More and more connoisseurs are swearing by the Delizio coffee capsule system. With the new "Delizio Viva" coffee machine, there is now another reason to make the switch. Because the new Delizio Viva is full of technical innovations that intensify enjoyment. For example, the short aroma-development pause ensures a pre-brewing effect that allows the coffee to develop more aroma than ever before.

Ruf Lanz's new TV commercials show the consequences of this innovation. In amusing short stories, Delizio customers are shown being served any old coffee at the coffee bar, in the gallery, at the in-laws' or during a job interview. Because they have already got used to the new Delizio Viva, they can't warm to any other coffee for the life of them. And discreetly dispose of it in the nearest bin. The voiceover sums up the unusual behavior: "You won't want to drink any other coffee. The new Delizio Viva with aroma-development pause. For an even more intense coffee aroma."

The commercials will run on all relevant TV channels from Easter Monday. The wide-ranging campaign will also give the public a taste for the new Delizio Viva with advertisements, posters and online advertising.

Responsible at Delizio: Aurel Keller (Head of Marketing and Sales), Ruedi Dätwyler (Head Brand Management), Corina Burri (Marketing & Communications Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Tanja Felix, Pascal Trütsch (Consulting). Film production: Onfilm. Director: Peter Dietrich. Camera: Albert Roige. Editing: Marko Strihic. Postproduction: OnlineVideo. Music and soundtrack: Jingle Jungle. Songwriter & Arranger: David Holler. Producer: Michael Gloor.

Text Control has been reading, writing and translating for more than 25 years. Non-profit organizations have always been close to the language agency's heart. Whether Greenpeace, Caritas, Amnesty, Pro Senectute, Krebsliga or WWF - Text Control works with heart and soul for non-profit companies. The language agency now generates a quarter of its turnover with NPOs. The employees know the linguistic subtleties of the often emotional mailings - in German, French, Italian, English and other languages.

Instead of individual donations, Text Control reduced prices by almost 15 percent: All services will be 20 francs cheaper per hour. Thus, as of April 1, 2015, NPO clients will receive their texts back at a rate of 130 instead of 150 francs. In addition to mailings and letters, Text Control also corrects, proofreads, edits and translates flyers, donation receipts, brochures and annual reports. For a better world.
 

The company has seen a strong improvement in its reputation and is now once again one of the ten most reputable Swiss companies.

A new feature this year was the survey of the brand experience of the respective companies, which in addition to reputation provides further information on the performance of the companies from a brand perspective. The cross-sector reputation index again rose slightly in 2015, with half of the 52 leading companies improving their reputation compared with the previous year. As in the previous year, Migros is at the top of the 52 companies surveyed. Migros scores decisively thanks to its lead over other companies in the "sustainability" dimension and the high emotional regard in which it is held by consumers.

Lindt & Sprüngli and Raiffeisenbank advance, watch companies lose out

Lindt & Sprüngli made the leap to second place, knocking Swatch off the top two spots for the first time. Coop, Geberit, Swisscom and Emmi maintained their status as top 10 companies in the ranking. Rolex and Richemont are no longer among the ten companies with the strongest reputations. New in the top 10 are Swiss International Airlines and Swiss Federal Railways SBB. SBB achieved the biggest increase in reputation compared to the previous year and made up for the reputation losses of the last two years. It rose from 24th to 8th place. "SBB has succeeded in displacing the negative headlines of recent years with new innovations such as the Durchmesserlinie in Zurich and reversing the trend," according to Fög - Research Institute Public and Society. Swiss was able to improve its ranking by six ranks.
 

New survey: brand experience (brand perception)

In addition to reputation, the Business Reflector 2015 now also includes brand experience as a further key performance indicator. This measures the overall impression that consumers have of the respective companies, based on their most recent experiences with the brand. Here too, Migros and Lindt & Sprüngli lead the field and have the best brand experience (-> Figure 3). Coop follows in third place. A logical consequence of the strong focus' on the brand positioning of the companies mentioned.

About the study

The representative GfK Business Reflector survey has been an important seismograph in the Swiss corporate landscape for almost a decade. The aim of the study is to provide objective and precise reputation monitoring for commercial companies. Aspects such as image, awareness, quality, innovation, emotional components and sustainability are examined. The results are based on over 3'500 interviews conducted throughout Switzerland. The survey is conducted in collaboration with Fög - Research Institute Public and Society.
 

Round 416 Advertising mails land in the mailbox of an average recipient per month. A meaningful subject and a personal salutation are a good door opener. But what's the best way to encourage the reader? Leslie Harrington, Executive Director of the Color Association of The United States sums it up: "We respond to color on different levels. There are social and cultural levels, as well as personal relationships with certain colors. In addition, there is an innate response to color."

Association with own brand image

If certain colors are used in e-mail campaigns, it is advisable to first think about the association with one's own brand. The decisive factor for the color selection is which feelings and connections are to be evoked in the recipients that conform to the brand image. The recently published study "Impact of Color in Marketing. concludes that 90 percent of decisions for certain products can be based on color alone. Red, for example, is considered a "loud color" and, when used extensively, is a clear sign of desired attention. Blue, on the other hand, is considered the color of honesty, loyalty and trust. Although it is the Most popular color in men, blue is considered a gentle color with a calming effect. Warm orange is different, offering optimism and confidence. Associations such as sunny days and bright light ensure that orange is perceived as particularly positive and stimulating.

Test color associations!

In our everyday lives, colors are already predefined: In road traffic, for example, green stands for "free passage," while red is an unmistakable warning signal. An experiment by Hubspot looked at how predefined colors can be used to increase conversion rates. In fact, a red button with call-to-action got 21 percent more attention than a green one.

The result shows that despite common color associations, the effect in campaigns should be checked beforehand, e.g. by means of an A/B test, and the campaign optimized on the basis of the results. Because every customer is different and the reaction to a color can depend on various factors, such as mood, location, the device used, the choice of color combination.

Gender plays a role

Another aspect of choosing the right color for email campaigns is the gender of the recipients. The psychology of colors can be gender-specific, as certain colors are perceived better than others by men and women respectively, such as Kissmetrics has recently shown: It's true that men and women have the same preferences when it comes to choosing between light and dark colors. But unlike men, who love bold colors, women prefer significantly softer tones.

Bypass the spam filter with the right colors

The spam algorithms of Internet providers filter primarily for keywords that are stored as spam triggers. What many people don't know is that the ratio of images to text can also be decisive for spam. The rule of thumb is 25 percent images and 75 percent text, with format and color also playing an important role here. However, practice shows that, for example, extensive use of red in texts is one of the most common triggers. Many spam filters work with a scoring system. Each of the mentioned attributes stands for a certain point value. The more points an email scores, the more likely it is to end up in the spam folder. Companies should therefore also take care to keep their own spam score low when choosing colors.

Conclusion

The psychology of color can give marketers a decisive advantage in email marketing. For campaigns to successfully reach their recipients, the following aspects should always be kept in mind:

• Does the color combination of text, images and background match the brand?
• Were too many "loud" colors used?
• What colors lead to a higher conversion rate for a call to action?
• What state of mind should the message and color choice trigger?

Alexis Renard is CEO at global all-in-one email service provider Mailjet. The European company optimizes the delivery of emails to a wide variety of inboxes. As a result, Mailjet offers startups to large enterprises a user-friendly tool to manage and sustainably improve their open and click-through rates. With over 15 years of B2B experience, Renard is driving the company's growth internationally.

The Schober Group Switzerland is making a change to its management team. The previous Managing Director, René Koller, is moving to Asia. René Koller has worked for Schober for almost 30 years and has made a significant contribution to the success of the Schober companies in Switzerland.

Stephan Obwegeser (photo) will succeed him in summer 2015. With his extensive knowledge of digital advertising, he will contribute to the further expansion of Schober's market leadership and drive forward the transformation of the Schober Group Switzerland into a digital data and service provider. The 40-year-old has held various positions at Tamedia over the past 14 years, most recently as Head of Digital Advertising & Services for the Group, before that as CEO of search.ch from 2009 to 2013 and as Head of Publishing Online & New Business at 20 Minuten from 2001 to 2009. Stephan Obwegeser is Head of Communications IAA and a marketing planner with a federal certificate.

Ms. Deniz Temiztas will be responsible for the Data and Services divisions of Schober Direct Media as Managing Director. Deniz Temiztas has been working for the Schober Group for over seven years. Since 2007, she has built up the CRM Outbound division and took over the management of the Online Sales division in 2011. She has been Deputy Managing Director since 2013. Ms. Deniz Temiztas studied media and communication sciences at the University of Fribourg (lic.rer.soc.) and then continued her education in the field of neurolinguistic programming as well as at Boston Business School (Mini-MBA).
 

When the Federal Council wanted to repeal the article in 1996, it described it as offensive "that the third party who disclosed the secret is convicted, while the civil servant or parliamentarian who broke the secret often escapes prosecution". Before Parliament was able to debate the abolition of the article, two articles appeared in the Sonntagszeitung at the beginning of 1997 with excerpts from a confidential strategy paper on the dormant assets of Ambassador Carlo Jagmetti. The affair had a significant impact on the debates of the two councils. As a result, they did not want to do without the article.

Abolition in the name of media freedom

On the basis of a parliamentary initiative by former National Councillor Josef Lang (Greens/ZG), Parliament will once again address the controversial article. Lang is once again calling for the article to be abolished because it restricts media freedom. However, the majority of the responsible legal committee wants to continue to protect the official opinion-forming process. Instead of deleting the article, it proposes adding to it: Judges should now be able to weigh up the interest of secrecy against the interests of the public. This should bring Swiss case law into line with that of the European Court of Human Rights. Media professionals, on the other hand, are vehemently in favor of repealing the article in the consultation on Lang's proposal, which has now come to an end. The Swiss section of Reporters Without Borders (ROG) criticizes the fact that the article is based on a formal definition of secrecy.

Old braid from the cold war

"Journalists can therefore be convicted on the basis of the article without the information they publish being materially secret and therefore having to be kept secret." The "weakened version" of the article proposed by the Legal Affairs Commission would jeopardize the community's constitutional right to information. For the Syndicom trade union, this "old braid" should be abolished without replacement. It disregards the social and political change in mentality in dealing with official secrets and with the state and is "stuck in the spirit of the Cold War". The Legal Commission's proposal would shift the problem to the courts, which would have to weigh up difficult legal interests. This hardly takes sufficient account of legal certainty.

Open outcome in parliament

Both the professional association Impressum and Arbus, the association for critical media use, want nothing more to do with the article. "The media on all channels should in particular be able to exercise their watchdog function vis-à-vis the state and its authorities without hindrance," writes Arbus in its statement. However, opinions differ among the parties whose representatives will decide on the retention, deletion or amendment of Article 293 of the Criminal Code. The SP supports the media representatives. The CVP supports the addition of the article as a compromise. The SVP and FDP are in favor of the status quo. According to the SVP, the removal of the article would "result in a gap in the protection of secrets". (SDA)

This was explained by Bernd M. Samland, lecturer for brand topics at the University of Cologne and Managing Director of Endmark, at the opening event of the Corporate Communications competence group at Eco - Association of the German Internet Industry

Credo of brand communication: "Distinguish yourself!"

Neither "smart" nor "digital" nor "solutions" have unique selling points, while the credo of brand communication is "Stand out!". Incidentally, the majority of "solutions companies" come from Germany because the company founders are under the misconception that their customers are looking for "solutions". "Solutions is a rather unpopular company name in the USA because only someone who has problems needs solutions - and American companies don't want to have problems," says Bernd Samland, countering a widespread misconception.

The expert also advises against technical brand names. "Cloud is a buzzword today that will be outdated in just a few years," predicts Samland. Apart from their inflationary use, general technical terms cannot be protected and will be assigned to specific eras in the long term. The expert considers abbreviations that do not form an acronym (such as Haribo for "Hans Riegel Bonn") to be generally unsuitable as trademarks because they are difficult to remember, lead to mass output in search engines and can mean something different in every technical and national language. The success of traditional brands from a different era, such as BMW, BASF or IBM, cannot be repeated today.

Apple doesn't sell apples, diesel doesn't sell gasoline

The so-called "semantic predisposition" is generally overestimated in its effect. It is therefore by no means necessary to be able to deduce the offer from the brand name. "Apple doesn't sell apples, Diesel doesn't sell petrol and Red Bull doesn't sell animals or papal decrees," says Samland, giving vivid examples of successful brands without a content description. "International names can also convey a cultural home," he says, dispelling another prejudice. "Häagen-Dazs" and "Volkswagen. The car." give clear signals of origin (even if Häagen-Dazs is a US company), while neo-Latins and pseudo-Anglicisms such as "Aventis", "Acandor" or "Lanxess" require a great deal of framing communication to avoid appearing homeless and culture-less.

The brand name often has to be changed again

The importance of choosing the right brand name is demonstrated, among other things, by the fact that around a quarter of all start-ups have to change or at least modify their name within the first year. Therefore, every new brand should be carefully checked in advance to see whether the name is simple, unique and protectable. It is not only the legal protection that is important here, but also the availability of the corresponding domains. In addition to the brand, Bernd Samland advises companies to develop rules for corporate naming and corporate wording. "Over 87 percent of all companies have clear guidelines for their corporate identity. But not even one percent of companies have rules for names and language," says the expert, pointing out the need to catch up in terms of corporate communications.
 

"Raiffeisen moves..." is the basic motto and also the core message of the anniversary. Accompanied by an anniversary corporate design that runs through the entire communication. Moving an entire region is best achieved with eventful, target group-specific activities: a sports event, a family tour, an entrepreneur exchange, a youth day, a social project. Whether sporting, intellectual, emotional or social: the main thing is that everyone benefits.

The eye-catcher of the campaign launched: the Raiffeisen Mobil. Employees use it to travel to customer meetings and events. What is still missing is a suitable name. That's why a naming competition was launched. A jury of employees chooses their favorite. The mobile will then be christened and celebrated.

How does an entire region find out about all this? On the anniversary website 98year.ch. Next year under 99jahr.ch, then 100jahr.ch.

Responsible at Raiffeisenbank Rorschacherberg-Thal: André Eberhard (Chairman of the Bank Management), Rolf Nieder (Head of Services). Responsible at Mosaik and Eighty Nine: Priska Ziegler (project management, consulting, conception), Eva Schmid (project management), Nathalie Schoch (media work & text), Ralf Knechtel (conception & design), Claudia Voss (design).
 

The revision of the law would transfer the current Billag fee into a tax, writes the KF in a press release on Thursday. All consumers would have to pay this without any preconditions. This would be unfair to consumers who do not use reception devices. Such a media tax would also be socially unjust, as it would not be progressive. Small and medium-sized enterprises (SMEs) in particular were right to object to the revision: only natural persons could listen to television or radio, not companies. As they are already taxed as private individuals, the media tax places a double burden on entrepreneurs. The KF consumer forum also warns against further cementing the power of the SRG monopoly. The money would be used to compete with offers from private media, which would make real competition more difficult. (SDA)

To kick off the new bike season, the strategic content project presents itself for the first time on an independent platform with a mobile-first character in a new look and comes up with many helpful innovations, more tours, attractive partner programs and more. Four new tours are already online. Another five tours will follow in the coming weeks. As usual, Velowelt visitors can look forward to family-friendly routes and destinations. Whether swimming pools, miniature golf, medieval castles or nature experiences - the tours offer plenty of fun for young and old. But mountain bikers will also get their money's worth in the future. The new tours also include recommended routes far off the beaten track.

Small functions, big added value

A search filter now makes it even easier to find the right tour for your next excursion. Simply enter the desired duration, distance and altitude difference and off you go! In addition to a detailed route description, the entire course of the tour can also be downloaded as a GPX file. A sharing function makes it possible to share the routes with family and friends via e-mail. Mobile users in particular benefit from many of these functions, as they can also call up information from Skoda Velowelt during a tour.

Firmly in the saddle with content

Exciting reports tell entertaining and informative stories from the world of bicycles and surprise with interesting facts. In addition, a comprehensive guidebook contains healthy recipes and answers to all questions on the subject of bicycles. Skoda Velowelt also presents attractive partner offers with discounts and vouchers. A clear event schedule provides information about the most important bicycle events in Switzerland. A lot has also been done in the area of cross-channel networking. The print periodical "Clever", published by Skoda Switzerland via DD Com, will also regularly take up, supplement or strategically link topics of the Velowelt. The resulting symbiosis will give Skoda's commitment to cycling even more attention.

Velo.skoda.ch

Gnädinger still had a lot planned, said directors Paul Riniker and Markus Fischer in a special broadcast of the SRF magazine "Glanz & Gloria Weekend" on Sunday. Fischer wanted to shoot a seventh Kommissär Hunkeler episode with him entitled "Hunkelers Geheimnis". Paul Riniker, whose tragicomedy "Usfahrt Oerlike" with Gnädinger as Willi and Jörg Schneider as the world-weary Hans is still running successfully in cinemas, was also planning another project with Gnädinger: a sequel entitled "Willi, Willi".

Now, however, a prophecy from "Usfahrt Oerlike" has unexpectedly come true: "I'll die before you", says Willi to Hans, whose actor Schneider has cancer in real life. "Is that another one of your stupid jokes?" counters Hans.

Farewell letter

Mathias Gnädinger probably didn't see his death as a joke, despite his film plans: Before he left a few months ago to shoot his last film "Der grosse Sommer" - which will be released this year - he wrote a farewell letter to his wife, two grown-up children and four brothers. "Gnüsseds und hebets guet", it read, as Gnädinger's brother Angelo said at a media conference on Saturday. "He was an unruly, unpleasant actor," said actor Gilles Tschudi in Sonntagsblick. Gnädinger did not exclude himself. As a schoolboy, he was a "lazy bastard" and later a "sheep's sack" and "tubel", he repeatedly said in interviews. He took the judgment of a farmer, who called him "gnarled, strong, fat and uncouth", as a compliment.

Almost 200 rolls

Gnädinger was born on March 25, 1941 in Ramsen SH. After completing an apprenticeship as a typesetter, his uncle "Seppel", the farmer, painter, missionary and village theater actor Josef Gnädinger, enrolled him in drama school. This was followed by engagements at Zurich's Neumarkt Theater as well as in Kassel, Essen, Mannheim, Bremen and Berlin. In addition to his 130 stage roles, Gnädinger has also appeared in around 60 cinema and TV films since 1968, including "Das Boot ist voll" (1981), "Reise der Hoffnung" (1990), "Leo Sonnyboy" (1991), "Sternenberg" (2004), "Marmorera" (2007) and "Länger leben" (2010).

Prices are like hemorrhoids

However, he is better known to the general public from television: apart from Hunkeler, he mainly played farmer Ruedi in the soap "Lüthi und Blanc". Gnädinger received the Zurich Film Award in 1985. He received the major acting honors - the Hans Reinhart Ring and Prix Walo (1996) as well as the Swiss Film Award (2003 for "Big Deal") - relatively late. That's why he quoted Billy Wilder at the Reinhart Ring award ceremony: "Prizes are like hemorrhoids. After a certain age, every asshole gets them". (SDA)