Erdmannpeisker now enjoys with Wernli

Another traditional Swiss brand opts for the Biel agency.
In the future, erdmannpeisker will probably serve Guetzli with coffee more often. From 2015, the Biel-based agency will be responsible for the entire advertising presence of biscuit manufacturer Wernli from Trimbach. At erdmannpeisker, they are pleased to be able to offer food expertise alongside
Dar-Vida, Rivella, Michel and Hero.
The first works will be on display in the first quarter of 2015.

 

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Scotti celebrates Christmas with Manor

The Zurich advertising agency Scotti was awarded the contract by Manor for the conception and realization of the toy catalog for Christmas 2014. As well as for accompanying cross-media measures. Scotti prevailed in a multi-stage competitive presentation for the project. The campaign will appear throughout Switzerland in mid-October.

 

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Republica: Successful Spitex pitch

The Bernese agency for 360° communication convinced in the competitive presentation at the Spitex Verband Kanton Bern and won the contract for the marketing campaign 2014/15. The Spitex Association of the Canton of Bern is the umbrella organization for 53 public and non-profit Spitex organizations in the Canton of Bern and is a member of the Swiss Spitex Association. The future campaign is to focus more on the inside and address customers and referrers (doctors, hospitals). The implementation of the first measures is planned for September 2014.

 

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Future Connection wins new customers

With the Zurich City Police and South Pole Carbon, the Zurich communications agency Future Connection adds two new names to its client list. The decisive factor for winning the pitches was not only the communication understanding for the respective target market, but also the many years of experience in linking business-relevant web and print measures.

As of now, Future Connection supports the Zurich City Police in the area of police prevention. Various communication tools and training materials are currently in the design phase. South Pole Carbon has been committed to global climate protection for eight years. With pioneering projects spanning the globe, the Swiss company actively contributes to sustainable development. In close cooperation with Future Connection, South Pole Carbon is sharpening its positioning and developing effective measures based on it.

 

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The House Agency wins pitch and is Green.ch's new lead agency

The House Agency has won the pitch for the communications budget of Green.ch against several competitors and is thus the new lead agency of the renowned ICT service provider. In addition to the conception, creation and realization of all off- and online measures, The House Agency is now also responsible for the complete media management of Green.ch. "The House Agency convinced us with its sustainable cross-media concept and its cross-channel thinking," says Franz Grüter, CEO Green.ch, about the decision. First assignment for the Zurich agency: the launch campaign to promote Green Cloud Services.

 

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Andreas & Conrad signs four new personalities

New to the people management agency are Fabienne Heyne, Joël von Mutzenbecher, Nicole Simmen and Tama Vakeesan. Andreas & Conrad will provide strategic support for the four celebrities, develop concepts for their presence in the media and take over the agency work for moderation assignments and testimonial engagements.

Fabienne Heyne: The presenter and actress has already hosted major TV formats on various stations such as SRF, Pro7 Switzerland or Viva/MTV Switzerland. Currently, the Graubünden native is playing the Countess in the play "Der Rehbock", which can be seen at the Freilichtspiele in Chur from July 24, 2014.

Joël von Mutzenbecher: Another newcomer to Andreas & Conrad is presenter, actor and comedian Joël von Mutzenbecher. With his latest solo program "Multitalentfrei," the Basel native has put an exclamation mark on the Swiss comedy scene. Joël von Mutzenbecher became known through moderation assignments on stations such as SRF, Pro7 Switzerland and Radio Energy.

Nicole Simmen: The presenter, journalist and author is now also under contract with the management agency Andreas & Conrad. Nicole Simmen has already hosted various shows on channels such as SRF, TV3 or Tele 1. In addition, the popular event presenter is editor of various entertainment formats at the TV station SRF.

Tama Vakeesan: The coveted face of youth channel Joiz, Tama Vakeesan, is now also part of the A&C family. The presenter from Langenthal has made a name for herself throughout Switzerland in a short time. On Joiz, she guides viewers through shows like "Living Room" and "Coffee + Charts" in a charming and witty manner.

 

The Terra Flora flower shop creates freshly cut bouquets every day for weddings, as grave decorations or for the Advent season. And recently even for the football World Cup. At the moment, many men are watching football all night long. To make sure their loved ones don't miss out, Terra Flora now has the right bouquet for every round of the World Cup.

The striking motif was developed by Kreienbühl und Vogler Werbeagentur. It will be used during the World Cup as a poster and in other online and offline media.

Responsible at Terra Flora: Silvia Schwaller (owner). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht. Photography: Markus Donald.
 

After studying communications at the ZHAW and working as a journalist and PR consultant, 33-year-old Sandra Kohler founded her own communications agency werkhalle kohler in Baden. After three successful years in business and the completion of her Master's degree, Sandra Kohler is now joining Schaerer und Partner as a partner and member of the management team. In addition to her excellent training and many years of experience in the communications industry, Sandra Kohler also brings her clients with her. These will continue to be looked after directly by Sandra Kohler. Thanks to the full-service offering at Schaerer und Partner, even more comprehensive advice is now possible.

"After three years of self-employment and completing my training, joining Schaerer und Partner is the ideal development for me. I'm looking forward to tackling even more extensive projects with my existing clients and helping to take the Schaerer und Partner agency forward as a member of the management team."

For Schaerer und Partner, this step represents a significant strengthening. "Sandra Kohler will be able to support us significantly with her know-how and her network in the management of the agency as well as in the acquisition of new mandates. This is an important step for us in the further development of the agency," say Andi Schaerer and Marco Canonica.
 

In today's fast-paced society, many trends are too short-lived to be worth talking about. If everyone is excited about the latest idea one day, they have usually forgotten about it the next day or replaced it with an even newer trend. We're not just talking about internet phenomena - the global women's community recently posed topless with their backs to the camera in the wild (name of the phenomenon unfortunately already forgotten) - but also apps and social networks. If the marketing department wants to jump on the bandwagon, it either needs to have a good nose, be very quick or take its time to rethink the whole thing.

With the Marketing Cloud, Adobe provides analysis and targeting tools to potentially avoid these mistakes. Reveals the spot by the agency Goodby Silverstein & Partners. By the way: Are YOU (still) with Woo Woo? (hae)

Hanspeter Kellermüller, Secretary General of the NZZ Media Group since September 2009, sits on the SDA Board of Directors as a representative of the NZZ. Thierry Meyer, Editor-in-Chief of the French-speaking Swiss daily 24 Heures, represents the interests of the Tamedia publishing house. Like all SDA board members, Kellermüller and Meyer are elected for one year. The SDA Board of Directors will continue to be chaired by Hans Heinrich Coninx for the 2014/2015 period. The Board also includes Valérie Boagno, Walter Bachmann, Matthias Hagemann, Hanspeter Lebrument and Pietro Supino. At the AGM, SDA shareholders approved the annual report and financial statements for 2013, which closed with slightly lower sales of CHF 26.1 million (previous year: CHF 26.6 million). The operating result (EBIT) decreased to CHF 633,000 (664,000).

The vision film for Postfinance achieves gold in the employee communication category. With the entertaining short film, PostFinance communicates the core idea of the new vision to its employees. The US International Film & Video Festival in Los Angeles has been honoring outstanding achievements in the fields of corporate and documentary films and TV every year since 1967. This year, over 1,000 films from 22 countries were submitted.
 

The idea plays with an original answer from the well-known Siri software, which is supposed to fulfill the function of a personal assistant, but is not really helpful in this case. So there is no way around the Education Directorate conference. Due to high demand, it was even held twice.

Responsible at the Department of Education of the Canton of Zurich: Enrico Violi (project management). Concept and art direction: Catherine Martin.

According to the statement, Schubiger is a brand professional with an extensive design background and a good eye for visual communication. After training as a designer at the ZHdK and his career as an art director in screen design at Netvertising, Philipp Schubiger managed projects at the Musqueteers agency that encompassed the entire visual communication of brands and companies. He then completed a Master's degree in Business Communications at the HWZ and founded the agency Hubertus Design together with three partners. For three years, he served as chairman of the management board there.

 

The editor-in-chief of Schweizer Radio und Fernsehen (SRF) sees the reason for this in the fact that the supply side has exploded due to the internet. Brenn said this in an interview with the daily newspaper Bündner Tagblatt on Wednesday. The downward spiral in ratings for some television information programs has been halted. The SRF editor-in-chief mentioned "Arena", "Tagesschau", "10 vor 10" and "Schweiz aktuell". These programs have made up ground in the last two years and have even increased their ratings - "Arena" by 1.5 percent.

A new "arena"

According to Brenn, the "Arena" still plays an important role in the opinion-forming process. He announced: "We will come up with a new concept in the new year. And after the summer break, the "Arena" will have a new presenter in Jonas Projer." It is important for the new SRF editor-in-chief, who has been in office since the beginning of March, "that the audience perceives us as independent and credible". Brenn: "If we make concessions there, we will have lost our raison d'être." (SDA)

In the press photography category, the prize went to Urs Jaudas (St. Galler Tagblatt), in the daily text category to Stefan Hilzinger (Thurgauer Zeitung) and in the reportage/background category, Mathias Ninck (Das Magazin) received this year's media prize.The television jury awarded this year's prize to Reto Hanimann (TVO). In the radio report category, Sara Hauschild (Radio SRF) received the Eastern Switzerland Media Prize.

The Eastern Switzerland Media Prize has been awarded for the 14th time. A total of 169 entries were submitted, divided into five categories - television report, press photography, radio report, report/background and daily text. The festive award ceremony in the Pfalzkeller was opened with a welcome address from St. Gallen cantonal councillor Fredy Fässler.

The award decisions in the individual categories:

"From a boy's dream to reality" - TV feature category

The jury awarded this year's Eastern Switzerland Media Prize in the television feature category to Reto Hanimann for the report "Vom Bubentraum zur Realität", which was broadcast on TVO on December 29, 2013."The author manages the demanding dramaturgical arc that a 25-minute documentary requires because he knows how to develop the three stories individually, categorize them and ultimately weave them together in terms of content," said the jury in recognition of the award winner.

"Krasnodar - the repellent" - Press photography category

Urs Jaudas is awarded the Eastern Switzerland Media Prize by the press photography jury for his work "Krasnodar - die Abweisende". The pictures appeared in the St. Galler Tagblatt on November 28, 2013. "Although something of the much-vaunted melancholy of the Russian soul shines through in his pictures, they are completely free of sentimentality or cliché," the jury notes.

"War in the heart clinic" - Reportage/Background category

The jury awarded this year's Eastern Switzerland Media Prize in the Reportage/Background category to Mathias Ninck for his report "Krieg in der Herzklinik", which was published in the Tages Anzeiger magazine on November 16, 2013. The reportage jury justified its decision as follows: "The author's linguistic care is impressive. He succeeded in organizing the wealth of details in a comprehensible way and creating an arc of suspense. The article is gripping and serves to establish the truth".

"A testimony of wealth" - Category text of the day

The Tagestext jury awards this year's Eastern Switzerland Media Prize to Stefan Hilzinger for his article "Ein Reichtumszeugnis", which was published in the Thurgauer Zeitung on July 16, 2013."A text written on the spur of the moment that neither seeks accolades nor makes a grand gesture. This was one of the reasons why the jury chose it," said the jury, praising the entry.

"Sweat dogs: bloodstains and deep insights into hunters' souls" - Radio feature category

The radio jury awards this year's Eastern Switzerland Media Prize to Sara Hauschild for her radio report "Schweisshunde: Von Blutspuren und tiefen Einblicken in Jägerseelen", broadcast in September 2013 on Regionaljournal Graubünden and Rendez-vous am Mittag on Radio SRF 1.
"The outstanding rhythm of sounds, original voices and author's text, combined with the unbiased sensitivity in approaching the polarizing topic of hunting, makes this contribution stand out in particular," said the jury, explaining its decision.
Free brochure

The Eastern Switzerland Media Prize is supported by journalists from Eastern Switzerland, media companies, the private sector and public institutions. The main sponsors are the Appenzeller Medienhaus, Migros Kulturprozent and the St. Galler Tagblatt.

 

Walter Zollinger will continue the successful work of his predecessor and contribute new ideas and impulses to further expand the positioning of Teleboy, according to a press release. Karim Zekri will remain a member of the Board of Directors and retain his stake in the company. Karim Zekri, CEO and co-founder of Teleboy, is handing over the management of the company to Walter Zollinger. Over the past four years, Karim Zekri and his team have built Teleboy into one of the leading Internet TV providers in Switzerland. Under his leadership, for example, the company launched the first legal online video recorder for time-shifted television and the first free app for live TV on smartphones and tablets.

"Over the past four years, Karim Zekri has built up Teleboy, positioned it as a big player and played a key role in shaping the company. We would like to thank him for his many years of commitment," says Thomas Sterchi, founder and Managing Director of Tom Talent Holding. Karim Zekri will remain a member of the Board of Directors and retain his stake in the company. In addition to his strategic tasks, he will concentrate on his own projects in future.

Before joining Tom Talent, Walter Zollinger successfully built up two companies as an entrepreneur in the IT/e-procurement and fashion/lifestyle sectors. Before that, he studied business and production sciences at ETH Zurich. After his studies, he worked in various corporate functions in the area of business development.

The official mark is not intended to compete with existing brands and marks, but to guarantee the origin of the products from the mountain area or from the summering area. Until now, there was no such uniform official mark. The aim of the two official signs is to make the choice easier for potential buyers of high-quality mountain or alpine products and to protect them from misuse. In addition, producers want a common identity and clear labeling of their products.

Many consumers are willing to pay a higher price for cheese or meat from the summering or mountain areas than for comparable products from the lowlands. This is because products from mountain and alpine regions are made with special ingredients and in limited quantities and stand for natural, authentic enjoyment. The requirements for the development of the official label for Swiss mountain and alpine products included: Comprehensibility for consumers as well as recognizability in the context of all signs. In addition, the name should function in all national languages and be easily pronounceable. The Neue LGK agency was involved in finding an appropriate sign.

The solution for the official "mountain sign" is a double contoured abstract representation of a mountain peak. The thickly drawn lower lying line, the blue coloring as well as the placement of the Swiss cross on the base line emphasize the lower lying production areas within the mountain area.

The official "Alp sign" is based on the same basic representation as the "Mountain sign". Since the summering area is usually located at a higher altitude than the mountain area, the official sign for alpine products is colored green, the higher line is drawn thickly and the Swiss cross is placed further up.

The two official guarantee marks can be used from this summer on products from the mountain and alpine areas, provided that the products marked or advertised with them meet the requirements of the Mountain and Alpine Ordinance.

Responsible at the Federal Office for Agriculture FOAG: Patrik Aebi, Head of Quality and Sales Promotion; Claudia Holenstein, Research Associate; Pamela Crespo, Research Associate. Responsible at Neue LGK: Hans Tanner, creative direction; Stephan Wittwer, art direction; Nadia Jost and Nina Geissbühler, graphics; Claudia Shatri, consulting.