The new look reflects the family's attitude, a culture of enjoyment based on unconditional quality and a love of coffee. With an innovative responsive web solution, with an integrated online store, the journey through the world of coffee begins on Rast.ch. The declared aim was to turn enthusiasts into connoisseurs and connoisseurs into connoisseurs, which is reflected in the authentic photographs taken on site and the interesting, informative graphics.

With the company brochure, the trade fair appearance at the ZAGG, the coffee packaging, the postcards and the updated stationery, Planet has also transferred the online world to the offline world.

Responsible at Rast Kaffee: Beatrice Rast (project management). Responsible at Planet: Daniela Schmid (creative direction), Anja Trendle (graphics), Beatrix Imhof (consulting, project management), Beat Brechbühl (photography), Flumedia (web programming), Druckerei Odermatt (printing).

After last year's autumn hazards had to be overcome, the new "TCS Grand Tour II - Safely on Holiday" heads south to soak up some more sun.

On the road with an iconic VW Bulli, many other imponderables await the players in addition to traffic jams and road works. As in real life, they have to overcome them safely and without accidents with the help of the TCS. The game is available as a mobile app or online at Grandtour.tcs.ch be played. In addition to the fun of playing the game, "TCS GrandTour II" also aims to raise awareness of the dangers on the road with lots of tips and make the journey on vacation safer. With its focus on a young, game-savvy target group, the game is one of many measures with which TCS is committed to the safety of all road users. The game was designed and realized by Wirz Corporate and programmed by Netigo.

In keeping with DE Druck's claim that "anything is possible," a brochure has been created that is a real visual and haptic experience. On more than eighty pages plus packaging, the first-class print shop exploits all the possibilities of modern printing art. This is combined with a correspondingly impressive design. This brochure won a Swiss Print Award in 2014. Whereas this year, almost 50 works were submitted with a diversity like seldom before. Swiss advertisers, designers, printers and bookbinders have taken another step forward. And with them the "Swiss Print Award 2014". Material diversity, multimedia and multidimensional are on display. There is no trace of a lack of ideas in the industry. But instead, all the more printed matter that makes you "want to print".

Responsible at DE Druck: Rolf Bänninger, Managing Director. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility); Gian Maurizio (concept/design & art direction); Nina Vetterli-Treml (text); Andrea Vizzarro/Martina Glaser (consulting). Production: EN Pressure.
 

For the first time, the prizes in the categories print, online, radio, TV and photography will be offered under the joint name Swiss Press Award. The prize money amounts to 110,000 Swiss francs, according to a statement on Wednesday. Works in the five categories can be submitted online now at Swisspressaward.ch be submitted. The deadline for entries is January 9, 2015. The award ceremony will take place on April 15, 2015 at the Hotel Bellevue Palace in Bern.

The winners of the award in April 2014 (Werbewoche.ch)
 

Thea's "marriage blog" went online on September 12. The twelve-year-old announced in childlike exuberance that she would marry her 37-year-old boyfriend on October 11, 2014.

From then on, Norway's first child bride described the preparations for the big celebration in detail - with girlish pictures, just like thousands of blogging teenagers do. Cakes, wedding dresses, selfies. The invitation card was also proudly presented - accompanied, as always, by a torrent of indignant comments.

...the blog visitors were even allowed to take part in the search for the perfect wedding dress:

Theasbryllup.blogg.no became the most visited blog in Norway within a very short space of time. And at some point it must have dawned on the last visitor that the story was too absurd to be true. At the latest when the page was supplemented with information from the child protection organization Plan. Namely that October 11 - the planned marriage date - is International Girls' Day. And that the story that caused such a stir in Norway is part of everyday life in other parts of the world. 39,000 girls worldwide are married off against their will and robbed of their childhood prematurely - every day! 

Thea's initial euphoria also seems to have faded. In the latest entry on October 8, she talks (according to Google Translate) about her long-standing dream of becoming a vet - and how her mother talked her out of it because she was getting married soon and therefore didn't need a job or training. The blog will probably continue until October 11 - but the campaign will continue to cause a stir for some time afterwards. (hae)

This year, the early fall agency party was dedicated to the agency's 15th anniversary. In keeping with this, a large pan was prepared for longstanding and future companions: The Blue Spirit party was deliciously fed and entertained with paella and wine until well past the witching hour.

Year after year, gourmets rely on the new edition of the Gastro Guide. Because if you make a reservation at a Gault Millau restaurant, you can expect pleasures for all the senses. Composed by the best chefs and restaurateurs in the world. In preparations of the highest standard. The new print campaign by KSP dramatizes the virtuoso handling of the best ingredients. In three subjects that speak for themselves.

Responsible at Ringier: Verena Dohn (Product Manager Verbund Activities); Nadine Augé (Head of Reader Market Magazines). Responsible at KSP Krieg Schlupp Partner:
Creative Direction: Sascha Borsai, Benny Goldstein (creative direction); Kevin Zysset (graphics); Rémy Müller (consulting direction); Franziska Saxer, Nina Stebler (consulting). CGI: Illusion.

Wiesendanger presented himself to the numerous audience members from the agency and clientele. It was an exhilarating moment when Uli Wiesendanger took to the stage at Café Che and shared insights into his life story in conversation with Radio Zürisee Managing Director Tony Immer. Uli Wiesendanger, the W of TBWA, originally started his career after graduating from high school with a commercial apprenticeship at an agency in Zurich. His career was shaped, among other things, by a subsequent detour to PKZ, where he was able to deal intensively with good advertising on the client side for the first time. He soon moved on to Young & Rubicam in Frankfurt, New York and Paris. And this soon brought him together with strategic thinker Bonnange, businessman Tragos and service-oriented Airoldi. The vision was soon clear: to build a network with little financial outlay that would be active worldwide from day one.

TBWA was founded in Paris in 1970, and other offices such as Milan, Frankfurt and London were immediately added. In Germany, Michael Conrad was even hired in the first phase, and John Hegarty in England. Thus the company development took its course and soon TBWA could be counted among the largest networks in the world. In 1998, the founders decided to sell to Omnicom.

Uli Wiesendanger left the inspiring impression that one might expect from him. As a Swiss, and at the same time creative, to set out into the big world, to found a network with a big vision, takes courage, pragmatism and a lot of joy in what you do. And he has retained this passion to this day and was able to convey it well last Friday.

The shoot was inappropriate, he wrote in a statement on Tuesday. For the 750th anniversary broadcast of the Jass show, outside presenter Reto Scherrer was looking for telephone jass players in special places - and found them in a brothel in Thurgau of all places. The boss of the establishment became a telephone jasser. The ombudsman received two complaints about this program. One viewer criticized SRF for giving the impression that everything in a brothel was "harmless, cute and cheerful". However, the trade portrayed was contemptuous of women. The second critic felt that, as a Catholic, he had been taken for a fool because a nun was also sitting at the Jass table in this program. Inappropriate, but not crossing the line

As ombudsman Achille Casanova writes in his statement, he understands the critical reactions. The fact that outside presenter Scherrer ended up in a brothel, of all places, was inappropriate. However, the program did not overstep the legal boundaries. In his verdict, the ombudsman fully agrees with SRF director Ruedi Matter, who had already criticized the programme himself. The anniversary program was certainly not a journalistic flight of fancy, Matter told Blick. But it was not a scandal either, especially as the scenes shown were adult-friendly. (SDA)

"You're not yourself when you're hungry!" - this is how the global Snickers campaign has been exposing hungry men who behave like annoying divas and only become socially acceptable again by eating chocolate bars for almost three years. The diva principle was funny, but after what felt like 10,000 TV broadcasts, the audience probably started to laugh it off. So it's time for a new advertising face: Mr. Bean! The popular island bumpkin finds himself in wonderful martial arts parodies created by AMV BBDO - at least until the fallible fighter has had his snack. The audience applauds and in just three days Snickers UK achieves millions of views on YouTube. Perhaps the campaign could run for a year or two less this time - after all, you should always stop when it's best. (hae)