The comeback show is scheduled for February 2, Radio 1 announced Wednesday. The show will take place as "Roger against Roger on tour" in front of a live audience. Radio 1 boss Roger Schawinski and Weltwoche boss Roger Köppel will meet in the Papiersaal in Zurich, true to the motto "two points of view, two opinions, two worlds".

The successful show has been suspended in recent weeks because the two protagonists have been at loggerheads (Werbewoche.ch reported). The reason for the dispute was differences over a Weltwoche article about an earlier quote by Andreas Thiel, with which Schawinski confronted the satirist in that year's Eklat-Talk. Unlike Schawinski, Köppel did not find it racist. The Radio 1 boss then complained that he had not been able to present his arguments in Weltwoche, although in return he offered Köppel a stage for his views every week. The show was then suspended and will resume in February. Whether the debate demanded by Schawinski has taken place is left open in the press release. Schawinski left an inquiry of the advertising week on Monday unanswered. (hae/pd)

The journalistic management is to be reorganized in the course of the year. Giovannini joined swissinfo.ch from the sda news agency in 2007. He was initially head of Swissinfo.ch's English-language editorial team, and from December 1, 2008, he served as editor-in-chief. In this role, he played a key role in the reorganization of the Internet platform in 2011/2012 and in the innovative editorial realignment, according to a swissinfo.ch statement on Wednesday. (SDA)

Image: Linkedin.com

The "Volvo Car Corporation" was sold to Ford in 1999. Ford, in turn, sold Volvo's passenger car production to the Chinese automaker Geely in 2010. Not an easy development for a brand that, like Ikea, Abba and Björn Borg, has always been one of the most important landmarks of the Scandinavian country. Nevertheless: Volvo remains Sweden. Volvo is Sweden. That's what a comprehensive campaign called "Made by Sweden" is currently making residents aware of.

The latest installment: a TV spot that lasts a whopping four minutes - and aired on Swedish TV last weekend. The longest commercial in Swedish TV history. And probably also one of the longest ever broadcast on regular TV under regular conditions.

The agency Forsman & Bodenfors with director Gustav Johansson and his production company New Land want to evoke a feeling called "Vemod" in the audience. The Swedish audience, of course. Because for Vemod - as for countless Swedish words - there is no exact translation into other languages. Google Translate makes it a bit too simple with "sadness". Rather, it refers to a feeling of melancholy that apparently accompanies the Swedes through the gloomy but beautiful winter months at the beginning of the year - and which inspires them to particular creativity. Be it in art, in music - or in car construction.

The result is a spot that shows the gloomy beauty of Sweden in January - underpinned by the music of singer-songwriter Amanda Bergman. A spot that is explicitly meant to appeal to Swedes - we still like to watch. (hae)
 

On the site of the former Sihl paper mill in Zurich Manegg, an urban planning vision is becoming a new reality. Greencity is the first site to be consistently oriented toward the goals of the 2,000-watt society. On the eight-hectare site, a vital and urban mix of residential buildings and offices, stores, restaurants and a hotel as well as public facilities is being created.

The new responsive website Greencity.ch conveys proximity to nature and urban diversity through large, warm and emotional images. Both potential office and residential tenants as well as residents will find all current and important information about the new quarter on the site.
The consistent color concept in the individual areas gives the visitor orientation. The latest status of the construction stages can be followed live, step by step, on the new website.

Responsible at Losinger Marazzi: Ulrich Blessing (Real Estate Development), Emily Unser (Communications), Jelena Radovic (Marketing Condominiums). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Jeff Gerber (creative direction), Martin Stauch (art direction), Simon Thurnheer (creation), Tobias Fuhlroth (technical direction), Nino Günther (interface programming), Samuel Blattner (application programming), Paola D'Ambrosio (consulting), Texte + Taten, Christian Schwenkmaier (copy).
 

The 53-year-old Jérôme Sicard (pictured left) worked for many years as a journalist and magazine editor for the Hachette Group as well as L'Equipe and Canal+ in Paris. According to the press release, he has extensive experience in financial communications. Over the past few years, he has offered his clients a full range of services in this field, from PR campaigns to creative brand designs. Jérôme Sicard holds an MBA from the London Business School.

"We are happy to have a direct local base in French-speaking Switzerland. We have already worked closely and successfully with Jérôme Sicard in recent years and are now looking forward to the strategic expansion with the b-public office in Geneva," explains agency founder Markus Baumgartner. In addition to the two locations in Switzerland, the head office in Baar ZG and the head office in Zurich, the agency now has two further offices in Geneva and Munich, which are important markets for financial communications.

This growth gives the agency additional potential for providing comprehensive support to its clients in Switzerland. It offers a complete service package for domestic and foreign fund companies, asset managers and banks. Markus Baumgartner: "We always go beyond the traditional PR approach in order to achieve our clients' goals. We know both the world of the media and the asset management industry from our own previous activities." In addition to founder Markus Baumgartner, who has more than 30 years of experience in the financial sector and in business communications, b-public also includes marketing specialist Thomas Egger and IT specialist Daniel Jazbec as equal partners.

At the same time as the expansion in Geneva, B-Republic also launched the website B-republic.ch was launched. It presents itself with a modern design, generous images and a clear structure.
 

Communication is via a broad online campaign as well as a media partnership with 20 Minuten and Rouge TV. The campaign focuses on the Credit Suisse Viva Music Quiz. In this interactive video quiz, charming presenters will guide you through questions about music until February 15, 2015.

Those who make it to the end have the chance to win two tickets to the Swiss Music Awards 2015. All participants can also pick up a Viva Music Quartet at the Credit Suisse office for fun at home and, with a little luck, find one of over 1,000 hidden instant prizes. In the first two weeks of the campaign, the Viva Music Quiz has already been played over 3,200 times, according to the statement.

In addition to the Viva Music Quiz on the web, the Viva Quiz Taxi is once again on the road in various Swiss cities. If passengers answer all the questions correctly during the journey, they win two tickets to the Swiss Music Awards 2015. With a master question, they can then put all their eggs in one basket and win VIP tickets. However, anyone who answers a question incorrectly must get off the train and continue on foot. The first episode of Viva Quiz Taxi comes from Zurich and will be shown on 20 Minuten Online on January 22. Further episodes from Basel, Bern and Lucerne will be broadcast in the coming weeks.

Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Beat Wyss (Head of Marketing Private & Wealth Management Clients Switzerland), Marc Bissig, Christian Clavadetscher, Camila Müller (Marketing Viva), Anja Herrmann, Claudia Kuhn (Advertising). Responsible at Streuplan: Thomas Back (overall responsibility / CD), Stefanie Fink (AD), Patrizia Harzenmoser (AD), Ennio Cadau, Barbara Michel (text / concept), Christian Jäger (consulting), Dalibor Tihi, Eva Gächter (online); INM AG (online); Futurelite (film).
 

Natural phenomena and developments of fauna and flora in the seasons are already recorded by various organizations on individual topics. A Swiss web platform now offers a new, simple entry aid: OpenNature gives nature fans the opportunity to post their observations under Opennature.ch and to make them accessible to others and to science.

The Eyeloveyou agency designed the web platform supported by the National Fund on behalf of the Geographical Institute of the University of Bern. The main challenge was to capture the data in a scientifically compliant data structure without sacrificing usability and user-friendliness.

In the interest of keeping user guidance as simple as possible, a very flat hierarchy with clear, unobtrusive color coding is used. Functionalities are clarified with icons and supplemented with tool tips where necessary. Predefined functions, such as the transfer of GPS locations from photo metadata, make operation considerably easier.

But not only the recording of data of a very wide range of topics of observations is a novelty: The recorded data can also be viewed in an animation on a map of Switzerland and as a graph - an interesting effect that should interest many nature lovers. One's own observations can also be looked up in the personal diary.
The platform was implemented on the basis of the open source system LifeRay. The entire platform was meticulously designed in advance by means of wireframes, and every action on the website was precisely aligned to make it as easy as possible to use: From direct image upload and exact matching of the data to be entered with national databases to location determination via automatic recognition of metadata from photos.

Responsible at the University of Bern: This Rutishauser (project coordination), Stefan Brönnimann (project management), Werner Eugster (co-project management), Martine Rebetez (co-project management) . Responsible at Eyeloveyou: Oliver Kirschbaum (project coordination, consulting, conception), Rafael Dietschy (creation), Gabriel Tenger (screen design), Michael Schär (conception, wireframing), Open Interactive (programming), textatelier (naming, text).
 

Zweifel is the largest chips and snacks producer in Switzerland and, according to studies, one of the strongest brands in the country. It stands for tradition and quality and surprises again and again with product innovations. With the chips experts, Zweifel has found a way to dramatize this in an entertaining way in its communication. After a creative presentation, Ruf Lanz was commissioned to promote the multigrain snack Graneo on TV as part of the existing Chips Experts concept. Unlike the classic Zweifel chips, Graneo is not made from potatoes, but from five valuable types of grain. That's why all the passion of the chips experts in the new TV commercial is about mowing grain.

The feelgood movie was realized in close cooperation with the film production company Rosas & Co, with Barney Cokeliss as director and Nadia Rosasco as producer. The spot is now running on TV, IPTV and in cinemas.

Responsible in case of doubt: Christoph Ernst (Head of Marketing), Etienne Beeler (Junior Product Manager), Roger Harlacher (Director Marketing & Sales). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Tanja Felix (Consulting), Cem Van der Schaar (Agency Producer). Responsible at Rosas & Co: Barney Cokeliss (director), Paul Gilpin (cinematographer), Mark Richards (editor), Mark Sayfritz (soundtrack), Nadia Rosasco (producer).

Put an end to unsatisfactory work where you have to bend! The current campaign of Local.ch, which Maxomedia conceived and realized, makes it clear: You can take success into your own hands. Because in the number 1 directory market in Switzerland, great performance also means great pay, and working as a customer consultant also promises enormous self-determination. The multi-phase HR campaign runs from now on and includes banners that are displayed on the campaign site. Areyou.local.ch be dissolved.

The banners show a wide variety of people who - figuratively speaking - are dissatisfied with their situation at work: because development opportunities and creative freedom are lacking. This condition is pictorially represented by a narrow box. On the informative landing page, the total of eight protagonists can then be seen liberated, with the resolution: "Take your success into your own hands! As a customer consultant at Local.ch"! In addition to a wealth of information about the profession and the employer Local.ch, interested parties can also test whether they are suitable to become a customer consultant. Of course, there is also the possibility to apply directly or to recommend the job opportunity to others.

Content marketing: Four-part article series on field service at Local.ch

In January, local.ch is also dedicating its own series of articles to the profession of field sales staff: In four parts, the passions and privileges of customer advisors, their best experiences on tour, but also their worries and fears are traced. The series of topics is intended not only to recruit new staff, but also to pay tribute to the existing ones, since the job in the field is not always easy, but at the same time the future of local.ch depends to a large extent on the customer advisors. The series will appear on the Local.ch website and will be placed in several media.

Responsible at Local.ch: Gabriela Länger (Head of HR), Gregor Faust (Media Spokesperson local.ch), Esther Hirzel (Responsible Campaign at Local.ch). Responsible at Maxomedia: Michel Sulser (Team Leader Consulting), Sarah Cosentino (Consulting), Philipp Gfeller (Frontend Engineer), Stefan Schärmeli (Backend Developer), Flurina Schuler (Junior Art Director), Michael Moser (Copywriter Web), Katharina Rilling (Copywriter Theme Series).
 

The US group did not name a purchase price on Tuesday. The online magazine Techcrunch, citing unnamed sources, reported that the deal is worth between $30 million and $40 million. India is the world's second-largest mobile market. Many new startups are now attracting interest from big tech companies. Zipdial provides phone numbers to its customers for marketing purposes. In doing so, the company takes advantage of a peculiarity in India. To save on phone costs, many hang up before connecting. By indicating a missed call, for example, they signal their arrival at an arranged location. Through Zipdeal, they subsequently receive advertisements via text message. Customers include IBM, Gillette and Kentucky Fried Chicken. (SDA)

Six Financial Information is launching a new product package for banks' asset and wealth managers who are struggling with administration. With Blue Spirit's Advisory Process campaign, these solutions will be announced via advertisements and online banners, and will be enhanced with specific offers for each segment.

Responsible at SIX Financial Information: Jeanette Babik (Head Marketing Communications), Nina Malatesti (Marketing Communications Manager). Responsible at Blue Spirit: Rolf Jeger (overall responsibility), Cynthia Domfe, Vanessa Jenni (consulting), Robert Köhler (CD), Jürg Büchi (AD), Danny Bron (graphics), Lukas Schmid (text).