"The art of beautiful living" combines the unique location, the Mediterranean landscape and the high-quality architecture to create a brand. The Residenza Parco d'Oro presents itself with an architectural logo, gold-infused imagery and matching stories - both digital and printed. The information is embedded in the brand world in the same way that the houses nestle against the hills of the former vineyard, according to a press release issued on Thursday.

If you would like more than the printed contents of the brochure, you can book an apartment in the interactive tour celebrate. Eidenbenz / Zürcher accompanied and executed the project from naming to implementation of the communication media. The services include the strategy, conception and implementation of branding, mailings, brochure PR and advertising campaign as well as the Internet presence.

Responsible at Swiss Finance and Property Investment: Thomas Prajer (Head of Direct Real Estate). Responsible at Eidenbenz / Zürcher: Oliver Eidenbenz and Daniel Zürcher (art direction), Adrian Hanselmann (strategy/concept), Bernd Hacker (programming); partners: Raumgleiter (architectural visualizations); Ammann/Siebrecht (photography).

 

The show of works in the Maag Areal covers around 3500 square meters of exhibition space. More than 100 national (and a few international) photographers from the fields of press, advertising and art are presenting current works. One of them is icon "enfant terrible" Dietmar Henneka, who will explain his "point of view towards advertising photography" in a lecture on Friday, January 9. You will find an interview with him in the next print issue of Werbewoche. 

Photos: Simone Isliker/Advertising Week

 

Alongside big names such as James Nachtwey and Thomas Höpker, 150 photographers will be showing their favorite pictures from the past year from January 9 to 13. The Tagesanzeiger.ch/Newsnet innovation team will also be presenting a selection of photo reportages specially prepared for the Internet.

"Soundslides" is a multimedia format for photography stories that focuses on sound and images. Renowned photographers show their most impressive reportages and comment on them in their own words. It is not just the aesthetic quality of the images that counts, the story behind them is of central importance. Last year, the Innovation Digital team produced "Soundslides" in collaboration with photographers Helmut Wachter, Edgar Herbst and Kostas Maros. The new Audio-visual show "In Jesus' Name" was created with Christian Lutz especially for "Photo 15".

The digital "Soundslides" format, which is now being shown together with conventional photographic works, deliberately sets a counterpoint to the usual online genres. "We are creating a place of concentration on our websites," says Michael Marti, Head of Digital at the "Tages-Anzeiger" and Newsnet boss. "The 'soundslides' are a kind of peep box that allows users to immerse themselves in a story without being distracted or irritated." 

 

TCS patrollers are experts in their field. At the same time, in addition to technology, people are always at the center of their actions. Pinkup communicates this message by presenting the TCS patroller as a gentleman.

The TCS patroller is quickly on the scene even in the furthest corner of Switzerland with one call - and cares not only about the vehicle, but also about the people. This message was communicated by posters - on remote roads where rapid assistance in the event of a breakdown is particularly welcome. The key visual told a story that was intended to convey the TCS brand values of emotional proximity, reliability, and trust.

Furthermore, a mailing was sent to 300,000 potential TCS new members. Recipients who opted for TCS membership received a warming cell phone cover as a thank-you gift.

Responsible at TCS: Patricia Gyger (Marketing Project Manager), Stefanie Thüler (Marketing Project Manager). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Martina Käppeli (consulting), Mirko Ries (photography), Thomas Siegfried (text), Michèle Krüsi (graphics/image editing), Celina Harisberger (assistance).

This is what Vigousse editor-in-chief Thierry Barrigue told the SDA news agency. The illustrator works for both satirical magazines - Charlie Hebdo and Vigousse. "The grief overwhelms me," Thierry Barrigue said after the attack. He said the cartoonists killed - Charb, Cabu, Wolinski and Tignous - were friends. Charb was the director of Charlie Hebdo. He had come to Morges VD as recently as September to participate in a debate on press freedom. Even then, he had been guarded by a policeman because he had received threats. He told him that he would never give in to the threats, that he would continue his work for freedom of speech, Thierry Barrigue recalls. It's not just satirical magazines that are in danger, he says.

"Our fundamental rights are threatened," said the editor-in-chief of Vigousse. If you remain silent, you have lost. These people had paid for freedom of speech with death. The bloody deed changes nothing for the satirical magazine in French-speaking Switzerland. One continues in the same style. "We have never received threats or had to ask for police protection," Barrigue said. The perpetrators wanted you to stop, but that's exactly what you can't do, he said. That would be betraying the victims, the editor-in-chief said. (SDA)
 

#Vigousse change sa Une de vendredi. #CharlieHebdo #RTS #Couleurslocales pic.twitter.com/dvQd9c0xeo

- Zian Marro (@zianmarro) January 7, 2015

49-year-old Susanne Gübeli has been Head of Human Resources at Sanitas Health Insurance since August 2008. In this role, she is responsible for the entire HR policy and all processes in the HR consulting, personnel development and HR services departments. She has led various initiatives and projects, including social media recruiting, the development of a talent review system and the introduction of SAP HR and payroll administration. She also worked on various change projects and designed accompanying HR measures. Susanne Gübeli previously held various management positions at CSS Insurance, Chromos Holding and Unique Zurich Airport.

Florian Galliker will leave SRF at the end of January. Until Susanne Gübeli takes up her post, Deputy Head of Human Resources Gerhard Bayard will take over as interim Head of Human Resources.

Havas is the new lead advertising agency for Switzerland Tourism

After around ten years, Switzerland Tourism (ST) has made a change to its lead advertising agency: Havas Worldwide Zurich/Geneva will shape ST's advertising presence from January 1, 2015. In 2005, ST teamed up with the Zurich agency Spillmann/Felser/Leo Burnett (later Leo Burnett Switzerland), which until then had been responsible for the central advertising campaigns. With the aim of dynamizing its advertising presence, ST carried out an agency pitch in the fall of 2014 in accordance with the ordinance on public procurement VöB, which is binding for ST.

ST chose the agency Havas Worldwide Zurich/Geneva, with offices in Zurich and Geneva, which will shape ST's communication and advertising strategy from the beginning of 2015. The decisive factors in the choice were Havas Worldwide's international expertise and the creative concept presented in the pitch, which differentiates and surprises.

The first ST campaign for which Havas Worldwide Zurich/Geneva will be responsible for the first time will be the winter campaign 2015/2016.

 

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Leo Burnett Switzerland: new on the road with Walder shoes.

The traditional and renowned Schuhhaus Walder AG has its new advertising presence developed by Leo Burnett Switzerland. With 46 specialty stores in the footwear and accessories sector and over 400 employees, Schuhhaus Walder is one of the largest shoe stores in Switzerland and, with Walder Junior, is a leader in the children's footwear sector. The Swiss family business based in Brüttisellen is now run by the sixth generation of Walder and celebrated its 140th anniversary in 2014. The joy is great on both sides. The first works will be on display in spring 2015.

 

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Walker carpenters on new stage for Swiss Music Awards

On February 27, 2015, the 8th Swiss Music Awards will take place in Zurich's Hallenstadion. Already set, in addition to the show act of Fanta 4, is the Walker advertising agency. The Zurich creatives have been entrusted by the Press Play association with the overall concept and brand presence. The first sounds will already be heard in a few weeks.

 

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Ogilvy works new for Jacob Holm & Sons

Advertising agency Ogilvy & Mather is delighted to have won a new client from Jacob Holm & Sons AG, one of the world's leading manufacturers of fabric-reinforced nonwovens. The agency was commissioned to develop a new, global brand identity. The first results will be seen in spring 2015.

 

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BSSM puts a new stamp on Stampa

Stampa & Partners relies on the expertise of the BSSM advertising agency in the field of corporate design. Following extensive restructuring, the internationally active consulting company needs a completely new image. Furthermore, the Basel-based advertisers are developing new communication tools for the company's specialized enterprise performance management services. Stampa & Partners is headquartered in Zug and has consulting teams in Geneva, Paris, Vienna and Düsseldorf.

 

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Kilian Gasser with new tasks

Kilian Gasser Medienvermarktung, based in Altdorf UR, has changed its mandate structure. After 5 years of successful collaboration, Kilian Gasser has relinquished the marketing mandate for the magazine of Pro Senectute Switzerland, Zeitlupe, as of December 31, 2014. The reason for this is his election to the municipal council (executive) of Altdorf, the capital of Uri, which requires additional work. Since 1.1.2015, Kilian Gasser has been devoting himself to the new tasks in his place of residence as an SP representative with a 30-percent workload, where he is responsible for the "Culture" and "Youth/Education" departments.

In the publishing sector, Kilian Gasser continues to manage the marketing mandates for the titles Die Zeit (Swiss edition of the German quality newspaper), Wohnen (member magazine of the Swiss Association of Housing Cooperatives) and Links (member newspaper of the Swiss Social Democratic Party). In addition, Kilian Gasser Medienvermarktung acts as the office for the advertising combination Ökopool, which is currently being realigned.

 

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Amnesty International now prints at Stämpfli

Since the beginning of the year, Amnesty International Switzerland has relied on the services of Stämpfli for the production of its specialist and member magazine. Amnesty International's cooperation with Stämpfli includes printing and lettershop of the quarterly Amnesty Magazine. The aim of the magazine is to inform members and the Swiss public about human rights violations worldwide and in Switzerland.

For Amnesty International, the decisive factors for the new collaboration were the cost-justified, professional services offered as well as Stämpfli's broad experience with similar clients in the nonprofit sector.

 

LZ Medien had already acquired the Swiss Internet printing company Maxiprint.ch In 2009, it also acquired a 32% stake in the company Maxiprint Licensing International (MLI). With retroactive effect from January 1, 2015, the subsidiary of the NZZ Media Group is now acquiring the remaining 68 percent of MLI and thus all Maxiprint companies. The acquisition will enable LZ Medien Holding to merge the two companies, expand Maxiprint's market position and thus create optimal conditions for profitable growth, as detailed in a press release.

The Maxiprint employees will be taken on by the new owner. The transaction will also not result in any changes for customers and partners of the Maxiprint companies. The previous owners, Ingo Grünig and Marcos Gonzalez, will pursue new career paths, but will continue to be available to the company as consultants.

"We have shifted the content focus to more political and topical reporting," says Managing Director Christian Hug. This has established Zentral+ as an important media voice and more than doubled the number of hits.

Two editorial managers

In order to meet users' needs for even more content, Zentral+ is expanding further. According to the press release, this also entails organizational adjustments. From January 2015 Luca Wolf (picture) is responsible for managing the Lucerne editorial department. The 40-year-old trained journalist and social worker has spent the last six years working as an editor at the Neue Luzerner Zeitung in the Lucerne city/region department. There, he was responsible for reporting from the Lucerne City Parliament and the Kriens Residents' Council, among other things.

Already in November last year Falco Meyer has taken over as head of the Zug editorial office. The 29-year-old from Cham, who has a university degree in business psychology and political science, previously worked as a freelance journalist for the Neue Zuger Zeitung, the Zuger Stadtmagazin and the Zug Kultur Magazin, among others.

With the start of their activities, the two relieve Christian Hugwho led the editorial teams ad interim and can now concentrate again on his duties as managing director and publishing director.

Further additions have been made to the editorial teams:

Tobias Granwehr, Editorial Assistant Zug: The 33-year-old from St. Gallen worked for seven years as an editor at the Langenthaler Tagblatt and previously at the Wiler Zeitung. He has been working for Zentral+ since December 2014.

Andrea Zimmermann, Editorial Assistant Lucerne: The media and communication scientist has been working as a freelancer for Zentral+ for over a year. The 30-year-old Lucerne native also holds a master's degree in global society and politics from the University of Lucerne.

David von Moos, Editorial Assistant Lucerne: The 28-year-old from Hergiswil studied law at the University of Lucerne and spent the last few years working as a Junior Relationship Manager at Credit Suisse. In addition, he was a member of the editorial commission of the municipality of Hergiswil as editor of the municipal magazine.

In March will also Robert Bossart come to Zentral+. The 50-year-old Altwiser will take on cantonal topics as editor. Previously, the trained primary school and piano teacher was employed as an editor at the Neue Luzerner Zeitung for 13 years. Since 2008, he has been deputy head of the magazine section of Zentralschweiz am Sonntag.

Redesign and print edition

The expansion of content is expressed in a redesign, which is planned for the first half of 2015. And as it did for the Zug elections in 2014, the company also plans to publish a print edition for the Lucerne elections. Centralplus.ch was launched on January 17, 2013 as an online-only medium and is published by MMV online AG. zentral+ is politically and denominationally independent and reports daily on the cantons of Lucerne and Zug.
 

Two words that have a harmless meaning on their own are prevented from becoming a danger when used together by the "adaptive cruise control" distance. To be read on posters and advertisements, among other things.

Responsible at Amag: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Stefanie Koch (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Susanne Weeber (art direction), Susanne Weeber, Natasa Maricic (text), Jeremy Küng (graphics), An Le (3D realization), Susan Baumgartner (consulting).
 

"It's one of those pans we used to see in the '80s and early '90s that liked to provide the template for old-timey sayings," Erste Deutsche Fernsehen writes on the Tagesschau blog. In the report on the Epiphany meeting of the German FDP, the "Tagesschau" first put the legs of the state chairwoman of the FDP Hamburg prominently in the picture, before the camera panned to the upper half of the body, which is more relevant for politicians (you can find the panning of the kickoff here at 5:00).

He has nothing against viewers being outraged about the content of the program - such as Pegida, the FDP or the NSA, says editor-in-chief Kai Gniffke. "But please not about the way we film people. The legs panning belongs on the index."

So that's it for the leg swivel. Banished to the index. At least in Germany. We in the south still have "Glanz & Gloria" - the show in which a leg, back or cleavage panning shot is still part of good manners.

And the appearance of female politicians doesn't matter in this country anyway. Except perhaps in the case of a new Hairstyle. Or when "the most beautiful politician in Switzerland" leaves the SVP. Or when it comes to whether left-wing female politicians really have a "Slut look" (Incidentally, 50 percent of 20 Minuten readers think that appearance is important (!) in politics).

By the way: At least on her election propaganda, Suding is not reduced to her femininity. She is nothing less than "Our man for Hamburg." You'd have to like that slogan - or at least understand it. But as always, we don't interfere in the politics of our neighbors as long as their cavalry doesn't overrun us. (hae)

Of 248 awards, he recently consigned 200 to the dumpster. But this is not the only reason why Dietmar Henneka is regarded as an icon and "enfant terrible". It is above all his views and works that have earned him the title of "Germany's loudest photographer". Some also call him the Oliviero Toscani of the North. Why this has come about can now be checked with your own eyes and ears as part of the forum on Friday, January 9, 3 pm. Dietmar Henneka will explain in a lecture its "point of view opposite the advertising photography". Henneka is an honorary member of the BFF and was honored by ADC for his life's work. From his point of view: 50 percent for his photography, 50 percent for his person. "In any case, a very entertaining and inspiring personality," says Michel Pernet of Bloofeld Entertainment, which produces Photo15.

The Admission for the forum with Dietmar Henneka costs 42 francs. With the Advertising Week it also goes for 32 francs. Who mails us until Thursday 16 o'clock to [email protected] will be put on the guest list and thus get in at a reduced price at the box office. For an entire agency group, the special price is 250 francs.

Maag Hall, Friday, January 9. Exhibition from 11 am, Forum with Dietmar Henneka 3 pm.