Draftfcb/Lowe brings fans on Nati jersey

In partnership with the agency Draftfcb/Lowe Zurich, Zurich Insurance is launching a campaign for all ice hockey fans in Switzerland. The Swiss national team wears the fans on its chest.

On the Facebook page of the insurance company fans can ensure that their name is immortalized on the original jersey. All registered names will be printed on the real players' jerseys. At the international match between Switzerland and Canada on May 6 in the Hallenstadion, the ice hockey team will be wearing these special jerseys - with thousands of fans' names printed directly on the chest. With this campaign, Zurich Insurance wants to demonstrate its love for ice hockey and show that the sponsoring motto "You love ice hockey. We do too" is much more than just words. The campaign, which runs via a Facebook app, started at the same time as the launch of Zurich's Facebook fan page.

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Responsible at Zurich Insurance: Stefanie Müller, Urs Schwegler, Melanie Felder, Fabio Cianciola. Responsible at Draftfcb/Lowe Group Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp (Art Director), Maximilian Kortmann (Text), Carmen Köll and Sandra Kopplin (Consulting). Responsible at Three Elements (programming): Sebastian Galla (Creative Director Digital), Jan Hofmeister (Frontend Development), Nikita Loges (Web Development), Stephan Fühner (Web Development).
 

Radio 1: Chantal Galladé new columnist

Chantal Galladé joins the Radio 1 team of columnists with immediate effect. 41-year-old Galladé, who hails from Winterthur, succeeds Biel journalist Peter Rothenbühler, who is stepping down for time reasons.

After their premiere from Tuesday Chantal Galladé will be appearing in the morning column on Radio 1 every Friday after Easter. As distinguished opinion leaders, "Handelszeitung" editor-in-chief Stefan Barmettler (Monday), former mayor Elmar Ledergerber (Tuesday), Radio 1 boss Roger Schawinski (Wednesday), Weltwoche editor-in-chief Roger Köppel (Thursday) and now also SP National Councillor Chantal Galladé (Friday) will analyze the topic of the hour on Radio 1 every weekday at 8.10 am.

Image: Keystone

Crossfive: Image film for Bell

The Crossfive agency has produced a new promotional video for the Bell Group. The Bell Group is one of Europe's leading meat processors and is the No. 1 in Switzerland.

The new image film highlights the group's strengths: "A day with Bell" uses atmospheric images of various moments of enjoyment over the course of a day to document what it takes for top-quality products to find their way to customers and partners. According to the press release, the versatility and commitment of the Bell Group are to be conveyed in a factual and at the same time aesthetic manner, offering a differentiated insight into the structure of the successful company. Crossfive realized the image film promptly, from conception to direction and implementation. The film is used for internal and external impact.

//vimeo.com/87168361

Responsible at Bell Switzerland: Davide Elia, Nicole Schaad, Doris Scholl, Astrid Roland, Urs Graf, Daniel Kaufmann. Responsible at Crossfive advertising agency: Gabriel Körte, Martin Wyss, Michael Wenk, David Merkofer, Susan Stuebi, Silvio Anania, Karin Gadient, Demain Bichsel, Martin Sautter and Eugen Leu & Partner.

Radio 24: Christian Jäckli new Head of Music

Christian Jäckli will take over as head of the music department at Radio 24 starting in August 2014. He succeeds Andreas Meier, who is pursuing a new career path after 15 years with the station.

The 32-year-old Zurich native started as music editor at Radio Energy in 2008 and has held the position of Head of Music there for more than two years. In addition to designing and developing the sound carpet for Zurich, Jäckli will also take care of the journalistic aspects of the music business. Chris Jäckli himself is excited about the new challenge: "I'm looking forward to playing a significant role in the future musical development of this storied radio station and to this new professional phase." After Marc Jäggi was recently introduced as the new Radio 24 program director (Werbewoche.ch reported), this is already the second prominent move within the Zurich radio landscape to Limmatstrasse in Kreis 5.

23 newly qualified communication managers

Twenty-three communications professionals have completed the 13th cohort of the «Master of Advanced Studies in Corporate Communication Management» program at the School of Business at the University of Applied Sciences Northwestern Switzerland in Olten.

This part-time compact course for integrated communication management can be individually tailored to suit your own needs and those of your employer. In addition to the integrated communication approach, this internationally accredited Master's program focuses in particular on students' personal communication skills and the new forms of online communication. "If you don't have above-average skills in these areas, you won't make a career in communication," said course director Norbert Winistörfer at the graduation ceremony in the "Kultturm" in Solothurn.

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The next "Master of Advanced Studies in Corporate Communication Management" course will start its 15th edition in spring 2015. Information on this can be found at Corporate-communication.ch.

 

City Council: Green light for VBZ advertising streetcars

Five streetcars operated by Verkehrsbetriebe Zürich (VBZ) have been driving around as fully painted advertising streetcars on a trial basis for three years. This will also be the case in the future: The city council has approved the definitive introduction of the commercial advertising streetcars, as it announced on Wednesday.

People - or at least the majority - like it, as a passenger survey showed at the end of the three-year trial. And it brings VBZ additional revenue. So far, it has been around 1.5 million francs per year, as VBZ sales manager Thomas Meier said when asked. The minimum rental period is half a year, but most people have booked "their" streetcar for a whole year, and some for an extension. Since the beginning of the test operation, the advertising rights had always been sold for all five streetcars, according to the statement. Bookings have already been made for 2014 as well, the statement says. VBZ deliberately limited itself to five advertising streetcars. In this way, the cityscape will continue to be dominated by the approximately 200 blue and white streetcars. In addition to the advertising streetcars, special streetcars such as the Märlitram or various Gastrotrams will also be in operation. (SDA)

Future Connection: New appearance for BytePocket

Following its relocation to Zurich, the IT company BytePocket has now unveiled its new website. The redesign is part of a multi-phase project that also involved revising the corporate design guidelines and refining the company’s positioning.

Future Connection has opted for bold colors and generous imagery for the website. This is intended to reflect the visionary spirit of BytePocket, as the agency writes in a press release. This aesthetic finds its way into the responsive design of the website, which also breaks new ground with its construction: a manageable number of modular templates allow the reproduction of a wide variety of content, the presentation of which can be freely edited in the CMS. This allows the customer to adapt and individualize the placement of the images or the color and structure of the backgrounds, among other things.

Responsible at BytePocket: Markus Schrüfer and Lorenzo Bottacchiari (Managing Partners), Responsible at Future Connection: Olivier Mentha (project management), Reto Möbus and Emmanuel Denier (design), Patrick Mülhaupt (programming), Beat Wirz (text), Phil Müller (photography).
 

Mediakraft and British Pathé bring historical videos to YouTube

Mediakraft Networks and British Pathé are making one of the world's largest historical video archives available on YouTube. Mediakraft is currently publishing approximately 85,000 historical videos from the British Pathé archive on YouTube.

Students, pupils, teachers, journalists and anyone interested in modern contemporary history can not only view around 3,500 hours of high-quality moving images, but also share them and embed them on other websites. In addition, Mediakraft will work with British Pathé to develop new content and programs that draw on British Pathé's vast archive. Mediakraft made the announcement in a press release on Tuesday.

Together, Mediakraft Networks and British Pathé are putting almost the entire British Pathé archive on YouTube. The archive includes rare footage of both world wars, the Titanic, boxing legend Muhammed Ali and the "Miracle of Bern". The videos also paint a vivid picture of times long past, pioneering technical inventions and everyday life between 1910 and 1976. British Pathé is working with the German online video network Mediakraft Networks to manage this collection on YouTube.

With its experience and expertise in distributing and processing video content on YouTube, Mediakraft will make British Pathé's content accessible to a global audience, says Spartacus Olsson, CEO of Mediakraft Networks. With new, additional programs, Mediakraft and British Pathé will place the videos in a contemporary context that corresponds to the information habits of a modern audience: Roger Felber, CEO of British Pathé: "Our company has always been committed to informing people with videos. But times are changing. That's why we are looking for new ways to distribute our content. With YouTube as the largest video platform and Mediakraft as our professional partner, we have the best possible conditions to preserve our archive and our legacy as pioneers of the moving image age for future generations."
 

Pulitzer Prizes for reporting on the NSA scandal

The Pulitzer Prize Committee could not have been any clearer: The jury awarded the world's most prestigious journalism prize to the two newspapers that had exposed the NSA surveillance scandal.

In the most important category, which is called "Public Service" for a reason, the prize was split in order to honor both the Washington Post and the Guardian. The latter is a British newspaper and therefore cannot actually receive a Pulitzer Prize. The jury found a way out and, most unusually, honored only one foreign offshoot, namely the US edition of the "Guardian". The newspaper had "helped to spark the debate about state surveillance and the contradiction between security and privacy with its contentious reporting". In other words, it made a scandal public.

The "Washington Post", which had also published the papers of whistleblower Edward Snowden, gave the same reasoning in some parts. It added that the flagship paper from the capital received the award because its "authoritative and insightful reports helped the public understand the bigger picture" in "exposing the National Security Agency's far-reaching surveillance".

Congratulations from Snowden

Edward Snowden congratulated the journalists and thanked them. He wrote on the website of the US Freedom of the Press Foundation that the awards are a reminder that a free press can achieve what no individual can do alone. "My efforts would have been meaningless without the dedication, commitment and skill of these newspapers."

The Pulitzer Prizes in the other categories almost disappear a little behind the main awards. The heart of the Pulitzer Prize awards are honors for journalists who nobody knows, who work for papers that have hardly been heard of. But who persistently point out abuses despite the headwind. Journalist Chris Hamby, for example, was honored for uncovering a cartel of lawyers and doctors who deprived sick miners of their compensation.
Two reporters from the "Tampa Bay Times" in Florida showed the poor conditions in which homeless people live in housing projects. "The Gazette" from Colorado Springs highlighted the problems faced by those returning from war when they were dismissed for a minor offense. And the Boston Globe was honored for its "in-depth and sensitive coverage" of the marathon bombing a year ago.

Prizes for literature and music

Donna Tartt ("The Secret History") received the main prize in literature for her novel "The Goldfinch". It describes a boy's struggle after his mother dies in a bomb attack. In the process, the 13-year-old uncovers a secret. According to the jury, the novel is "beautifully written" and the characters are "excellently designed".

For the committee, the best historical work was "The Internal Enemy: Slavery and War in Virginia, 1772-1832" by Alan Taylor about slavery in the state of Virginia, the home of George Washington and Thomas Jefferson. The best biography was written by Megan Marshall with "Margaret Fuller: A New American Life" about the writer.

Indian-born Vijay Seshadri was honored with the prize for poetry for "3 Sections", while the prize for music went to John Luther Adams for his orchestral work "Become Ocean".

The Pulitzer Prizes have been awarded since 1917 and are considered the world's most important award for journalists. (SDA)
 

SRG and Trio remain inseparable

SRG has chosen the Trio agency for the launch and promotion of its three web series "Break-ups", "Brouillon de culture" and "Güsel. Die Abfalldetektive." The agency has put a series of unusual mini-clips on the web as a teaser for the first series "Break-ups".

The clips provide not-so-serious tips for couples in crisis and humorously guide you through the art of breaking up. The clips vary between classic, cubist and futuristic. The videos, distributed on Youtube and the Facebook pages of SRF and RTS combined with a retargeting campaign, have taken the web community by storm: In the first month, the clips were viewed by 73,000 French-speaking Swiss and 25,000 German-speaking Swiss.

Mini-Clips Breakups:

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Teasing of the "Brouillon de culture" series

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Responsible at SRG: David Lamon (Head of Promotion RTS Un | Deux and Multimedia RTS), Laura Pechlivanis (Project Manager and Deputy Head of Social Media, Multimedia Center Content Group), David Angehrn (Head of Strategy & Planning, Design & Marketing). Responsible at Agence Trio SA: Corine Maissen (Account Director), Timo Kirez (Creative Director), Gaël Tran (Digital Strategist), Maude Rion (Graphic Designer), Julien Dewarrat (Motion Designer).
 

Last but not least: "You need eggs for outstanding projects"

Easter is still a long way off, but the egg hunt has already begun: The web agency CS2 kicked off the Easter holidays with a raffle for a «huge» basket of breakfast eggs.

The agency has launched an Easter nest search for all those who want to get in the mood for Easter. The motto is "You need eggs for outstanding projects". On Zweiblog.com the Easter bunny is already giving clues for the egg hunt. (uma)
 

Comfortably to the most beautiful views of Switzerland

Leo Burnett Switzerland has created a new summer campaign for Switzerland Tourism. The campaign highlights the beautiful views Switzerland has to offer.

The main elements of the campaign are a film with the two mountain people Sebi & Paul. As well as a print and poster subject matching the film. "The higher you go in the Swiss mountains, the more spectacular the views" is the main message of the campaign. This year's spot accompanies Sebi & Paul as they climb to the top of a mountain. On the way, the two nature experts discover not only the diversity of the Swiss mountain landscapes but also their natural inhabitants. They come across traces of marmots, martens, ibexes, and finally a track that even they can't interpret: that of a Chihuahuas Papillons. The little dog and her mistress represent those vacationers who leave crampons and mountain ropes at home and instead prefer to take a leisurely ride up to the summit in a mountain railroad.

//www.youtube.com/watch?v=doXm0Dh4-E4

The spot, conceived by Leo Burnett Switzerland, was realized by director Michael Fueter and the film production company Stories. The print motif was realized by photographer Stephan Schacher. The campaign is being used around the globe in German, French, Italian, English, Dutch, Spanish, Portuguese, Korean, Chinese and Russian.

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Responsible at Switzerland Tourism: Jürg Schmid (Overall Responsibility/Director), Nicole Diermeier (Head of Marketing), Rebecca Krausse (Marketing Manager Summer), Livia Eberhard (Product Manager Summer). Responsible at Leo Burnett Switzerland: Peter Brönnimann (ECD), Simon Staub (CD), Martin Arnold (Text), Johannes Dörig (AD), Sylvia Kohler, Lea Gerber, Tobias Schoen (Consulting), Suzana Kovacevic (Art Buying/FFF). Responsible at Stories: Yves Bollag (film production), Michael Fueter (director), Roli Schmid (camera), Spacetrain (music), Jingle Jungle (sound). Photo: Stephan Schacher (photographer) Beda Schmid (photo assistant).
 

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