Sectoral, headquartered in Montreal, Canada, focuses exclusively on investments in the global healthcare sector and has recently intensified its market development presence in Switzerland. A current example of the communication developed by Blue Spirit for Sectoral is the positioning campaign. The core of this is the Inukshuk: The Canadian Inuit build these as clues and signposts in the landscape. The individual stones are placed on top of each other with such precision that they hold together in the structure for decades or centuries. These characteristics of balance, quality and longevity are the perfect metaphor for Sectoral Asset Management's investment strategy, which is geared towards long-term success, and form the framework for an impressive visual appearance.

The campaign runs in the Swiss financial press and online as a banner on German, Italian, French and Swiss financial websites. In addition, an Inukshuk built by Blue Spirit from real glacier stones will be used for trade fair appearances - somewhat smaller than the originals, as these can be up to 5 meters high. The campaign is supported by the media work of Open Up.

Responsible at Sectoral Asset Management: Denis Schmidli, CEFA (Business Development & Client Relationships). Responsible at Blue Spirit: Rolf Jeger, Vanessa Jenni (Consulting), Liliane Ritzi (Strategy), David Köder (Concept/Text), Jürg Büchi (AD), Maysa Meyer (Online).
 

The Unfair Competition Act (UWG) has been in force since April 1, 2012. According to its provisions, people who call someone whose telephone number is marked with an asterisk in the telephone directory for advertising purposes are acting unfairly. However, the number of complaints about disregarding the asterisk entry is increasing from year to year: around 13,500 of all 20,000 complaints were submitted between the beginning of 2014 and the end of March 2015, and a total of 4,228 in the whole of 2013. Seco spokesperson Fabian Maienfisch confirmed these figures, which were quoted in several newspapers, on Thursday.

Warnings and convictions

Since the revision of the UCA, 17 identified call centers and companies based in Switzerland have been warned by letter for calls to star numbers. In 41 cases, criminal charges were brought against known or unknown call centers and companies; convictions were handed down in 17 cases. In 16 cases, on the other hand, a cantonal public prosecutor's office issued orders of non-prosecution, discontinuation or suspension. In two cases, civil actions were brought against identified providers. According to Seco, one of the main problems is that the advertising calls are made from abroad, but using a Swiss telephone number. This number could have been legally assigned abroad or "spoofed" - in the second case, a Swiss telephone number is being misused.

Disproportionate effort

As a result, the callers cannot usually be identified or can only be identified within the framework of international legal assistance. According to SECO, this would mean a disproportionate effort for the investigating authorities. Abuses of a telephone number with an asterisk can be reported to SECO online using the form on the website. However, SECO can only intervene if collective interests are violated. This means that a certain number of affected parties must have filed a complaint against a certain company. According to the information provided, Seco can submit a criminal complaint to the competent public prosecutor's office. The latter must then initiate criminal proceedings against call centers or companies that disregard the asterisk in the telephone directory.

Consumer advocates call for measures

Last week, consumer advocates called on telecoms providers to take measures against unwanted advertising calls. Despite the ban on advertising and marketing for connections with asterisks, many consumers continue to be harassed by callers. The threat of a prison sentence of up to three years does not seem to deter telephone callers. (SDA)

Fairmed - formerly Leprosy Relief Emmaus - is a development organization that works for the health of the poorest. Fairmed works from Berne, but the helpers all come from the countries in which help is provided. In order to reach even the most remote areas, Fairmed employees travel by land and sea in a wide variety of vehicles.

To further publicize the work of the aid organization, which was founded in 1959, a poster/ad campaign developed by Spina's Civil Voices will be launched in the next few days. The focus is on small villages and towns that symbolically mark the end of the world.

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Responsible at Fairmed: Anna Opladen (Head of Marketing+Communications).
Responsible at Spina's Civil Voices: Andrea Reinhart and Matthias Freuler, (creation), Martina Honegger (consulting), Staudinger + Franke (visual implementation); Lorenz Spinas (overall responsibility).
 

The aim of the image subjects for the business location, the educational city and the residential region of Winterthur is to celebrate the essential advantages of the city and region of Winterthur. The campaign was developed to be modular and usable in the long term. Each of the six subjects works in a wide variety of situations and on different communication media online/offline such as animated e-panel, poster, ad with text connection, banderole as well as give-aways.

Financially strong investors such as high-income individuals are addressed with refreshingly reduced messages in order to attract them to the region. Among the target groups, Winterthur has so far been little known and underestimated. As the sixth-largest city in Switzerland and thanks to the campaign successfully deployed since 2013, this should now change.

Responsible at the Standortförderung Region Winterthur: Karin Landolt (Head of Communications). Responsible at Partner & Partner: Denise Nick and Christoph Eschmann (Strategy/Consulting), Gianfranco Acocella (Art Direction), Andreas Beugger (Graphic Design / Animation).

 

Culture is writ large in St. Gallen: In the Abbey Library, since 1983 Unesco World Heritage Site, lies the oldest German book. The Schützengarten brewery in St. Gallen is the oldest (private) brewery in Switzerland and is dedicated to the cultivation of beer culture. For example, the brewery has launched Gallus 612, an Old Style Ale 1400 years later, which pays homage to the city's founder and namesake, the well-traveled monk St. Gallus. The noble brew is already very well received regionally and will in future be served in upscale restaurants, pubs and smokers' lounges nationwide. For targeted acquisition, the airport agency developed a multi-stage door-opener campaign. As the first stage, the Schützengarten brewery sends out a sealed teaser letter inviting restaurateurs to add Gallus 612 to their product range, thereby allowing their guests to ascend directly to tasteful beer heaven.

In the center of the second level is a beer bible, bound in fine linen, which, in addition to a lot of heavenly brewing information, naturally also holds a tasting bottle of Gallus 612 with the corresponding glass between the book covers.

Responsible at Brauerei Schützengarten, St. Gallen: Reto Leutenegger, Sales Director; Roger Tanner, Head of Marketing & Communications. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler, (Graphics), Miriam Egli (Text).
 

With all the rays of sunshine that are finally making us happy, we don't really want to think about snow anymore. The residents of Chicago probably didn't want to either. But they had to, because the city was surprised by a spring snowstorm. One man's sorrow is another man's joy: the Mexican tourist office and the Lapiz agency used the snow for a sun campaign with street artist Nose la Nariz. For "Snow Graffiti", snow was used to write messages on house walls. Anyone who has ever thrown a snowball at a wall knows that it sticks as long as it is cold. Unlike paint from spray cans, however, snow has the advantage that it disappears again when it gets warmer. Perfect timing, because messages like "Come melt under the sun" only work when it's snowy and cold anyway. (hae)

With the appointment of Röbi Koller, Radio SRF 1 is building on the growing success of its night show, which has had a prominent figurehead in Ralph Wicki since January 2014. Ralph Wicki has succeeded in helping the show achieve a high profile in a short space of time. This creates the ideal basis for appearances by prominent guest presenters and radio voices. Christian Zeugin, Head of Presentation at Radio SRF 1, explains: "Röbi Koller is a perfect fit for "Nachtclub". His broad experience as a radio and television personality, combined with his good instinct for in-depth conversations, make him the best possible guest presenter."

Röbi Koller is also looking forward to returning to the radio microphone after more than 20 years: "I'm fascinated by the unspectacular things, little anecdotes, side notes from everyday life. Until now, I've hardly had the opportunity to tell these to a wider audience. In the "Nachtclub", I want to draw on this treasure trove and share it with the audience. This offers the opportunity to make contact with the people who listen at night and to exchange ideas." Koller will have his premiere on Monday, April 13, 2015, at 10 p.m. in the "Nachtclub" on Radio SRF 1.

After three years as an editor and newsdesker for "Tagesschau", Miloš Mihajlović is returning to his native Basel. "I am happy to report on everything that is relevant in my home region," says Mihajlović about his motivation to come to Telebasel. A native of Basel, Mihajlović studied visual communication at the ZHdK and already works as a VJ and editor at Tele Top in Winterthur. The 38-year-old will be joining the "7vor7" news team from April 13.

Miloš Mihajlović and Tobias von Rohr

Tobias von Rohr is switching to the medium of television after more than seven years as sports editor for the Basler Zeitung. "I'm delighted to be part of Telebasel and to be involved in an exciting and dynamic television program here every day," says the 34-year-old, explaining his move. Born in Solothurn, he graduated as lic. phil. from the University of Basel.
Starting in May, he will support the "7vor7" team in the heart of Basel.
 

Synodal Council President Benno Schnüriger describes Spengler's appointment as a stroke of luck, as he said on Thursday when asked. The Synodal Council had already decided some time ago to strengthen communication and created the new "Communication and Culture" department in 2014. However, the first advertisement for the management position was unsuccessful. After Spengler received his resignation from the SBK in February, the Synodal Council approached him directly. The 52-year-old Spengler will become head of the "Communication and Culture" department, as the Catholic Church in the Canton of Zurich announced on Thursday. He will lead the Synodal Council's communications team and is responsible for internal and external communications. His main tasks will include developing communication strategies and cultivating relationships between the body and the public, the statement added.

The theologian and former Blick journalist was most recently the information officer of the Swiss Bishops' Conference (SBK) and secretary of the media commission. At the beginning of February, the SBK terminated Spengler's employment contract - officially due to the restructuring of the communications department. However, the dismissal caused a stir and fueled suspicions that the former Blick journalist had been too progressive and offensive. (SDA)

In the Blackout just like at Gerry Weber, in the Pasito just like at Yendi. The stylish subjects were photographed in front of real Ustermer landmarks. In keeping with the campaign slogan: "Small town, big brands."

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Responsible at Uschter 77: Bruno Benz (Center Manager). Responsible at Matter Gretener Lesch: Peter Lesch (strategy), Daniel Matter (creative direction), Dominik Imseng (text), Severin Candrian, Sandjay Deng (graphics), Victor Rosser (consulting); image editing: Recom Farmhouse, London.