Michael von Graffenried leaves Sept.info

Michael von Graffenried is stepping down as art director at Sept.info effective immediately and is leaving the French-language online portal—which has been in operation since early April 2014 and publishes a weekly print magazine.

After 39 issues for which he was responsible, he will again devote more time to his photographic art, according to the press release. Numerous photographers have photographed exclusively for the magazine or entrusted him with their photographs for publication, including Robert Frank, René Burri, Monique Jacot and Marcel Imsand. His latest book, Bierfest, was published in October by Steidl in Göttingen. He is also very busy with the development of the Swiss Press Award of the Fondation Reinhardt von Graffenried. Currently, the Swiss Press Photo exhibition can be seen at the Musée national Château de Prangins.

sept-cover
 

BSSM brings Spielzeug Welten Museum Basel to social media

The collection at the Spielzeug Welten Museum in Basel is unique in Europe and enjoys a strong reputation worldwide. The museum’s management now wants to further increase its visibility through social media and has commissioned BSSM to do so.

An important factor in the success are the special exhibitions that highlight selected topics several times a year. BSSM developed the strategy, media mix and concept together with its network partner Aldo Gnocchi, Managing Director of Gnocchi Digital Marketing. The start-up, which specializes in digital marketing, takes care of community and campaign management as well as the further development of the platforms. BSSM is responsible for storytelling and content. The results achieved after three months of joint work are very pleasing, according to the company. Both regionally and internationally, the Spielzeug Welten Museum Basel has seen a significant increase in interactivity. "Since we have been active on social channels, we have had significantly more participants in our workshops," Laura Sinanovitch is pleased to report. International feedback has also increased noticeably, according to the managing director. The social media mix of the Toy Worlds Museum Basel consists of Facebook, Instagram and Google+.

SWMB_Facebook_620px
SWMB_Instagram_620px
SWMB_Website_620px

Responsible at Spielzeug Welten Museum Basel: Laura Sinanovitch, (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider, (CD); Luca Stancheris (graphics); Hannes Müller (text); Sandra Morgenthaler (consulting); Aldo Gnocchi (social media strategy and community management).

Roli Hofer: Silhouettes for the National Museum

The "Silhouettes" exhibition at the National Museum in Zurich presents an amazing world of paper. Roli Hofer developed the advertising for the exhibition.

Contemporary and historical silhouettes from the 18th to 20th centuries are juxtaposed in the exhibition at the National Museum Zurich from January 9 to April 19, 2015 and show the development of silhouette art, embedded in the historical rooms. On their tour, visitors can take a seat on a silhouette chair and make a silhouette of their own profile. Finally, in the mini-cinema, the fairy-tale films of the pioneer of animated film, Lotte Reiniger (1899-1981), enchant the audience.

s1_0

For the exhibition website, Roli Hofer has turned the tool itself into an art object with filigree lightness. The sleek motif invites visitors to engage with the amazingly multifaceted theme. Furthermore, the visual realization is a tribute to the essence of the craft of paper cutting: the love of detail.

Responsible at Rolihofer.com: Roli Hofer (Creative & Art Direction). Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing), Carole Neuenschwander (Project Management Marketing).
 

WhatsApp now also works on the PC

Users of the messaging service WhatsApp can now send messages from their computers as well. WhatsApp announced on Wednesday in its company blog that the app can now be used via the Google Chrome web browser.

For the web service to work, however, the smartphone must also be connected to the Internet in parallel. "The web browser mirrors chats and messages from your mobile device - which means all your messages are still on your phone," the Facebook-owned company explained.

The application's web service is virtually an "extension" of the phone. The Internet service only runs via the Google Chrome Internet browser. Those who use WhatsApp via their iPhone, however, cannot use the web service. There are "limitations" with the Apple platform, the WhatsApp blog said.

If you want to use WhatsApp from the desktop, you have to go to the Google Chrome browser and open the web page Web.whatsapp.com call up. A QR code appears there, which must be scanned with the smartphone. In this way, the WhatsApp service on the phone is connected to the PC, explained the short message service. (SDA)
 

Man arrested after threatening Ringier

On Wednesday, the media company Ringier, headquartered on Dufourstrasse, received an anonymous threat. The Zurich City Police subsequently arrested a 43-year-old man.

The threat was received by telephone in the late afternoon, whereupon security measures were taken, as the Zurich city police announced in the evening. Following investigations, a man was arrested three and a half hours later. According to the statement, it was a 43-year-old man who the police tracked down in Zurich North. In initial questioning, he confessed and will now be handed over to the public prosecutor's office. The police gave no details of the background or motive.

As a result of the attack on the French satirical magazine "Charlie Hebdo", Ringier paid particular attention to exposed editorial offices. After the events in Paris, Ringier announced at the time that "all relevant departments had been made aware of the issue internally". (SDA)
 

Werbestadt: No problem with Albrecht Druck

Albrecht Druck now sums up its service-oriented approach with a promise: "no problem ;-)". Werbestadt is a partner in the development and implementation of the new guiding principle.

The claim "no problem ;-)" is intended to signal the basic attitude towards customers and at the same time act as an internal mission statement. A new CI/CD including website, business equipment, car lettering and a number of eye-catching advertising materials were implemented to surprise and entertain potential customers. In an initial phase of publicity, funny and provocative questions in print advertisements, on gift postcards and on the company cars invite customers to make everyday life more exciting through small, spontaneous actions.

1_0

The expandable "just once" questions range from practical tips ("Just once cucumber and mozzarella salad?") to social input ("Just once invite the neighbors?") to pseudo-philosophical questions ("Just once carry owls to Athens") and always end with the new claim "no problem;-)"

2

Under the motto "more direct, less complicated, more personal", the new website Albrecht-druck.ch reduced to the essentials. The focus is on a friendly invitation to make contact.

3

Responsible at advertising city: André Kesper (Creative Director), Eva Kesper-Wegelin (Art Director), Nicolas Kesper (Copywriter), Romaine Ceppi (Graphic Designer). Responsible at Albrecht Druck: Ueli Albrecht (owner), Andrea Albrecht (owner).
 

24 heures and Tribune de Genève raise paywall

The two French-speaking Swiss Tamedia titles 24 heures and Tribune de Genève launched a paywall on their websites on Thursday. From now on, only 20 articles per month are free without a subscription.

Following the introduction of a paywall for the Tages-Anzeiger and the newspaper Der Bund in 2014, Tamedia is now also introducing its new online strategy in French-speaking Switzerland. This will require a certain period of adjustment over the coming months, said Patrick Mattey, media spokesperson for the Group's publications in French-speaking Switzerland.

The experiences from Zurich and Bern are "encouraging". The price per month for full access to the digital platforms is CHF 29. For existing subscribers to the newspaper, access to the websites is free of charge.
 

Wirz and Ikea demand: "Curtain out!"

Under the slogan «Give us a sign!», IKEA called on all Swiss people to hang their shower curtains out the window. Over 300 people responded to the call, took a photo of their shower curtain, and uploaded it to a microsite set up specifically for this purpose.

Among all participants Ikea raffled five complete bathroom makeover.

wirzikea

The before/after pictures of the winning bathrooms can be viewed on Ikea's website until the end of January.

Responsible at Ikea Switzerland: Mikael Pilblad (Marketing Manager Switzerland), Ebba Barchan (Project Leader Campaign). Responsible at Wirz: Caspar Heuss, Michael Schmidt (CD), Wolfgang Bark (text), Luca Schneider (AD), Basil Abplanalp, Nadia Gantenbein, Valentin Mattes (graphics), Petra Dreyfus, Yves Rückert, Stefan Schmid, Nadia Amarú (consulting), Vincenzo Tremonte, Kristel Gschwend (digital consulting).
 

BAK wants to reconsider exclusion of school films

Since this year, films produced by education and training institutions have been excluded from applying for the Swiss Film Awards. However, the Federal Office of Culture (FOC) wants to reconsider this change because it is causing displeasure among film students.

The BAK justifies the exclusion by stating that the film prize is intended to promote professional filmmakers and independent film producers. According to the Film Funding Ordinance, however, schools are not considered independent producers. The BAK press office confirmed a corresponding report by Radio 24 to the SDA news agency on Thursday.

According to BAK spokeswoman Anne Weibel, the new practice was already communicated to the film industry in the summer when the Swiss Film Prize was announced. The BAK has taken note of the fact that the exclusion is causing displeasure and now wants to discuss the issue again together with the schools and the Swiss Film Academy, said Weibel.

The nominees for this year's Swiss Film Awards will be announced on January 28 at the Solothurn Film Festival. (SDA)
 

Last but not least: The art of space branding

The first billboard in space is ready to go: The European startup Space Billboard will launch the world's first billboard into space.

The billboard will orbit the Earth 15 times a day, bringing the first ads that will literally spread their message around the world. Although the billboard will not be visible from Earth, all messages will be broadcast under the SpaceBillboard website as well as in customers' branding campaigns. The billboard is scheduled to be launched in January 2016, starting from Alcântara in Brazil.

sb1

Researchers at the Catholic University of Leuven in Belgium came up with the novel idea of launching a real billboard into space to fund their research of a new line-up of Nex Gen satellites, called Cube Sats. A Cube Sat is small - about the size of a milk carton - and lightweight, which makes them cheaper to build and launch. This makes a Cube Sat the perfect answer for universities and start-ups in space research. The European Space Agency (ESA) and NASA in the US have active Cube Sat programs that help drive the development and application of new technologies to support new business solutions.

Once the Space Billboard has been sold out, it will be placed on the Cube Sat. It is expected to operate in orbit for up to ten years. After that, the satellite will burn up in the atmosphere to ensure that no space debris is left behind.

Marketing & Sciencet

Space Billboard is a new type of group funding project in which private and corporate donors help to advance space exploration. For companies, purchasing one or more of the 400 available square meters on the billboard is a perfect opportunity to showcase their innovation. At 2500 euros per square meter for the launch premiere, Space Billboard is an excellent way to bring together experts from science and industry to support the future of technology.

Personal messages can also be placed on the billboard. Sending a personal message in the room costs 1 euro per character. So far, many have already signed up to exchange their message, as the company writes in a press release. Most of the registrations so far are messages of love. (uma)

sb2

 

Ròzsa takes Zurich city police officers to court

Following an altercation with Zurich press photographer Klaus Ròzsa, two city police officers appeared in Zurich District Court on Thursday. They are charged with abuse of office, unlawful detention, and assault.

The verdict is expected to be handed down on Monday. The incident dates back to July 4, 2008, when left-wing activists forced their way into the disused Hardturm Stadium. They wanted to use the area for an event - "Bread and Action". When a patrol appeared - the accused - they were pelted with bottles and stones, whereupon they called for reinforcements.

Outside the stadium, Ròzsa, a well-known press photographer in Zurich for many years, was taking pictures of the police officers and their actions. According to the indictment, one of the accused asked him to stop and go away, whereupon Ròzsa pointed out that as a journalist he had the right to document the incidents. He demanded to speak to the Stapo media office. According to the indictment, one of the accused then tried to knock the camera out of the photographer's hand. The two police officers threw him to the ground, dragged him to a parking lot and maltreated him in various ways. Finally, they took him to a police station and held him there for an hour and a half without any reason for detention or questioning.

In court, the accused denied the accusations. They had tried to control the photographer and check his identity. He then "actively and passively defended himself and insulted them as Nazis", said one of the police officers. He also tried to incite bystanders. He had thus obstructed an official act.

The defense lawyers demanded acquittals. The police officers had acted lawfully. Ròzsa had mixed his role as a journalist with that of an activist.

Federal Court against discontinuation order

The two police officers are standing trial at the behest of the Federal Supreme Court. The public prosecutor's office had actually wanted to discontinue the proceedings against them. However, Ròzsa challenged this decision. The judges in Lausanne upheld his appeal in June 2013 and instructed the public prosecutor's office to conduct a criminal investigation against the two police officers. The Zurich High Court also ruled in Ròzsa's favor. In August 2013, it acquitted him of the charges of violence and threats against officers and of failing to comply with a police order. In doing so, it contradicted the Zurich District Court. The latter had found the photographer guilty in June 2012 and sentenced him to a fine.

According to the High Court, the arrest was not justified. The photojournalist could not be accused of a certain amount of resistance. Police officers have to put up with their work being filmed and photographed. (SDA)

Teaser image: somethingdifferentcriticism.wordpress.com
 

Agency at the airport puts Lapp Tec in the limelight

Following a strategic realignment, plastic injection molding manufacturer Lapp Tec aims to attract customers outside the Swiss subsidiary of the Lap Group and is relying on the agency at the airport to do so.

Lapp Tec is the Swiss subsidiary of the German Lapp Group, which operates worldwide in the field of cable technology. Following the realignment, LappTec is now to be positioned as a producer of a wide range of injection molded parts. The company offers services ranging from development to series production. This know-how as well as the breadth and depth of production was demonstrated by the agency at the airport in a B2B advertising campaign.

Werbepresse_1

Responsible at LappTec, Diessenhofen: Roman Germann. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Miriam Egli (Consulting), Patricia Eugster (Assistance/Media). Photography: Ammann Siebrecht, Daniel Amman. Responsible at Bildplus: Robert Kadlus (Postproduction/CGI).

Werbepresse_2
 

get_footer();