Business media Issuers of listed standard options no longer have to place a listing advertisement in a newspaper for new products.Business media Issuers of listed standard options no longer have to place a listing advertisement in a newspaper for new products. The Swiss Stock Exchange SWX has released them from this obligation; publication on swx.com is now sufficient. This means that many advertising pages will be lost, writes the NZZ am Sonntag. The Schweizerisches Handelsamtsblatt, L'Agefi, Finanz und Wirtschaft and NZZ are particularly affected.

TV Swiss television viewers should keep their fingers off the remote control. SF DRS is introducing a new program structure by 29 March 2005 in order to improve audience flow. "We want to strengthen customer loyalty through more homogeneous, coherent programming," says TV Director Ingrid Deltenre. To this end, the profile of the two DRS stations is being sharpened. Deltenre: "It should be clear to viewers what they can expect from which channel." Information and culture are at home on SF 1, where a broader audience is addressed. Children's programs and live sport will be concentrated on SF 2, which is aimed at a younger target group.
While the main evening program will remain largely unchanged, SF DRS will try to attract viewers with new in-house productions, particularly in the early evening. Among other things, a game show is planned. The "Tagesschau" early edition will be upgraded as a starter. Programs that previously disrupted the audience flow will be postponed "or canceled if necessary," says Deltenre.
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Press The news magazine Focus is supplementing its three-volume media lexicon with the Focus Lexicon Switzerland, a 622-page work in which Wolfgang Koschnick, former author of Werbewoche, has compiled almost 900 terms relating to the Swiss advertising and media industry. The dictionary costs 39.90 euros in bookshops and is available free of charge at www.medialine.de/medialexikon-schweiz.

Motorcycle POS presentation specialist Proretail has been commissioned by Harley-Davidson Switzerland to develop a visual merchandising program for the Harley-Davidson and Buell brands. Starting in October, the Schlieren-based company will support the 20 Harley dealers in German-speaking and French-speaking Switzerland in optimizing the product presentation of motorcycles and the accessories range of the two brands. In addition, sales tools will be used by Proretail's merchandising consultants in a targeted manner.

Guest commentary 20 Minuten boss Rolf Bollmann heralds the next round in the exchange of blows between his commuter paper and Ringier's newsstand newspapers. Instead of just in his own paper, the Ringier newspaper boss now also explains to the world via Werbewoche that Blick has quality and 20 Minuten does not. But of course it's understandable to look for explanations when you're demoted from the daily newspaper with the highest readership to number two, but I can reassure you, Mr. Weissberg. We would never allow ourselves to compare 20 Minuten with Blick. Because, as you know, you have to buy your quality paper. Which at least 250,000 people still do.
However, another 480000 people read Blick every day for free! Which amazes me. After all, you write that quality has to cost something. Conversely, this means that almost two thirds of Blick readers have no awareness of quality because they pay nothing. So the Blick readership is a two-tier society.
According to your model, the 78,000 readers of 20 Minuten also belong to the lower class. They receive their newspaper free of charge. Since your Werbewoche article, I finally know what you mean by quality. With your editorial background, you see Blick's high-quality journalism as the strongest argument for advertisers. And as the biggest differentiation from the cheap journalism of 20 Minuten. Your tabloid stands for warmth, emotion and passion. 20 Minuten, on the other hand, stands for nothing.
I'm in tears, Mr. Weissberg! How am I supposed to explain to my soon to be 100 employees that they produce a cold, heartless and consequently worthless newspaper? And how to the advertising customers? But as a marketer, I know that reader quality is of central importance to the latter. And that the Wemf figures provide orientation.
But you bring a whole new dimension into play. I would probably do the same if I were you. Because the hard facts speak less and less in favor of the view. At least if you accept the quality characteristics of the Mach study. But they no longer apply to you since 20 Minuten has been in the fast lane.
But even you cannot deny that the level of education is an undisputed quality feature of the readership. The question remains as to why 20 Minuten has more than twice as many highly educated readers as Blick. And why our readers have a much higher purchasing power than those of Blick. So your formula of quality journalism = quality readers does not work. In other words, price is not a sign of quality. This will also be confirmed by "the biggest Swiss columnist" (SonntagsBlick) from your corporate headquarters.
Oh, I almost forgot! Blick has twice as many readers aged 65 and over as 20 Minuten. That's also a quality indicator - for reader loyalty well into old age.
> Rolf Bollmann is Managing Director of 20 Minuten (Schweiz) AG.

Food US confectionery manufacturer Mars Inc. is consolidating its global advertising budgets with Omnicom agencies BBDO and TBWA. The loser is Grey Worldwide, which recently became part of WPP.Grey was previously responsible for the Milky Way, Mars, Twix and Dove brands worldwide. BBDO will be responsible for Milky Way and Mars from next year, TBWA for Twix and Dove. Both agencies have already worked for Mars Inc. in the past. Grey will retain the accounts for online advertising, direct marketing and sales promotions.

TV production Ringier-TV produces two telephone game shows for Viva Switzerland and Sat 1 Switzerland. The show "Easy Cash" is already broadcast daily on Viva's evening program and has so far been produced abroad; from October 18, Ringier will take over. Sat 1 Switzerland launches the "Call and Win" format on November 1, which is broadcast live daily from 0.15 to 1.15 a.m.

Art director Denis Schwarz and copywriter Michael Rüegg are joining the advertising agency McCann Erickson. Schwarz spent the last eight years at Advico Young & Rubicam, while Rüegg joins McCann from Jung von Matt/Limmat. ...
The Basel-based advertising agency Schneider Berthoud has expanded its consultancy with Reto Meyer. He was most recently Head of Communications at Tiscali Switzerland. Art Director Gil Marzo, who most recently worked at Publicis in Zurich, is a new addition to the creative team.
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After a year as a one-man operation, the Zurich PR agency Frey Communications is expanding. Dirtje Hüttmann comes on board for the events division. Udo Künz contributes his banking and insurance know-how. Gabi Müller is at his disposal as PR assistant. Beatrice Herrmann strengthens the agency in the area of tourism and Urs Heiniger contributes his advertising experience.
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The Swiss e-mail marketing specialist Mailprofiler has a new CEO: Michael Kleindl (photo) will take over responsibility for the company's international expansion at the beginning of October. Kleindl was CEO of the European online marketer Adlink until mid-2003. The previous Managing Director and co-founder Christoph Morach will continue to manage the business of Mailprofiler Switzerland.
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Katia Berger is taking over as editor-in-chief of the French-speaking Swiss women's magazine Profil Femme. The cultural journalist and translator will succeed Laurence Desbordes, who moved to Edelweiss as editor-in-chief in September.
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At the beginning of 2005, Patrick Mäder will take over from Christoph Graf as editor-in-chief of the Ringier and AZ Media Group sports magazine. Mäder is currently head of the sports department at the news magazine Facts.
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Bruno Affentranger is to become the second deputy editor-in-chief of Cash alongside Beat Römer. Affentranger has been a member of the editorial team at the business magazine Bilanz since April 2003.
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The Federal Council has elected the Director of the Federal Office of Communications (OFCOM), Marc Furrer (photo), as the new Chairman of the Federal Communications Commission. The previous Chairman, Fulvio Caccia, is stepping down at the end of the year.

Pharma Following an agency evaluation, Institut Biochimique SA (IBSA) has entrusted Vizner Borel with its overall mandate, which includes marketing communications for all of IBSA's pharmaceutical specialties, including an image campaign. The Zurich-based advertising agency has already been entrusted with the communication of two IBSA products in the prescription sector.

Fundraising McCann-Erickson risks a fat lip to publicize Simon Estes' charity concert in Zurich's Grossmünster.Charity galas thrive on the glamour of their celebrity guests, the media coverage and the good conscience that the proceeds leave behind. For the invitation and publicity, a nice motif and the obligatory name-dropping are usually enough to make the event a success with the public. Is it permissible to pursue this goal with provocative means? The world-famous, colorful bass-baritone Simon Estes thinks so. As the host of a charity concert in Zurich's Grossmünster, where he sings accompanied by a choir and several singers, he has agreed to a racist advertising campaign apparently aimed at him: A Moor's head in a cone of light with his name on it, along with the date and location of the concert. With this idea, the agency responsible, McCann-Erickson, is building on the no less stirring and internationally acclaimed TV commercial "Gun". With this, Estes' International Foundation for Children tried to get street children in South Africa off the streets and give them an education with the donations. After his fundraising events such as the Bulgari auction, his pancakes brunch at the Dolder and the Golf Trophy, he wants to attract 800 guests to the Grossmünster.
Copy elegantly resolves the sweet provocation on advertisements, posters and in the TV commercial by pointing out that political incorrectness such as that depicted is less serious than the fact that not every child in South Africa can still go to school.
Provocative: concert advertisement for the singer of color Simon Estes.

Luca Aloisi

Advertising company The French advertising holding Publicis is reportedly considering a takeover of its competitor Havas, the Financial Times has learned from people close to Havas shareholder Vincent Bolloré. "Publicis is lobbying in the Paris financial district for an internal French solution so that no foreign group puts its hands on Havas," said a confidant of the financial shark, who has bought up around 15 percent of Havas shares in recent weeks.

Education "Knåppe Låppe is mucho sexy": this is how it might sound to try to compliment a Swedish woman on her miniskirt without knowing the language, as Krieg, Schlupp, Springer & Jacoby are now using such exotic word creations to draw attention to AKAD Language+Culture's fall courses. Under the banner "17 languages to learn properly", radio and TV commercials as well as posters and advertisements show what happens if you don't know a language. Launched at the end of September, the campaign is said to have already triggered a boom in "exotic" languages such as Chinese, Swedish and Arabic.