Brands In its latest ranking,
Interbrand, in collaboration with the New York-based magazine Business Week, once again
Coca-Cola is ranked as the world's most valuable brand. Its brand value is estimated at
calculated at $67.5 billion. Microsoft follows in second place
and IBM. The electronics company GE ranks fourth, followed by Intel
and Nokia. The Disney brand was ranked seventh.
McDonald’s, Toyota, and Marlboro round out the top ten. The
The Swiss brand UBS is ranked 45th among the «Rising Stars.».

"When bodies are juggled and devices become acrobatic partners, when the whole room is a circus object and the boundary between man and matter dissolves, ... "When bodies are juggled and devices become acrobatic partners, when the whole room is a circus object and the boundary between man and matter dissolves, then there is only one diagnosis - anatomy anomaly." With these somewhat confusing words, the homepage of the Zürcher Theater Spektakel describes the performance of the Compagnie Anomalie, which was shown at this year's Spektakel preview of the Tages-Anzeiger. (Dis)disturbingly beautiful is what you will get to see on stage this evening, Peter Hartmeier introduced his greeting. Well, it wasn't that bad. The show was quite simply a vivid performance in which acrobatic and dance elements were presented in combination with music to match. Without any moralizing or deeper message - simply for enjoyment. Most of the guests - this year there were around 700 (!) - are always surprised, albeit with mixed feelings. A few, however, like culture fan Jost Wirz, find out about what is being shown in advance via the Internet.
Further news from the mouth of the Tagi editor-in-chief. Young people in particular (i.e. the core target group of the advertisers present) have an incredibly high affinity for culture among Tagi readers - and today they are almost obsessed with subscribing to quality titles again. So that would be really wonderful if this thesis proved to be true - otherwise one would have to assume that some statistics have been grossly misinterpreted here.
As the first official event after the summer break, the Tagi premiere is an absolute must for the industry and enjoys the same status as the Epiphany conference after Christmas. It is the perfect opportunity for the first updates and gossip exchanges. It has been reported that columnist Kurt W. Zimmermann was himself honored with the title "Idler of the Year" shortly after the publication of one of his biting columns on the subject of idleness. And the advertisers Peter Lesch and Reinhold Weber are said to have spent the whole evening throwing themselves at potential customers. It was definitely fun, the weather played along and some guests left the Landiwiese very late.
The next day, Jean Frey AG doubled down with its summer night party. The courtyard party took a huge leap forward in terms of both quality and quantity. The wonderful mix of guests was great fun. From the CEO of the global cigar manufacturer to the more mature agency owner and the 20-year-old media assistant, almost all the exponents of our industry were there.
The setting of the inner courtyard on Förrlibuckstrasse was like something out of a thousand and one nights. Bedouin tents with cushioned loungers, palm trees, typical Moroccan table chandeliers and so on. Even the invitation was stylishly presented in finely chiseled, Arabic-style lettering. And so the traditional shishas, or water pipes, were not missing. Very few people missed the opportunity to take a puff on these trendy instruments. It was a pity, therefore, that the catering was not one hundred percent consistent. The only thing that would have been appropriate here would have been a fine couscous. And we'll keep quiet about the harem. We were also lucky with the weather. Although there was a small downpour, it didn't dampen the atmosphere in the covered courtyard.
Since then, a lot has happened in Switzerland in terms of the weather. As we all know, Zurich has the "agency on the water" - in Bern there is now the agency in the water again. Encouraging greetings to Contexta in the Matte district as they sort through the soggy archive cardboard. However, we don't want to indulge in mockery and schadenfreude here, but rather make a constructive suggestion. In the spirit of intercantonal advertising solidarity, unemployed or jobless Zurich advertisers and other idlers could actually go and support the Bernese in their clean-up work. If at least one other person agrees with this idea, the shortlist author will be the first to lend a hand to the Contextans who have been battered by the floods.
Cheers to the first: host Hans Heinrich Coninx (l.) and publisher president Hanspeter Lebrument enjoyed the cozy evening.
And secondly: Magazine editor-in-chief Res Strehle (left) with FMC advertising manager Beat Mühlemann and his partner Vera Lüchinger.
And another toast: Alex Oeschger (l.) and Markus Will from Tamedia enjoying a well-earned after-work beer.
Maili Wolf, Uli Rubner and Isabelle Kaiser (from left) from Tamedia AG formed the happiest group of women on Saffa Island.
Other members of the large Tamedia family: Claudia Kaczynski-Coninx, husband Daniel Kaczynski and Martin Kall (right).
Advertisers Heinz Egli (l.) and Victor Rosser fawned over Rita Plüer from Rhombus Bindella during the spectacular aperitif.
Charmer from the (field) service: Jano Berni took exemplary care of customers, here Andrea Brack from Apple.
Martin Coninx (l.), Finance and Economics, with Ruth and Jost Wirz, who was of course informed about the evening's performance in advance.
Rafael Müller from Werbehaus Zürich, here with Manuela Gualeni, enjoyed the last week of the summer vacation in Zurich and the surrounding area.
Old pals: Mario Buchmann (l.), BG Media and Pascal Baumann, now with his own agency P-Formance.
Classic advertisers among themselves: Isabelle Linsi, Danielle Lanz and Katja Puccio on the beautiful shores of Lake Zurich (from left).
Satisfied faces: Thomas Städeli (l.) from Wirz Werbung with event mastermind Stefan Merz from Merz + Partner.
Peter Lesch (l.) and Reini Weber (r.) joking around with the photographer in the presence of Fridolin Holdener.
ZKB advertising manager Bernadette Grossenbacher and Publimedia CEO Daniel Strobel were also visibly in the best of moods.
Tidy mood: ADC Chairman Andreas Prokesch (left) with partner Elisabeth Hubatka and advertiser Hansruedi Tanner.
In the Palmengarten on Förrlibuckstrasse: Walter De Gregorio with Jean-Frey CEO and host Filippo Leutenegger (right).
TV-Star publishing director Jean-Orphée Reuter (right) with his marketing manager Däni Allemann and Silvia Welti from Mediaschneider.
Demi- private Jean-Etienne Aebi (left), with Pub- limedia Marketing Manager Markus Ehrle, only takes on jobs that are really fun.
Jürg Wildberger, new editor-in-chief of Weltwoche, with Barbla C. Schaerer, also new agency manager at cR from the beginning of October.
Pretty cheeky: Alexandra Marra (l.) and Judith Brändle from Vizeum enjoyed the summer night party in the courtyard of Jean Frey.
Publicitas man Werner Schlatter talked to Uschi Ambühl, who has switched from Antalis to the Weltwoche team.
Advico AD Roland Scotoni (l.) and Account Director Dino Ceccato (r.) with Beat Ruch, Head of Marketing Communication Sunrise.
"Mister Cigar" Reto Cina, CEO of Oettinger Imex AG (Davidoff, Zino and Avo) with SI Head of Marketing Verena Baumann.
In his element: Walter Tagliaferri from Lesch + Frei with the two FCBLK account directors Marc Ziegler and Christoph Bögli (from left).
This kind of behavior indicates an optimedia working environment: Barbara Hildbrand (l.) and Jana Giacomin, Optimedia.
TV star editor-in-chief (and dad, see picture left) René Hildbrand (r.) with assistant Francine Bruni and Roger Umbricht, Additiv.
Heiner Zogg and his partner Annemarie Uhlig are also always in a good mood in front of the Werbewoche camera.
Delighted with the successful celebration: Konica Minolta advertising manager Jacqueline Gervasi and Beobachter advertising manager Peter Menzato.
Apparently a well-rehearsed team: Weltwoche publishing director Maike Juchler with advertising manager Michael Hermann.
Met in a quiet corner: Wemf Marketing Manager Carine Lins with Touring Marketing Manager Reto Kammermann.

"Mister 20 Minuten" Rolf Bollmann (57) will become publishing director of the Tages-Anzeiger by February 1 at the latest and is expected to ensure growth. ww: The
Tages-Anzeiger has the editorial office of a world newspaper, but is in fact
a regional newspaper. It needs to grow, but can it?
Rolf Bollmann: It would be
unfair to set out strategies already. I am still available until the end of the year for
20 minutes, but I'm already thinking about the future.
the Tagi. I have a concept in mind and I think I'm on good ground.
way. This must first be put to paper and then before management and
Board of Directors. I am convinced that, within a reasonable period of time, we can
will hear anything about it. After all, for half a year now, one has been collecting the first
Experiences on the left bank of the lake.

ww: There, the Tagi regional edition is currently flourishing at a loss for Tamedia.Bollmann: The Tages-Anzeiger is an incredibly strong brand. I can therefore guarantee that it will grow again.

ww:You will still support this strategy?
Bollmann: Absolutely.
It is by no means misguided. It is possible that some things will be corrected,
but I will make sure that it continues with giant strides.

ww:Gives
it towards Schaffhauser Nachrichten or Thurgauer Zeitung in the
Northeast growth potential? Tamedia already holds 20 per cent of the
Country messenger.
Bollmann: It
it is clear that the Tages-Anzeiger must grow in two-million-strong Zurich,
that's why we're looking at all options. However, the Tagi is strong enough,
to grow under its own steam, because it is a brand that goes far beyond
the canton, without me meaning to imply that there is a
national strategy.  

ww: That already existed - and it didn't work.
Bollmann: Nevertheless:
200,000 readers live outside the canton. Why do they read the Tagi?
Zurich radiates out into the whole of Switzerland, even though Basel
or Bern doesn't like to hear. And you have to deal with that in the paper. The
there is no other way.

ww:So the Tagi is a regional newspaper after all, but with a supra-regional impact, like the much-cited Washington Post?
Bollmann: The
one does not exclude the other. I am convinced that you can create a
Driving a dual strategy. Some are afraid that with regionalization
the Tagi would become provincial. That will certainly not be the case.

ww: Another thought model, now that Tamedia is in the black: Would a stake in Basler Zeitung be a model?
Bollmann: I
have no authority to say that we now have to read all the newspapers.
buy all around. My task is to achieve inner growth -.
everything else follows by itself.

ww: Are you confident that you can find your way with Martin Kall and Peter Hartmeier?
Bollmann: I think so, otherwise I wouldn't have taken the job. They both know that I'm not a yes man.

ww: Company manager Kall has already experienced this.
Bollmann: When
I have something in mind, then I usually follow through with it. One has
a chance only with the team that shares your conviction. My
The mindset is heavily influenced by marketing, not always to the delight of the
Journalists who sometimes see it a little differently.

ww: When can you say more?
Bollmann: I hope that we will have the rough concept by the end of the year.

ww: The mood at the Tagi is not the best after the savings rounds. Do you sense a need for action?
Bollmann: I
feel a certain insecurity, that is not surprising. I see it
as one of my important tasks, that something more joy of life and
Heart and soul for the Tagi, because we have to go full throttle. 

Film Wirz Werbung promotes a pitch for newcomers with fresh ideas for cinema, TV and advertising.
Competitions in which prizes are awarded for finished works are multiplying with an inflationary tendency. What is new, however, is a film competition in which the talents of the future also get their chance. An outstanding idea - but so far no money for professional realization: anyone suffering from this industry malady will find help with the first edition of Talent Screen. The event was the brainchild of young film producers Stefan Zuber, Min Li Marti and Philip Delaquis and their project office Das Kollektiv GmbH in Zurich. Talent Screen aims to establish itself as a platform for new filmmakers and already enjoys the patronage of the Federal Office of Culture of the Federal Department of Home Affairs (FDHA). For the promotion, the film enthusiasts were able to get Wirz Werbung on board for a comprehensive campaign, with Tages-Anzeiger and Cinecom as the most important sponsors, as well as Ultra Images and JingleJungle Sounddesign for the design of a cinema spot.
The "Grümpelturnier für Filmtalente" will be launched at the same time as, but independently of, the first edition of the new Zurich Film Festival, which will take place from October 5 to 9 at the Hochschule für
Design and Art takes place (www.zurichfilmfestival.org).
The Talent Screen on October 7 consists of two different competitions, a "Pitch Battle" based on the "Poetry Slam" system and a creative "Movie Marathon" course.
Audience applause decides
In the "Pitch Battle", authors have to compete with their film idea for a feature film of 60 minutes or more. The participants compete against each other in a cup system and only have five minutes to present their idea to the audience. All they have is a stage and a microphone. The volume of the audience's applause decides who advances to the next round. At the end, the "Pitch Talent 2005" remains.
This talent will be rewarded with an Apple Powerbook and a bottle of whiskey and will be allowed to stay at the Hotel Lenkerhof for three weeks free of charge in order to turn the idea into a screenplay-ready version.
A maximum of eight people are admitted to the pitch. If more ideas are submitted, there will be a pre-selection. This jury includes producers Meret Nora Burger and Valentin Greutert as well as screenwriter Micha Lewinsky, who has just been awarded a Young Talent Leopard in Locarno.
In addition to ideas, the second competition is also about technical talent. "Movie Marathon" means: 48 hours, 0 budget and the chance to make a short film that will be seen. At 12 noon sharp on Tuesday, October 4, participants will be handed an envelope with a theme. Then it's "camera, action", and the teams fan out to return after 48 hours with a competition entry no longer than five minutes.
The best works will be shown on October 7 at the Talent Screen in Zurich's Mascotte. The audience chooses the winner by clapping. The winning team receives a trophy and the "Film Talent 2005" award. This title is intended to help them find a job and money in the film scene. The five best teams can also take part in a "Talent Academy". Here, industry professionals will provide feedback.
The "Marathon" jury includes CD director Matthias Freuler, producer Andres Brütsch, director Christoph Schaub and film journalist Irene Genhart. You can register for both competitions at www.talentscreen.ch, where you will also find further information.
Advertisers can also benefitYoung talents from the advertising industry are also welcome at Talent Screen, whether as future directing talent for commercials or as suppliers of ideas for films. Conversely, established advertisers should be able to talk to potential employees about the competition. To initiate this process of exchanging ideas with new talent, Wirz Werbung is helping with three advertisements in the Tages-Anzeiger that are boldly looking for new film stars.
The subjects are designed like Broadway movie signs and are intended to encourage people to take part in the competition. In a second phase, a flyer for October 7 is intended to attract around 400 interested people to the event in Zurich's Mascotte.
The commercial, which was realized by Wirz Werbung with Ultra Images and JingleJungle, itself looks award-winning with its idea of showing only the title and credits in a few seconds to dramatic music. In between you can hear wind and a scream. The rest of the content is up to the participants in the competition. The spot will be shown by Cinecom via the new digital network in German and French in all major art house cinemas in Switzerland. (pan)
Andreas Panzeri

Sweet drinks To maintain its market position, Rivella relies on testimonials and its in-house agency Publicis.
The Swiss freshwater industry clearly felt its dependence on the weather in 2004. According to ACNielsen, in the year following the summer of the century, sales (-7%) fell even more sharply than volumes. And the slight increase in sales (+1%) in the first half of 2005 is again offset by a drop in sales, which points to an increasingly fierce price war.Refreshing the Rivella power brand
Beverage sales of the traditional Rivella brand in Rothrist suffered below average. After the cola soft drinks, the beverage with milk serum and the unique color concept continues to appeal best to Swiss tastes. In terms of value, the market shares developed from 19 to 19.3 percent. According to Brand Asset Valuator, Rivella has been one of the strongest commercial brands in Switzerland for years. It could therefore not be due to the concise brand profile and the trend towards local brands that Rivella had a completely new image campaign developed by the new agency Publicis. In an analysis, Publicis had determined that the various Rivella drinkers remain loyal to their "color" exceptionally often. This preference and remarkable loyalty to Rivella is an attitude that cannot be observed to this extent with any other soft drink, explains CD Markus Gut.
As if to compensate for the rainy summer and seasonal dip in contacts, the creative team staged an attention-grabbing teaser, just like their predecessors at Lowe's. Unlike in the past, the relatively late start of the campaign was determined by the pivot of the prominent testimonials. They announced that they would be showing their colors on the national holiday, which was intended to throw viewers who had stayed in Switzerland off the scent: Would
Boris "Nutella" Becker, who now also promotes a beer brand in Germany, get a red passport? Polo Hofer founding a "green" party? And Alex Frei kicking for Bayern Munich in the near future? None of this was true, as the resolution showed. The allusion was to Rivella's worlds of color, which are to be anchored more deeply with the new slogan "Ich bekenne Farbe" ("I declare my colors").
Two agencies for RivellaThe well-directed PR fireworks additionally drew attention to the poster campaign, which was supported by celebrity confessions on the radio after the breakup. At the same time, consumers were called upon to show their colors themselves and make original Rivella confessions as part of a competition. Sensibly, the best among them were awarded monthly deliveries of Rivella.
The TV commercials then go one step further, in which the protagonists - this time lifestyle "normalos" mentioned by name - declare their allegiance to a Rivella color after making a popular philosophical statement: Red for the biker, blue for the dragon sailor and her clique, and green for the architect. The TV commercials prominently and succinctly feature the product characteristics of the three Rivella varieties.
In addition to advertising and sports and now cultural sponsorship, push measures at retailers remain an important pillar of the promotion mix. In the past fiscal year, a team of 50 handled an almost unbelievable 45,000 sales calls.
While in the future the strong position in the home market will be defended by Publicis, the communication package for the expansion strategy "of small steps" was recently entrusted to the Jung-von-Matt network. In France, Luxembourg, Germany, Austria and the strongest foreign market, Holland, those responsible are pursuing a niche policy in which Rivella is to be positioned as the Swiss national drink in the upper price segment.
Color connoisseur: Soccer ace Alex Frei likes Rivella red.
Color connoisseur: Soccer ace Alex Frei likes Rivella red.
Luca Aloisi

Printing Focusing on technology and increasing productivity is one strategy, while occupying niches and the associated alignments is the other approach adopted by successful print shops.the situation in the printing industry is anything but rosy. There is overcapacity and prices are under pressure. Creative entrepreneurship is in demand. We visited four very different SME print shops with very different concepts on the market: Itin Druck are the specialists for creative implementations, Feldegg Druck is committed to environmentally friendly production, print mediator Maxiprint relies on an online store and Heer Druck is investing in a new machine platform. 1 Itin Druck, Bülach, sees itself as a boutique print shop
The showroom at Itin Druck AG doesn't have a grand meeting room, but it does have showcases with graphic products that you don't see every day. These samples are important sales arguments for customers at home and abroad. The company primarily develops and produces elaborate cardboard packaging products such as display stands or rotairs, direct mailings, functional cardboard packaging, eye-catching or attention-grabbing POS materials, small displays and much more - in addition to normal commercial print products.
Owner and Managing Director Edy Itin explains that the company he runs specialized in niche products a long time ago. The development of products tailored to the customer's needs is a top priority.
specialty products, on-site consulting, a constantly expanding range of
The company's philosophy includes an online catalog of manufactured products and permanent customer support. When asked about the company's strategy, the 41-year-old Managing Director replies: "Our strength lies in manufacturing products that other companies are no longer able or willing to manufacture due to their current focus. Internally, we no longer just talk about orders, but about projects entrusted to us. In the case of projects, we take on all services from development, production and implementation in our company through to local or worldwide shipping. As soon as the customer has entrusted us with a project, they no longer have anything to do with its execution. This approach is standard for us today."
Edy Itin sees the creation and development of solutions as well as the active support of the production staff and print buyers in the companies or the creatives in the agencies as a challenge: "The crazier the idea and the more difficult it is to implement, the more fun such a project is." Edy Itin, who describes his company as "small and innovative", has identified the success factors: the ideal size - and the fact that he has managed to convey a likeable impression. He also counts a certain tenacity in sales, a flair for selling and operating beyond national borders among the success factors of the 11-strong boutique print shop, as he calls it.
2. pioneering spirit of the print shop
Feldegg, Zollikerberg
More and more agencies and production managers are taking advantage of the pioneering spirit and innovative strength of Druckerei Feldegg, Zollikerberg. René and Erwin Oberhänsli, managing directors of Druckerei Feldegg AG (Feldegg), have no reason to complain. Last year was excellent and brought the best business results in the company's 50-year history. The answer to the question about the secret of success is surprising: "16 years ago, a print buyer from a major bank claimed at an environmental lecture that companies that do not produce sustainably have little or no chance of survival in the long term." This was an important signal for the Feldegg management to review and realign its strategy. "Since then, we have been doing everything we can - also out of conviction - to improve in this respect." Ten years ago, Druckerei Feldegg was the first company in the industry to
The company was certified to ISO 14001 (environmental management standard) several years ago, and in the same year was also certified to ISO 9001 (quality management standard). The company is also one of the first
The company is one of the few printing companies in Switzerland that are committed to sustainable, environmentally and socially responsible forest management and wood utilization through the use of FSC-certified paper.
Erwin Oberhänsli even describes the sustainability efforts at Feldegg as a driving force for innovation. As a logical consequence, according to René Oberhänsli, the company also came across presses from KBA. According to the Oberhänslis, the waterless 74 Karat and, since this year, the Genius 52 are particularly environmentally friendly: "But what convinced us above all was the fact that we have a "good sheet" or a saleable copy after just seven sheets. That's a world of difference compared to conventional offset printing," explains René Oberhänsli. This makes the machines ideal for short runs and for printing on expensive substrates. Those responsible at the print shop have developed a concept around the machine that is even offered to other print shops pursuing a similar realization under the name "equal".
Is there still room for a vision? "Yes, of course," says Erwin Oberhänsli, "the future is called distributed printing - the distribution of print jobs to locations worldwide that achieve identical results with the same data." Because such projects take a lot of time, he is not sure whether he will live to see the completion of this project. But he has set the course for it.
3. at Maxiprint.ch, Baar,
Order printed matter online
Maxiprint.ch AG's (Maxiprint) services are centered around the website of the same name. Thanks to the Internet technologies stored there, the entire process for the production of print products and advertising media, including the necessary data transmission, online checking and order processing, etc., has been simplified as far as possible. The sophisticated site guides visitors through the offer and makes ordering printed matter as easy as possible. The matrix structure is very practical: In the horizontal navigation bar, printed matter or advertising material can be ordered by category, while on the left, products can be selected or ordered according to industry requirements. In addition, the invoice can be viewed online or the recipient of the advertising material can be automatically informed of the upcoming delivery by e-mail or SMS on a daily basis.
"One of the biggest advantages of our solution is that our customers can not only order envelopes, flyers, cards, stickers, posters, brochures, member cards and the like, but can also see the delivery date and calculate the price in advance with just a few clicks. You get everything from a single source at a low price," explains Ingo Grünig, who holds a majority stake in Maxiprint.ch AG together with Marcos Gonzalez. The company, which is housed in the building of the LZ Medien Group (which holds a minority stake in the company), is continuously expanding its product range.
When asked where you can select the paper quality in the online store, the answer was yes.
Grünig answers: "Customers have a deliberately limited choice of formats and paper qualities in standard access, but the printed matter is extremely inexpensive thanks to standardized production. Nevertheless
We cover more than 80 percent of market requirements." And who prints? "We don't have any printing presses, 100% of production is outsourced. Maxiprint works with more than 100 active or activatable partner companies that produce, assemble or - in the case of transport advertising - also install the printed matter," explains Grünig.
The standard image formats JPG and TIFF or a PDF document can be supplied as prepress data. No InDesign or XPress documents? "Yes and no; the standard processing does not provide for this. Registered customers also have the option of supplying layout documents. Agencies in particular use this option very frequently," explains Grünig.
In terms of medium and long-term plans, Marcos Gonzalez says that a browser-based solution for online document design will be launched in the fall. The two owners are also looking into licensing the system to interested companies abroad.
4 Heer Druck, Sulgen, invests in machinery
A proven model for leading a company into the future is to invest in new technology and new, more efficient machines. Heer Druck AG, based in Sulgen TG, is following this path - in both offset and digital printing. The print shop has ordered a Speedmaster XL 105 from printing press and solutions provider Heidelberg for next year. This type of machine was unveiled at the drupa trade fair just last May. Viktor Heer, Managing Director of the company, explains the decision to purchase a new printing press as a result of very high capacity utilization: "We have been able to constantly improve the utilization of our machinery in recent years and are now reaching our limits. With the new machine, we can maintain operations without having to continue producing in three shifts." Three-shift operation also makes no economic sense for him in the long term,
adds Heer. Of the total cost of several million francs
The company founder hopes that this investment will lead to even better quality and higher productivity.
Above all, process integration is to be further optimized within the company. Color presettings from prepress - known as CIP3-PPF data - are already being used to quickly preset the press. The company has also made great strides in production data acquisition.
and enables ongoing cost control, explains Heer. Color management, which enables consistent color-accurate production, has already been in place for years.
The company lives mainly
mainly from the production of commercial print products. The company's very high overall capacity utilization is due to its publishing activities (magazines and books on architecture, design, typography and art from the in-house publishing houses Niggli, Archithese and du). It is interesting to note that 80 percent of the books are exported: Japan and China are important markets for Heer Druck. This is why the company is also present at the book fairs there.
In addition to sheetfed offset, a new Xerox Docucolor iGen3 110 digital printing press also contributes to Heer Druck's success. "The order or the customer's requirements determine the printing process for us," explains Viktor Heer. Heer Druck already generates around 15 percent of its turnover with digital printing, and the trend is rising.
Jürgen Franck

Lukas Tenger has joined the company as Director Client Service.     
Advico Young & Rubicam and now wants to give the consulting business the necessary punch.
seemed greener. A lot has happened around the Advico
Young & Rubicam building since Lukas Tenger took over seven years ago.
has gone away. Nevertheless, the new Director Client Service
after his comeback in Gockhausen, it's amazing how "the same mood"
is still noticeable. "Perhaps it has something to do with this particular situation
to do." People know each other better at AY&R than at other agencies,
because, away from the city, you spend almost every day together in the in-house bistro
sits at the lunch table.
Lukas Tenger previously worked for AY&R from 1992 to 1998.
He left out of love. "After ten years of living together
change something," he reveals how he and his future wife
has embarked on a world tour with an unknown outcome. "We have
both quit our jobs and just drove off without any further notice.
to have prospects."
After the "six-month honeymoon" through Southeast Asia, Australia and
New Zealand, Tenger also wanted to realize his professional happiness. At
agency, he hoped to be able to contribute and shape more himself.
can. "However, the three agency owners were very busy,
to find themselves in their partnership," he realized.
So he preferred to switch back to a top player. With Publicis
he was able to do "very interesting work with very good people"
help shape the company. Tenger stayed for six years and took over one of the three units for
Customers such as Swisscom Mobile, Migros, Die Post, NZZ or the Zurich
Verkehrsverbund before returning to AY&R
has returned.
Tenger once started out in advertising at Lintas, and other
He gained experience at JW Thompson and also briefly at Gisler &
Gisler. It was only at AY&R, however, that he "really 'saw' what AY&R was all about.
advertising is actually about". It was during this time that the
Lovely the dairy cow and the sensation caused by the cheeky Mazda ad with the
Zurich mail robbers. Such advertising was also used in the
international network caused a sensation. "We were in
Gockhausen is aware that we are the leading creative agency of Y&R
are. We have been cared for accordingly."
Lukas Tenger always wanted to work in advertising. When he moved to
did not find a place for an internship at the business school in Basel,
he moved to the stronghold of Zurich. In addition to the classic
Further training as an advertising assistant and advertising consultant has the new
Director Client Service also runs the management courses at the Marbach Academy
visited.
What he likes about consulting is that, as a generalist, he has broad knowledge and
must have the most diverse talents to deal with specialists
to be able to. "An advisor must be able to handle the most diverse
Bringing characters together to make a good product." Here
He sees himself as a good mediator with a feel for
different needs from the customer to the employee.
Tenger believes it is important that advice becomes stronger. "The consultant
is the only person in the agency who accompanies the entire process and
responsible, i.e. does not only represent partial interests. That is why we trust
the customer also offers him his mandate - but only if he
is competent." In addition: "Clients today are trained in the same way as
the advertisers on the agency side. Many of them have already worked on
agency side and want to have a strong influence. In doing so, they overlook
that no good advertising can be created in too tight a corset."
As a contrast to the world of work, Tenger loves living in the countryside with
own chickens and rabbits. His children spend a lot of time on a nearby
farm. He finds another alternative world to advertising
for 12 years with the a cappella group Singing Penguins. Eleven men
from different professions rehearse nostalgic songs every Sunday.
For a while, there were even four singing advertisers in Gockhausen
rehearsed in the cellar over lunchtime. Today he is the only one. Therefore
other beautiful sounds can be heard from Gockhausen.
"Advico Young & Rubicam continues to be a strong brand. The
I also hear this in conversations in the industry," Tenger explains his
analysis continues. The strategy had always been strong in Gockhausen and
Creation has been sending out exactly the right signals for a year now.
"Good people come to us, and that's what makes a good advertising agency.
needs."  

Andreas Panzeri

Swiss Post remains the main sponsor of the Solothurn Film Festival.
It has extended the contract with the organizers until 2007. The
The next edition of the film festival will take place from January 16 to 22, 2006.
will take place. The post will be published on all means of communication of the Film Days with
logo, and posters will also be displayed in the post offices in the
Solothurn area to promote the event. A night bus service with
Postbuses to various Swiss cities rounds off the sponsorship of the
Post off.
Fewer people at X'05
Around 10500 people visited the 330 exhibitors at the trade fair for
Marketing, communication and event marketing. The decline in visitors from
10 percent was explained by those responsible with the absence of
exhibitors and guests from the flood regions. Nevertheless, the
mood can be described as cautiously optimistic: "The
The economic downturn has bottomed out, but there is still room for improvement.
exhibitors and visitors alike," explained the
Trade fair manager Iris Sorgalla.

Brady Darvin, Director at Strottman
International Marketing, about the trend in American
food companies, with healthy innovations product range and
brand image.ww: What do you tell people from marketing departments when they ask for your advice?
Brady Darvin: The companies
are beginning to realize that it's good business to offer healthy dishes.
because the trend towards healthier eating has really taken off this time.
will prevail. If they are not implemented within the next five years
have such offers in their product range, then people will
go to the competition. And it takes one to two years before you
has such dishes in all stores. Mothers in particular put a lot of
It is important to us that healthy food is offered, even if
they buy the kids chips instead of an apple. But it
must be included in the offer, because in three or four years' time
most people will be ready to buy the apples by then.

Why are you convinced that the health trend will prevail this time?
Brady Darvin:
It's one thing if the adults are too fat, but when
children, then people start to worry about the children.
make. In addition, for the first time, two senators are threatening to pass laws
if the self-regulation mechanisms are not sufficient.
And this is shaking up the industry because it is convinced that
she can do it better herself.

Critics criticize above all those marketing strategies in which
cartoon characters are shown on the packaging or brand symbols
occur in computer games.
Brady Darvin: 
Games can be modified. For example, if a cookie in a
Oreo's game still can't find its way through the maze the third time
then the game is over. In this way you bring the
children that the third cookie is the end of the line. On the question of
packaging, I have to say that at some point the parents also start
have to bear responsibility. When the mother goes to the supermarket
Kids says we don't buy fruit snacks, we prefer to buy real ones
Bananas, then the children learn something about nutrition. You can use the
not prohibit companies from marketing their products. At some point
parents also need to start setting an example for their children of how to behave.
should eat properly.
Interview: Gerti Schön

NPO 
The Schtifti Foundation for Social Youth Projects aims to help young people with
Encourage overweight people to do more sport. For example with the "Freestyle Tour", on which
schools in German-speaking and French-speaking Switzerland until September.
and students via skateboarding, breakdancing and cooking lessons
about proper exercise and a balanced diet. For
The Zurich-based SFLB has created the appropriate, striking print and print media for the project.
poster motif was developed. As an accompanying measure, the team around CD
Martin Spillmann and AD Tabea Guhl to implement an online game.
The methods used by US companies to combat the big appetite for youngsters
to proceed, see page 8.

The time has come: After the relaunch of the
print edition in 2003, Werbewoche has now also made the leap to the Internet.
into the 21st century. See for yourself at the address
werbewoche.ch. And let us know what you think of our
completely new online presence (see editorial on page 5).

Distribution In Basel, Berne and Zurich, SBB and other transport companies offer around 1000 newspaper boxes.
Commuter newspaper boxes in Zurich and Basel are underway, the submission deadline
runs until September 20. In Bern, on the other hand, the procedure will end in mid
August has been completed. This is confirmed by Beat-Gaudenz Schwarz, at
SBB Real Estate is responsible for the tenders. Which or how many
interested parties have submitted an offer in Berne, it was not possible to
experience.
However, it is clear from the published documents that the SBB in the
350 to 400 stand spaces in the catchment area of the Zurich S-Bahn, which
Regio S-Bahn Basel has 75 to 100 stand spaces to offer, and in Bern
there are 200 to 250 seats, plus around 50 locations in Postbuses.
After all, SBB is not the sole provider in Berne: as was the case five
years, six regional transport companies joined forces there,
including Postauto Schweiz AG and the Bern-Lötschberg-Simplon Railway
(BLS), have formed a working group. Only Bern has left the group
Mobil, the transportation company of the city of Berne. The company made for
around 200 dispenser boxes in all vehicles have their own
invitation to tender, "because the transportation companies involved have
could not agree on the distribution of income," says Martin Enz,
Head of Marketing at Bern Mobil.
The situation is quite different in Basel and Zurich: Tacitly
a few months ago, the Zurich transport company extended the
contract with 20 minutes for pits in the vehicles, while the Basler
years ago from the streetcars and trolleybuses, and the
banned buses and are now not making a new offer. The Baselland
Transport AG (BLT) in Liestal, on the other hand, is once again requesting quotations.
but unlike five years ago, it no longer has exclusive rights to boxes
awarded. "The Basel staff can also come forward again," says Director
Andreas Büttiker, alluding to the media policy waves that
the BLT exclusive surcharge in favor of 20 Minuten:
Matthias Hagemann, publisher of Basler Stab and Basler Zeitung, had
in person to the Director of Construction in Basel, Elsbeth Schneider
intervened, but in vain.
That leaves the municipal authorities, which do not issue tenders,
However, permits for stall locations have been issued. The figures are
available neither in Basel nor in Zurich, but at least in Basel
to find out the price: The city charges 550 francs per location and
Year.

Markus Knöpfli