In Winterthur, the existing team of Christine Buschor and Andy Markwalder has been expanded to include Andrea Woods (pictured above). Andrea Woods (Dipl. Betriebswirtschafterin HF) previously worked as a publishing assistant for the book publishers Niggli and Benteli.

Marilyn Umurungi (Bachelor of Art in Philosophy and Ethics), who previously worked as an editor at Westnetz, is a new member in Zurich. With 122,000 registered users, Zurich is home to the largest Ron Orp community. Ron Orp employs 30 people and is published in 13 cities in Switzerland, Germany, Austria and the UK.
 

Stephanie from Houston misses her father because she rarely sees him. He spends most of his time working in space in the service of humanity (or at least Nasa). A story that Americans probably love. The South Koreans probably thought so too and created the ambient spot "A Message to Space" for the USA with a big trowel. And presumably with a big budget. Great distances require great deeds. Eleven Hyundai Genesis used their tires and GPS to draw an oversized handwritten message in a salt lake. So big that father could see and photograph it from space. That was actually it. The largest tire track image was 5.5 square kilometers in size. It was enough for the Guinness Book of Records. And for five and a half million viewers on YouTube in ten days. (hae)

The Annual General Meeting of Goldbach Group, which is listed on the SIX Swiss Exchange, held in Küsnacht on April 14, 2015, approved all proposals of the Board of Directors by a large majority; 3,714,927 shares, or 70.69 percent of the voting shares, were represented, according to a statement. The annual financial statements were approved, and a dividend of 80 centimes per share was approved.

The members of the Board of Directors standing for re-election were elected for a further term of office of one year; Jens Alder was confirmed as Chairman of the Board of Directors for a further term of office. In addition, Mirjana Blume and Erica Dubach Spiegler were newly elected to the Board of Directors. The Board of Directors is composed as follows: Jens Alder (Chairman), Beat Curti (Vice Chairman), Mirjana Blume, Erica Dubach Spiegler, Patrick Eberle, Michael Scheeren and Joachim Schoss.

The Chairman of the Board of Directors of Goldbach Group, Jens Alder (l.) together with the newly elected board members Dr. Erica Dubach Spiegler (2nd from left), Mirjana Blume (2nd from right) and CEO Michi Frank (r.). (Image: Goldbach Group)
 

The Rehaklinik Bellikon is a special clinic of Suva for rehabilitation after accidents. For the next two years, the clinic has moved into a temporary facility in Dättwil. The new environment is complex and requires clear information and orientation systems. Since it is a provisional facility, the signaling is only needed temporarily. Frontwork has therefore developed some innovative solutions that combine quality and cost efficiency. These include destination guides and signposts made of satin-finished acrylic glass, cut-out signs and direct lettering on glass, wall painting using stencil technology, and outdoor steles made of aluminum dibond. With this project, Frontwork was able to offer the client an individual and cost-effective solution for the signaling at the Dättwil temporary facility.

Manuel I. Böschenstein (advertising technology) is responsible for the production at Frontwork, Neuzeichen, Kommunikation- und Orientierungs-design is responsible for the signage concept.

 

Andi Merki has been a video journalist at Tele Züri since 2008. The 34-year-old is one of the station's most experienced editorial staff members. Andi Merki previously learned the journalistic craft from scratch for four years at Radio Energy in various positions. In recent years, Merki has reported for TeleZüri on all major sporting events such as the Olympic Games in London, the Football World Cup in Brazil and the Ski World Cup in Vail, USA. He is currently also the producer of the "Brack.ch Fussball Arena".

"We would like to take this opportunity to thank Philippe Schmuki once again for the outstanding work, passion and personal commitment he has brought to our station over all these years. His contributions have achieved cult status at Tele Züri. At the same time, we are very pleased that we have been able to engage Andi Merki, a proven expert from our own ranks with in-depth expertise and an irrepressible passion for sports, as his successor for the important task of Head of Sports," Claude Winet, Editor-in-Chief of Tele Züri, explains in a statement.

When you buy a new Mini Cabrio, you get a Swiss voucher worth 1000 francs. Rod's idea: deceptively real wings of an airplane were mounted on a Mini convertible. The unusual vehicle was used at Geneva Airport during the opening of the Geneva Motor Show. The Mini Convertible with the wings also attracted a lot of attention at Zurich Airport at the beginning of April. The promotional tour ended over Easter at the Fox Town Factory Stores in Mendrisio.

 

One thing is certain: those affected urgently need to overcome the wall of silence. Because when fathers or mothers become addicted to alcohol, sooner or later the entire family life is shaken. Children and young people with an alcoholic parent have a hard time. Anyone who believes that those directly affected in this country can almost always count on outside support is unfortunately wrong. The reasons for the misery are often quite banal: Many counseling and support services are primarily geared towards the person addicted to addictive substances. As a result, the welfare of the children takes a back seat. In the St.Gallen region, the non-profit organization Suchtfachstelle St. Gallen, which is supported by the city and surrounding municipalities, is therefore committed to ensuring that children and young people are not simply left behind.

A central element of the catalog of measures is the "When Dad or Mum drinks" awareness campaign designed by Cactus. This is intended to help raise awareness of this taboo subject among the general public. The urgent appeal to break through the wall of silence can be seen on F4 and bus posters as well as in print ads and cinema commercials. This is accompanied by various information materials aimed directly at schools, doctors' surgeries and clubs.

Responsible at Suchtfachstelle St.Gallen: Jürg Niggli. Responsible at Cactus: Gabriele Masciali (concept/text), Stephanie Frey (graphics), Doris Ben Kahla (image editing), Dominique Eilinger (production).
 

In silent e-mode or with 204 hp in GTE mode. Volkswagen's sustainable models have been on the Road to Blue since the beginning of the year. The road from the TV commercial now has a total of over 200,000 views on YouTube. And after the first guerrilla graffiti on Rosengartenstrasse, it is once again the campaign platform for a guerrilla action. The test drives of a somewhat different kind are being advertised on various social media platforms and the campaign website, Roadtoblue.ch, switched on.

Responsible at AMAG Switzerland: Oliver Stegmann (brand manager VW PW, director); Sandra Grau (marketing manager VW PW, authorized signatory); Jannine Fäh (advertising specialist VW PW). Responsible at KSP Krieg Schlupp Partner: Sascha Borsai, Benny Goldstein (creative direction); Enes Gedik (digital junior art director); Kevin Zysset (graphic designer, photographer); Rémy Müller (consulting management); Franziska Saxer, Nina Stebler, Katharina Pivonka (consulting).
 

In cooperation with WWF Switzerland, Coop invites you to discover the Swiss flora and fauna with 128 game and special cards as well as the large scrapbook. Valencia Kommunikation was allowed to design the campaign for this. "Swiss nature is particularly fascinating. It was therefore important to us to put the animals and plants at the center of our communication," says Valencia CEO Michael Gerber. Accordingly, the campaign's key visual also shows a whole range of animals: from lynx and brown bear to dormouse and salamander.

Animals are also the stars in the accompanying TV commercial. "Naturally, nature was also to play the leading role in the TV spot," adds Valencia CD Tommy Schilling, "which proved to be a particular challenge." Working closely with the WWF, care was taken to ensure that the species featured were Swiss. Says Gerber, "As a sustainability-oriented agency, it was a pleasure to work with one of the world's largest conservation organizations." The result is a fairy-tale spot in which a girl with the trading cards dives into an impressive natural world full of adventure.

In the "Adventure Nature" campaign, 128 playing cards can be collected, including special scent, luminous or thermal cards. Each card is dedicated to a Swiss animal species or plant and offers various game options such as quartet, domino or "Who am I?". The cards are complemented by a rich collection album in which the cards can be inserted. For the first time, the collected cards can also be managed through the special app, where there are more games, craft instructions, short films and much more to discover.

The collection campaign runs from 13.4. to 30.5.2015 in all Coop supermarkets, Coop City department stores, Coop Bau+Hobby, Coop restaurants and at coop@home.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Stefanie Gloor (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/ Coordination CP/Projects), Manuela Kerker (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Bruno Cabernard (Head of Sustainability), Alexandra Sauer (Project Manager Sustainability). Responsible at The Whole Media: Stephan Küng (Managing Director). Responsible at WWF: Samuel Wille (Account Director Corporate Relations), Andy Wyss (Biodiversity Department). Responsible at Valencia Communication: Michael Gerber (CEO), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Nadine Gschwend (Junior Art Director), Sebastian Refardt (Senior Copywriter), Diana Aberkane (Senior Account Director), Emanuel Plüss (Polygraph Team Leader), Marina Korth (Polygrapher), Patrick Hublard (Polygraph).
 

When a young politician is not outraged by the fact that she has to take a blood sample like everyone else after a positive breath test ("...like a convict. Unbelievable! I'm shocked ☹")...

Screenshot Facebook via Watson.ch

...intelligent things are sometimes posted on Facebook. It's rare, but it happens.

A few days ago, for example, the Nelson Felippe - a Brazilian John Doe whose profile photo was liked by 12 friends - achieved almost 19'000 likes with a single post. The supposedly intolerant rant was also shared over 6'500 times.

If you do not know Portuguese, here is an approximate translation of the text:

I have no prejudices, I think that everyone should live his life as he wants. But I find it absurd that I am forced to witness such a scene.

What people do in private is their business. But yes, what they do in public space concerns me. And I refuse to call such a scene normal.

They challenge social conventions and that can be dangerous. What if a child saw this scene every day? It would assume it's normal to wait for the subway on the yellow line. So, don't act like that guy there. Follow the ladies' example. Wait behind the yellow line and cross it only when the train has stopped and the doors are open.

The posting made waves, sparking discussions in the Brazilian media about tolerance toward homosexuals and spreading through high-reach blogs such as Boredpanda.com all over the world. The only fly in the ointment is that Felippe is used by a user named Dudley Barbosa accused of copying the text and image from him without giving him credits. If that were true, it would be the lowest drawer. So the same drawer region in which intolerance is also located. And driving a car with over 0.5 per mille of alcohol in the blood. (hae)

 

From now on, presenter Dani Wüthrich will discuss current topics relating to physical and mental health with a specialist from the Seeklinik Brunnen in the "Morning Show" on Radio 1 every Friday at 9:35 am. With the new format, Radio 1 and the Seeklinik Brunnen want to help listeners prevent burnout or depression and take control of their own work-life balance, according to a statement.

Depressive disorders are among the most common and, in terms of their severity, the most underestimated illnesses. According to estimates, around 350 million people worldwide now suffer from depression. By 2020, depression or affective disorders will be the second most common widespread disease, according to the World Health Organization. Two-thirds of these disorders remain untreated. The need for treatment of burnout in particular, as a special form of depression, has increased massively. The few specialized facilities in Switzerland have long waiting lists. Women are affected about two to three times more often than men.

As a clinic for integrative medicine, the Seeklinik Brunnen specializes in treating mental illnesses such as burnout, depression and sleep disorders. "With Radio 1, we reach an interested audience in Switzerland's most important business location. Radio 1's claim to offer high-quality radio entertainment coincides with our claim to quality and customer orientation" explains André Sidler, Head of Marketing and Communications, Seeklinik Brunnen. Through the partnership with Seeklinik Brunnen, Radio 1 is further expanding its expertise in reporting on health-related topics. "The Seeklinik Brunnen has proven professionals in topics such as psychosomatics, psychiatry and sleep medicine, who can explain complicated issues to listeners in a simple, understandable and competent manner and impart valuable knowledge," says Editor-in-Chief Oli Dischoe. The kick-off show for the new "Work-Life-Balancer" was broadcast on Friday, April 10 on Radio 1 and is also available for download as a podcast on iTunes as well as on the websites of Radio 1 and the Seeklinik Brunnen.
 

Rapper Stress has set out to do no less than change the world in the current "Road to blue" campaign for Volkswagen. Pierin Vincenz (CEO Raiffeisen Group) takes stock of his brand management. Anton Affentranger (CEO Implenia) and Carsten Maschmeyer make the brand a "matter for the boss" on June 18, 2015 at The Dolder Grand Zurich. More than 400 (brand) decision-makers and managers will benefit from conceptual examples and food for thought at the "place to be" of the Swiss brand world. In eight expert forums, successful Swiss brands such as UBS, Migros, Camille Bloch, Appenzeller, Ragusa, Zimmerli, Zurich, Swiss Eco Tap, Schenker Storen and many more will provide insights into current best cases. will provide insights into current best cases.

Following the Swiss Brand Congress, this year again the "Advertiser of the Year The "Swiss Academy of Marketing Science Award" and the "Rigour & Relevance Award" were presented for the second time.

Authenticity hype in brand management

In the process of its repositioning, the cult brand Ragusa relies on an "authentic" brand ambassador in the form of skiing ace Lara Gut. SO Appenzeller cheese combines "real," traditional craftsmanship with good advertising. Authenticity is more important than ever. Merely "bumping into" the customer as a "friend" (quote Matthias von Bechtolsheim at the Swiss Brand Congress 2014) is hardly a successful strategy in the long term.What are success factors for brands to be perceived as "authentic"? For whom is this relevant? Prof. Dr. Felicitas Morhart, University of Lausanne, provides the latest insights into the authenticity hype in brand management on June 18, 2015 at The Dolder Grand Zurich.

"Advertiser of the Year 2015

For more than 35 years, Werbewoche has awarded the "Werber des Jahres" (Advertiser of the Year) trophy to the "Werbewoche Egon" (Advertiser of the Year) elected by subscribers. A jury of former "Advertisers of the Year" nominates three candidates. Subsequently, the nominees are presented in alphabetical order in the Advertising Week. Voting is opened by means of a voting card sent to Werbewoche subscribers. A new name can be added to the voting card. The only condition is: The title "Advertiser of the Year" should be given to the person who has made a name for himself in advertising in the year of voting or who has attracted positive attention through special achievements in the advertising industry. As usual, you can read all about the award ceremony in advance in Werbewoche and at Werbewoche.ch.

Program of the Swiss Brand Congress 2015 (PDF)

More info: Brands-congress.ch