Ethics The Press Council has rejected a complaint against the wrapping of daily newspapers with advertising, stating that the mere placement in this position does not violate the separation of advertising and content or the ban on surreptitious advertising. However, the Press Council urges publishers to exercise caution, as this practice could damage the reputation of a quality newspaper.

Beer The St. Gallen advertising agency Ammarkt has won the communication budget of the Schützengarten brewery, beating two agencies from Zurich and one from Austria in the decisive pitch of the selection process. From 2005, Ammarkt will implement a comprehensive umbrella campaign as well as targeted customer retention and acquisition measures for the new client.

Private TV On October 11, the private channel U1 TV launched its new reality show "U-Haft - Das Fernsehexperiment", in which six candidates from Germany and Switzerland are locked up for four weeks and cut off from the outside world. Strict rules, constant punishment for misbehavior and the daily struggle for the bare necessities determine the candidates' daily routine. "U-Haft" is a co-production of U1 TV , TV Berlin and TV München. Daily at 8 and 11 pm.

Political advertising Ouch! This is neither an ad for the anti-Aguilera club nor an advertisement for an advanced facelift. What looks like the scene of a nightmare is actually a call to take an active part in world affairs. At www.declareyourself.com, the young generation is called upon to take part in the presidential elections in the USA. It is interesting, however, that this requires the imagination of photographer David La Chapelle and the pout of singer Christina Aguilera. What Michael Moore managed to do will certainly also work for the cult singer.
A sales success for their own artistic achievements. But it remains to be seen whether politics will change as a result - even if the candidates play Aguilera's soundtrack on their promotional tour.
(ck)

Clothing James, five years old, male, born in Cameroon, orphan, and: the latest advertising figure of the Italian clothing multinational Benetton. together with other orphaned apes, the chimpanzee is to help develop Benetton's advertising credo of "otherness". At the same time, the communication project contributes to the protection of man's closest relatives, which are dying out. With the worldwide launch of the poster campaign in mid-October, the book "James and other Apes" will also be published by Boot Verlag. The animals were photographed by Kenyan James Mollison, a member of the Benetton Research Center for Communication, Fabrica. The portraits will be exhibited at the Natural History Museum in London from May to September next year.

Food Emmi Fondue wants to win back market share for its Gerber brand and is targeting the younger generation. Even the most famous Gauls - Asterix and Obelix - were familiar with the traditional Helvetian dish and the many legends surrounding it. Among them was the lively legend that those who lost a piece of bread were threatened with punishment. Even if this, like the origin of fondue itself, has recently turned out to be a myth, the association of the melted cheese mixture with Switzerland is hardly affected.
Unlike most traditional Swiss cheeses and cheese exports as a whole, fondue has been able to attract new connoisseurs abroad and increase sales even in the difficult economic situation, which is why the export volume and share are constantly growing (from 7.5 percent in 2000 to 9.5 percent last year).
Fondue consumption stagnates
In Switzerland, on the other hand, consumption of the national dish, which achieved this status when it was introduced in the Swiss army at the end of the 1950s, has stagnated. Over the past three years, it has remained at around 1.6 kilos per capita. And
This is despite general nutritional trends that show that more and more consumers are paying attention to fat content when buying food. On the one hand, 39 percent of the population are wary of fat, while on the other, three out of four respondents rate local foods as the most nutritious.
and two out of three ideally like to eat at home with their partner or with friends, according to the same representative Isopublic study.
The prerequisites for whetting the appetite of potential and existing fondue buyers alike are right. The Group company Emmi Fondue, which has managed traditional companies such as Gerber, Zingg and Tiger Käse since the beginning of the year, wanted "a simple and sustainable advertising idea", says Product Manager Alois Zahno. The unspoken aim is probably to bring back
The aim is to regain the market leadership position that Gerber Fondue lost to Migros in 2003 and to build on it. To this end, the new campaign aims to achieve image and awareness goals, but above all to appeal to a younger segment.
Pitch winner Burson-Marsteller realized three TV spots for this, which could document the beginning of a series. The long-term concept is based on the basic idea of losing a piece of bread and the funny, harmless punishments: bathing naked in the snow, acting like a dog or making the ice hockey team roar with ice dancing interludes.
The three short films, which, following the last creative Gerber Fondue campaign on the millennium bug, are again strongly influenced by the
Vacherin Fribourgeois is currently advertising in monosyllables with a red caquelon on posters and the major distributors are presenting new fondue tableware collections at the start of the season - have been produced on a constant budget, says consultant and copywriter Olaf Pilleri, not without pride.
In the style of MTV formats such as Jackass, which are popular with young audiences, the home video quality here also lends an authentic touch and proves that the mood rises during the fondue.
Burson-Marsteller relies on trendy test of courage shows for the new Gerber TV commercials.
Anyone who loses the chunk of bread from their fork in the caquelon is punished with a snow bath. Burson-Marsteller's campaign aims to make young people hungry for Gerber fondue. >> Page 7
Luca Aloisi

Crossmedia During the summer advertising slump, the dating platform PartnerWinner.ch caused a stir with its teaser poster campaign for a "prince" looking to get married.Allgemeine Plakatgesellschaft (APG) is now presenting the results of the campaign as a case study on the combination of out-of-home advertising and mobile direct marketing. During the two weeks of resolution, PartnerWinner recorded around 25 percent more new registrations than before the campaign. On average, 160 people registered per day. During the teaser phase, Prinz's cell phone number received a total of 1679 calls and 2330 text messages. Around 600 posters were displayed in the Basel, Bern and Zurich conurbations. The reach was 93% (102,000 single women aged between 25 and 50) and the cost was CHF 5.15 per person in the target group. The case study can be downloaded from the APG website.

Specials It is uncertain whether the CD supplement to Bilanz will also appear every 14 days from 2005 onwards, and according to editor-in-chief René Lüchinger, a monthly "best-of" is being discussed. The Hör-Bilanz has been included in the subscription edition since spring. The sponsor Sunrise has also not yet decided whether it wants to extend its commitment. Sunrise's contract with "Bilanz Business Talk" on Presse-TV will expire at the end of the year.

Wine trade At the beginning of October, Chandra Kurt's wine seller was published for the seventh time, and for the first time the coveted shopping guide also included wines from the Denner range. The discounter is now exploiting this innovation according to all the rules of the art of advertising and, as number two among Swiss wine retailers, is pouring pure wine: the wine seller by the budding oenologist and Werbewoche author is only now unfolding its real bouquet. The full-page advertisement in several print titles and in Denner's in-house red newspaper is unlikely to have escaped the attention of the number one: Coop.

The Fribourg daily newspaper La Liberté is getting a new editor-in-chief. Louis Ruffieux will take over from Roger de Diesbach at the beginning of December. De Diesbach will continue to write for La Liberté with a reduced workload. Ruffieux has been responsible for cantonal politics at the newspaper since 1991. ...
Claudia Rawer is the new editor-in-chief of the monthly magazine A. Vogels Gesundheits-Nachrichten (GN). The psychologist with a doctorate in biology took over the helm of the naturopathy magazine with the September issue. She replaces Ingrid Zehnder, who is retiring.
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At the beginning of November, Roberto Blank joins Mittelland Zeitung/Aargauer Zeitung as Key Account Manager. Blank was most recently responsible for the NZZ Executive executive market at the Neue Zürcher Zeitung.
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Hewlett-Packard Switzerland has appointed Beat Welte as Head of Public Affairs. From the beginning of November, he will be responsible for all internal and external communications. Welte previously worked as a publicist for various media.
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Tobias Thut has been the new Head of Services and Media Spokesperson at Swiss Youth Hostels since the beginning of October. Thut replaces Barbara Rutschi, who is taking on a new challenge. He previously worked for the Grisons-based consultancy Grischconsulta.
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In November, Jan Krohn joins the creative team at Lowe, Zurich, as Senior Copywriter. Krohn most recently worked at Grey.
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Yasmine Suter has joined the consultancy team at communications agency Richterich & Partner in Zollikon. The lawyer and qualified marketing planner most recently worked for Farner PR for four years.
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Sabine Richard is moving to the Basel healthcare agency Puls in mid-October. The trained PR specialist will take over Nicole Trottmann's responsibilities as Communication Manager.

Pharma Following a pitch, Upsamedica has decided to work with Metzgerlehner Worldwide Partners, an agency based in Erlenbach ZH, which beat off competition from three rivals. It manages the painkiller Dafalgan for the client, which belongs to the Bristol-Myers Squibb Group. The first advertising measures are to be seen soon.

Press subsidies The Council of States has not accepted the media article with which the National Council wanted to allow the federal government to directly subsidize the press, but instead continues to rely on reduced postal taxes for newspaper transport. It unanimously passed a motion from its State Policy Committee. It instructs the Federal Council to draft legislation to rectify the shortcomings of the current system and to include the various providers. The importance of the press for the democratic formation of opinion at national, cantonal, regional and local level should be given particular consideration.