In the five years in which Patrick Theus was responsible for the business development of Goldbach Audience, the digital marketing expert (Dipl. Werbeleiter SW) was instrumental in building and expanding Goldbach Audience into the leading digital specialist for multi-screen advertising, according to a statement. He led the implementation of successful Goldbach Audience products such as the Goldbach Video Network and the Swiss Audience Network, won numerous publisher pitches for the company and shaped important strategic approaches such as Goldbach Audience's central holistic approach "Audience First".

As Head of Wilmaa, he will take over the responsibilities of Susanne Eisenegger, who has been Head of Product at Wilmaa since February 2013 and has now decided to take on a new challenge. For Thomas Gabathuler, Wilmaa Founder, the appointment of Patrick Theus is a stroke of luck: "Patrick Theus has both technical and strategic know-how, is excellently networked in the industry and is also a proven marketing expert. With him, we have the right man to successfully develop our Wilmaa further."

On the Goldbach Audience side, Stefan Wagner, Head of Partner Relation Management since 2010, will take over Patrick Theus' responsibilities as Head of Partner and Product Management as of September 1, 2014. Stefan Wagner joined Adlink Internet Media, as Goldbach Audience was known before the takeover by the Goldbach Group, as Manager Site Relations immediately after completing his studies (lic. iur. University of Zurich 2007).

Patrick Theus (left) and Stefan Wagner (right)

Alexander Horrolt, Managing Director of Goldbach Audience, comments on the change from Patrick Theus to Stefan Wagner with one laughing and one crying eye: "Of course we are reluctant to lose Patrick Theus with his knowledge and experience. But we are happy that our employees have such great potential that we were able to arrange the succession internally naturally. Stefan Wagner has strongly shaped our Partner Relation Management in recent years and we are convinced that he is the right person to succeed Patrick Theus as Head of Partner and Product Management with overall responsibility for Publisher and Product Management."

 

From September, humorous slogans on posters in the catchment area of the Lake Zurich ferry Horgen-Meilen will attract the attention of motorists. The posters point out how much faster and less stressful it is to reach the other side of the lake by ferry. The campaign is supported by no less amusing radio spots in which a passenger reports on his incredible experiences on the Lake Zurich ferry.

Responsible at Zürichsee-Fähre Horgen-Meilen: Hans Isler. Responsible at Dachcom Dialog: Alex Schmid (CD), Alexandra Hofmänner (consulting), Andreas Hornung (text).
 

The Eurobest Festival of Creativity, which takes place from December 1 to 3, 2014 in the "Finlandia Hall" in Helsinki, Finland, is launching the new category "Innovation" for the first time this year. The category is intended for works that produce ground-breaking ideas in the field of technology and innovation as well as independent, innovative consumer goods. At the last Cannes Lions Creative Festival in 2014, the proportion of European submissions in the "Innovation" category was the highest, at 38% of a total of 206 submissions.

Submissions now possible

Creative work can now be submitted in all 16 categories: Branded Content & Entertainment, Design, Direct, Film, Film Craft, Innovation, Integrated, Interactive, Mobile, Media, Outdoor, PR, Print, Print & Poster Craft, Promo & Activation and Radio. Details on the submission procedure and the rules for the respective categories can be found online at Eurobest.com can be found. For submissions before September 26, there is a discount of 30 euros per submission.

The "Eurobest Festival of Creativity" will welcome jury members from all over Europe from December 1 to 3, 2014, who will evaluate and award the best European creative works. Participants will be offered a carefully curated program. Further information on the three-day festival can be found at www.eurobest.com.

Autoricardo.ch new on board with the agency at the airport

Autoricardo.ch is the second largest online platform in the Swiss car trade, with 100'000 vehicles listed and 40'000 accessory items. After an in-depth agency evaluation, Autoricardo.ch has checked in with the airport agency for a new B2B campaign. The first measures from this will be seen shortly.

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TBWA\Zurich: Pitch win for Deindeal

With the pitch win for Deindeal, the agency TBWA/Zurich puts its next client in the spotlight. The agency prevailed over two competitors. The result will be a campaign that will go on-air with three TV spots in fall/winter 2014.

 

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OMD Switzerland wins Jobcloud

Within the scope of a comprehensive agency evaluation, OMD Switzerland was able to successfully assert itself and convince Jobcloud with the two main brands Jobs.ch and Jobup.ch. Decisive factors included the agency's locally based media consulting expertise and digital service portfolio. The mandate starts immediately and includes communication across all relevant target group touchpoints and will include a comprehensive, integrated digital presence in addition to the classic media genres.

Jobcloud is managed in OMD's "North" unit under the leadership of Managing Director Markus Bettler, Digital Strategy Director Patrik Rauch and Account Director Helen Seligmann.

 

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Kernbrand goes online with new customers

St. Gallen-based brand agency Kernbrand is looking forward to working with three new clients. Fit im Job, based in Winterthur, launches its new tool "My Change" for workplace health promotion in the second half of the year. Kernbrand was commissioned to co-develop the launch campaign, as well as to provide conceptual and instrumental support from marketing to communication.

The Gossau-based company Signvision has also opted for Kernbrand. Signvision specializes in lettering, sun protection and safety films as well as car design. Kernbrand is now responsible for the conception, design and realization of a website as well as a newsletter. New will be, for example, a website section "News", which will be linked to from the newsletter.

The third new customer is the practice Dres. Frank in St. Georgen/St. Gallen. A new website is being created for the established family doctor's practice and, in the course of this, the entire practice presence is being discreetly modernized.

Science World is a museum in the Canadian city of Vancouver. Permanent and changing interactive exhibitions are on display. A kind of Technorama in Canadian. In the past, the institution has increasingly attracted attention with provocative advertising. A campaign called "Now you know" has been running for seven years and attempts to package exciting scientific findings in an entertaining way. The latest prank by the Rethink agency aims to illustrate that optimists feel less pain. This fact may not be particularly surprising, but it seems to be scientifically verifiable. The result is a refreshing TV commercial that has been removed from the program by the Canadian TV Advertising Standards Authority. banished was. Too violent. By the way, laughter is healthy. And that has also been scientifically proven. (hae)

The buyer, Thomas Kirschner, majority shareholder of PVG, wants to bring a breath of fresh air, as detailed in a press release issued on Tuesday. The company ensures press deliveries to around 5,000 sales outlets and around 10,000 delivery points in Switzerland and Luxembourg. Valora divested the press distribution activities of its Services division in Switzerland and Luxembourg, as well as the logistics business for third-party customers in Switzerland, as declining sales of newspapers and magazines put pressure on press distribution results.

Last year, the sold divisions generated net sales of CHF 272 million. The operating result amounted to around ten million francs. (SDA)

Passivity, impulsiveness and impatience are normal human weaknesses. But when it comes to investing, they quickly become dangerous psychological traps. Publicis took an in-depth look at behavioral finance to put UBS's new wealth management mandate campaign on a strategic footing that is relevant to the target group. Publicis' creative execution conveys that knowing your little weaknesses is a strength. The subjects show successful people who confidently stand by their emotional qualities and know that psychological barriers can negatively influence them. That's why they delegate their wealth management to UBS Wealth Management.

UBS Wealth Management Mandates are backed by the expertise of a global network of over 900 analysts. Portfolio management is based on professional analysis, strategy and discipline, and therefore safeguards investors against emotional decisions. The campaign's images and videos were produced in Switzerland by renowned photographer Brad Harris. There are ads, rich media banners and the microsite Ubs.com/mandates with videos from UBS investment experts is used.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Manuela Gualeni (Project Manager Swiss Marketing Initiatives), Peter Kern (Head Product Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Jo-Wayne Peacock, Michael Brauchli (AD), Thomas Schöb (Concept), Albert Matzinger (Text), Pascal Schaub (Group Head/Strategy), Maggie Weber (Consulting), Benjamin Kägi (Art Buying), Wim Roelfs (CD Digital), Norihito Iida (AD Digital), Andy Guenter, Sandro Ducceschi, Massimo Giannotta (Programming).

For more than a century, the Tages-Anzeiger has shaped the Swiss media landscape and today reaches around half a million readers every day - and that's just in print. In addition, Switzerland's most subscribed daily newspaper is published online, as an app, and delves into a variety of topics on the web in more than ten blogs. To further strengthen the positioning of the Tages-Anzeiger as a cross-channel source of information, Wirz was given the task of creating an image campaign. For this, the agency used real Tages-Anzeiger headlines. They represent which articles the people depicted have read, and in the subjects they allow the most diverse points of view to collide. In this way, the campaign shows the power that the Tages-Anzeiger has as an opinion-forming medium.

"Because credibility is essential for us, an authentic campaign was important to us. With snapshots of the city and topics that actually occupy Zurichers, we succeeded in the best possible way. It's also great that the real Tages-Anzeiger titles show our range of topics," says Marcel Tappeiner, publishing director of Tages-Anzeiger/Sonntagszeitung. Because the news portal is deeply rooted in Zurich, the shoot also took place there. The reportage-like pictures were taken completely without models, but spontaneously with passers-by in the streets of the city.

Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Gabi Wettstein (Head of Marketing Zurich), Stefan Lanz (Head of Reader Marketing Zurich), Patrick Linder (Head of Advertising Regional Media D-CH). Responsible at Wirz: Fernando Perez, Philipp Skrabal, Livio Dainese (ECD), Andi Portmann (CD), Rahel Nemitz (AD), Marietta Mügge, Franziska Pennington (text), Stephanie Lüscher (graphics), René Kaiser, Marion Schwager (consulting), Lorena Ladner (assistance), Gordon Nemitz (strategy), Nicole Suter (art buying), Mischa Haller (photography), Adams & Neill (production).

 

When Migipedia was launched in 2010, the first iPads were just coming onto the market and social media was still a fairly exotic medium. Today, four years later, the Internet has gone mobile and operating social media channels is part of everyday life for almost everyone. So it's time to make the visionary Migipedia.ch project, which already anticipated some developments, fit for the future.

Migros' customer platform, the only one of its kind in the world, has 60,000 registered users, who have made more than 55,000 comments and 33,000 ratings on Migros products since its launch. Numerous votes and contributions of ideas have led to 60 product launches and optimizations that have found their way from the customers' minds to the Migros shelves thanks to Migipedia. A good example that Migipedia is not a PR project, but a serious and unique business tool.
Responsive, transparent in content, inviting to participate.

In December 2013, Advico Y&R received the mandate for the renewal and communicative support of Migipedia. Together with the Migros in-house team and developers from Lithium, Liip, Smartive and Stefan Sicher, Migipedia was completely overhauled and has been presented in a new look since August 14. The new Migipedia is of course responsive, and the content treasure of Migipedia has also been brought to the fore. Already on the start page you are welcomed with open arms: Here you can find out at first glance how you can get involved and what is currently going on on the website. This is intended to motivate an even broader spectrum of users to get involved and participate in the common cause - making Migros better with their own opinions.

Responsible at Migros Genossenschaftsbund: Raymond Muntwyler (Head of E-Commerce), Dirk Worring (Head of Digital Marketing), Chris Steinacker (Senior Project Manager Strategic Projects Online), Patrick Blum, Mathias Christen (Junior Project Manager Strategic Projects Online), Sergio Mare (Head of Community Management), Daniel Grieser (Online Communications Manager). Responsible at Advico Y&R (Member of Y&R Group Switzerland):
Thomas Engeli (ECD), Frank Engelhaupt (text), Thomas Bosson (AD), Diana Zberg (graphics), Lukas Zgraggen (animation) Lukas von Wartburg, Edi Walker, Rea Rageth (consulting)
 

The result is a campaign that reflects the core values of the Observer, presents the facts in black and white, and conveys that the Observer is valuably different - even when it comes to advertising opportunities.

The campaign comprises various measures on different channels - tailored to the relevant target groups media and creative agencies as well as existing and potential customers. Potential customers were made aware that they would be missed with a letter and bookmark. Existing customers received a handwritten card expressing appreciation. At the agencies, the so-called Lady Easypeasy was used. 

The lady in her 60s look was eye-catcher and ambassador in equal measure. Seemingly contradictory to the Observer image, which embodies credibility, relevance and uniqueness, she stood her ground and drew attention to the fact that it is quite easy - or Easypeasy - to choose the Observer.

The unifying message across all measures, "Observer - valuable different, even in advertising," found expression in an appropriate look and feel, based on the basic idea of unmistakable black and white. The campaign was launched in June. Further measures will follow.

Observer-valuable-different.ch

Observer-easypeasy.ch

Responsible at Axel Springer Switzerland: Sandra Peiti (Sales Director), Katrin Rüesch (Marketing Advertising Market). Responsible at Jung Kommunikation: Sibylle Jung (Overall Management, Strategic Consulting, Concept, Text). Responsible at M3: Charlotte Gyolay (AD), Bruno Kreis (graphics, typesetting).
 

The "Lehrwerkstätte Bern" has constantly evolved since 1886 due to technological, economic and social change. The "Lehrwerkstätte Bern" eventually became the "Technische Fachschule Bern". However, the identity of the technical school has always been shaped by knowledge, quality, innovation - and especially by its people, who work closely and respectfully together with different skills and dreams. They feel a sense of belonging and connection through the values of their educational institution, across all disciplines. This "we-feeling" can now also be felt on a visual level with the new CI/CD "One for all".

The new logo is made up of all four parts of the Bern School of Technology: Electronics-Informatics, Interior Design, Mechanical Engineering and Metal Technology. The distinctive outer line creates a unity. The combination of the initials "T" and "F" is created.

Maxomedia has also launched the Website of the Technical College Bern underwent a complete redesign, implemented the entire lettering (house lettering, letterheads, format templates, vehicle lettering) and created matching brochures, flyers and T-shirts.

Responsible at Maxomedia: Simon Muster (Head of Consulting), Frank Salathé (Head of Digital), Reto Schild (Creative Director)

Sarah Christen will present the latest lifestyle trends every Friday at 6:30 p.m. starting September 12. Be it from the London Fashion Week or from Freestyle.ch. Lifestyle is nowadays not only a fashion matter but creeps into our daily lives. Whether fashion, social trends (for example tattoos) or health (for example health / vegan). Joiz will show the different facets. Always with a pinch of humor and trendy guests such as rapper Stress, photographer Jessica Christ or Youtube star Fashionpupa. Parallel to the show, there is a Youtube channel where you can see various backstage reports, as well as tutorials from long-time Joiz make-up artist Dario Dos Santos.

"Must Have marks the return of lifestyle to Joiz," says Alexander Sautter, Head of Program at Joiz. "The show will soon become a must-see for lifestyle-conscious viewers," the head of programming is convinced.

As always with Joiz, viewers can also get involved in the show. The "Gold Digger" blog is being launched for this purpose. Every week, viewers are invited to send in their photos on a wide variety of lifestyle topics. The best submissions will be shown on TV in each episode. For the launch of the show, there is already the possibility to submit photos on Joiz.ch/golddigger under the hashtag #golddiggerjoiz to post his personal "gold pieces" on all social platforms (Instagram, Twitter, Facebook). Be it the favorite shirt, the best CD in the world or the most meaningful bracelet. Everything is allowed.