Concrete wine-drinking situations are the focus of the new campaign. The "Do-you-know-earlier-wine" or the "Finally-the-kids-are-in-bed-wine" bring emotional situations and a good wine selection together.

Acoustically spoiled while drinking wine

Lidl Switzerland developed the concept together with Feinheit, which also took care of the implementation. The Wine-moments.ch website was developed to coincide with the start of the France Weeks. In the future, the platform can be expanded to include other mood wines. Thus, Lidl Switzerland can add new selected wines for annual events such as Christmas and New Year's Eve.

The wine recommendations are provided by Christian Baur, who leads the restoration semester at the Swiss Hotel Management School Lucerne. And since music should not be neglected while enjoying wine, corresponding Spotify playlists are available for the best moments (e.g. for the Welcome Back Wine or the Do-you-remember-wine).

Before becoming the head of PS: Text, Buch & Konzept, Pietrasanta worked as a CD and co-author for the film and media production company Aspectfilm/Aspectmedia. The Bernese started her career as an executive at a young age - as program manager of Radio Bern and project manager in the information service of the Federal Office for Migration (FOM). 

SRF Virus will be broadcasting the new talk show "Rehmann" from Monday, October 6, 2014. Presenter Robin Rehmann, together with his sidekick Bettina Bestgen and producer Matthias Püntener, will welcome interesting guests from the urban world. They are trendsetters, visionaries and opinion leaders from the world of networks and the social web. The discussions focus on personal and current topics, and Rehmann takes on a challenge in each show. The audience can take part in the discussions via Skype, tweets or telephone.

The "Rehmann" program can be followed on the radio via SRF Virus or in the video stream at srf.ch/virus. Christoph Aebersold, Head of Journalism at SRF Virus: "We see ourselves as a cross-media platform for a young, new pop culture and urban joie de vivre. 'Rehmann' is a field of experimentation for telling stimulating, interesting and quirky stories without bias and across different vectors."

Robin Rehmann has held various positions at Radio SRF Virus since 2007. He has experience in television, radio and social media and is one of the pioneers in the Swiss video blogger scene. Robin Rehmann: "I'm looking forward to breaking new ground with this cross-media talk format. The audience can look forward to it."

The show can be heard live on Radio SRF Virus every week from Monday to Wednesday from 7 p.m. to 9 p.m. from October 6 or viewed on Srf.ch/virus.

Over the past four years, the volume of communication in Switzerland (= total expenditure on marketing communication by the top 750 advertising clients) has steadily declined slightly. In 2011, it amounted to 6.1 billion. In 2014, the top 750 advertising clients still spent CHF 5.934 billion on their communication (-2.7%).

Almost half of the total communication volume (48.8 percent) is managed by the top 25 advertising agencies (turnover > CHF 50 million), just over a quarter (27.5 percent) by 105 smaller advertising agencies (turnover <50 millionen franken). der rest (1,4 milliarden oder 23.8 prozent) läuft an den werbeagenturen vorbei (= "Kommunikationsbudgets," die mit keinem mandat eine werbeagentur verbunden sind). die von top 25 betreuten kommunikationsbudgets sind etwas stärker zurückgegangen als gesamtmarkt. diese agenturen 2011 in höhe 3,013 milliarden, so es 2014 noch 2,893 milliarden. dies bedeutet einbusse 120 franken (- 4 prozent). dies zeigt, dass sich grössenordnungen im schweizer werbemarkt nur sehr geringfügig verändern. das segment agenturen, ganzes betrachtet, scheint tendenziell eher mehr mühe zu haben, seine position halten. kleineren gelingt leichter, zugewinne erzielen. die grösste agentur verfügt einem umsatz 320 gerade mal über einen marktanteil 5.4 prozent. ein kurzer blick auf grössten lande, alle>150 million francs.

In 2014, Wirz managed communication budgets for its clients amounting to CHF 320 million. This is practically the same amount as in the previous year. At Publicis, on the other hand, the communication volume decreased by CHF 45 million compared to the previous year. It now amounts to 225 million francs.

How are these sales figures determined?

Of the top 750 clients, it is known whether they work with an advertising agency and, if so, which one. Of these, more than half (424) disclosed their communication expenditure as part of this year's advertising market study. In order to be able to quantify the communication volume of the individual advertising agencies, a value must also be assigned to the clients for whom no information is available. This is an average value that is calculated on the basis of the responses received and varies depending on the sector. 

In order to calculate the communication volume of the overall market, all agencies that work for one of the top 750 clients are included. This includes a total of 130 advertising agencies. In addition, the communication volume of those clients who work without an advertising agency is also recorded. (Walter Weder, Media Research Group)

According to ADC President Frank Bodin, an app makes sense simply because websites, TV and radio commercials, case films and so on cannot be played in a book.

The ADC App can also be used in a Print-on-demand version can be ordered. On special request even bound in pigskin.

Responsible at ADC Switzerland: Remy Fabrikant (project management), Gioia Bozzato (project management), Samira Chiavi (project assistance). Responsible at Publicis: Ralph Halder (Creative Direction ), Jan Theus (Art Direction). Responsible at Jung von Matt/Next: Markus Schärer (project management), Oliver Vedolin (project management), Ralf Brändli (programming), Marco Zimmerli (visual design).

For the nuclear phase-out, the new LGK has developed a countdown campaign that makes clear to entrepreneurs the urgency for switching providers. All media repeatedly show the target group how little time is left to switch off. And why switching to IWB is worthwhile.

Responsible at IWB: Thomas Bundschuh (Head of Marketing), Barbara Tank (Project Manager Marketing). Responsible at new LGK: Andre Benker, Hans Tanner (Creative Direction), Valentina Herrmann (Art Direction), Peter Rettinghausen (Text), Daniela Geiser (DTP), Claudia Shatri (Consulting).

You can hardly say that about a smartphone. But you can with a back. That's what a Pilates studio in Nisantasi, Istanbul, thought. The Turkish agency Hayt Huyt advertises Zin Pilates with this poster designed at lightning speed. (sis)

A large proportion of Swiss people use the Internet not only at work, but also in their leisure time. 64 percent say they surf the Internet several times a week as a hobby.
This is not always about simply obtaining information. Young people up to the age of 34 in particular use the Internet for social networking. Whereby the proportion of women and men talking on Facebook and Co. is roughly balanced.
Cliché not confirmed

The widespread assumption that Internet freaks tend to be introverts is not confirmed by the Wemf data. In fact, respondents who surf the Internet several times a week or daily in their free time tend to be more extroverted. This is particularly true of those who like to spend time in social networks and on community platforms. The possibility of exchanging ideas with others online seems to be exciting for extroverted characters. A large proportion of respondents who like to spend their free time on the Internet are definitely inclined toward material values. These people tend toward a generous consumption style and high media consumption.

The data can be found in the Mach Consumer and Mach Radar 2014 studies by Wemf AG für Werbemedienforschung. Mach Consumer is the largest continuous consumer media study in Switzerland. It determines the needs, inclinations and habits of Swiss consumers. The Mach Radar study links consumer data with psychographic information and value attitudes. This enables psychographic positioning of products, brands, services, shopping channels and press media.

Image: Keystone

Andrea von Siebenthal, Ursula Gall and Matthias Dick have left the team to take on new challenges. The new colleague completes the existing German-speaking anchor team with Vera Jordi, Sandro Sabatini and Markus Böni.

Livia Middendorp, 24, from Zollikofen BE, graduated with a Master's degree in German Studies from the University of Bern. The student has gained professional experience as an intern and freelancer for the two local radio stations Radio 32 in Solothurn and Radio Canal 3 in Biel. In her free time, she enjoys sports and traveling: "For me, the job is a great opportunity to gain professional experience in television after radio. Besides, the work is fun".

Marc Perler, 27, from Ueberstorf FR, Master of Art in Media Science and Communication Research at the University of Fribourg, one year at the Filmschauspielschule Zurich. Since 2009, Marc Perler has been writing punchlines on weekly topics for the satirical show "Giacobbo/Müller" on Swiss television SRF. He also has experience as a copywriter and freelance journalist for various local media. In terms of hobbies, he is interested in everything around small balls such as tennis, squash or badminton. "I'm looking forward to the new challenge, both in front of and behind the camera: clear moderation requires clear texts that draw the viewer curiously into the next feature."
 

The Perosa team found a suitable location in the Hotel Riad Elisa. The 38-page brochure "Lingerie & Fashion Winter 2014/2015" designed by Ludek Martschini is now available in all Perosa stores throughout Switzerland. The photos are also used on flyers and advertisements.

Responsible at Perosa, Lucerne: Roger Schärer. Responsible at Ideart Design & Werbung, Lucerne: Ludek Martschini (creation, consulting); Peter Martschini (production, organization). Photographer: René Schwerdtel, Germany. Model: Gabriela. Hair & Make-up: Cornelia Schärer, Perosa, Lucerne. Styling: Ida Krebs, Perosa, Lucerne. Location: Hotel Riad Elisa, Marrakech, Morocco.

The news from the regions will be expanded in terms of content and given greater visual weight. Opinion articles and comments will also be given a more prominent place on the homepage, as will reader comments. Overall, all topic areas are clearly structured and the most important topics and news in a section are summarized in a compact format.

At the top of the Home page There is a "showcase" with the best and latest stories of the hour. The "My community" section has been significantly upgraded in terms of content and appearance. The community section summarizes opinions, blogs, reader comments and Twitter posts from the region in a compact format. Sport is given more weight and now features tables, club dossiers and lots of live coverage.

"With the new newspaper layout at the end of June, we also focused on classification and consolidation in the regions. We are continuing along this path with the websites in order to significantly broaden the use of our strong brands with their local roots and increase user loyalty", said Rolf Cavalli, Head of Digital Media Northwestern Switzerland and Deputy Editor-in-Chief in a press release.