Karin Christina Längle, an experienced communications specialist, is joining the team. According to the press release, Längle, who holds a degree in economics, has many years of experience in marketing international luxury goods, in strategy consulting in the media sector, and as a client director for branding agencies, and thus brings in-depth knowledge to the successful recruitment and selection of communications specialists.

Smart Heads is a recruitment consulting firm that has specialized for over ten years in the recruitment and selection of professionals and executives in the fields of marketing, communications, and media, both nationally and internationally. Through its partnership with the VMA Group—the world’s largest recruiter for communications roles, headquartered in London—Smart Heads is able to further expand its position in this field and strengthen its international presence. In addition, Smart Heads is an HR partner of professional associations such as the EMScom Alumni Association (Executive Master in Corporate Communications at the University of Lugano), Perikom (Professional Association for Human Resources Management and Internal Communication), and the Association of Swiss Publishing Professionals (VSV).
 

Kim Schelbert has been part of the 3fach team for four and a half years and has served, among other roles, as host and editor of the news program “Stooszyt,” according to a statement released by the station on Tuesday. As managing director, Schelbert is also responsible for various projects, such as the 3fach summer bar “Volière” at the Inseli in the city of Lucerne. Samuel Konrad is the new program director at Radio 3fach. The 25-year-old is taking over from Dani Glur after four years. (SDA)

Based on concrete statements, the user is supposed to recognize himself in order to intuitively and quickly get to the content that is relevant to his needs. In addition to an archive of case studies and specialist publications, the site also features a self-analysis tool for e-commerce providers. With the help of this self-test, users can check their strengths and weaknesses as e-entrepreneurs and uncover sore spots. The evaluation provides concrete recommendations on how to close gaps in their offering and expand their own e-business. The core e-commerce communications team is convinced of the quality of the interactive tool: "The tool, which was developed in collaboration with Futurecom, is a real added value for the target group. The self-test is not only entertaining and informative, but also provides specific recommendations that help further."

Post.ch/e-commerce

Responsible at Swiss Post: Core Communication E-Commerce Team. Responsible at Futurecom (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Sandro Kümin (AD), Frank Engelhaupt (Text), Paolo Brocco, Robert Seidl, Lukas Zgraggen (Production), Janine Rupf, Urs Krucker (Strategy), Barbara Bisko (Client Services).

Numerous advertisements in Swiss newspapers and magazines will give everyone - from teenagers to grandmothers, from office workers to bankers - the opportunity to tell Switzerland something that moves him or her. The statements will be collected via the website sagesderschweiz.ch and the social media platforms Twitter, Instagram and Facebook (#sagesderschweiz). We publish a selection on Sagesderschweiz.ch and - heavily - in advertisements, of course. The statements for the first advertisements were determined in the run-up to the campaign by means of a street survey. Statements from celebrities were also included.

Facts and figures on the strength of print are provided as information for the advertising market. Mailings present the results of studies that underpin how print moves people, markets and brands.

The Swiss Media Association is the industry organization of private Swiss media companies with a focus on print and online. It brings together around 100 companies and industry-related associate members, which publish a total of around 300 newspapers and magazines, as well as operating various news platforms, radio stations and television stations. Together with the two other regional language organizations, Médias Suisses and Stampa Svizzera, Schweizer Medien works to protect the interests of private media companies in Switzerland. The association was founded in 1899 and its headquarters are in Zurich.

Responsible at the Swiss Media Association: Hanspeter Lebrument (President), Peter Wanner (Head of the Advertising Market Department), Verena Vonarburg (Director), Andreas Häuptli (Head of Marketing). Responsible at Leo Burnett: Johannes Dörig, David Hugentobler, Ilija Gautschi, Vanessa Mermoud, Bastian Otter (creation), Pablo Schencke (CD), Johannes Raggio (ECD), Isabelle Meier, Tobias Schoen, Nadine Stüssi (consulting), SMLY (social media agency), ContentFry (social aggregator).
 

At Friday-magazine.ch features daily news from the world of Friday, i.e. topics such as fashion, beauty, people or social trends, with which the editorial team would like to inspire its readers on a daily basis. The magazine was developed in Responsive Design and is therefore easy and simple to consume on all devices. 20 Minuten's in-house agency, Rod Kommunikation, was commissioned to promote Friday-magazine.ch. 20 Minuten Friday has also been managed by Rod since its launch.

Responsible at 20 minutes: Annina Flückiger (Head of Publishing), Julia Köpfli
(Project Manager Marketing). Responsible agency: Rod Communication.

Together with 200 invited guests, the anniversary was celebrated in a fitting manner. The theme of color was the focus - and as a highlight of the evening there was therefore a particularly colorful surprise in store. Eyeloveyou once again presented itself creatively and with the courage to go crazy - in keeping with the independent works it always produces for its clientele. During the celebration, Oliver Kirschbaum was also introduced as a new partner. The senior consultant and online specialist had been a member of the management team for the past three years. As a partner, he now takes over the management of the agency. According to the announcement, the change in ownership structure is a consistent step that further strengthens and expands Eyeloveyou. Because the agency has also grown: recently, the signing of Zoe Maritz as senior consultant and Christoph Merkt as graphic designer was announced. They add important expertise and a good network to Eyeloveyou.

Eyeloveyou was founded in 2009 by Stevie Fiedler and Rafael Dietschy. Since then, the agency has continuously expanded its client portfolio and staff. Eyeloveyou now has eight employees and works for regional and national clients in the areas of graphics, advertising and online.

The referendum deadline for this and 23 other bills from the fall session of the Federal Assembly was published in the Federal Gazette on Tuesday. The revised Radio and Television Act introduces a system change: All households must pay reception fees—regardless of whether they own radio or TV sets. Companies with annual revenue of 500,000 francs or more will also be required to pay. As a result, the fee—currently 462 francs per household—is expected to decrease slightly. The change in the system is justified by the fact that radio and TV programs can now also be listened to and watched on computers, tablets, or smartphones. The Swiss Trade Association has already announced a referendum (Werbewoche.ch reported). He argues that small and medium-sized businesses have had enough of new taxes. (SDA)

The fact that footballers are accompanied to big games by so-called escort kids is commonplace today. Just as naturally, many women play their role as pretty decoration of football stars next to the pitch. In women's football, however, women are now the stars, even if they are much less in the limelight than their male counterparts. The idea of escorts was born out of the desire to draw more attention to women's football, as Michael Benz of the agency responsible, Michael Benz Kommunikationsberatung, told the SDA news agency on Tuesday.

The FCZ Women are particularly successful in Switzerland: They qualified for the Champions League for the sixth time in 2014 - "an unprecedented story in Swiss women's football," according to a statement from FCZ about the men's campaign. The FCZ players are now inviting men over the age of 18 to accompany them to Spiefeld when they arrive at Zurich's Letzigrund for the match against Croatia's ZNK Osijek on October 15. To find the right ones, the club has launched an Internet appeal.

Free tickets as a consolation prize

Applicants must meet three requirements: They must be at least 18 years old and live in Switzerland - and they must not be too tall, because the men have to fit into the UEFA shirt. Benz expected a few dozen applications. However, this number was already exceeded several times over on the day of the call: By the evening, 600 applications had already been received, Marion Daube, managing director of FCZ Women, told Radio SRF1's "Regionaljournal Zürich-Schaffhausen." Who will finally be the chosen ones will be decided by the team. But even those who are not chosen do not go empty-handed: Each applicant receives two free tickets for the game. Whether the campaign will be repeated in the future is still open. Applications are due by Sunday, October 12, at Companions.ch possible. (SDA/hae)
 

The challenges facing the industry and new payment models are revealed in the study "Swiss Entertainment and Media Outlook 2014-2018" by PWC Switzerland. Consumers want flexibility in terms of location, channel and end device. They want to be able to consume all content on all devices at any time. 77 percent of the Swiss own a smartphone: Mobile solutions are therefore the key to success.

Paywalls do not work

Online content is and will remain free. Many providers have introduced paywalls, but consumers do not accept this. Newspaper publishers in particular are therefore looking for new business models. "Pay with a Tweet", whereby the consumer receives desired products if he writes a tweet about them, or "bundling", whereby content from different channels on the same topic is sold in one package, are currently very popular.

"Mobile First" is the motto

Interactive and mobile: These are the buzzwords for the media and entertainment industry. Consumers spend 52 percent of their time with digital media on mobile apps. This opens up enormous opportunities for mobile campaigns, as target groups can be very clearly defined and individualized thanks to data analytics. Spending on mobile advertising will crack the CHF 100 million mark for the first time in 2014. "Interaction with users instead of mere distribution of content: This is indispensable for a successful business model today. Interactive television and new types of content specially developed for mobile devices will continue to change the television landscape," explains Bogdan Sutter, Head of Digital Transformation at PWC Switzerland.

Streaming is the future

Increasingly, it is not content that is being sold online, but access to it. The music market demonstrates this most clearly: Already in 2012, digital music revenues were CHF 21 million higher than revenues from physical products. "This trend will continue," says Patrick Balkanyi, Partner and Industry Leader Technology, Telecommunications, Infocomm and Media at PWC Switzerland.

The "Global Entertainment and Media Outlook 2014-2018" (www.pwc.com/outlook) is considered the source of the "Swiss Entertainment and Media Outlook 2014-2018". An access code to the Swiss content of the Outlook can be obtained via [email protected] be obtained.
 

The agency's task was not easy, according to the press release, and involved a double challenge: On the one hand, how is such a disparate target group from the Middle East, to Russia, to Asia alike, as well as in "old Europe" and in North and South America, to understand the Napoleonic heritage of the DeWitt brand? The founder of the company is Count Jérôme de Witt, a direct descendant of Emperor Napoleon 1. On the other hand, the communication should also significantly emphasize the excellence and modernity of the watches created by DeWitt. M&C Saatchi's "brutally simple" solution: the creation of a brand icon with the contemporary reinterpretation of the Emperor's torso.

The icon is used in communication with the headline "For the new Emperors" and allows to put in the spotlight the latest models of the brand DeWitt. The brand claim " Heirs of Napoleon " confirms the descent from the Emperor.

Responsible at DeWitt: Viviane de Witt (CEO); Bénédicte Rousse (Marketing); Chia Chia Thu (Executive Assistant). Responsible at M&C Saatchi: Olivier Girard (Creative Director); François-Louis Noël (Strategy Director), Romain Gilodi (Art Director), Hélène Ferté (Graphic Design), Elodie Straub (Account Manager). Illustrator: Fred van Deleen

The target group's deadline-filled life demands good planning and tight organization. Time is in short supply. This is exactly where the app comes in. It supports, simplifies and accompanies the entire event process. A quick, timely and easy update of event documents ensures that all participants can be kept up to date at all times before, during and after the event. The app improves communication with participants on various levels. In addition to the survey functionality and the sending of targeted in-app messages, participants can, for example, also vote easily and live during an event.

The core functions of the app:

- Overview of the collected event information
- Detailed information and vita of the speakers
- Editing of the event documents with freehand, text and note function within the app
- Participation in live voting during event session
- Concierge service with recommendations for local restaurants, stores, etc.

Responsible at UBS, Wealth Management: Christian Burger (UBS, UHNW Experience - P.O. Box, 8098 Zurich). Responsible at Futurecom (Member of Y&R Group Switzerland): Claus Bornholt (COO), Dominik Sigrist (Art Direction), Marcel Berberich (Senior IT Consultant), Alexandre Joly, Marcel Lüscher, David Suppiger (Application Engineers), Jürgen Vanicek (Group Account Director), Barbara Bisko (Client Services).