In August, the Publicitas Index of the
advertising expenditure in the daily press fell by 0.2 points to 93.5 points and
is thus below the previous negative record set in May 2004 (93.6
points). Unlike in July, this time the decline cannot be
partly due to a lower number of expenses than in the
previous year. According to Publicitas, it was rather the
commercial advertisements that reflect the overall development of the market
have had a negative impact. have declined because the
Wholesalers, car importers and telecoms companies are increasing their investments.
have reduced. In contrast, there was clear growth in the
Occasional advertisements thanks to political advertisements in the run-up to the
vote on September 25. Job advertisements also increased slightly.
increased. Their index rose from 130.1 to 130.7 points and thus recorded
continued positive trend since April.

The first Bern derby of the new
Ice hockey season from September 23rd will not be shown live on TV.
For financial reasons, TeleBärn has decided not to broadcast the
first direct encounter between the cantonal rivals SCB and SCL Tigers, as the
regional broadcaster announced in a press release. The restrained
The economic situation and the high cost of rights make it impossible to
the broadcaster to cover the costs of transmission. In the
TeleBärn has been showing the direct encounters between the
both cantonal rivals live on a regular basis. The market shares of the
corresponding live broadcasts were between 10 and 20 %. Still
It is not clear what will happen with the transfer of the remaining three Bernese
derbies this season. If, with the help of TV sponsors
the costs can be covered, TeleBärn will broadcast the corresponding games.
broadcast live again.

When publishing rankings
particularly high due diligence requirements. This is the view of the
German Press Council in a statement. With regard to the
importance of such rankings for readers and the possible consequences for
the parties involved should provide comprehensive information on the research method
and representativeness are communicated, judges the
self-regulatory body. The editorial offices should also have outstanding values
particularly carefully. The warning was prompted by two cases of
poor rankings. In a survey conducted by Impulse magazine among
tax advisors, the Annaberg tax office was given the strictest
audit, although it does not even have a
audit office. The Computer-Partner Compact magazine
had in a sales ranking partly only domestic, partly also
Foreign sales taken into account. Rankings are also available in the Swiss
Media very popular, especially in the business press. The advertising week
itself publishes the annual creative ranking of advertising agencies.
The ranking has recently been elevated to an art form by
Columnist Kurt W. Zimmermann in Weltwoche.

For weeks, the Cablecom IPO has been
predicted, now it's official: The largest cable network operator in the
Switzerland has submitted an application to the Swiss Exchange for the listing of the
Cablecom shares, as the company announced in a
announced in a press release. The IPO is scheduled for the end of October 2005.
expected. The following were appointed as Joint Global Coordinators and Joint Bookrunners
Credit Suisse First Boston and Morgan Stanley were selected. Further
Information on the exact schedule, scope and structure
of the intended offering, the company intends to announce its intention to
time.

On September 17, the Landbote starts in
a completely new look: The book, designed by Zurich graphic artist Jürg
The layout designed by Candrian sets accents in the reader guidance and the
visual language. The newspaper also dispenses with the Fraktur font in the
Title. But it is not just the external appearance that is new: inside
the changed sheet architecture, new vessels and content with
In-depth structure to bring more reader benefit. To implement all of this
the Landbote has strengthened its editorial team and thus enables a
more intensive local reporting. On Friday and Saturday
Landbote readers receive a 5th bundle. Fridays with the focus on
Building and housing, on Saturday the focus is on cars and traffic.
At the same time as the relaunch of the newspaper, the new
Web presence launched. The portal has been streamlined and is now focused on the
additional benefits for the readers.

The Zurich agency Department scores
at the international sporting goods manufacturer Head. She is
entrusted with global communications for the Head Ski division
has been completed. The work begins with the trade fair appearance and campaigns,
catalogs and POS measures for ISPO Winter 2006 at the end of January. Already
In 2001, the newly founded advertising and design agency had the
Order for the positioning and global launch of the new
snowboard division of Head. At the end of 2004, Department also won
in a pitch against competitors from Berlin, London and Chicago, the
Mandate to redesign the entire corporate design.

The Swiss Press Council would like to
to increasingly promote the discussion of media ethics. This should
be achieved by means of intensified public relations work, as Press Council President Peter Studer explains according to the
SDA news agency at a media conference in
Zurich announced. The plan is to increasingly use its own initiative again.
to address media ethics issues, such as the protection of the
privacy or the separation of editorial and commercial activities.
content. The Press Council would also like to become more involved in
participate in debates, support training and further education and
publish an annual collection of leading decisions and the Vademecum
relaunch. The Press Council is responsible for implementing these future plans.
on additional financial resources, which on the one hand are provided by
companies and, on the other hand, by increasing the contributions of
journalists' associations. As the SDA further reported,
financial independence is also a long-term goal of the
Press Council. With the help of a patronage committee yet to be determined
The aim is to build up an endowment capital of three
million francs can be raised. Such capital fundraising
the Press Council, as it refuses to authorize the publishers as well as the
TV and radio broadcasters, as this would jeopardize the independence of the
Press Council could be jeopardized. The 65 to 70 articles published annually
Opinions are based on the declaration of duties and rights
of journalists and
Journalists. Recently, the directive concerning
Interviews and search interviews as well as the directive on the protection
privacy modified.

In the past few weeks, the
Communications and PR agency Open up in Zurich various
Mandate wins. Swisscable, the association of Swiss
cable network operator, commissioned the agency with the relaunch of its
member magazine. To this end, Open up developed the editorial and
graphic concept together with Sonja Studer Grafik AG, which is now
is implemented. Another mandate win comes from the Gottlieb
Duttweiler Institute (GDI)
in Rüschlikon. Open up advises and supports the GDI in the
media relations and other communication issues. For the new
The Swiss School of Public Health, founded by the
communications agency for the first appearance. Also in terms of personnel
Open up has grown recently. With the addition of the
28-year-old Janine Haas, the team now comprises five consultants.
Consultant. The Lucerne native has a degree in journalism and
Political Science at the University of Zurich and has experience in the
market research, film studies as well as in the publication and
communication management. At Open up, it is primarily used in the
education sector and in various SME mandates.

The US advertising holding company Interpublic Group
sees progress in the analysis of its business figures and
Billing procedure. The parent company of the FCB agencies, Lowe and
McCann Erickson only had unaudited annual figures in the spring
published because they discovered serious errors in the bookkeeping.
was. The holding company now expects to announce its definitive
figures. At the same time, however, the
results from 2000 to 2004 have to be corrected. Already in 2003
Interpublic had to restate the financial statements for the previous five years.
correct. At that time, the issue was invoicing between the
various subsidiaries. According to Advertising Age, this time the
The focus is on the settlement of income, transfers and rental costs.
Agencies outside the USA are primarily responsible, Ad
Age from a stock exchange document from Interpublic. On the one hand, rules
the US GAAP accounting method was misunderstood, on the other hand
There are cases of book falsification and embezzlement, violations against
Regulations and company rules as well as inappropriate
Customer debits and agreements with vendors. The offending
employees had been dismissed or were no longer with the holding company
active. According to US stock exchange rules, Interpublic is obliged to publish
September to submit certified annual figures. Otherwise the
Held by the New York Stock Exchange.

Until now, online usage research has lacked
a single currency. SRG and Wemf have now agreed on a
agreed on a joint approach. What does this mean in detail? On Wednesday, Wemf and the SRG
Research Service announced that it is working in the field of Internet research
will cooperate in the future. Werbewoche spoke to Manuel Dähler, the
Head of the Research Service, talked about how the new model
will look like and how the existing measuring systems
be integrated.

"Wemf's NetAudit is being expanded with an on-site survey",
explains Dähler. NetAudit currently collects usage data for
online offers by means of site-centered measurement, i.e. measures the
Visits to a specific site. Analogous to the German AGOF model
should result from the combination of the site-centered measurement and the
The data set 1 is created using an on-site survey. Enriched is
this with a telephone survey - which Wemf is currently doing with
of the MA Comis. "How much longer the MA Comis
The continuation of the project is not yet entirely certain. The goal is,
that data set 1, supplemented with structural data, contains the MA Comis once
replaces it," says the head of the research service.

"The previous panel of the research service, MMXI, will also be
continued, but the panelists may be provided with new software.
be equipped," Dähler continues. The
Principle of collection by means of software that users can install on their
computer is installed. A previous problem with
Internet research is the survey at the workplace, as employers often
fear that they will be disadvantaged if the investigations
foreign eyes gain insight into their data. "We won't even
attempt to carry out a measurement using software installed in companies
to make. The new approach here is a login-through portal panel,
This means that users log in to one portal at a time,
before they surf the net. We want to convince users that
they do this regardless of location - at home, in an Internet café, at the
workplace," says Dähler. In this way, data could finally be
for use "at work". However, we are aware that
a lot of convincing still needs to be done.

The time horizon envisages that dataset 1 - i.e. the
Combination of on-site survey and site-centered measurement -
will be available for the first time in fall 2006. "We will certainly use the new system
not yet have everything under control by January 1, 2006," said
Dähler. The enrichment of these results with data from a
The telephone survey will probably be published in the first half of 2007
can. In the meantime, we will continue to work with NetAudit, MMXI and MA
Comis and the basic studies MA Net (Wemf) and Net-Base
(SRG Research Service). Which measurements will run until when,
is apparently still unclear. "But there are also contracts that
expire" - this refers to the five-year contract for MMXI, which expires at the end of
expires in 2005. "We are now in the planning and bidding phase,
Some things still need to be fleshed out," says Dähler.

Since the beginning of 2005, Wemf and Forschungsdienst have been working with customers and
data recipients the new model. They also have a role to play in the implementation
to have a say. It will be interesting to see how the new solution in the
detail. Dähler states: "The top priority is to
of course, to finally have a standardized currency for Internet use.
create."

Carole Scheidegger

The Zurich agency Werbeanstalt Schweiz
has been commissioned by the "Schwiizer hälfed Schwiizer" foundation,
to design a donation mailing. It will be launched in November 2005
realized. Last year, the Zewo-certified foundation
was founded. It emerged from a campaign of the same name, which
from the SF DRS programs "Musigplausch" and "Fyraabig".
was created. "Schwiizer hälfed Schwiizer" supports people in need.
Switzerland, who have fallen on hard times through no fault of their own, through a
one-off financial contribution as bridging aid.

In the current issue of
Business newspaper Cash publishes a survey initiated by Bluewin
Information on the television viewing habits of western and German-speaking Swiss.
According to the study, TV abstinence in Switzerland can be seen as a marginal phenomenon.
only 5 % of the respondents stated that they did not have a
television set. 21 %, on the other hand, have one or
several flat screens. After the TV set, the computer is the most
most common device in Swiss households. 87 % have a
Internet connection, 23 % even afford a home network. More than
half of all respondents stated that they watch television every day. Only
just 3 % never turn on the TV at all. Consume per week
Mr. and Mrs. Swiss 10.51 hours of television. Advertising is for 43 %
the number 1 disruptive factor, followed by a poor program with 14 %. If
there was something new to invent, 11 % of respondents would like to see a
device that filters advertising out of the TV program. In the
On behalf of the Swisscom subsidiary Bluewin, the company cR Kommunikation from
Küsnacht at the end of August, 674 people in the West and
German-speaking Switzerland were asked about their TV usage.