What parents pass on to their own children is not just genetic predisposition. As the commercial shows, it is above all the insecurities that girls inherit from their mothers. As part of the campaign, Dove is asking mothers to tell #FeelBeautifulFor which girl they want to feel beautiful for from now on. (sis)

Small and medium-sized companies have had enough of new taxes, said Rime in an interview with the French-speaking Swiss newspaper Le Temps on Friday. According to the SVP National Councillor from Fribourg, the Billag fee, which companies with a turnover of CHF 500,000 or more should pay, would cost them CHF 200 million per year. At present, only those who have a receiver are asked to pay.

Rime criticizes not only the obligation to pay the fee, but also the fact that the Federal Council - as with the current reception fee - sets the amount of the fee independently. The SGV members were in favor of a referendum. In addition to the trade association, a group called Aktionsstop Billag is also considering a referendum.

The Swiss parliament passed the revision of the Radio and Television Act in the fall session. The core element is a device-dependent radio and TV fee: every household and every company should pay - and not just those who own a radio or television. As the number of people liable to pay the fee would increase, the fees would decrease. (SDA)
 
 

Heavyweights from the Swiss media industry such as SRG Director General Roger De Weck and Tamedia Chairman of the Board Pietro Supino were on hand, as were prominent political representatives. Councillors Markus Kägi, Ernst Stocker, Martin Graf and Mario Fehr were joined by Zurich City Councilors Daniel Leupi and Filippo Leutenegger. The latter addressed the assembled guests with a message of greeting from the city council. City President Corinne Mauch sent her congratulations via video message.

Celebrities such as Gilbert Gress, Rainer Maria Salzgeber and Vera Dillier, the entire TeleZüri team with countless old and new familiar faces, and numerous representatives of the advertising industry rounded out the crowd of guests. Of course, Roger Schawinski, who launched Switzerland's first private local TV station with TeleZüri 20 years ago, was not to be missed. And AZ publisher Peter Wanner welcomed the guests personally at the beginning of the evening. Markus Gilli, Editor-in-Chief of the station family, and presenter Tina Biedermann then led through the evening. They took the guests on an entertaining journey through 20 years of TeleZüri history. 

"Not admonishing but motivating". According to the press release, the campaign is intended to appeal to the young target group with this basic tenor. The implementation is simple and vivid: a mascot specially created for the campaign prominently advertises the need to be used. "Bruuch mi" is the direct announcement to take part in the competition.

Competition stickers have been placed on around 1,500 waste bins in various municipalities and schools in Thurgau to encourage participation. Until October 12, 2014, you can check in there and only via smartphone and take part in the competition with the winning code you receive. If you are unlucky, try your luck at the next litter bin. The daily prize is an iPad mini.

Cross-media use

The anti-littering campaign is advertised through various channels. Through traditional media such as posters on public transport, at train stations, on the trains themselves and in schools and communities, but also through the competition stickers and signs on the litter bins. A specially set up Microsite briefly and concisely explains the campaign to interested parties and Socia-Media also arouses curiosity about the campaign.

Responsible at the Office for the Environment of the Canton of Thurgau: Martin Eugster (Head of Waste and Soil Department), Anita Enz (Communications). Responsible at Koch Communication: Philipp Koch (overall responsibility), Marc Schadegg, Monika Beerli, Sandro Kradolfer (creation), Urte Zambelli (consulting), Claudio Sprenger, Philipp Dettling, Manuel Lieb (digital), Malou Zürcher (project management).
 

Fabio Nay joined Radio SRF 3 as an editor in June 2013 and can now be heard on air every weekend. He previously worked as a traffic reporter and as editor of the program "Mini Räder - Mis Läbe". Before joining SRF, the 25-year-old was a presenter, editor and sports reporter at Radio Grischa in Chur. In addition to his work as a presenter, the Grisons native is currently studying political science at the University of Zurich. Pascal Scherrer, Head of Journalism at Radio SRF 3: "We are delighted to have Fabio Nay as a new, fresh, male voice from Graubünden in our team of presenters."

Fabio Nay is looking forward to the weekends with the SRF 3 audience: "Weekends should be a comfort zone, even for those who work. That's what I give my all for. And I'm looking forward to grooving through the weekend with SRF 3 listeners - with lots of live sport and the best music."

One hundred jobs in the editorial department will be cut, according to a letter from the management to employees. According to publisher Arthur Sulzberger Junior and managing director Mark Thompson, this corresponds to around 7.5 percent of the 1,330 employees in the journalistic department. In addition, the paper wants to part with some employees in other business areas.

The New York Times has been struggling to remain profitable for years and is focusing on expanding its online business. To this end, new jobs have been created in the internet and video sectors in recent years. According to the paper, the total number of employees has risen to an all-time high as a result.

The job cuts were "necessary to keep our costs under control and allow us to continue investing in the digital future of The New York Times," it said. The newspaper's management is aware that the cuts are "painful" - "both for those affected and for their colleagues", according to the letter from publisher Arthur Sulzberger and managing director Mark Thompson to employees. As part of the job cuts, those affected should be offered voluntary redundancy. However, if there are not enough people interested, redundancies are also possible.

In addition, "NYT Opinion", a new app for opinion pieces, is to be discontinued due to insufficient user interest. The cost-cutting measures are intended to ensure the newspaper's long-term profitability.

 

Over 160 clients, friends and partners gathered at Miller's Studio last week to celebrate a stylish, exuberant party. In a family atmosphere, everyone enjoyed performances by Reeto von Gunten, who made a photographic staging of the "feu sacré", by advertising icon "Gerry Goldig" by Jürg Waeber and by the rockabilly band "The Rubber Biscuits" by Markus Binggeli.
 

The entire appearance is based on the name Unicar, which works across language borders. The aim of the concept was to create a uniform appearance for the new quality network of independent garages, the agency said in a press release on Thursday. With clearly defined elements and a color and design language that is simple and understandable, a uniform overall visual image was created that ensures recognition in all parts of the country. The equilateral triangle, which is the core element of the new image, is intended to symbolize the relationship between Derendinger, the garage owners and the customers. The new brand was launched in spring 2014, and to date

dozens of garages from all over Switzerland have already joined the network.

Responsible at Derendinger: Sandro Kläui (Head of Garage Concepts), Maja Kaufmann (Head of Marketing Communication). Responsible for high voltage communication: Matthew Katumba (Creative Direction), Alexander Taiganidis (Creative Direction), Nadine Ticozzelli (Consulting), Nathalie Funke (Art Direction), Damien Julien (Art Direction), Hélio Correia (Graphics), Sarah Uhler (Graphics).
 

Claudia Weber has been a presenter and editor at "Schweiz aktuell" since December 2006. She is now moving within Schweizer Radio und Fernsehen (SRF) to Radio SRF 4 News as a producer and presenter. She will take up her new position in the Bern radio studio on January 1, 2015. Prior to her time at SRF, she had already gained a wealth of radio experience as a presenter at Radio Extra Bern and Radio Capital FM.

The successor to Claudia Weber at "Schweiz aktuell" will be decided by SRF in the coming months.
 

Jeannine Pilloud, Head of SBB Passenger Traffic, personally congratulated the winners at Zurich station and joined them in christening the coaches. "Jérémie Saviaux", "Cornelia Rustige" and "Oliver Valdez" are the names of three SBB coaches of type EW IV, which will be used for long-distance services. The carriages will travel across Switzerland over the next two months. Jeannine Pilloud, Head of SBB Passenger Traffic, personally congratulated the three winners and symbolically christened the coaches. The ceremony took place at Zurich's new Löwenstrasse station.

As part of the "at home on the road" campaign, for which Rod Kommunikation was responsible, over 800 people from all over Switzerland shared their photos with SBB. Since mid-August, SBB customers have been able to upload their selfies from the train or the station to Sbb.ch/on-the-go. The three photos with the most "likes" were selected. Some of the 800 pictures sent in were already published on electronic media during the campaign under the name of the respective sender, instead of the official SBB lettering.

Photos of the car christening can be found at Sbb.ch/photo.
 

Around 1.5 million users of the social media platform were invited to give up the platform last Wednesday, October 1. The Facebook-free day was to begin at 8 a.m. and end at midnight. The accompanying information states, among other things: "We can ALL do without Facebook for a day!"
In the end, over 213,000 people took part in the event. How many of the confirmed guests simply forgot about the major Facebook event of the year - without being able to take a look at the event calendar - remains to be seen. (uma)

Here to the event.