighted. Gianluca Galgani is a very experienced, competent editor and is familiar with Graubünden. As a former Italy correspondent, he also knows the life of a correspondent inside out."

Tamedia publishes the newspapers Le Matin, Le Matin Dimanche, 24 heures and Tribune de Genève, as well as the commuter newspaper 20 minutes. Ringier has not been present on the market for daily and Sunday newspapers in French-speaking Switzerland, with the exception of its stake in Le Temps. In second place, according to Media Trend Journal (MTJ), is the ESH Médias group, a subsidiary of the French Hersant group, which holds 10.1 percent of the readership. It owns the newspapers L'Impartial, L'Express and Le Nouvelliste.

The rest of the market is shared by other publishers. The overall market including magazines is also dominated by Tamedia, with a 30.9 percent share of contacts. For Migros and Coop, MTJ calculated a market share of 21.6 percent on the basis of Wemf's readership figures. Ringier (L'Illustré, L'Hebdo) comes in at 11.7 percent. (SDA)

This puts it among the top three of all agencies in the entire contest. As all foreign agencies are only allowed to enter the D-A-CH category in the international dialog marketing competitions, this is considered the toughest category in Austria, as the Swiss works can only compete against the best from the advertising superpower Germany, according to a statement. Another Swiss agency, Wirz Wietlisbach Dialog, has two entries in the final. The Columbus will be awarded on June 5 in Vienna.

Dmvoe.at/stage/dmvo-columbus-014-shortlist-is-fixed

The outrage was huge: The Message from the Xing Fail group was one of the most read and discussed articles on Werbewoche.ch in recent months. As a result, numerous angry users announced the termination of their accounts on Twitter. Specifically, the social network was accused that Xing had implemented a hidden price increase for Swiss users as part of the switch from euros to Swiss francs. Depending on the contract, the increase amounted to 65-85 percent. Compared to German users, Swiss customers would now pay almost twice as much.

In the current issue of the newspaper Schweiz am Sonntag, Xing CEO Vollmoeller comments on the federal shitstorm to which his company was subjected after the price increase. In doing so, he regrets not the adjustments, but the communication: "Today, we would communicate more clearly." According to Vollmoeller, the switch to Swiss francs should have happened long ago. The increase in new customer prices for Swiss customers "by around 25 percent" was a normal adjustment. The reasons for this are the renewed product, the costs and the price structure in the competition.

Swiss prices are now around 35 percent higher than German prices, he said. "Swiss customers benefit from the renewed premium product and additional offers," Vollmoeller said. "The higher price comes about because we have higher costs in Switzerland. We have a team here, we place ads here, we use the infrastructure here." In addition, the product is "significantly cheaper than that of the competition."

Most users were annoyed that they, as existing customers, had been raised to the new price level. Vollmoeller argues that this is common practice - people also pay the current subscription price for newspapers. The Xing CEO does not want to reveal how many Swiss have cancelled their subscriptions. But the company wants to win back these customers. Only time will tell whether this will be successful. (hae/SaS)

Image: ZVG
 

The new digital showroom makes it possible to discover the entire range - furnishing textiles, systems for interior shading, and adhesive textiles - in large format and high image quality. The interactive product finder reduces thousands of articles to the desired textiles in just a few clicks. These can be saved as favorites, ordered as fabric samples or examined in a real showroom via a dealer search. Those who want to experience the textiles at work can be inspired by solutions and practical examples from all areas of application. Thanks to Responsive Design, the new website also offers visitors an optimal experience on smartphone and tablet.

As Création Baumann's lead agency, Festland was responsible for information architecture, screen design, interaction design, text elements and frontend programming (HTML, CSS, Javascript). Backend programming and database integration were carried out by IT X.
 

The goal: to reduce the number of collision accidents with motorcycles. The campaign starts in mid-April and is scheduled to run for three years (2014-2016).

When spring comes around again, many a motorcyclist wonders: Is hunting season open again? Just the right time, then, to launch the "Stayinʼ Alive" motorcycle prevention campaign. The claim and visual of the three-year campaign are based on the fact that motorcyclists are often overlooked by other road users due to their narrow silhouette. They have to reckon with being "shot down" in the worst case - as they say in biker jargon. Using clever survival strategies, the "Stayinʼ Alive" campaign teaches bikers how they can best protect themselves by riding defensively and with foresight - without having to sacrifice the fun of riding.

National 360° communication

"Stayinʼ Alive" is used nationally and plays on the entire keyboard of 360° communication. This includes posters, notice boards, trade fairs and industry events, as well as a TV spot. The prevention effect is reinforced by the so-called "Bikerguide". The guide reminds people of simple rules and tips on how to behave when riding a motorcycle in a humorous way. The website and a PR offensive round off the activities. The "Stayinʼ Alive" campaign was presented for the first time at Swissmoto in Zurich at an exhibition stand designed by Republica with an integrated driving simulator that is unique in Switzerland. The booth will be used at various events throughout the motorcycle season.

Responsible at FMS: Walter Wobmann (Central President), Claude Clément (Vice President). Responsible at the AAIB: Claudia Bucher (Campaign Manager), Peter Matthys (Head of Campaigns/Marketing). Responsible at Republica: Mike Krüll, Chris Morgan (creative direction), Alexandre Jaquet (se- nior consulting/overall responsibility), Rea Christ (art direction), Tugba Kirac (junior AD), Yves Kamber (text), Raphaela Brühlmeier (consulting), Daniela Zehr (senior consulting PR), TopFuel GmbH (film production), Eliane Clerc (photography)..