Call for Entries Advertising agencies have until November 24th to submit their best work for one of the coveted cubes from the Art Directors Club Switzerland (ADC), which can be ordered from ADC Managing Director Helen Müller on 01 262 00 33 or [email protected].

Television Following the purchase of Viva Media AG, MTV's parent company Viacom repositioned its four German music channels in spring 2005.MTV is a progressive trend channel aimed at a more male target group of 16 to 25-year-olds. Viva is to be returned to its roots as a national youth channel with chart-oriented music and popular entertainment formats. Viva Plus offers a complete selection of popular music as well as viewer interaction, games and SMS services for a more male target group of 10 to 34-year-olds. MTV2 Pop is intended to provide relaxation and entertainment with music around the clock for a broad audience from 8 to 49.

Press The Swiss daily press recorded 2.4% less advertising volume in September than a year earlier. However, the number of issues was also down by 2.98%. In the first three quarters, the daily press lost 5.1% in advertising volume. The regional weekly press increased by 2.2%, while the Sunday newspapers lost 1.6%. The business press finally felt a tailwind: in German-speaking Switzerland, it increased by 18.6% with 15.8% more issues. The daily press achieved an increase of 5.3% in job advertisements, while the Sunday press even saw an increase of 10.0%. The advertising volume in the general press fell by 3.3%. The Swiss-German illustrated magazines (-9.3%) and the program press (-17.8%) were hit hard. Women's magazines increased by 5.9TP3T.

Advertisements Advertising expenditure in the daily press developed positively in September. This is shown by the Publicitas index, which rose by 0.3 points to 95.0 points.As in August, all advertising categories were up - with the exception of occasional advertisements. These were at a disadvantage because this year's referendums generated a lower volume than the 2003 Federal Council elections. The separate index for job advertisements showed growth of 1.6 points to 120.3 points. Here too, the upward trend has continued since June.

Banks For its global campaign, Geneva-based private bank Pictet & Cie has chosen London-based Leagas Delaney in a competitive pitch.According to Horizont.net, Leagas Delaney in Hamburg is to handle the adaptation for Germany. The ad campaign is expected to start in mid-November.

Magazines From 2005, the lifestyle magazine Kult will be published eight instead of ten times a year. Five issues will be published from February to June and three from September to November. Kult will also be more handy.

Media The Zurich-based advertising agency Hesskiss has won the communications account for the long-established Zurich magazine Schweizer Monatshefte, which has been dealing with current issues in politics, business and culture at a high level for over eight decades. Nevertheless, it is little known to younger readers and advertisers. With this in mind, the new editorial team has decided to breathe new life into its own pages. The studio of Zurich graphic designer Mihaly Varga was commissioned to revise the external appearance, while Hesskiss was entrusted with developing measures to increase awareness and the number of readers and advertisers.

Auto-ElektronikIn the pitch for an international print campaign for Bosch subsidiary Blaupunkt, Hamburg-based agency Jung von Matt/Elbe beat out four competitors to secure the seven-figure budget. The manufacturer of car radios and navigation systems previously worked with the agency Selby Nolte.

Consumer electronics The agency Jung von Matt/Limmat is convinced that many enlightened consumers find it difficult to gain anything positive from the SVP policy, which does not mean that it does not know how to capitalize on this. For the client Panasonic, for example. Although completely apolitical, its plasma television with its high contrast ratio prevents black and white from mixing. Here, what does not belong together really does not come together.

Magazine Young people are rediscovering the power of hard guitars. One of the pioneers of this trend is the magazine RockStar, which was successfully launched by the publishing house All 4 Music in March and has already increased its circulation to 50,000 copies. RockStar will also become part of the youth pool at the beginning of 2005. Marketer Mediabox is thus replacing the hip-hop magazine Word, which has proved too unpopular. The basis of the youth pool is formed by the lifestyle magazines Forecast, 7th Sky and Kult.

Bans Swiss Advertising (SW) is defending itself against a commentary in the Tages-Anzeiger newspaper, which said that resistance to smoking bans shows that the tobacco industry's advertising messages have "the characteristics of brainwashing". The SW countered that advertising bans do not change consumption and that in socialist countries, where there was no advertising, more people smoked than here. "Who has been brainwashed here?" asks SW spokesman Piero Schäfer. He also notes that the SW is also in favor of smoking bans.

is to become the new Head of Corporate Communications at the Atel electricity group. In mid-November, he will take over from Rolf Schmid, who is joining the management and communications consultancy Teag Advisors as a partner.Martin Bahnmüller Bahnmüller is currently Head of Communications for the Transport Revenue division at the technology group Ascom....
The former "10vor10" presenter Alenka Ambroz will be communicating for Novartis in future. She will take over the newly created position of Head Media Relation Switzerland at the beginning of November. Bruno Hofer remains media spokesman.
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Hélène Sonderegger is the new Head of Outdoor at Aegis Media. Sonderegger previously worked for Universal McCann, Optimedia and Aebi/BBDO, among others.
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Andreas Baur has been responsible for advertising management and sales at Gruner + Jahr Switzerland since mid-September. He was previously in charge of advertising sales for the Ringier program guide Tele. Baur replaces Carole Pochon, who has left the company.
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CEO Andreas Göldi is leaving the web services provider Namics. He has been appointed to the Namics parent company PubliGroupe. Göldi retains his seat on the Namics Board of Directors. His successor is still open.
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Klaus Vieli is handing over the editorship of the SF DRS news magazine "10vor10". Interim head of news Jürg Lehmann takes over the management of the program.