Catch a Car is the first station-independent car-sharing service in Switzerland, according to a statement issued by the agency on Wednesday. Since the beginning of the week, members have been able to locate cars in real time, drive their desired route and then park them free of charge in a free parking space in the Catch a Car zone.

Mobility is launching Catch a Car as a pilot project in Basel and is counting on strong partners in the form of Amag, Allianz, Energie Schweiz and SBB. All that is needed to use Catch a Car is a driver's license for manually operated vehicles, a credit card and a one-time registration on Catch-a-car.ch.

The website comes from Future Connection, which in addition to concept and design also realizes the technical development in-house. The reduced and uncluttered aesthetic appeals to people who want to provide answers today about the mobility of tomorrow.

Responsible at Mobility: Alain Barmettler (Head of Marketing & Communication), Silena Medici (Head of Catch a Car). Responsible at Comerge: Mathias Zwahlen (Project Management). Responsible at Future Connection: Maurice Messinger (design), Patrick Mülhaupt and Patrick Riekert (programming).

Yesterday on the street, today in the movies: one year after the launch of the "Clean Up" campaign, Obrist's real-life testimonials can now be seen in the movies. In the 20-second commercials conceived by Startbahnwest and produced by Nundale Visuals, drivers, waste collectors and customer advisors demonstrate that it can be fun to be responsible for other people's garbage.

The commercials are a further development of the image campaign that was previously shown on the company's own trucks, in various print media and on the Internet. The aim of the campaign is to present the social significance of a modern waste disposal company in an appealing way and to provide information about the diversity of Obrist's waste disposal services.

"With the cinema commercials, we were able to strengthen the credibility and authenticity of the Obrist brand once again," Managing Directors Sabine Bärlocher and Thomas Meier were quoted as saying in a press release on Wednesday. "Because they show: Everything about us is real. Real characters. Real commitment and real joy in our work."

The spots can now be seen in the open-air cinema in Baden and from September also indoors in the cinemas in Baden, Brugg and Wettingen.

Responsible at Obrist Transport + Recycling: Sabine Bärlocher (owner/management), Thomas Meier (management). Responsible at Runway West: Eva Bajer (Creative Direction), Stephanie Kleinlein (Concept & Text), Antje Karlfeld (Art Direction), Priska Bärtschi (Junior Text), Vera Riemeier (Senior Consulting). Responsible at Nundale Visuals: O.B. Egli (director/editing/music), Daryl Hefti (camera).

 

In an overall market that is developing positively, TV remains the growth driver and the Internet stable, while radio, teletext and digital out of home are suffering losses. These are the findings of the July edition of the Goldbach Index (Gemi).
TV continues to show very constant growth and, at 650 (648), is up two index points on the previous month. Advertising pressure on the Internet remained stable at 736 (736). After a long period of growth, Digital out of Home recorded a decline for the second time in a row, currently down eight index points on the previous month at 740 (752). For radio, the decline amounted to five 413 (418), for teletext to one index point 53 (54). Electronic media as a whole gained one index point 649 (648), as did the overall market 237 (236).
 

This was decided by the company on the basis of a project study that a team led by the former editor-in-chief of "Presse", Michael Fleischhacker, has been preparing since March of this year. Fleischhacker will also take over as editor-in-chief of NZZ.at, according to a statement on Wednesday.

As of today, interested readers can already follow the creation of NZZ.at follow in a specially created "workshop blog" and participate in the shaping of the product. "This is an invitation to all interested parties to accompany us on this journey with encouragement and criticism, with ideas and references, with seriousness and with humor," explains Michael Fleischhacker.

NZZ.at will be financed on the one hand by user contributions and on the other hand by advertising revenues. The service focuses on liberal and independent quality journalism and will thus close a gap in the Austrian market, according to the statement. Even after the launch, users will have the opportunity for an intensive exchange with the editorial team.

Markus Spillmann, Editor-in-Chief of the "Neue Zürcher Zeitung" and member of the Executive Board of the NZZ Media Group: "In addition to quality journalism, our readers today expect background reporting, analyses and opinions that are prepared in a way that meets the requirements of the digital age. This also includes dialog with the authors. We are convinced that with NZZ.at we will make a contribution to changing the media landscape."

The launch of NZZ.at is part of the new strategy of the NZZ Media Group. Targeted investments in the core business of journalism in Switzerland as well as in other German-speaking countries are intended to attract new customers and tap additional sources of revenue.

After the relaunch Migipedia.ch on transparency in terms of content and invites all visitors to participate with open arms. "Make Migros better by your opinion," is the campaign claim. With its overlapping speech bubbles, the logo symbolizes the dialog that is intended to lead to improvements and innovations in the Migros universe.

In the print and online measures, Advico Y&R lets the community have its say in original comments. Not only laudatory, but also critical and change-inspiring votes were taken into account. In the Explanatory film "How Migipedia works the path from the customer's idea to the new product on the Migros shelf is traced - in handmade stop motion style, in keeping with the "do-it-yourself" philosophy.

On the dot in five seconds

Hardly any spots on digital channels survive the magic 5-second barrier after which ads are usually clicked away, the agency wrote in a statement Wednesday. That's why four five-second mini-spots were shot, all of which dramatize Migipedia's core message: Improve Migros with your own opinion. In this way, Advico Y&R creates a close congruence between content and media target, which is so far unique in Switzerland in the selected channels: Even if the user clicks on "Skip Ad", he has already received 100 percent of the advertising message.

Responsible at Migros Genossenschaftsbund: Marc Engelhard (Head of Marketing Communications), Dirk Worring (Head of Digital Marketing), Chris Steinacker (Senior Project Manager Strategic Projects Online), Patrick Blum, Mathias Christen (Junior Project Manager Strategic Projects Online), Simone Blaser (Project Manager Media). Responsible at Advico Y&R: Thomas Engeli (ECD), Frank Engelhaupt (text), Thomas Bosson (AD), Annik Weber, Diana Zberg, Alexandra Wegener (graphics), Michael Höhn, Lukas Zgraggen (animation) Rea Rageth, Lukas von Wartburg, Edi Walker (consulting), Elias Zurbuchen, Marcin Kolonko, Rene Mauchle, Rafael Tucev (production), Scarlett Gaus (strategy). Responsible at Who's McQueen: Patrick Karpiczenko (Director), Jan Mettler (Cinematographer), Clemens Petersson (Production Manager), Philipp Petersson (Executive Producer).
 

With each other instead of against each other, transparency instead of hidden margins: The Zurich-based startup Eyeonx has set out to break new ground in online marketing. The two founders Patrick Stüssi and 30-year-old Dario Piccinno want to show that display and banner ads can also be used innovatively, efficiently and purposefully. Something that is not always the order of the day in the Swiss online advertising market. "Many customers don't really understand the online advertising sector at all," says Stüssi. This is because a lot of things seem complicated. "But it's not witchcraft and we therefore also want to play with our cards on the table," says the 29-year-old.

Many years of experience

The two founders know each other very well: Patrick Stüssi held executive positions at Adwebster, Tradedoubler or Instance. The lack of delivery and price transparency was his main motivation to start his own business. Dario Piccinno, responsible for sales at Eyeonx and former colleague of Stüssi at Adwebster, adds: "I only want to sell premium branding products that I can stand behind 100 percent." After all, success with the customer is just as much a success for him.

The eye, contained in the name Eyeonx and at the same time advertising medium of the company, casts its glance on brands. It does this with large-scale advertising media, a select network and a transparent way of working. So that in the future people will also cast their eyes on the startup of the two young Zurichers.

Patrick Stüssi (left) and Dario Piccinno want to shake up the online marketing scene with their startup Eyeonx.

 

They often write the entries in an overly emotional way or suggest more than the linked text actually delivers. Until now, this gave them an advantage. Because links that are clicked on often were placed higher up in the news stream of Facebook users. At the same time, several websites have developed writing Facebook-friendly texts into a regular formula.

"Over time, click catchers like this can crowd out content from friends and businesses that really matter to you," Facebook admits. That is now to change, the company announced on Tuesday night. From now on, the online network wants to take into account how long users read the articles they click on. In addition, the rating will take into account whether they comment on a text after reading it. The tweaking of the algorithm is intended to ensure that "things that people really want to see on Facebook" are not lost, it said. (SDA)

In spring 2013, "Rundschau" reported critically on the way in which dissertations were supervised and accepted at the University of Zurich's Institute of Medical History. Christoph Mörgeli was mainly affected by this criticism. In May 2014, Mörgeli then filed a complaint against editorial director Mario Poletti, presenter Sandro Brotz and editor Marc Meschenmoser. He accused them of defamation, slander and libel (Werbewoche.ch reported). The non-prosecution order states that the deadline for such a criminal complaint is three months. The spokeswoman for the Zurich Attorney General confirmed to the news agency SDA a corresponding report by Tagesanzeiger.ch/Newsnet on Tuesday. This is not the first time that Mörgeli has missed a deadline. In June, the Federal Supreme Court rejected an appeal (Werbewoche.ch reported), with which he had appealed a decision by the Independent Complaints Authority for Radio and Television (UBI). At the time, it was also about the television program on the dissertations. However, Mörgeli had not submitted the contested document in time.

Lack of quality and support

After the "Rundschau" newspaper raised doubts about the quality of the doctoral theses supervised by Mörgeli, the University of Zurich had a representative number of medical history dissertations examined by international experts. They came to the conclusion that Mörgeli, together with his former boss Beat Rüttimann, had often approved poor-quality dissertations. The experts attributed the poor quality to inadequate supervision of the doctoral students. (SDA)

Advertisers and advertising agencies thus have local contacts not only in Austria and Switzerland, but also in Bosnia & Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, and Ukraine to plan and implement advertising campaigns on the platform of the U.S. short message service. The platform has 271 million active users worldwide. Brands and companies worldwide use Twitter to communicate with existing and potential consumers.

Twitter: Live, public and conversational

"With more than 500 million tweets per day, Twitter is a hub for conversations with friends and acquaintances, or even someone on the other side of the world that you don't even know. Twitter is a place where people find out what's going on in the world, and for this reason, Twitter is a great forum for brands to interact with their customers," explains Katie Lampe, Head of Sales Operations at Twitter in the EMEA region (Europe, Middle East and Africa): "Many companies in the CEE region are already using Twitter to listen to consumers and to promote their products and services. We are therefore delighted to have found a marketing partner in Httpool in Austria, Switzerland and the CEE region that will help existing and potential customers roll out their advertising campaigns on Twitter."

Contact point for brands that want to advertise on Twitter

Florian Magistris, Managing Director of Httpool Austria: "We at Httpool are pleased that Twitter in Austria, Switzerland and the CEE region trusts in the expertise of Httpool and that we are allowed to support agencies, brands and companies with their advertising campaigns on Twitter. Our stated goal is to help brands and companies optimize the number of their followers, grow their communities, spread their advertising messages, increase brand loyalty and subsequently push sales," says Magistris. 60 percent of all Twitter users follow at least one brand or company. Seventy-six percent of the short message service's users tweet using mobile devices. And one-third of all Twitter users who interact with a brand on Twitter also buy products from that brand.

Twitter offers three forms of advertising: Promoted Tweets, Promoted Accounts, and Promoted Trends. Promoted Tweets advertise the tweets and account of a brand or company. Thanks to Twitter's sophisticated targeting suite, advertisers can target Promoted Tweets: In addition to geotargeting, targeting options include targeting by gender or interests, for example. Advertisers only pay when a Twitter user interacts with a Promoted Tweet.

The second Twitter advertising product is Promoted Accounts, which are displayed within the suggestions on the right-hand side of Twitter.com. Promoted Accounts are designed to help showcase a selection of accounts that a particular Twitter user might like. When an advertiser wants to promote an account, Twitter's algorithm looks at an account's followers and identifies the type of accounts the user follows. As an advertiser, you only pay when a new follower is generated.

The third promotional product is Promoted Trends. These are included in the list of the top ten trending topics, i.e. the most discussed topics on Twitter in a particular country, and are clearly marked with the word "Sponsored" like Promoted Tweets and Promoted Accounts. Advertisers can book such Promoted Trends by the day for a flat fee. They are delivered to Twitter users in a predefined region.

The Uvek wants to allow the SRG the definitive introduction of HbbTV (Hybrid Broadcasting Broadband Television) by means of an amendment to the SRG license and a partial revision of the Radio and TV Ordinance. This would effectively declare HbbTV, the combination of SRG television programs and SRG additional offers via online on the TV screen, a public service, according to a statement from the Swiss Media Association. SRG has had HbbTV up and running in test mode since 2013. HbbTV allows TV providers - currently SRG in Switzerland - to present a whole selection of additional information and offers on the screen by means of a bar at the bottom of the screen via apps. The user can obtain this information - texts, images, videos - via the Internet using the remote control. This effectively creates a new SRG offering.

To the extent that HbbTV would merely represent a further development of the existing teletext, this would be unobjectionable in the opinion of the Association of Swiss Media. However, the new technology goes beyond this. HbbTV would also provide access to the SRF player, which would allow users to access additional SRG video content online. It is imperative that this additional offering be closely linked to the existing TV broadcasts and must not become an independent further development of the SRG offering. HbbTV makes it technically possible to provide unlimited additional content.

Schweizer Medien is also resisting the idea that HbbTV will become the first step towards the introduction of online advertising by SRG. In 2012, the Federal Council temporarily prohibited SRG from using the new advertising and sponsorship platforms in the online area. Advertising in text and image form is permitted on teletext. As a further development of teletext, this advertising is also permitted on HbbTV via the TV signal, the statement continues. However, advertising on the Internet must remain clearly prohibited, according to the publishers' association. HbbTV also enables TV broadcasters to set links via HbbTV to an online store, for example, and to collect user data and exploit it further. This, too, competes with the private media companies with their offerings. With HbbTV, customers pay twice: with their fees and with their data.

The Fifa World Cup took place in Brazil from June 12 to July 13, 2014. SRF reported on all channels before and during the World Cup about the major event and about the host country. The focus was on sports and thus also on live coverage. In addition, numerous documentary, information and entertainment programs reported on Brazil over a period of around two months.

The audience council agrees: SRF succeeded in blending pure sports coverage with information about the host country. Viewers could rely on a comprehensive service and experienced a good piece of Brazil in their own homes spread over two months. The preliminary coverage was found to be varied. The amount was just right, but reached the upper limit in the overall package.

During the sporting event, SRF was able to convince with its live programming: well-commented match broadcasts, professionally conducted discussions in the studio and exciting impressions from Brazil thanks to broadcasts to the Nati camp. No uniform judgment can be derived about the individual live commentators - the preferences in the audience council are too different. What is consistent, however, is the impression that - with the exception of Patrick Schmid - the same voices have been heard for years. Now and then, a new young face and a new voice could do sports reporting some good. The World Cup app was a source of delight. It offered an attractive service. New standards were also set in terms of picture quality. However, it was disturbing that the games on SRF info were not broadcast in HD. The question is when the switch to HD will come.

The magazine "Viva Brasil" was polarizing: Some observers found it interesting, others felt it was a gap filler between the games. The trailer and advertising overload and the conspicuously dominant Fifa presence were disturbing for all programs.

The majority of private wealth is tied up in home ownership. Yet many people do not view real estate as part of their retirement planning. This prompted Swiss Life to launch a campaign highlighting home ownership as an essential component of retirement planning. At the same time, the campaign aims to position Swiss Life as a specialist in all matters related to buying, selling, and financing real estate. Leo Burnett Switzerland built the campaign on the insight that owning a home combines two key values: the emotional value of having a place of one’s own and the financial value of a retirement plan built on a solid foundation. In short: Homeownership is retirement planning you can touch.

The ad campaigns can be seen throughout Switzerland on F12 and F200 billboards, in print, on hanging posters in public transportation, and through various online channels.

Responsible at Swiss Life: Elke Guhl (CMO Switzerland), Stefan Erhart (Head of Brand Management). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Mark Stahel (Copy), Reto Clement (Art Direction), Rolf Zimmermann (Strategy), Dominik Mätzener (Consulting), Erasmo Palomba (Art Buying); Photography: Gregor Collienne. Redworks staff member responsible for online implementations: Björn Schneider, Sandra Pellny. Responsible at Zip Media: Caroline Nünlist