Advertising print in the month of March 2014 recorded an increase of 0.6 percent (+2.7 million Swiss francs) to 463.6 million Swiss francs.

The entire Media Focus Trend Report March 2014 in PDF format can be found at here.

Ignaz Staub will continue to be responsible for Tamedia's media in German-speaking Switzerland as well as for 20 minutes and 20 minuti, while Daniel Cornu will remain in charge of Tamedia Publications romandes media in French-speaking Switzerland. This was announced by Tamedia in a press release on Tuesday.

Daniel Cornu can look back on a long career in journalism, including as editor-in-chief of the Tribune de Genève. After his retirement, he passed on his experience to young journalists as director of the Centre romand de formation des journalistes CRFJ and taught media ethics at the universities of Neuchâtel and Geneva. After being appointed ombudsman of the Tribune de Genève in 1998, he took on this role in 2007 for all other media of the former Groupe Edipresse in Switzerland, which are now published by Tamedia Publications romandes.

Ignaz Staub has headed Tamedia's ombudsman's office for German-speaking Switzerland since 2010. He began his career in journalism as a freelance sports reporter for Swiss radio and television before joining Tages-Anzeiger in 1987 after working for Weltwoche and Schweizer Illustrierte. During his more than twenty years at the Tages-Anzeiger, he was head of the foreign department and reported as a correspondent from the Middle East and the United States of America. He is a member of the Organization of News Ombudsmen (ONO).

Tamedia's ombudsmen receive complaints about editorial and commercial content relating to Tamedia publications. As independent individuals who are not bound by instructions, they contribute to the quality assurance of Tamedia's media. All submissions are treated confidentially and responded to within 60 days.

The program includes current topics from management, sales and marketing and is intended to offer a combination of personal training and networking, according to the president of Swiss Marketing Schaffhausen, Eugen Da Pra. This offer meets with great interest every year, he said: Almost 200 people visited the Park Casino in Schaffhausen and listened to the speakers' presentations. President of Swiss Marketing Schaffhausen and organizer of the event Eugen Da Pra was very satisfied: "The expectations were fully met and the numerous feedbacks are excellent. This kind of event is a real need in the Schaffhausen region".

The two keynote speakers Morten Hannesbo, CEO AMAG Automotive and Engines, and Joost Jansen, Senior Brand Manager Lipton Iced Tea, shed light on the conference topic from their perspective and gave participants tips and tricks for their own practice. In the three workshops, led by Anita Fortwängler, Angelika Rinner and René Zeier, the individual topics were discussed intensively. Stephan Klapproth led through the evening.

The next Schaffhausen Marketing Day will take place on Wednesday, April 15, 2015.

 

The "Cannes Lions International Festival of Creativity", which takes place in Cannes from June 15 to 21, announces an international line-up of jury members. Among them for Switzerland are Beat Krebs, CEO ZenithOptimedia for the "Media" category, Dennis Lück, Executive Creative Director Draftcb/Lowe in the "Promo & Activation" category, and in the "Direct" category Jason Romeyko, European Creative Director Saatchi & Saatchi. There are 17 categories in total.

In addition, the deadline for submitting work has been extended. Creative works can be submitted until April 25, 2014 in all 17 categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium and Integrated, Product Design Lions (new).

Jury members of the Cannes Lions Festival 2014:

Film
Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA - Jury President
Al Moseley, President and Chief Creative Officer, 180 Amsterdam, The Netherlands
Bruno Bertelli, Executive Creative Director, Publicis, Italy
Jan Teulingkx, Executive Creative Director, Saatchi & Saatchi, Belgium
Jeremy Garner, Executive Creative Director, formerly Weapon7, UK
Katrine Jo Madsen, Senior Creative, UncleGrey, Denmark
Kirk Gainsford, Executive Creative Director, Lowe Cape Town, South Africa
Lance Martin, Executive Creative Director, Partner, UNION, Canada
Luis Ribó, Chief Creative Officer, BBDO, Mexico
Marco Venturelli, Creative Director, Les Gaulois, France
Martin Pross, Chief Creative Officer, Member of the Executive Board, Scholz & Friends Berlin, Germany
Matty Burton, Executive Creative Director, WHYBIN\TBWA Group Sydney, Australia
Maximiliano Anselmo, Chief Operating Officer & Shareholder, Santo Buenos Aires, Argentina
Pete Favat, Partner, Chief Creative Officer, Deutsch LA, USA
Petra Albrektson, Creative Director, Akestam Holst, Sweden
Rajiv Rao, National Creative Director, Ogilvy & Mather, India
Raquel Martínez, Executive Creative Director, McCann, Spain
Rui Branquinho, Chief Creative Officer, Y&R São Paulo, Brazil
Sompat Trisadikun, Chief Creative Officer, Leo Burnett, Thailand
Sue Anderson, VP Executive Creative Director, Crispin Porter + Bogusky, USA
Tone Humblen, Creative / Partner, Llowbank, Norway
Yuya Furukawa, Chief Creative Officer, Dentsu, Japan

Media
Matt Seiler, Global Chief Executive Officer, IPG Mediabrands, Global - Jury President + Awarding Jury
Andrew Lazzaro, Chief Brand Officer, Worldwide, OMD Worldwide, Global - Awarding Jury
Anne-Cécile Michaud, Global Head of Strategy, Havas Media Group, Global - Awarding Jury
Annika Rehn Frobell, Head of Planning, Lowe Brindfors, Sweden
Beat Krebs, Chief Executive Officer, ZenithOptimedia, Switzerland
Cesar Parra, Managing Director, Initiative, Colombia
Colin Kinsella, Chief Executive Officer, North America, Mindshare, USA - Awarding Jury
Daina Middleton, Global Chief Executive Officer, Performics, Global - Awarding Jury
Daryl Lee, Global CEO, UM, Global - Awarding Jury
Deric Wong, Head of Strategy & Insights, Omnicom Media Group, Hong Kong
Dominique De Ville, Chief Executive Officer, OMD/Omnicom Media Group, Belgium
Eduardo Jr Mapa, Chief Innovation Officer, Havas Media, China
Edward Knol, Managing Director, Maxus, The Netherlands
Elizabeth Cabello Riffo, General Manager, Starcom Mediavest Group, Chile
Erica Gunning, Managing Director, MEC, South Africa
Erin Hyungjoung Lee, Media Planning Director, Cheil Worldwide, South Korea
Fanny García, Managing Director, MEC, Mexico
Guido Surci, Chief Strategy & Innovation Officer, Havas Media Group, Italy
Gustavo Quiroga, President, Quiroga Agencia de Medios, Argentina
Guy Cousins, Global Head of Strategy - Unilever, PHD Global Strategy Unit, Global - Awarding Jury
Hiroshi Yoshida, Executive Manager, Institute Media Environment, Hakuhodo DY Media Partners, Japan - Awarding Jury
Julia Tuleeva, Media Director, Medialect, Russia
Karine Courtemanche, President, Touché! PHD, Cananda
Kate Thomas, Strategy Director, Dynamo, New Zealand
Kazumichi Iwagami, Executive Officer, Dentsu, Japan - Awarding Jury
Lisa Donohue, Chief Executive Officer, Starcom, USA - Awarding Jury
Luiz Antonio Gini, General Media Director, Neogama BBH, Brazil
Mads Bredal, President, Dentsu Aegis Nordic, Denmark
Marc Schader, Global Chief Commercial Officer, Havas Media Group, Global - Awarding Jury
Mark Creighton, Chief Executive Officer UK, Mindshare Media, UK
Mark Pejic, Chief Executive Officer, Mediacom, Australia - Awarding Jury
Marta Ruiz-Cuevas, Managing Director, Starcom Mediavest, Spain
Michael Dunke, Chief Executive Officer, IPG Mediabrands, Germany
Nick Waters, Nick Waters, Chief Executive Officer APAC, Dentsu Aegis Network, Asia Pacific - Awarding Jury
Omid Novidi, Client Service Director, Head of Creative Unit, Mediacom, Austria
Sam Balsara, Chairman and Managing Director, Madison Communications, India
Samuel Godinho, Chief Operating Officer, Carat, Portugal
Sarit Alter, Group Director, Mediacom, Israel
Tara Levine, Managing Director, Marketing & Business Development, OMD, USA
Verica Djurdjevic, Managing Director, PHD, UK
Zysla Belliat, President, IREP and MMZ Conseil, France

Promo & Activation
Susan Credle, Chief Creative Officer, Leo Burnett, USA - Jury President
Adam Livesey, Executive Creative Director, TBWA\Hunt\Lascaris, South Africa
Andrés Martínez, Vice President Creative, JWT, Mexico
Annu Terho, Copywriter, DDB Helsinki, Finland
Bo Hellberg, Executive Creative Director, Billington Cartmell/Brave, UK
Cristina Barturen, Managing Director, Arnold Madrid, Spain
Debbi Vandeven, Global Chief Creative Officer, VML, Global
Dennis Lück, Executive Creative Director, Draftfcb/Lowe, Switzerland
Fabio Saboya, Creative Director, Loducca Publicidade, Brazil
Fumitaka Takano, Creative Director, ADK, Japan
Hedvig Hagwall Bruckner, Copywriter, King, Sweden
Jonathan Gian, Head of Art, Kinetic, Singapore
Juan Carlos Rodríguez Pizzorno, Executive Creative Director, Badillo Saatchi & Saatchi, Puerto Rico
Juan Manuel (Chavo) D'Emilio, Executive Creative Director, McCann, Argentina
Karina Ogandzhanyan, Vice President, TWIGA, Russia
Lisa Greenberg, SVP, Head of Art, Leo Burnett, Canada
Luca Scotto di Carlo, Creative Partner, M&C Saatchi SPA, Italy
Luca Cinquepalmi, Creative Director, H-Paris, France
Márton Jedlicska, Creative Director, Kirowski Isobar, Hungary
Matthias Harbeck, Creative Executive Director, Partner, Serviceplan, Germany
Megan Clark, Founder and Managing Director, Copper Brand Experiences, New Zealand
Michael Knox, Executive Creative Director, GREY Melbourne, Australia
Ramiro Eduardo, Vice President Creative, Ogilvy & Mather, Guatemala
Robert Nakata, Founder/Design Director, 72andSunny, The Netherlands
Sebastien De Valck, Creative Director, BBDO, Belgium
Sukrit Himanshu Singh, Chief Executive Officer, Encompass Events, India

Product Design
Donghoon Chang, Executive Vice President, Samsung Electronics, South Korea - Jury President
Anthony Dickens, Creative Partner, Studio Make Believe, UK
Dan Formosa, Designer, Smart Design, USA
Guto Indio Da Costa, Design Director, Indio da Costa A.U.D.T, Brazil
Lars Larsen, Founder & Head of Design, Kilo Design, Denmark
Dean Quinn, Design Consultant, Dean Quinn, USA
Gabriel Tan, Design Partner / Co-Founder, Outofstock, Singapore
Marcell von Berlin, Creative Director, Fashion Designer, Marcell von Berlin, Poland
Wolfgang Wagner, Managing Partner, Creative Director, Design 3, Germany

Titanium & Integrated
Prasoon Joshi, Chairman, CEO and Chief Creative Officer, India & South Asia, McCann Worldgroup - Jury President
Alexandre Hervé, Vice President - Executive Creative Director, DDB Paris, France
Anselmo Ramos, Founder, David, Brazil
Gaston Legorburu, Worldwide Chief Creative Officer, SapientNitro, Global
Jacki Kelley, CEO North America & President, Global Clients, IPG Mediabrands, Global
Katrien Bottez, Executive Creative Director, Duval Guillaume, Belgium
Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Japan
Kevin Brady, Executive Creative Director, Droga5, USA
Steve Vranakis, Executive Creative Director, Google Creative Lab, UK
Tor Mhyren, President/Worldwide Chief Creative Officer, Grey, Global Press
Rémi Babinet, Founder and Creative Director, BETC, France - Jury President
Alvin Lim, Group Creative Director, Draftfcb, China
Damisa Ongsiriwattana, Creative Director, JWT Bangkok, Thailand
Damon Stapleton, Executive Creative Director, Saatchi & Saatchi, Australia
Danilo Boer, VP Senior Creative Director, BBDO New York, USA
Darren Bailes, Executive Creative Director, VCCP, UK
Fernando Tchechenistky, Executive Creative Director, DDB, Argentina
Gabriel Roman, President/General Creative Director, Lowe Ginkgo, Uruguay
Götz Ulmer, Executive Creative Officer, Jung von Matt/Alster, Germany
Juan Silva, Executive Creative Director, Shackleton, Spain
Kalpesh Patankar, Creative Director, Y&R Dubai, UAE
Leslie Sims, Executive Creative Director, McCann NY, USA
Malvika Mehra, National Creative Director & Executive Vice President, Grey Worldwide, India
Marcelo Reis, Creative VP and Partner, Leo Burnett Tailor Made, Brazil
Mariana O'Kelly, Joint Executive Creative Director, Ogilvy & Mather, South Africa
Maurice Wee, Creative Director, Bartle Bogle Hegarty, Singapore
Nuno Jerónimo, Partner & Creative Director, O Escritório, Portugal
Volkan Karakasoglu, Creative Director, TBWA\Istanbul, Turkey

Outdoor
Jose Miguel Sokoloff, President, Lowe Global Creative Council & Co Chairman and CCO Lowe SSP3 Colombia - Jury President
Alemsah Ozturk, Chief Happiness Officer, 41? 29, Turkey
Brett Morris, Chief Executive Officer & Chief Creative Officer, Draftfcb, South Africa
Cristina Tin Sanchez, Executive Creative Director, BBDO Guerrero, The Philippines
Darren Spiller, Executive Creative Director, DDB Group Melbourne, Australia
Eugene Cheong, Chief Creative Officer, Asia Pacific, Ogilvy & Mather Asia Pacific, Singapore
Gigi Lee, Executive Creative Director, Y&R Malaysia, Malaysia
Gonzalo Ricca, Executive Creative Director, DON, Argentina
Jeff Kling, Chief Creative Officer, Fallon Worldwide, USA
José Valdir Bianchi, Art Director, Agência Mood, Brazil
Juan Sanchez, Chief Creative Officer, TBWA\España, Spain
Keiichi Higuchi, Creative Director, Dentsu, Japan
Kevin Lee, Executive Creative Director/Partner, Leagas Delaney, China
Luis Elizalde, Executive VP Chief Creative Officer, Saatchi & Saatchi, Mexico
Matthieu Elkaim, Executive Creative Director, CLM BBDO, France
Stefan Kolle, Founder and Chief Creative Officer, Kolle Rebbe, Germany
Tista Sen, National Creative Director & Senior Vice President, JWT India, India
Vicki Maguire, Deputy Executive Creative Director, Grey London, UK

Radio
Tony Hertz, Owner & Creative Director, Tony Hertz: Radio & Brand Sound, The Philippines - Jury President
Danny Searle, Chief Creative Office/Vice Chairman BBDO Asia, BBDO, Singapore
Emma Eriksson, Creative/Partner, Le Bureau, Sweden
Felipe Luchi, Creative Vice-President, Lew'Lara\TBWA, Brazil
Jan Leube, Chief Creative Officer, Y&R, Germany
Josh Rabinowitz, EVP/Director of Music, Grey Group, USA
Max König, Creative Director, Simple, Chile
Raf Debraekeleer, Producer - Director, Cobra Radio Brewery, Belgium
Rafael Arnau, Producer, Composer, Sound designer, Rafael Arnau Freelance, Spain
Shane Bradnick, Executive Creative Director, DDB, New Zealand
Simon Blaxland, Owner, Blazland Productions, UK
Tapas Sen, Chief Programming CrOfficer, Radio Mirchi, Entertainment Network, India
Tom Eymundson, Partner, Director, Pirate Group, Canada
Vanessa Pearson, Executive Creative Director, House of Brave, South Africa
Victoria Marie Evensen, Copywriter, Dinamo, Norway
Vince Lagana, Creative Director, Leo Burnett Sydney, Australia

Film Craft
Brian Carmody, Co-Founder, Smuggler, USA - Jury President
Abhijit Chaudhuri, Director, Q.E.D. Films, India
Augusto Gimenez Zapiola, Director, Argentinacine, Argentina
Corey Esse, Managing Director/Executive Producer, Exit Films, Australia
Felipe Vellasco, Director, Sentimental Films, Brazil
Jenny Gadd, Head of Integrated Production, Johannes Leonardo, USA
Kerstin Heffels, Producer, Heimat, Germany
Martin Loraine, Deputy ECD, AMV BBDO, UK
Pia Dueholm, Executive Agency Producer, INGO Stockholm, Sweden
Roel Welling, Director, Wefilm, The Netherlands
Thierry Buriez, Creative Director, Being, France

Cyber Jury
Susan Bonds, Chief Executive Officer, 42 Entertainment, USA - Jury President
Aaron Turk, Head of Digital Creative, Colenso BBDO, New Zealand
Andre Piva, Chief Creative Officer, LOV Dentsu, Brazil
Atawoot Wesaranurak, Founder/Managing Director, Adapter Digital, Thailand
Brian Yongsik Nam, Chief Executive Officer, Cheil Opentide, China
Daniel Granatta, Chief Creative Officer, Flock, Mexico
Drew Ungvarsky, Chief Executive Officer & Executive Creative Director, GROW, USA
Eric Schoeffler, Chief Creative Officer, DDB Tribal Group, Germany
Joe Alexander, Chief Creative Officer, The Martin Agency, USA
Jordan Doucette, Executive Creative Director, TAXI Advertising & Design, Canada
Jung A Kim, Executive Creative Director, Innocean Worldwide, South Korea
Kaoru Sugano, Creative Technologist, Dentsu, Japan
Kristian Saliba, Digital Head of Art, The Monkeys, Australia
Mariano Jeger, Executive Creative Director, R/GA, Argentina
Meera Sharath Chandra, Founder Chief Executive Officer & Chief Creative Officer, Tigress Tigress, India
Melanie Exon, Chief Digital Officer, BBH, UK
Nathalie Huni, Executive Creative Director, TWBA DAN\PARIS, France
Pepa Rojo, Creative & Managing Director, WYSIWYG, Spain
Ron Peterson, Director of Social, AKQA, UK
Simon Schwaighofer, Creative Director, Red Bull Creative, Austria
Tom Loockx, Executive Creative Director, Havas Worldwide Brussels, Belgium
Tony Högqvist, Creative Director, Perfect Fools, Sweden
Tytus Klepacz, Associate Creative Director, 180Heartbeats +Jung von Matt, Poland
Valerie Cheng, Chief Creative Officer, JWT, Singapore
Wesley ter Haar, Founder & COO, MediaMonks, The Netherlands

Design jury
Karl Heiselman, Chief Executive Officer, Wolff Olins, USA - Jury President
Adrian Burton, Executive Creative Director, Lambie-Nairn, UK
Alisa Wolfson, Senior Vice President, Leo Burnett, USA
Arch MacDonnell, Creative Director, Inhouse, New Zealand
Barry Quinn, Executive Creative Director, Juniper Park, Canada
Bruno Bertani, Creative Director/ Head of Design, Prole, Brazil
Catrin Vagnemark, Creative Director, BVD, Sweden
Claire Parker, Partnership Creative Director, Design Bridge, The Netherlands
Claudia Fischer-Appelt, Partner, Karl Anders, Germany
David Park, Creative Director, Maud, Australia
David Mously, Creative Managing Director, BBDO Berlin, Germany
Fei Wang, Head of Art, Ogilvyone, China
Hideto Yagi, Creative Director, Art Director, Dentsu, Japan
Mangesh Rane, Founder Director, Open Strategy & Design, India
Mat Heinl, Chief Executive Officer, Moving Brands, UK
Miguel Viana, BrandDesign Master, BrandiaCentral, Portugal
Nancy Villanueva, Managing Director, Interbrand, Spain
Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, USA
Sulet Jansen, Creative Director, Switch, South Africa
Ted Lim, Chief Creative Officer, Dentsu Aegis Network, Singapore
Tristan Macherel, Executive Creative Director, Landor Associates, France

Direct jury
James McGrath, Creative Chairman, Clemenger BBDO Melbourne, Australia - Jury President
Ajay Thrivikraman, Chief Creative Officer, Publicis, Singapore
Alistair Thompson, Creative Director, Demner, Merlicek & Bergmann, Austria
Antonio Pacheco, General Creative Director, MRM/McCann, Spain
Bridget Johnson, Executive Creative Director, Ireland-Davenport, South Africa
Diego Duprat, Partner & Chief Creative Officer, El Almacen, Argentina
Dimitri Guerassimov, Executive Creative Director, Marcel Worldwide, France
Fredrik Simonssen, Creative Director, DDB Stockholm, Sweden
Humberto Polar, Chief Creative Officer, Mayo Draftfcb, Peru
Jason Romeyko, International Creative Director, Saatchi & Saatchi, Switzerland
Jin Saito, Creative Director/Music Campaign Director, Six, Japan
Josh Moore, Executive Creative Director, Y&R, New Zealand
Joy Schwartz, President, Havas Worldwide, USA
Kai Roeffen, Partner and Managing Director, Thjnk Düsseldorf, Germany
Liz Ross, President, North America, BPN, USA
Marie-Laure Cliquennois, Creative Director, AIR Brussels, Belgium
Mehdi Lamloum, Regional Creative Director, Social@Ogilvy, Hong Kong
Patrick Tom, Group Creative Director, TBWA\Shanghai, China
Paul Tullo, Creative Partner, TMW, UK
Rajat Sethi, Partner, Strategic Caravan International, India
Roberto Vilhena, Chief Creative Officer, Artplan Group, Brazil
Rodrigo Torres Silva, Creative Director & Founder, ERE, Colombia
Roehl Sanchez, Executive Vice President, Chief Creative Officer, BIMM, Canada
Rona Yakobi, VP Creative, McCann Erickson, Israel
Sergio Rodriguez, CEO & Chief Creative Officer, JWT, Italy
Thierry Albert, Creative Director on Heineken, Wieden + Kennedy, The Netherlands
Branded Content & Entertainment Lions Jury
Doug Scott, President & Founder, OgilvyEntertainment, Global - Jury President
Aditya Swamy, Executive Vice President & Business Head, MTV, India
Arthur Herpel, Managing Director UM Studios, Universal Media, The Netherlands
Ben Liebmann, Chief Executive Officer, Shine 360°, UK
Brian O'Rourke, executive producer, Branded Entertainment, TBWA\CHIAT\DAY, U.S.A.
Glen Condie, Creative Director, Wonder, Australia
Jennifer Golub, Creative Director / Executive Director of Content, Let There Be Dragons, USA
Jon Hamm, Chief Creative & Innovation Officer, Momentum Worldwide, USA
Justin Wilkes, President of Media & Entertainment/Executive Producer, @Radical.Media, USA
Lucien Boyer, Global President & CEO, Havas Sports & Entertainment, Global
Mateo Eaton, Regional Branded Content Partner, Mindshare, Asia Pacific
Maurício Mota, Chief Storytelling Officer, Co-Founder, The Alchemists Entertainment Group, Brazil/Global
Olivier Gers, Global President, LiquidThread, Starcom Mediavest Group, Global
Pablo Munoz, President, FCB, Spain
Patrícia Weiss, Chairman and Founder BCMA South America and Strategic Consultant of Branded Content & Entertainment, Asas Da Imaginação, Brazil
Randy Stein, Partner, Creative, Grip Limited, Canada
Seiichi Saito, Principal / Creative & Technical Director, Rhizomatiks, Japan
Thomas Jamet, Chief Executive Officer, Moxie, France
Ulla-Karin Barrett, Accounts Director, The Fan Club, Sweden
Will Barnett, Executive Creative Director, Adjust Your Set, UK

Creative Effectiveness Lions Jury
David Sable, Global Chief Executive Officer, Y&R, Global - Jury President
Adam Stagliano, Chief International Strategy Director, TBWA\Worldwide, Global
Brandon Cooke, Global Chief Marketing Officer, mcgarrybowen, Global
Colvyn Harris, Chief Executive Officer, South Asia, JWT, India
Craig Mawdsley, Joint Chief Strategy Officer, AMV BBDO, UK
Fiona Gordon, Group Chairman, Ogilvy & Mather, Singapore
Greg Lyons, Vice President of Marketing, Mountain Dew & Energy, Pepsico, USA
James Woodbridge, General Manager - Marketing, Burger King, New Zealand
John Woodward, Worldwide Planning Director, Publicis Worldwide, France
John Zeigler, Chairman & Chief Executive Officer, DDB Group Asia Pacific, Asia Pacific
Jung-kyu Park, Senior Vice President, Dongsuh Foods Company, South Korea
Justin Graham, Chief Strategy Officer, M&C Saatchi, Australia
Maria Mujica, Latin America Regional Marketing Strategy and Communication Director, Mondelez International, Argentina
Michael Fassnacht, Chief Executive Officer & President, FCB Chicago, USA
Miriam Chaves, Marketing & Sales Director, T4F - Time For Fun, Brazil
Roxanne Taylor, Chief Marketing & Communications Officer, Accenture, Global

Innovation Lions Jury
Tom Bedecarré, Chairman, AKQA and President, WPP Ventures, AKQA, Global - Jury President
Ami Dror, Technologist and Entrepreneur, Dror 3, Israel
Brian Wong, Founder and CEO, KIIP, Canada
David Blumberg, Managing Partner, Blumberg Capital, USA
Genevieve Bell, Intel Fellow, Director User Experience Research, Intel, USA
Kate Burns, MD, UK/Europe, Shift, UK
Koichi Yamamoto, Senior Planning Director, Dentsu, Japan
Oliver Palmer, Head of Innovation, Tigerspike, Asia Pacific
Sune Kaae, Senior Technical Director, R/GA, Sweden
Vic Lee, Founding Director, Virtus Inspire, Hong Kong

Mobile Lions Jury
Jaime Robinson, Executive Creative Director, Pereira & O'Dell, USA - Jury President
Alasdair Scott, Partner, C3, UK
Angela Steele, Chief Executive Officer, Ansible | An IPG Mediabrands Company, Global
Daniel Bonner, Global Chief Creative Officer, Razorfish, UK/Global
Jay Morgan, Digital Creative Director & Head of Innovation, Havas Worldwide, Australia
Jens-Petter Aarhus, Creative Director, Anorak, Norway
Kerstin Trikalitis, Co-Founder & Chief Executive Officer, Out There Media, Austria
Krisztián Tóth, CEO & Chief Creative Officer, Carnation PLC, Hungary
Luiz Sanches, Chief Creative Officer and Partner, AlmapBBDO, Brazil
Mark Tomlinson, Executive Creative Director, Hellocomputer, South Africa
Martin Chapman, Creative Director, Head of Design & UX, Magnetix, Denmark
Qanta Shimizu, Chief Technology Officer / Founder, Party, Japan
Stephanie Sarofian, Executive Director, Agency and Brand Partnerships, NA, Inmobi, USA
Syngwook Park, Executive Creative Director, Hancomm, South Korea
Vineet Gupta, Managing Director, 22Feet Tribal Worldwide, India

PR Lions Jury
Renee Wilson, President, North America, MSLGroup, USA - Jury President
Andres Rodriguez, Partner, Babel, Colombia
Angela Spain, General Manager, PR & Activation, FCB, New Zealand
Ann Maes, Managing Director, Ogilvy / Ogilvy PR, Belgium
Arnaud Pochebonne, Executive Vice President EMEA, Managing Director France, Weber Shandwick, France
Catarina Amorim, Executive Director, M Public Relations, Portugal
Caterina Tonini, Councillor and Board Member, Havas PR Milan, Italy
Claire Bridges, Founder, Now Go Create, UK
Claire Salvetti, Managing Director, Mango Sydney, Australia
Désirée Maurd, PR Strategist, Forsman & Bodenfors, Sweden
Elise Mitchell, Chief Executive Officer, Mitchell Communications Group, USA
Francisco López Domínguez, Managing Director, Burson Marsteller, Spain
Julia Kozak, SVP and Partner, Managing Director, FleishmanHillard, Poland
Matías Alurralde, President, Alurralde, Jasper + Asoc., Argentina
Mauro Silva, Executive Creative Director, Livead, Brazil
Petra Sammer, Partner & Chief Creative Officer, Ketchum, Germany
Preben Carlsen, Managing Partner, Trigger AS, Norway
Radhika Shapoorjee, President South Asia Corporate, Ipan Hill & Knowlton Strategies, India
Ruth Sheetrit, Chairman, SMG Sheetrit Media Group, Israel
Ruth Warder, Managing Director, Brand, Edelman, UK
Tomoki Harada, Creative Director, TBWA\Hakuhodo, Japan

Publicitas is the Swiss representative of the festivals "Cannes Lions", "Lions Health", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports, among others, the festival participants during the preparations and the organizers in the implementation.
 

The motif of the new spring/summer campaign are drawings by the internationally renowned New York fashion illustrator and artist Richard Haines, which were produced exclusively for Bernie's. Haines also draws for the online shopping portal Mr. Porter and runs his own blog "What I saw today". Among other things, he draws for the online shopping portal Mr. Porter and runs his own blog "What I saw today".

The campaign was realized by Rau Werbeagentur, which was already responsible for the "architecture campaign" for New Bernie's Fashion in the previous year.

The subjects are staged by Rau in advertisements, customer mailings/cards and at the POS. The three-dimensional communication agency Hauser & Partner is responsible for staging the campaign in the shop windows of Bernie's stores. Highlights include oversized images of the motifs on the façade of the Zurich "Glashaus" (Bernie's Furore store) on Löwenplatz.

Responsible at New Bernie's Fashion: Pina and Rinaldo Di Falco, Riccardo Midolo. Responsible at Rau Advertising Agency: Richard Rau (creative direction), Andreas Konrad (art direction), Mauro Dimitri (styling/consulting), Oliver Rau (overall responsibility). Responsible at Hauser & Partner: Sandra Dubler (Project Manager Shop Window Design), Markus Dambach (Management). Responsible at Flowcube: Alfredo Schilirò, Lisa Quarg (Strategic Communication).

No sooner do we know how to check in on Foursquare, what the Harlem Shake is, or how to check our social media score on Klout than it's all yesterday's news, even the day before yesterday. New things are taking the place of outdated trends. Reason enough for the Goldbach Group agency Alpha 245 to create not only the campaign, but also the event motto around the very latest trends: the Goldbach Mediarena and Award Night.

The Goldbach Group is promoting this year's Mediarena and Award Night 2014 with confident statements under the motto "The future is so yesterday". So whether you're really such a cool pike, for example, if you put a hashtag in front of each of your words, you'll find out on May 15 at Zurich's Kaufleuten. That's also where the Crossmedia Award will be presented - of course, only to those campaigns that are anything but yesterday's news.

Ads, invitation mailing and Microsite are not from yesterday, but highly topical - because the campaign is now on air. By the way: There are still free places, register now.

Responsible at Goldbach Group: Alexandra Kellenberger (Corporate Marketing Manager), Germaine Müller (Corporate Manager Events). Responsible at Alpha 245: Diana Wick Rossi (Creative Direction/Text), Kathia Le Bescont (Art Direction), Andrea Staub (Consulting), Pam Hügli (Overall Responsibility)
 

The 360° campaign focuses on the editorial black and white imagery. In this world, people of all ages and social classes move carefree and confidently in everyday life - thanks to Straumann implants, of course. The imagery runs through all image and sales brochures and is intended to underline the qualitative added value of Straumann implants.

According to the press release, the company has deliberately turned its back on the sometimes somewhat unapproachable and artificial world of medical image brochures: instead, Straumann should be perceived as honest, direct and authentic. And so the design has also done without any showmanship so as not to distract from the essentials. Ultimately, patients should be able to find the right products quickly and easily.

Responsible at Straumann: Frank Hemm (Executive Vice President, Head Customer Solutions & Education ), Andreas Utz (Head of Customer Marketing), Susanne Breuer (Head of Creative Agency), Claude Haering (Polygraf), Steven Gravino (Graphic Designer), Maya Dzakulin (Media Coordination Manager). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Urs Krucker (Head of Strategy), Susanne Weeber (AD), Sandro Tissi (Graphic Design), Julia Brandstätter, Laureen Zanotti, Parvez Sheik Fareed (Text), Christoph Schwarz, Ramun Knapp, Selina Egger, Renée Weber (Consulting), Roger Weber (Photographer).
 

With the NPK Navigator, the Swiss Central Office for Construction Rationalization CRB is launching the standard items catalog NPK, the standard work for the construction industry, as an online version. This gives planners and contractors greater flexibility, easier handling, convenience and mobility when accessing over one million standard items. To make the Online version To promote this important and widely distributed work, the Zurich agency Vizner Borel was commissioned to develop a direct marketing campaign. The mailing was designed in exactly the same style as the previous volumes of the NPK. This is because planners and contractors have been familiar with the simple, clear design of the service items for years and appreciate the regularly updated content and unchanged appearance of this indispensable work tool.

Responsible at CRB: Reto Herlbling (Marketing/Sales), Monica Novoa (Marketing). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Alban Schelbert, Flo Steiner (AD), Jürg Waeber (concept, text), Fabian von Rechenberg (consulting).
 

Parents today face an additional challenge when it comes to sexuality education. Digital media expose children and young people to new risks when it comes to sexuality. Pro Juventute's experience shows: Many parents are not aware of how quickly their children end up at the wrong address on the Internet and are confronted with sexual content. This is because, in contrast to conventional sex education topics such as 'contraception', today's parents of teenagers are not familiar with online communication from their own youth, and there have been no corresponding information campaigns in Switzerland to date.

The new awareness campaign calls on parents to also address the online area when educating their children and to show them that they can get support for this from Pro Juventute Parents' Counseling. The TBWA\Zurich key visual therefore clearly shows that children can come into contact with cybersex topics quickly and unprepared on the Internet. Because online, child-friendly and sexual content are often just a click apart. In addition to posters, ads and fact sheets, an animation of the key visual is used in the social media channels. The campaign can be seen throughout Switzerland until the end of May.

Responsible at Pro Juventute: Marianne Affolter (Head of Communications), Irene Heimgartner (Head of Public Affairs). Responsible at TBWA\Zurich: Frederick Rossmann (CD), Tizian Walti (text/concept), Bettina Klossner (AD), Danielle Bürli (graphics), Marion Schlatter (consulting); Christina Hengstmann (artbuying); Visualeyes (photo production), Jingle Jungle (sound studio); OnLine Video (grading).
 

As in previous years, the special service is symbolized by a package. In 2014, four TV commercials as well as posters and advertisements focus on the moment when Mobiliar customers are surprised with their package.

Accompanying the campaign, an unusual promotion proves how unusual it is to get money just like that: For this, actors in Zurich and Geneva randomly offered 100-franc bills to passersby on the street. Their reactions were filmed on hidden camera. Wirz CD Thomas Kurzmeyer comments: "Fortunately, we had correctly assessed our compatriots and practically no one wanted the money. Our message "Only mobile customers are used to getting money just like that" was thus impressively confirmed by real life."

With the filmed reactions also still an on-line competition "the 100 franc test" was realized. At Mobi.ch/quiz can be guessed who will accept the money and who will not.

Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Sarah Pittet (Project Manager Advertising), Dominique Perrinjaquet (eServices). Responsible at Wirz:
Livio Dainese, Fernando Perez (ECD), Thomas Kurzmeyer (CD), Raul Serrat (AD), Paul Labun (Graphics), Marietta Mügge, Patrick Bucher (Text), Urs Hirschi (Client Service Director), Marion Schwager, Pascal Fussen, Lorena Ladner, Alessandro Tschabold, Vincenzo Tremonte (Consulting), Fabienne Huwyler (Art Buying), Michael Kohli, Mario Müller (Production). Director (TV): Ernst Wirz
Film production (TV): WirzFraefelPaal; Stefan Fraefel, Gabi Benz. Film Production (Online): Frame Engine; Felix Tanner. Photography: Serge Höltschi. Media agency: PHD Switzerland; Ginette Manz (Out of Home & BTL Buyer), Anna Pérez (TV Buying Manager), Andreas Adolf (Manager Ad Operations), Hans Herrman Hahn (Digital Manager), Peter Hüssy (Account Director).