(pr) With newly installed 10 and 9.3
square meters of new illuminated advertising space along the
Location highlights Shop-Ville/RailCity and Bellevue underline the
outdoor advertiser APG strengthened its position as No. 1 in the Swiss
Business metropolis of Zurich.
350,000 people visit Zurich main station every day with the
ShopVille, whose advertising concession APG won at the time as part of a
has won the tender procedure. The 9 tram/bus lines serving
Bus stop shelter at Bellevue is busy with 75,000 passengers boarding and alighting.
per day the busiest intersection of the transport companies
Zurich. The two illuminated advertising spaces ideally complement the
APG exclusive offer in Zurich's Zent-rums advertising mile
Main station-Bahnhofstrasse-Paradeplatz-Bellevue. With Fox Warner
(Bellevue) and Buena Vista International (Shopville, until the end of the year).
both areas are currently sold to major film distributors.

The Lausanne-based publishing group Edipresse has
achieved organic sales growth of 6 % in the first half of 2005. The
increase is mainly due to the introduction of new titles, such as
the Vaud-based company announced on Thursday. During the
Sales in Switzerland fell by 0.4 %, while abroad they rose by 14.3
%. Advertising revenue rose by 8.1 %, sales revenue increased by
by 6.7 %. Income from the printing business, on the other hand, fell by
6.2 %. Among other things, this is due to the sale of some small
printing plants in Switzerland. The operating result before
Interest, taxes, depreciation and amortization (EBITDA) fell due to investments in
New launches CHF 13 million to CHF 35.8 million. The net profit
improved to CHF 9.2 million after CHF 7.7 million in the previous year.
Edipresse benefited from extraordinary income of 5.6 million
Swiss francs. As the economic trend in Europe is still very uncertain,
Edipresse is finding it difficult to forecast for the second half of 2005 and for 2006
forecasts. However, significantly better results are expected
than in the previous year.

In an interview with Werbe Woche, Mr. 20-Minuten Rolf
Bollmann, publishing director of the commuter paper until the end of the year, on his
future job in the same function at the Tages-Anzeiger. There the
Ex-footballer and steep careerist to go full throttle and give the Leaf the necessary
growth.
Bollmann wants to focus on the regional strategy, which
The strategists at Werdstrasse have been working on the left bank of Lake Zurich since March with a
own Tagi regional tabloid. Further locations are to follow
- where, remains to be seen. However, it is set to continue with giant strides, according to
Bollmann.
He wants to present a rough concept by the end of the year and has ideas for the future.
already in mind. Growth in the regions and supra-regional impact,
are not mutually exclusive, Bollmann is convinced. So it is about
also includes cooperations and investments in other regional titles. On the
Schaffhauser Nachrichten and the Thurgauer Zeitung addressed says
Bollmann that the Tagi has to grow in the two-million-strong Zurich and therefore
all possibilities should be examined. Whether this also applies to the Basler-Zeitung,
Bollmann leaves the question open. He describes his own way of thinking as strong
marketing-oriented, not always to the delight of journalists. At the Tagi
He should go full throttle and ensure that some joie de vivre returns.
(rw)

After an evaluation phase lasting several months
the decision has been made: Migros Media will replace its current
Layout and editing system by Woodwing Smartconnection Enterprise,
which is based on the two Adobe products InDesign and InCopy.
In total, over 100 jobs in the Migros-Magazin, Migros-Magazine and Saisonküche editorial teams will be transferred to the
new solution. The migration at the editorial sites
Zurich and Lausanne should be completed by the end of this year. In addition
Migros Media have decided to continue using Macintosh from
Apple and the Mac OS X operating system.

From zero to over 10,000 members in 5
years: high5 developed into a remarkable success story. At
Saturday the member club of "Südostschweiz" celebrates in the Churer
Hallenstadion the 5th birthday.
(pr) With the aim of encouraging youthful
Leading non-subscribers to the "Südostschweiz" newspapers is high5
im was launched five years ago. Since then, high5 has offered its members
for a symbolic annual contribution of 5 francs continuously numerous
Discounts and special promotions in the areas of music, culture,
Sports and fashion. Today the club, which is also active in the field of
already has more than 10,000 members from the
whole of southeastern Switzerland.

The innovative implementation of the club idea brought Südostschweiz
Presse AG won the "Swiss Marketing Trophy" in 2002. Finally
it's not for nothing that a quarter of all high5 members become
25 years of age become new "Südostschweiz" subscribers and secure the
publishing house thus a basis for the future. On September 3, the
Memberclub on the occasion of a big concert night in the Chur
Hallenstadion celebrates its round birthday.

For a little more than two years, high5 has also owned the youth and
Party newspaper. [haifaif]. This has since been published in a circulation of
of 75,000 copies and is published every second Friday the
"Südostschweiz" daily newspapers enclosed, as well as to the members of
high5 sent by mail. The special feature of the youth newspaper with a
circulation of 75,000 copies is that they are almost
exclusively by young people between 15 and 25 years of age and thus
produced directly by the target group itself. At this year's
JuniorCom in Davos, the [haifaif] editorial team was honored for its achievements.
was awarded the "Swiss Text Award 2005" for the promotion of young talent.

In connection with the anniversary festivities, the
Youth newspaper until the end of the year to all new customers 5 x 5 percent (=25%)
Anniversary discount on the first ad. Just in time for the round
In addition, high5 recently presented itself with a redesign of the
website (www.high5.ch) and last week published a
special [haifaif] anniversary issue around the members club.

The anniversary newspaper can be ordered via
or tel. 055 645 38 65 can be ordered.

Within a very short time, the
WochenZeitung (WOZ) with its campaign "Give us money" over 300,000
Franconia. In yesterday's edition, she thanked her
readers for their hard work since the end of March.
Generosity: "We're out of the woods for now. Merci!" But
WOZ remains realistic despite its great fundraising success. If you
to survive in the long term, it will also be necessary in the future to
to cover around 10 % of the budget with donations each year.
cover. The weekly newspaper also provided information on planned and
accomplished innovations: The editorial team has now been reorganized
and large resorts have been introduced. In addition, authors are now
like the Bernese rapper and musician Grégoire Vuilleumier alias Greis, who
St. Gallen rapper and future WOZ editor Daniel Ryser alias Göldin
and cartoonist Ruedi Widmer will be writing the column on page 2.
In addition, the newspaper contains a biweekly
Page with puzzles and articles that make complex issues easy to understand.
explain.

Telecommunications A teaser campaign is keeping people guessing: What new tariffs are being hatched at Orange? The method seems to be slowly becoming systematic: On mysterious posters, celebrities promise that they will soon show their colors or a large, red icon in the shape of the number 1 arouses curiosity as to which company will soon out itself as number 1 here. With the latest phantom advertisement, the case seems clearer: posters with nothing but an orange base color and the white telephone number 078 840 44 44 evoke associations with the car rental company Sixt with their color. But if you call the number given, you can hear the supernatural CI melody from the Orange commercials. A female voice purrs: "Nice that you have dialed the number 078 840 44 44. Please leave me your message after the beep. Mercie." And what is this message about? New tariffs? A new cell phone service? The posters could be seen at Zurich main station, among other places. The mysterious campaign also caught the eye at the Orange Night at Zurich's Kino am See. Here, strikingly pretty girls buzzed through the audience. They also had the hot number on their orange T-shirts. If you wanted to know more, the girls just whispered in your ear: "It's a secret. Give me a call."
No information on this secret matter is available from the telecoms company Orange. Understandably, the in-house agency Lowe is also not yet letting Orange out of the bag. We are hanging on!
078 840 44 44: Orange and Lowe do not provide information on this number.

Andreas Panzeri

Market research Affordable prices are very important to 41% of Swiss people when choosing where to shop, making them significantly less price-conscious than Germans (68.3%) in the Consumer Monitor survey conducted by advertising agency Publicis. More Germans (71.7%) also consider good value for money to be very important than the Swiss (60.8%). Freshness and quality are cited as very important criteria by roughly the same number in both countries. The preferred shopping time for the Swiss is towards the evening. Swiss consumers get inspiration for their daily shopping from a variety of sources. Free newspapers were mentioned the most, followed by brochures, flyers and daily newspapers. The complete Consumer Monitor study can be ordered from Publicis.

Public transport Publicis is borrowing the advertising world of Media Markt and Eschenmoser for the Zurich Transport Association Just as SFLB ironically imitates the advertising style of famous brands for National Versicherung, Publicis now also wants to make the 9 o'clock pass of the Zurich Transport Association (ZVV) better known to a wider audience. The pass, which allows discounted travel on public transport after nine o'clock, is already well positioned, particularly in the older segment. Now the aim is to make the fare offer appealing to a younger audience. To this end, the Publicis creative team chose a bolder language than before and made the product benefits strikingly visible. This is the pork belly talking In order to advertise the various fare reductions on the different means of transport, the good old pork belly ad was used. After all, the bland advertising platforms are cheap and quick to create, which leaves more budget for the size and frequency of publication and meets with a positive response from the target audience in this age of stinginess. Publicis uses the familiar look of Media Markt and Eschenmoser, two discounters active in consumer electronics and household appliances, to achieve the stopper and surprise effect.
The result is promotional advertising that stands out due to the unusual sender for this type of communication and also sells a good dose of humor, say the creators.
(la)

Development aid Spillmann Felser Leo Burnett searches for new sources of water for Helvetas.an african woman lays 5000
kilometers to get their daily water. This corresponds to
the distance from the heart of Switzerland to Mali. The reverse
Spillmann Felser Leo Burnett now wants to find a way forward with a campaign for
Helvetas go.
Worldwide, around one-third of people do not have access to
drinking water. That is why the Swiss development organization
Helvetas has been supporting the construction of drinking water facilities and wells in
the Third World. Because in order to obtain clean water, a
African woman still walk an average of 15 kilometers. And
every day. How much that makes up in a year is shown by the new
Helvetas spot by SFLB: "This is how far an African woman will go for water."
Black and white images are used to dramatize how an African woman with
leaves her village with an empty water bucket. She runs and runs and
runs until it arrives in a Swiss city. There she fills
her water pot at a well and makes her way back. To do this
the text fades in: "An African woman walks about 5000 km in a year to
Get water. Shorten this path: PC 80-3130-4."
The spot, produced by Will van der Vlugt, has been available since the end of August.
in cinemas, from September 5 on SF DRS as well as numerous
local stations, and starting Sept. 12, a donation mailing goes out to
the households.

Andreas Panzeri

8000 liters of water for a pair of jeans
Water is life: We consume around 125 liters of water in Europe
daily for showering, brushing teeth or washing dishes. But that is only
a drop in a much larger waste. People in the
Industrialized countries, with their modern lifestyles, indirectly consume
much more in water. The invisible water consumption is particularly high
when eating: Two slices of bread for breakfast require in the
Production around 100 liters of water. Who then for lunch a nice
beef, has to go through the detour of cattle rearing in order to get the
easily used up another 1000 liters of water. The portion of potatoes
devoured about 150 liters of water during cultivation, for the production of
one serving of rice, even 500 liters are needed.
Water guzzlers also exist at work: 50 sheets of paper need
for their production, although only a little more than a liter of water. If
the fax or copier, however, by an employee in smart jeans.
served, the water balance goes to extremes: a new pair of jeans
is 8000 liters of water consumption, because especially the
Cotton cultivation and dyeing are very water-intensive. And that will not
made with us! (pan)

Apple has launched a new gadget on the market. iTunes Custom Cards are advertising media that can be used by record labels and promoters to distribute music to fans. The cards with printed logos and messages are ideal for giveaways, competitions and the like, according to Apple, and are a hip replacement for promotional CDs as they are generally much cheaper. The acid test took place at the Montreux Jazz Festival, where concertgoers were given a custom card with a code for the free download of three songs from the iTunes Music Store.

On September 29, 2005, NBC disappears
Europe from the screen and is replaced by the station Das Vierte, which
is also operated by NBC Universal (see Newsmail from 12.
August). The new channel mainly shows American series and
Movies. The fourth channel is available on most of the small Swiss cable networks.
but only transmitted digitally by Cablecom. Due to the
capacity in the analog transmission range had to be taken into account.
the new transmitter in the conventional way, the new transmitter
as Stefan Hackh from Cablecom explained to Werbewoche. The
Cable network operators decide in each case on the basis of various
criteria - space, media diversity, concession, potential and
legal framework conditions - whether a new transmitter is fed in analog
can be used. After all, there is now a reserve place: "In case,
that a new transmitter should or must be broadcast in analog, the
space that has become available can be used without the need for an already
analog channels to be moved to the digital offering
must," Hackh continued. According to the current agreement with
the price supervisor, Cablecom is obliged to offer 37 analog and 25
digital channels. In Zurich, 47 analog
and a good 130 digital television programs.