The current CEO of Local.ch will take over the management of the joint company at the time of the legal completion of the merger, which is scheduled for mid-2015. In the past four years, Bähler has led a successful transformation process at Local.ch from a former telephone directory provider to a leading digital services company, according to a statement. He will continue on the same path with the two brands local.ch and Search.ch. Urs Hügli, acting CEO of Search.ch, will continue to be available to the new company in an advisory capacity.

Edi Bähler, 53, from Berne, graduated in engineering from ETH Zurich, and earned an MBA from the University of St. Gallen. Bähler was Head of IT and later Head of Marketing & Sales at Mikron, Biel. He then spent four years as CEO at Hofstetter Umwelttechnik before moving to Swisscom Mobile. After building up the marketing department, he took over commercial responsibility for Swisscom Mobile as a member of the Executive Board. As part of the restructuring of Swisscom (Switzerland)'s residential customer business, he was responsible for the entire product performance design. In this role, he also took over as Chairman of the Board of Directors of Swisscom Directories. With the merger of Swisscom Directories and LTV Yellow Pages under the joint Local.ch brand, Edi Bähler took over overall management as CEO in November 2010.

Enjoy a piece of Thurgau with the new app from Gastro Thurgau, "Verband für Restauration und Hotellerie". With the free app, epicureans on the go or from home can quickly and easily find restaurants, bars and hotels of Gastro Thurgau members. All establishments are sorted by the sections Frauenfeld-Untersee- & Rhein, Hinterthurgau, Kreuzlingen-Weinfelden and Oberthurgau and can be found quickly with the integrated route planner.

For reservations, the respective phone number, the mail address and the website are listed clearly visible and with one click, interested parties are connected. Continuous updates ensure that the data is up to date. Conception, design and programming come from the Ermatinger web and advertising agency Wemako.
 

Emotional and vivid images take readers on a journey around the world and provide information about different travel destinations. The travel magazine newsletter has also undergone the new facelift.

With the website Travel magazine.tcs.ch the TCS positions itself as a specialist expert in the field of travel. For over 80 years, it has been organizing these for its members in different countries of the world and passes on its knowledge. On the website of the TCS ETI travel magazine, he makes these experiences available and invites his members to go on a voyage of discovery: Specific travel offers across all continents, tips on the right preparation, tasty recipes and recommendations on safety and behavior round off the profile of the experienced travel expert. In addition, with the TCS ETI Schutzbrief, members have a product at their disposal that provides assistance in any emergency situation while traveling in Europe or worldwide. With the letter of protection and travel magazine, TCS communicates its expertise to the outside world, offers customers added value, and builds customer loyalty.

Vivid imagery and clear structures

In close consultation with the client, Maxomedia optimized the website in March 2015 with a user-friendly structure and overview in the form of a magazine: a world map, tiles with images and teaser text invite users to delve into clear thematic articles. The redesign also focused on a more visual and thus inspiring optimization of the existing imagery. The quarterly newsletter has been updated in line with the fresh website Reisemagazin.tcs.ch and optimized for today's usage behavior via mobile devices. The current issue invites you on a voyage of discovery to Iceland and England.

Responsible at TCS ETI Travel Magazine: Sophie Kaufmann (Marketing Project Manager TCS), Mario Brunelli (Product Manager TCS Member Travel), Marius Fink (Marketing Project Manager TCS), Sacha Achermann (Product Manager TCS Assistance). Responsible at Maxomedia: Simon Muster (overall responsibility), Lara Février (editorial), Frank Salathé (head of digital), Alessandra Pergola (screen design), Laura Kistler (content), Stefan Schärmeli and Roman Stocker (backend), Philipp Gfeller (frontend), Tatjana Meichtry (team leader consulting), Annette Dohmes (assistant consulting).
 

Thanks to a striking increase of twelve points, the Goldbach Index for the Internet sector jumped from 768 to an all-time high of 780 points. Alexander Horrolt, Managing Director
of Goldbach Audience, sees the general pent-up demand of the digital market in Switzerland as the main reason. "The next few months will show whether the figures in February were also influenced by short-term shifts as a result of budget cuts following the discontinuation of the minimum euro-franc exchange rate."

After two months of declining values, the radio segment increased by four points compared to the previous month, reaching 402 points. The advertising pressure for digital out of home also increased by two points and consolidated at a value of 675 points. TV (from 653 to 651 points) and teletext (from 49 to 48 points) declined slightly. Overall, the result for electronic media as a whole was identical to the previous month at 649 points. At 238 points, the overall market was also at the same level as in January 2015.

 

Bahadir Baruter and Özer Aydogan are said to have insulted the head of state with their drawing for the cover of the magazine for the August 21 issue last year, as the newspaper Hürriyet reported on Wednesday. The court sentenced the two illustrators to suspended sentences, but commuted them to fines. The Penguen cover shows a disgruntled Erdogan being welcomed by officials in the presidential office after his election as president. Erdogan complains about the unceremonious reception and asks whether "at least one journalist could be slaughtered" to celebrate the occasion. The judges recognized the insult in the hand gesture of one of the officials drawn. He forms a circle with his thumb and index finger, which is considered a sign for homosexuals in Turkey.

Additional proceedings against Baruter

In addition to the conviction for the two cartoonists, the court announced an additional criminal charge against the cartoonist Baruter. In his defense, the latter had said that the public prosecutor had probably been guided by his own subconscious in his interpretation of the officer's hand sign in the drawing. Baruter is now facing new proceedings for allegedly insulting the public prosecutor. Erdogan had already sued Penguen over a caricature during his time as prime minister, but failed. Since he took office as president last August, the judiciary has initiated more than 80 criminal proceedings for allegedly insulting the president. This was the result of a count by the Istanbul Bar Association. In some cases, the proceedings are based on complaints from Erdogan's lawyers. Critics accuse the president of high-handedness and intolerance. (SDA)

The features of this modular line were staged by director Neil Stubbings to great effect and easy to understand.
 

The Swiss musician launches his new album "Kurz & bündig" at the end of April. The first single "Rolling Stones" is already available for download on Friday. The album and single will be advertised on S1 with a trailer. As part of this partnership, dialect musician Florian Ast will be the first face of S1. "We are delighted that we have been able to win an extremely likeable Swiss artist for this collaboration in Flöru," says Program Director Mike Gut. Florian Ast appears as a testimonial in S1's own advertising and plays the station's signature tune on his guitar.

S1 will premiere the new video for the single "Rolling Stones" on TV for the first time on Saturday, March 28 at 8.00 pm. Producer Chris Hanselmann's company John Allen, which was also responsible for S1's visual identity, is responsible for the video production.

Lorenz Meyer has drawn up a list of ten points that far too many media outlets could take to heart when the next plane crashes. They probably won't, but it's worth a try. For example, it is incomprehensible why such a tragedy has to be further emotionalized with photos of the victims. Photos that were often shamelessly stolen from the internet. But as I said: the list actually sums it up quite well, you can just leave it at that. And most of the points seem so obvious that you wonder why they don't get any attention. (hae)

Facebook.com via Blog rebels

 

Companies will also be able to communicate with their customers via Messenger. For example, online retailers could use Facebook's short message service to send shipping information to buyers, explained Messenger boss David Marcus. Customers could also use this method to make complaints. Zuckerberg also announced at the F8 developer conference in San Francisco that Facebook will soon also support 360-degree videos. The technology behind the Oculus 3D glasses, which allow users to immerse themselves in virtual worlds, will also play a role in the future. Facebook bought Oculus last year for around two billion dollars. In addition, Facebook and other companies such as Microsoft, Yahoo, Netflix and Dropbox want to exchange information about hacker attacks via the Threat Exchange platform. (SDA)

In the World Championship week in Sapporo, Japan, the Swiss champions from Baden Regio Halter, Nicole Schwägli, Marisa Winkelhausen, Nadine Lehmann and skip Alina Pätz, faced the renowned and highly favored Canadians from Winnipeg led by skip Jennifer Jones three times. They defeated the current Olympic and world champions from 2008 each time. Never before has a Swiss women's team managed to beat Canada three times in a World Championship tournament. The team was sponsored by Halter Bonbons.

Melanie Kuhn, Marketing Manager at Halter Bonbons, answered a few questions about this:

WW: How long has Halter been a sponsor of Curling Club Baden Regio?
Melanie Kuhn: Halter has been the main sponsor of Baden Regio since 2013.

Was it already clear before the sponsorship that the team would have a good chance at the World Cup?
We always believed in the team's abilities. But nobody expected you to become world champions straight away. All the greater is the joy of this great achievement.

How did the partnership with the Baden Regio Curling Club come about? Who had the lucky hand?
Felix Obrist, Delegate of the Board of Directors of Halter, knew the then coach of Team Baden Regio. During a meeting, the team's sponsorship became a topic of discussion.

Who made the final decision on sponsorship?
The final decision was made jointly by Felix Obrist, CEO of Hunziker and Delegate of the Board of Directors of Halter Bonbons, Hugo Beck, Managing Director of Halter Bonbons and Melanie Kuhn, Marketing Manager of Halter Bonbons.

Felix Obrist, Delegate of the Board of Directors of Halter

Were there any particular reasons why Halter Bonbons decided to sponsor the Baden Regio Curling Club?
CEO Felix Obrist hoped that the sponsorship would increase the company's national presence. However, the curling ladies' world championship title has now added an unexpected and positive international presence, which opens up opportunities for the export business. In Canada, for example, curling is hugely popular and attracts a great deal of attention.

Is sports sponsorship a Halter strategy?
First and foremost, we decided that we wanted to sponsor athletes in the future in order to increase our presence at national and international sporting events. After this basic decision, we quickly agreed that we would like to sponsor the Baden Regio Curling Team. This is because we have a local connection with Baden and we would also like to get involved in a somewhat unusual sport.

Will Halter increasingly sponsor sports clubs or is this a one-off?
Halter is already involved with various athletes. Among others, Halter will be sponsoring Martin Jäger, biathlete, Christian Bieri, freeskier, and Roman Röösli, rower. We naturally hope that we can continue to celebrate such successes.

Will the collaboration with the team change after the World Championship title?
The sponsorship of the CC Baden Regio Halter team has so far exceeded our expectations. The Gold Ladies' next goal is now the Olympics. Halter will continue to sponsor and support Baden Regio.

Will the Gold Ladies be featured in Halter advertising in the future?
The success has overwhelmed us. We are definitely considering it. At best, the team will become part of an advertising campaign.

Interview: uma

Photos: Richard Gray / WCF

Wagner has sold his shareholding to Egger with immediate effect, as the new owner said on request on Tuesday. The parties have agreed not to disclose the amount of the stake or the purchase price. Ten percent of the shares are in the hands of subscribers. Cat Medien generates sales of six million Swiss francs with a staff of 40. The magazines published by Cat Medien include the Catholic-oriented Sonntag and the Reform-oriented Doppelpunkt. In addition, there is the publication Mein Magazin, the Swiss magazine for amateur authors, and the audio magazine Più. According to Egger, the media house is denominationally independent. (SDA)

Audi stands for sportiness, progressiveness and high quality. The carmaker also wants to make these values tangible online throughout the entire customer lifecycle, from inspiration and evaluation to purchase and after-sales. The new web platform, which is designed to stir emotions and strengthen identification with Audi, is the basis for online communication in almost 100 countries. The dense German dealer network, a central cornerstone in maintaining customer relationships, is also integrated on the platform: Dealers have the option of designing their own web presence on the multi-client-capable system and easily adopting existing information offerings. In the German market, almost all dealer websites are operated on the Audi platform - worldwide there are around 900 dealer websites.

Unic had the task of building the scalable framework with Adobe CQ5, designing the system architecture and implementing the design templates in HTML and CSS. A particular challenge was to meet all the geographical regions in which Audi operates, with their different language and spelling requirements. Thanks to scripts written especially for Audi, the existing 250,000 content pages can be migrated automatically. The user-friendly interface supports the globally distributed content managers in managing the content of the platform.