Most important finding in the overall overview, across all occupational groups: The age group between 25 and 44 benefits by far from the largest wage increases. After the age of 55, income largely stagnates. On the basis of voluntary information on the income of more than 100,000 registered members Jobs.ch has determined the latest trends. According to the study, the Swiss receive the biggest salary jumps - at an average of 22 percent - between the age groups 25 - 34 (∅ 74'700 francs) and 35 - 44 (∅ 91'500 francs). To the next age group of 45 - 54 (∅ 100'000 francs), the increase is then only 9 percent. After 55, income stagnates regardless of the chosen profession. "This is a surprising finding, as it contradicts the widespread prejudice that representatives of the older generation cause high wage costs," explains Mark Sandmeier, CEO of Jobcloud, the online company that owns Jobs.ch and Jobup.ch.

The professional group decides

However, salary increases do not follow this pattern in every industry - in the construction/architecture/engineering sector, for example, salary increases tend to be lower and hardly ever exceed the 10 percent mark. In the marketing and communications sector, on the other hand, salaries in younger age groups between 25 and 44 rise quite sharply by around 34 percent: from 25 - 34 with an average of 81'100 francs to an average of 108'700 francs in the 35 - 44 age group. One explanation for this could be the lower entry-level salaries in this sector. On the other hand, income stagnates from the age of 55.

	< 25	25-34	35-44	45-55	> 55
Marketing/Communication/Editing	61'211	81'119	108'670	120'324	120'343
Overall result	61'897	74'652	91'455	99'723	99'666

	Mean - Executive - Gross	Mean value - Technical supervisor - Gross	Mean value - employees - gross
Marketing/Communication/Editing	121'025	94'778	88'941
Overall result	94'198	84'372	77'317

Annual average wages broken down by specialist area and position

	< 25
	Executive	Specialist responsibility	Employees
Marketing/Direct marketing	77'778	67'604	64'937
Media/Editorial/Publishing	61'000	51'387	46'569
Online Marketing/Social Media		52'000	59'150
PR/Corporate Communications			54'840
Product/Brand Management	100'000	65'600	57'831
Advertising consulting/communication		75'742	53'975
Overall result	112'593	62'467	56'217

	25 - 34
	Executive	Specialist responsibility	Employees
Marketing/Direct marketing	93'219	80'718	73'715
Media/Editorial/Publishing	87'328	69'974	71'493
Online Marketing/Social Media	164'192	80'547	78'820
PR/Corporate Communications	83'849	82'395	74'742
Product/Brand Management	105'701	89'514	79'686
Advertising consulting/communication	99'536	83'690	71'644
Overall result	105'638	81'140	75'017

	35 - 44
	Executive	Specialist responsibility	Employees
Marketing/Direct marketing	138'886	103'435	92'981
Media/Editorial/Publishing	98'046	93'214	84'301
Online Marketing/Social Media	129'841	99'763	101'963
PR/Corporate Communications	127'847	98'269	94'679
Product/Brand Management	131'773	113'388	101'552
Advertising consulting/communication	111'114	115'957	124'374
Overall result	122'918	104'004	99'975

	45 - 55
	Executive	Specialist responsibility	Employees
Marketing/Direct marketing	159'601	114'830	96'392
Media/Editorial/Publishing	134'752	100'446	105'206
Online Marketing/Social Media	129'433	112'630	115'000
PR/Corporate Communications	136'672	117'553	119'633
Product/Brand Management	143'415	121'396	115'723
Advertising consulting/communication	112'129	102'779	90'874
Overall result	136'000	111'606	107'138

	> 55
	Executive	Specialist responsibility	Employees
Marketing/Direct marketing	154'160	118'938	93'163
Media/Editorial/Publishing	104'097	90'984	89'535
Online Marketing/Social Media	100'000	92'500
PR/Corporate Communications	131'657	119'284	160'000
Product/Brand Management	146'610	124'003	126'000
Advertising consulting/communication	106'033	110'031	80'500
Overall result	123'760	109'290	109'840

Annual average wages broken down by specialist area and age

	< 25	25-34	35 - 44	45-55	> 55
Executive
Marketing/Direct marketing	77'778	93'219	138'886	159'601	154'160
Media/Editorial/Publishing	61'000	87'328	98'046	134'752	104'097
Online Marketing/Social Media		164'192	129'841	129'433	100'000
PR/Corporate Communications		83'849	127'847	136'672	131'657
Product/Brand Management	100'000	105'701	131'773	143'415	146'610
Advertising consulting/communication		99'536	111'114	112'129	106'033
Overall result	112'593	105'638	122'918	136'000	123'760

	< 25	25-34	35 - 44	45-55	> 55
Specialist responsibility
Marketing/Direct marketing	67'604	80'718	103'435	114'830	118'938
Media/Editorial/Publishing	51'387	69'974	93'214	100'446	90'984
Online Marketing/Social Media	52'000	80'547	99'763	112'630	92'500
PR/Corporate Communications		82'395	98'269	117'553	119'284
Product/Brand Management	65'600	89'514	113'388	121'396	124'003
Advertising consulting/communication	75'742	83'690	115'957	102'779	110'031
Overall result	62'467	81'140	104'004	111'606	109'290

	< 25	25-34	35-44	45-55	> 55
Employees
Marketing/Direct marketing	64'937	73'715	92'981	96'392	93'163
Media/Editorial/Publishing	46'569	71'493	84'301	105'206	89'535
Online Marketing/Social Media	59'150	78'820	101'963	115'000
PR/Corporate Communications	54'840	74'742	94'679	119'633	160'000
Product/Brand Management	57'831	79'686	101'552	115'723	126'000
Advertising consulting/communication	53'975	71'644	124'374	90'874	80'500
Overall result	56'217	75'017	99'975	107'138	109'840

All figures in Swiss francs. These are weighted averages of annual average wages. (hae)

Image: Keystone

The 34-year-old Christina Duss has worked in an editorial and conceptual capacity at Annabelle magazine since 2010 and has been active for the fashion blog "Annabellefashiondaily," among other things. Previously, she was employed as lifestyle editor at 20 Minuten Friday. From 2007 to 2009, Christina Duss completed the diploma course in journalism at the Maz in Lucerne. She will begin her work at SonntagsZeitung on December 1, 2014.

For the past three years, Peter Ackermann has been in charge of the editorial department of the magazine Beobachter Natur. In 2002, he was awarded the Zurich Journalism Prize for the annabelle report "Spurlos verschwunden. In 2009, Tamedia awarded him the sponsorship prize for the conception and management of the supplement "annabelle Mann" and for his reportage "Die Kindstöterin". In recent years, he has written regularly for the magazine NZZ Folio. The 43-year-old is married, father of a daughter and lives with his family in Zurich. Peter Ackermann will take up his post at the Sonntagszeitung on January 1, 2015.

Seven years ago, Ellinor v. Kauffungen and Marcel Naegler Speakers.ch was taken over. The owners have transformed the agency, which is primarily active on the Swiss market, into a public limited company and have continued to develop it. The customer base has been expanded and the pool of speakers and moderators has been enlarged, so that today around 400 events are held annually with the participation of Speakers.ch. Matthias Wipf joined the team three years ago, and Maude Righi joined in 2013 to ensure Speakers.ch's presence in French-speaking Switzerland with the "Antenne Suisse Romande" in Auvernier NE.

This era will come to an end on November 1, 2014. The previous owners will transfer 100% of the shares to Esther Girsberger and will step down from the Board of Directors on this date - to start her third phase of life with peace of mind, as detailed in a press release. The new owner will take over operational management. Matthias Wipf and Maude Righi will continue their work and remain on board.

Esther Girsberger has a doctorate in law, but switched to journalism early on. After working for the NZZ, the Sonntagszeitung and the Berner Bund, she was deputy editor-in-chief and editor-in-chief at the Tages-Anzeiger. Esther Girsberger has been self-employed as a presenter, lecturer and publicist since 2008.

Picture: Esther-girsberger.ch

If women checked their breasts as often as their smartphones, many cases of breast cancer could be prevented. So says a campaign by DDB Singapore. Although it probably wouldn't even be necessary - considering that, according to the study published on Tuesday Smartphone infographic Swiss women use their smartphone 85 times on average and probably "check" Facebook, Twitter and Instagram just as often. And - in contrast to early detection - it's not even a matter of life and death. You don't have to take the campaign too literally - the simple, meaningful graphics convey the message directly to the recipient anyway.

McCann chose a similar message to motivate regular self-monitoring on behalf of Nestlé Fitness. In London, the agency hid a camera near a test subject's décolleté and filmed her daily routine. The not particularly surprising, but sometimes amusing result: the tester's environment seemed to be noticeably interested in her bust size. Not only men, but also women and even children took a quick look at what was on show. The conclusion this time: if everyone else is constantly "checking out" their own breasts, women might as well do it themselves. I wonder if this also applies to women with less revealing cleavages? (hae) 

Incarom, a traditional brand from Nestlé Switzerland, is a unique drink with its blend of soluble coffee and chicory. For 70 years now, its consumers have enjoyed its taste and effect.

Nestlé Switzerland has decided to give Incarom a new lease of life starting this year. The first milestone on this path is new packaging. M&C Saatchi in Geneva was mandated to implement the new packaging by means of a preliminary pitch and the positive results of consumer tests. With its vintage look, the new pack design not only won over a new, younger target group, but also did very well with existing consumers.

In the familiar color codes, but with straight lines and a revised logo, the new packaging is characterized by freshness and simplicity. The "rejuvenated " Incarom range can be found in the retail trade as metal box, refill pouch and portion stick. Soon, the new look will also be seen on POS material. M&C Saatchi has also been commissioned to develop a new communication campaign, which will be unveiled towards the end of the year.

Responsible at Nestlé Switzerland, Beverages Unit: Nicolas Huillet (Business Executive Manager), Pascale Kremer (Marketing Manager), Lydie Goetschin (Brand Manager). Responsible at M&C Saatchi Geneva: Olivier Girard (Creative Director), Nolwenn Tual (Graphic Design), Elodie Straub (Account Manager), Nina Hugentobler (Client Service Director), François-Louis Noël (Strategy Director).
 

With an average of 40 apps, there is also a lot to discover on the cell phone - be it one of the 2,267 monthly Whatsapp messages that a Swiss person receives or the daily YouTube ration of seven videos. No wonder Switzerland is the world leader in mobile internet usage.

For an enlarged view click here.

Lapp Kabel new on board at the airport agency

Lapp Kabel in Diessenhofen, a subsidiary of the German LAPP Group and has so far concentrated on the manufacture of cable glands under the Skintop brand. In the future, the Diessenhofen-based company would like to position itself as an injection molding competence center with internal customers - where competition is fierce - as well as on the market, thus expanding its market. For this purpose, Lapp Kabel engaged the agency at the airport, which first developed a sustainable brand and marketing concept in close cooperation with the customer. The first resulting measures will soon be on display.

 

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Gretz Communications: Perrelet new in the portfolio

 

Since September, the agency Gretz Communications has been in charge of the PR mandate for Switzerland of the traditional watch manufacturer Perrelet. Its founder Abraham-Louis Perrelets is the inventor of the automatic watch movement - his method, developed in 1777, has held its own to this day.

 

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BKW reinvents itself - actively supported by Process

For BKW, it is clear that if it wants to remain successful in the energy market in the long term, it must evolve from a traditional electricity group into an innovative energy service provider. The branding and design agency Process from Zurich was commissioned to make the "BKW" brand fit for this.

 

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Pressense: New cooperation with Zalando

The PR and marketing agency based in Küsnacht ZH is expanding its marketing portfolio. From now on, inserts can be booked with Pressense in Zalando Packages Switzerland. In Switzerland, between 3'500 to 5'000 parcels are sent daily. The customers are 75 percent female, shopping and Internet-savvy. They are between 25 and 49 years young and have a high household income. In addition to the young, female target group with high purchasing power, customers are also likely to be interested in the possibility of a large saleable volume.

 

The purely editorial collaboration - centered around the exchange of top formats such as news, reviews interviews and festival coverage - does not change the independence of Cineman Romandie and Daily Movies, according to the statement; however, it should allow both titles to do even more for cinema culture in Switzerland, something they have been committed to for many years. With this partnership, Cineman and Daily Movies also want to strengthen their position in the Swiss cinema landscape.

With over one million visits per month, Cineman is the leading cinema portal in Switzerland. In addition to the complete Swiss cinema program, film fans can find reviews, trailers and images of their favorite films, news from the world of film, and interviews with top stars. On Cineman, every registered user can submit his or her personal review or rate films and thus become a member of Switzerland's largest film jury. Cineman can also be downloaded as a mobile app. One in two moviegoers already uses Cineman to find out what's going on in the movies.

Daily Movies is the most complete cinema magazine in French-speaking Switzerland, appealing to a broad audience across all age groups. Published in an unusual newspaper format, the monthly magazine is available free of charge in all cinemas in French-speaking Switzerland, but can also be subscribed to free of charge thanks to various partners. Daily Movies offers high-quality information on film and cinema in a high circulation.

 

Starting October 1, host Anthony Ackermann will be on the scales every Wednesday at 7:00 pm. In a 30-minute live broadcast, Anthony's hard workouts will be shown and the results discussed with experts. Whether twerking class, cross-country training or lifting weights - Anthony is pushed to his limits. The goal: a six-pack and the New Year's Eve run in Zurich.

Joiz will use Anthony to show the right way to a better figure. The focus will be on various sports as well as nutrition and health. Of course, everything is always done with a lot of humor and a certain wink. Well-known trainers such as Maria Berger-Kühr and Anja Zeidler complete the show. "Sport is not murder, but pleasure and lifestyle," says Alexander Sautter, Head of Program at Joiz. "The show presents the topic of health from the entertaining and fun side." As always with Joiz, participation is also required for this show. Viewers can contribute their own experiences and results in the fight against pounds on Anthony's blog, share photos on Instagram and chat diligently on the show.

In the successful series "The Walking Dead", a small group of survivors fight their way through a world populated by the undead after a global zombie apocalypse. The US production has been thrilling millions of viewers worldwide since 2010, has been showered with awards and has brought the zombie mythology to new heights of popularity. Zombies are resurrected, soulless dead people who want to take revenge on the living for various reasons. Anyone who is killed by a zombie - similar to vampires - becomes a zombie themselves and from then on hunts down those who are not infected. The special feature: Zombies eat people.

To celebrate the fifth season, advertisers have launched a macabre but sensational campaign. On September 30, 2014, burgers that are supposed to taste like human meat can be purchased in a London restaurant. The taste of the meat was based on descriptions from people who have eaten human meat. For example, the journalist William Buehler Seabrook, who died in 1945, wrote that the meat tasted "like good veal, not too young, but not yet beef". Buehler Seabrook, who studied cannibalism extensively, said that he took the opportunity to taste human flesh on a trip to Africa.

Larger

Based on the descriptions, chef James Thomlinson created a burger whose meat is a mixture of veal, beef and pork. Blogger Joe Bish was at the Tests in the process.

The burgers will be sold at the Terminus Tavern, a location based on the series where the fourth season ended. The location will be announced shortly beforehand via Twitter. The question remains as to whether the burgers are really comparable to human meat. The question can actually remain unanswered. (hae)

Here, the cat resists various treats and struts on a gourmet table straight toward Hill's Science Plan cat food from Qualipet. "Working with animals sometimes requires a lot of patience. Cats in particular not only have the proverbial mind of their own. The realization of the spot, also thanks to state-of-the-art 3D animation, was an exciting challenge that we gladly accepted and are very satisfied with the result," says CEO Remo Civatti. The Qualipets Hill's Science Plan product is designed to meet the nutritional and energy needs of cats.
 

Suisa has operated Energy Switzerland for around 633'500 francs. Suisa spokesman Giorgio Tebaldi confirmed on Monday a report in the Sunday newspaper (Werbewoche.ch reported). Energy has filed a legal complaint against the debt collection. According to Tebaldi, the reason for the dispute is the copyright fees to be paid for events such as "Stars for Free", the open air "Energy Open", "Energy Live Session" or the "Energy Fashion Show", in which music acts perform. "We are basically of the opinion that the Energy Group already remunerates the copyright contributions for these events via the annual levies of the radios," Dani Büchi, managing director of the Energy Group, informed the company upon request. This is actually the customary practice. If this is not the case, Energy believes that Suisa's assumptions for calculating the fees are wrong, or that the fees are set much too high. In addition, Energy is aware of comparable events to which Suisa applies different and significantly lower standards.

No immediate end for events

According to Büchi, it is not the case that the Energy events can no longer be held immediately because of the additional payment to Suisa. However, the individual event budgets would not allow for such a substantially higher expense item without corresponding additional revenues. Energy Switzerland provides various services for the benefit of all radio stations associated with the Energy Group, including services related to the staging of events. For all Energy events, tickets cannot be purchased, only won. According to Büchi, the qualification of these services and Energy Switzerland's role in staging events are part of ongoing discussions with Suisa. The music collecting society collects copyright royalties from event organizers in order to provide composers, authors and music publishers with the royalties to which they are entitled. Energy Schweiz is wholly owned by Energy Schweiz Holding. The publishing house Ringier holds a 65 percent stake. NRJ, Europe's largest private radio company based in Paris, holds 35 percent. (SDA)