The participants in the torchlight procession stood up for freedom of expression, the press, humor and the right to caricature. In the early evening, they marched through the center of Geneva to the French consulate. They lit candles or laid flowers in front of its gates. Many participants also carried signs reading "Je suis Charlie" or displayed covers of the French satirical magazine. Others held up pencils. The participants chanted slogans such as "To those who want to rule the world: The world resists". The slogan of the French Revolution "Liberty, Equality, Fraternity" was also heard. French Consul Odile Soupison thanked all those who have paid their respects to the dead since Wednesday and expressed their outrage at the attacks. She called for values such as freedom and pluralism to be defended. At the beginning of the rally, Michel Schweri from Reporters Without Borders reminded the audience that 66 journalists had been killed for their work in the past year alone.

Rally of silence in Bellinzona

Around 450 to 500 people gathered in Bellinzona on Saturday afternoon for a silent rally entitled "Je suis Charlie" in Piazza Governo. That's a lot of people for Bellinzona, said Paola Zufolo-Darani from the SP on request. The SP and the Syndicom Ticino trade union had called for the rally. The only speaker to address the gathering was the Ticino cartoonist Corrado Mordasini, who spoke movingly, said Zufolo-Darani. The SP had called on people to stand up for a more tolerant world without violence and fanaticism in silence and without party signs or flags. Another demonstration is to take place in Ticino on Sunday in memory of the cartoonists and journalists killed at Charlie Hebdo. Expats have called for the demonstration in Lugano on Facebook. (SDA)

The Group does not provide details on the scope of the sponsorship. BKW's initial three-year commitment is aimed at raising awareness. In doing so, the energy group is relying on the international orientation of Swiss-Ski and the popularity of winter sports in Germany, France and Italy. These are countries in which the BKW Group is already represented.

The sponsorship will run from next May. So next winter, top athletes such as Dario Cologna, Simon Ammann and Lara Gut will be wearing a BKW logo on their racing suits. Whether BKW will also provide personal helmet sponsorship for individual top athletes is currently being clarified, as Murielle Clerc from the BKW media office said on Friday in response to an inquiry.

It has been suspected for some time that BKW could join Swiss-Ski as a sponsor. In the fall, the energy company announced that it would withdraw as the main partner of the Stade de Suisse in Bern. This contract expires in the summer. By joining Swiss-Ski, BKW says it is realigning its sponsorship strategy and focusing on a small number of commitments. In this way, the Group hopes to achieve its marketing goals despite high cost pressure. A total of eleven snow sports disciplines, from alpine skiing to ski jumping, biathlon to telemark, are brought together under the umbrella of the Swiss Ski Association Swiss-Ski. About 300 athletes belong to one of the Swiss-Ski squads. Through regional associations, well over 700 clubs with more than 100'000 snow sports enthusiasts are affiliated with Swiss-Ski. (SDA)

Teaser photo (Lara Gut): Keystone

Various media in French-speaking Switzerland had reported on this, and RTS confirmed at the request of the news agency SDA on Friday that it was the first SRF series since "Lüthi und Blanc" to be dubbed. For the time being, RTS plans to broadcast the first two seasons. In an interview with Le Matin, RTS program director Gilles Pache explained that the quality and originality of the series were the deciding factors in taking it on. The first episode of the third season aired in German-speaking Switzerland on Tuesday. As "The Undertaker", actor and comedian Mike Müller, alias gravedigger Luc Conrad, repeatedly reverts to his old role as a detective inspector. RTS shows "Le Croque-Mort" every Thursday evening at 9.25 pm.

Founded in 1925 and published by the AG of the same name, the Winterthurer Stadtanzeiger is the free publication organ for around 40 communities around Winterthur and reaches 67,000 readers every Tuesday with a circulation of 64,643 copies (Wemf 2014) (WEMF Mach Basic 2014-2). The publishing concept of the Winterthurer Stadtanzeiger is geared to the needs of residents, local businesses, associations and the public sector and thus complements the offering of the weekly newspapers Regio.ch and Glattaler published by Zürcher Oberland Medien.

According to the announcement, the new owner will continue to run the Winterthurer Stadtanzeiger and take over the existing editorial team. Tamedia holds a 37.6 percent stake in Zürcher Oberland Medien and had already sold the Glattaler to the media company based in Wetzikon, Zurich, in spring 2014. Printing of the Winterthurer Stadtanzeiger will continue to be provided by Tamedia's Bubenberg printing center. The parties have agreed not to disclose details of the sale.

The most important factors for being successful on the social web:

1. Share of Experience, not Share of Voice Give something back to the user. Create positive and relevant experiences with your brand.

2. The right channels Analyze where your target audience really is. Use blogs as the backbone of your campaign.

3. Closer, more human and more honest Social media relations need closeness and interpersonal relationships.

4. Using emotions to drive campaigns Those who emotionalize reach people, are recommended to others and provoke reactions.

5. Content is King Be silent if you have nothing to say. Social media needs relevant content. Ongoing.

6. Do not overestimate the share effect Engagement comes from close community ties, much less from sharing.

7. Breaking the spiral of silence Only one to three percent of users post. Encourage them to participate.

8. Social media needs a change in corporate culture Trust the individual and focus on autonomy. Strengthen process-oriented work away from hierarchies.

9. Engagement counts, not clicks The click is a fleeting success. We need recommenders, advisors and commentators.

10. Learning from best practices Social media is changing rapidly. Long learning curves do not lead to success. That's why you need to take a leaf out of the book.

The success factors are an excerpt from the book "Vordenker in der Social-Media- Kommunikation - Die 10 entscheidenden Erfolgsfaktoren in sozialen Netzwerken" by Roland Heintze and Jörg Forthmann (both Factskontor). The ten points can also be used as Infographic can be downloaded.
 

Last year, one in three internet users in Germany (34%) spent money on editorial content such as news, reports or features on the web. This was the result of a representative survey of 1,019 internet users in Germany commissioned by the digital association Bitkom. In comparison: in the previous year, only a quarter of internet users paid for journalistic content. On average, they spend the equivalent of CHF 18 per month on such content, compared to CHF 15.6 in the previous year. "More and more people are paying for online journalism," said Bitkom CEO Bernhard Rohleder. "The prerequisite for this is that the content is prepared in a user-friendly way, is not too expensive and is easy to pay for." According to the survey, 22% of respondents have a monthly subscription that charges a flat rate for the digital use of a medium. 20 percent have paid for individual articles or issues. Paid content is used particularly intensively in the younger target group of 14 to 29-year-olds, with a share of 40%. In the 65-plus generation, on the other hand, this figure is only 22%.

The top five most popular topics are politics. 46% of internet users who pay for editorial content spend their money on political reports or analyses. 37% pay for business information, 31% for exclusive sports reports and 20% for information on health, nutrition and fitness. 12% are interested in predominantly technical topics. A good quarter (27%) of respondents state that their subscription covers several topics.

The results of the study also show for which forms of reporting the willingness to pay is highest. 46% of internet users who are generally willing to pay would primarily pay for elaborate journalistic formats such as reports, background reports and longer interviews. A quarter (25 percent) would be most willing to pay for investigative stories and exclusive reports and 12 percent for specialist information. In contrast, only ten percent would pay for opinion articles or commentaries and only six percent for daily news.

"Users also demand high-quality and exclusive content on the Internet," said Rohleder. "Quality journalism is in demand on the web." Newspaper and magazine publishers have been under high competitive and cost pressure for years because print circulations and advertising revenues are falling. At the same time, they have to invest in online offerings in order to reach a critical mass of readers, also for advertising customers.

According to the survey, 60 percent of Internet users currently rule out spending money on journalistic content on the Internet. Of these, two thirds cite the fact that there is sufficient free journalistic content on the Internet as the reason for their negative attitude. 37 percent believe that the quality of the content does not justify payment. 31% think that the content is too expensive and almost a quarter (24%) say that paying online is too complicated for them.

Methodology: The information is based on a representative survey that Bitkom Research in cooperation with Aris survey research has carried out. It surveyed 1,019 Internet users aged 14 and over.
 

The 20-year-old from eastern Switzerland is an international star in artistic gymnastics and currently one of the most successful Swiss top athletes. Precision, passion and the constant drive to improve are the core elements of this commitment, according to a press release issued on Thursday. In addition, the leitmotifs "Masterful in artistic gymnastics" and "Masterpieces in oil" are a perfect match.

On December 23, 2014, four days after the staff were informed at the Christmas dinner, Giulia visited the oil manufacturer Panolin's plant in Madetswil and was able to get an impression of her new partner. "It was unbelievable to see how well-positioned and friendly the Panolin employees are. I could feel the joy of working together through and through," is how Giulia described her experience after the tour.

The Swiss family business Panolin will be using Giulia Steingruber over the next two years for communication and brand strengthening. The young top athlete will be live at the Panolin stand on the second press day of the Geneva Motor Show. "We are really looking forward to working with Giulia and are proud that she has placed her trust in our company," says Silvan Lämmle, CEO of Panolin.

The partnership was brokered by sportsemotion.

Joel Basman was awarded the prize for Best Leading Actor for his role as Pascal Saner in the SRF Swiss film "Ziellos" by Niklaus Hilber. In the SRF Swiss film "Der Hamster" by Thomas Gerber, two actors received an award: the prize for Best Supporting Actress went to Wanda Wylowa for the role of Tina, and the Jury Prize for Special Achievement went to Nicola Perot as René Häcker.

The awards, sponsored by Swissperform, will be presented on Sunday, January 25, 2015 at the Solothurn Film Festival. The television film awards are presented in the categories Best Female and Male Lead and Best Supporting Role in a Swiss Television Production. The Swiss Television Film Awards were presented for the first time in 2001 and have been part of the Solothurn Film Festival since 2010. In 2015, there is also a jury prize for special achievements for the first time. In 2015, the three-member jury consisted of Heinz Dill, Charlotte Heinimann and Seraina Rohrer.

Teaser image: Keystone

This was confirmed by the Zurich city police to the SDA news agency. The media companies have been involved in an assessment of the situation, they said on request.

The NZZ is also in contact with the city police. So far, however, there are no indications of an increased risk for NZZ employees, said a company spokeswoman.

SRG is constantly analyzing the risks and security measures, explained spokesperson Daniel Steiner on request. However, this was already the case before the attack on Charlie Hebdo. Steiner would not say what specific measures had been taken. However, security has been increased in various editorial offices. However, there can never be zero risk.

Ringier is also keeping a low profile. The company has a comprehensive security plan in place at its sites, according to an inquiry. For security reasons, however, the company is not providing any details. Particular attention is being paid to exposed editorial offices. Following yesterday's events in Paris, all relevant departments have been made aware of the issue internally. According to Blick.ch, more police patrols can also be seen outside the Ringier press building, where the Blick editorial office is located. 

Tamedia is closely monitoring developments following the attack, the company said on request. However, the company had already introduced appropriate security measures several years ago.

No evidence of threats to the federal government

No additional measures are planned to protect the Federal Palace media center. The Federal Security Service is responsible for this. There are currently no indications of specific threats or even concrete plans for attacks, said Stefan Kunfermann, spokesman for the Federal Office of Police (fedpol), on request. (SDA)

Teaser image: Keystone

Doctoral students who are completing a dissertation on a marketing topic this year have until January 31 to apply for the EMAC McKinsey Marketing Dissertation Award 2015. The prize will be awarded for the seventh time this year. The competition is under Marketing-dissertation-award.eu open to all students who are doing a doctorate on a marketing topic at a university in Europe, the Middle East or Africa.

The top three winners will receive cash prizes worth 7,000, 3,000 and 1,000 euros. They will be invited to the final at the international EMAC conference in Leuven (Belgium) in May 2015. There they will present their work to a jury of EMAC professors and marketing experts from McKinsey. Selection criteria include the degree of innovation, practical relevance and conceptual strength of the work.

Ezgi Akpinar received the 2014 award for her doctorate at Erasmus University in the Netherlands. In her doctoral thesis, she dealt with the drivers of valuable virality, i.e. the question of how viral content in social media can actually have a positive impact on brand awareness or brand recognition.
sales. 

Zappin' sees the funniest, weirdest, most bizarre and surprising moments on the flicker box: Scenes to make you ashamed of yourself à go go on the Bachelor, nasty slips of the tongue on the Tagesschau, gagging presenters on Joiz. The TV shows from the German-speaking world offer daily satirical templates that don't get past Zappin unscathed.

The Zappin' short videos appear daily at 12 noon and satirically summarize the TV events of the previous day. So far, they have been available on Tele.ch and Wilmaa.ch. Since Tuesday, Zappin' is now also available as a free mobile app and can be viewed in the App Store or on Google Play can be downloaded. The videos can be conveniently viewed in the app, sorted by popularity or date, or the video can be shared via Facebook, Twitter or by mail. 

The day before, Young Journalists Switzerland had called on everyone to stand together "for an open society that will not be deterred from its path by this act of bloodshed."

Several hundred people then gathered at Bürkliplatz in Zurich at 18:30 on Thursday. Two large Islamic umbrella organizations, the Federation of Islamic Umbrella Organizations in Switzerland (Fids) and the Coordination of Islamic Organizations in Switzerland (Kios), also successfully called on Swiss Muslims to take part. In addition, a striking number of their own compatriots commemorated the well-known cartoonists in France.

On Thursday, Charlie Hebdo columnist Patrick Pelloux announced that the satirical magazine would be published next week despite the attack - and with an unusually large print run. Instead of the usual 60000 copies, one million copies are to be printed. (sis/SDA) 

Photos: Simone Isliker/Advertising Week