The online marketplace offering of the
advertising platform operator Scout24 is now available on the Swiss
Websites of the TV stations ProSieben and Sat.1. Scout24
Switzerland and the channel marketer SevenOne Media have signed a cooperation
was agreed, as announced in a press release. The
Online users of www.prosieben.ch and www.sat1.ch can therefore use the
use the entire range of Scout24 services. Over 45,000 properties, 85
000 used and new cars, 60 000 Swiss singles and hourly
new vacancies are available for them to choose from, according to the press release.

As of January 2006, Daniel Knoll and
Rolf Hieringer takes over as head of the newsroom of Swiss Radio
DRS. They will replace René Schell, who from the beginning of next year will take over as
correspondent for SR DRS will report from Asia. With the choice of the
two experienced radio producers, the newsroom receives for the first time
a co-lead. This dual leadership imposes itself among other things,
because the 38-year-old Knoll is already in charge of the new morning show
and whose team is part of the newsroom. The
37-year-old Hieringer is currently team leader, editor and moderator
of the program "Info 3" on DRS 3.

Despite 14 months of construction, no interruption in production.(pr) At the end of August 2005, the Karl
Schwegler AG at the Hagenholzstrasse in Zurich-Oerlikon the construction work
for a carefully planned new building for production and offices
recorded.

During the approximately 14-month construction period, production hall and
office building. The new building has significantly more space for production and
allows an optimal workflow for the print shop's products.
The following are among the plus points for retaining the site in Oerlikon
Among other things, the uninterrupted production during the entire
construction time as well as the company's headquarters, which is well located in terms of transport.

Karl Schwegler AG prints in medium and large format. In the course of the
expansion in large format, it has just signed the purchase contract for a new
sheetfed press in XXL format signed. Next spring
will therefore be a 130 x 185 cm press in the new
production building installed. Parallel to this, a new
CtP plant for this format put into operation.

It is clear that customers in particular will benefit from this even more comprehensive
service offering will benefit. In particular, this applies to
the poster sector (street posters, in-store posters) and POS material such as
Steller, Rotairs as well as large folding brochures or extensive
Brochures and catalogs.

The St. Gallen-based company KünzlerBachmann
has introduced new company names and changed its corporate identity.
adjusted. A review had shown that the company designations
do not correspond to the actual areas of activity. One
Differentiation into the three competence areas of publishing, direct marketing and
Media should now create more transparency. The former designation
Künzler-Bachmann Direct AG was changed to Künzler-Bachmann Verlag AG.
This is the name under which the guidebooks Werdendes Leben, Unser Baby,
Kidy - Child and Family as well as the recently launched
Spick youth magazine, which was taken over by Tamedia. The
Künzler-Bachmann Rechenzentrum AG becomes KünzlerBachmann
Directmarketing AG, whose focus is on database and
target group marketing. KünzlerBachmann Medien AG reserves the right to
its previous name. Specialist and
Special interest magazines in the areas of marketing,
communication, technology and health. As part of this
The corporate design was also adapted to the new features. The lettering in the
Logo now appears in lower case and as one word.

(pr) On behalf of Credit Suisse, the
Flowcube Communications the content concept to a design guide
developed. The concept is implemented by The Guide Company in
Collaboration with Reto Gehrig from CODE_Werkstatt für Grafik, who is responsible for
the graphic concept.
The pocket-sized design guide is intended to be a useful but also
be a surprising companion for people interested in design. The
Content concept includes on the one hand design furniture and interior decoration,
On the other hand, however, other objects and inspirations that
are part of the personal "World of Interiors". Thus you will find
in the Design Guide next to addresses of the best shopping places in Switzerland
for furniture and home accessories - first and second hand - also addresses
of the most beautiful flower stores and garden designers as well as addresses of the best
Shops/showrooms for bathroom and kitchen.
All contributions are illustrated and accompanied by an editorial
explained. In addition, five renowned personalities reveal their
Favorites in design. A digression on 80 years of Swiss design
rounds off the guide.
The Design Guide appears at the beginning of November - in time for the opening
of the International Living and Furniture Exhibition "neue räume 05" (2. - 6.
November, ABB Hall 550, Zurich-Oerlikon).

Since this week, the IG
Adscreen on your own website. The community of interest is
At the beginning of June, 14 companies from the POS screen advertising sector
was founded with the aim of representing the interests of the market
and set uniform standards. On Adscreen.ch
the IG itself and the Swiss ad screen market are explained and
Industry news and market research results published. By e-mail
questions can be sent in, which will then be answered on the website.
be

The Swiss Press Association has
Social partnership adopts "minimum standards" without minimum wages,
elected new members to the Board of Directors and worked more closely with its counterparts in the
Latin Switzerland at the General Assembly in Interlaken.
the Swiss Press Association (CHP) has developed a set of minimum standards for
the working conditions in the editorial offices. The association
recommends that its members take this into account when designing the
employment relationships, according to a press release.
According to the SDA news agency, the minimum standards guarantee the
editorial independence and journalistic freedom, and
regulate the entitlement to paid leave. For training and
Further training for editorial staff should provide the necessary
funds are made available. Dismissals for economic reasons
are to be socially cushioned. The following were explicitly not included
Minimum wages; salaries are to be set at individual company level
be negotiated. The proposal was approved by the meeting with two
votes against and eight abstentions.

The dispute between publishers and trade unions thus continues.
into a new round. The trade unions are demanding a new
Collective Labor Agreement (CLA), which continues to set minimum wages. The
The last CLA was terminated by the publishers just over a year ago.
The journalists' associations feel that the minimum standards
snubbed, as stated in a joint press release issued by Comedia and
Imprint means. In addition to the abolition of minimum wages, the
standards also include deteriorations in the notice periods and the
Claims in the event of illness. The communiqué speaks of a
"Invitation to escalation".

It is therefore becoming clear that Christoph Nietlispach will not have an easy job on his hands.
has taken for himself. The publisher of the Wohlener Anzeiger (Kasimir Meyer
AG) replaces Joe Zihlmann as Head of the CHP Department
Social partnership. Zihlmann, publishing director and editor-in-chief of the
Willisauer Boten in personal union, wants to concentrate in future on his
journalistic tasks. Newly elected to the Executive Board
Beat Lauber, Head of Regional Newspapers at NZZ, was also appointed. He replaces
Marco de Stoppani, who is retiring from the Department of Law.

At the general meeting, CHP also announced that it is now working with
the sister associations in French- and Italian-speaking Switzerland
under the joint brand Schweizer Presse - Presse Suisse - Stampa
Svizzera will appear. The visual appearance of the three partners will
(based on the previous CHP appearance). The
In the future, associations want to make media and professional policy postulates
jointly represented.
CHP, Presse Romande and Associazione Ticinese Editori di Giornali
retain their full legal and economic independence.
Where there are differences of opinion - as in the case of the CLA,
will continue to be traded separately, according to the CHP communiqué.

Stefano Monachesi

The singer and songwriter Tom Waits has
Germany filed a civil suit against the car manufacturer Adam Opel AG and its
advertising agency McCann Erickson, as the lawyer for the
Stars announced in a press release. The company had used several commercials whose acoustic background music
consists exclusively of a singing voice that is similar to that of the musician.
is confusingly similar. Waits, who is responsible for the fundamental rejection
is known for every commercial use of his music, has been nominated several times for the
campaign and had declined. In the statement of claim of the
Berlin-based law firm Spieß & Schumacher will be
stated that the defendants thereupon without further ado
voice impersonator. Back in April of this year
Waits addressed his fans in a press release, of whom
many had mistaken the voice double for the original and for whom
Confusion prevailed. Opel's parent company General Motors responded
responded with a press release stating, among other things, that the
never thought of Waits at all or even intended to use his voice.
to use. The commercials produced in Germany were produced around the
The series was broadcast in Sweden, Finland, Denmark and Norway at the turn of the year.

Frontwork utilizes the advantages of LEDs.(pr) Light-emitting diodes or LEDs (light
emitting diodes) are in the process of revolutionizing the lighting world.
revolutionize. And not just because of the almost limitless
color spectrum. Compared to incandescent lamps, light-emitting diodes still have quite
other advantages: in addition to the lower power consumption
light-emitting diodes generate less heat. They are also space-saving, insensitive
against vibrations and have a service life of up to 100,000 hours.
several times longer service life than conventional light sources.

Wide range of applications in advertising technology
For labeling and interior design or, better still, wherever there is a need for
Light needs light and where special moods are created with light
the use of light-emitting diodes is worthwhile. This also
frontwork the advantages of LEDs. Light-emitting diodes are suitable for
excellent for illuminated lettering or backlit objects such as
displays or pylons. Surprising effects are also created by objects with
colored LED illumination. For example, the frontwork realized
Illuminated cubes at the EWZ customer center on Zurich's Beatenplatz. Also for
other customers such as Motorola, Xerox or the recently opened Stade de
Suisse in Berne, frontwork has already successfully implemented LED technology.
used.

Light as a design tool in public spaces
With the "Plan Lumière", a lighting concept for the public
area, the city of Zurich is also breaking new ground. The aim is for the population
and guests from all over the world see the city through different eyes at night.
One of the pilot projects is the illumination of an underpass in
Zurich-Affoltern. frontwork ag was founded by the international
renowned lighting design agency "Ulrike Brandi" from Hamburg with the
implementation of this prestigious project.

Colored rooms
Rooms only acquire a certain radiance through light. In addition
light and colors affect the psyche of the human being in many different ways.
People. With LED, rooms can be immersed in colors or color moods.
can be used. A game of changing colors is also possible. Integrated
in interior design and especially as indirect lighting
LED creates unique moods.

Whether at trade fairs or events, in business premises or outdoors:
LED never fails to make an impact and can also be used in advertising technology.
can be used profitably.

After joining the Geneva city broadcaster
Léman Bleu, the French publisher Philippe Hersant is participating
now also on TVM3, the music channel in French-speaking Switzerland. According to the newspaper 24
Heures, the Frenchman has been a shareholder of the broadcaster since this summer.
it is a minority shareholding. The Federal Office for
Communication confirmed
This at the request of Werbewoche, in Biel a corresponding application had been submitted.
which is now awaiting approval. As 24 Heures continues
reports that Hersant is already thinking about possible synergies with Léman
Bleu and foreign broadcasters, especially French ones.
However, TVM3 is to remain free in its programming. The
The music station based in Ecublens VD was launched in May 2004 and
reaches an average of 60,000 viewers.

Entertaining event at the dada house in Zurich.
(pr) The Freelance Professional Journalists Zurich FBZ have on CLA Day yesterday, 14.9.
2005, the lucky winners of the big riddle rally around the CLA
drawn. The first prize was won by Virginia Bodmer, a freelance journalist in
Zurich.

Through the award ceremony led the rally organizers
FBZ board members Peter Exinger and Anita Hugi, the latter in
cubist-journalist hat. The event took place at the dada house in Zurich
took place. After the entertaining award ceremony, the journalist Gaston
Fasnacht spontaneously doffed his hat and paid tribute to a dada poem by Hugo Ball,
which in its performance ended on what it was for free,
permanent employees and a continued assured diversity and quality in the
Journalism arrives: gavgavgav!

Pictures: Bernie Sutter, Livio Piatti

(pr) The first edition of Private
Banking, the new monthly magazine for banks and bank customers in
French language, will be published on September 15, 2005, just in time for the
Swiss Bankers Day. Private Banking thus succeeds the
of the magazine BanqueAssurance, which has been published every two months since 1990.
had appeared.
The new magazine is divided into three sections: "Acteurs",
"Clients privés" and "Préférences". The editor-in-chief is
François Schaller, deputy editor-in-chief is Aline Yazgi. This emphasizes
The elegant new layout was designed by graphic designer Katja Hoesli.
"Private banking has become an important part of the financial
and the first echoes from banking and advertising circles are
extremely positive," says publisher Ralph Büchi.
The first issue of Private Banking comprises 80 pages and includes over
20 pages of advertisements. The initial print run is a good 12,000 copies.
The subscription price for 10 issues per year is 95 francs, the
Newsstand price 9.80 francs.
Private Banking is published by the Geneva editorial office of the publishing group
HandelsZeitung, which has also been publishing the successful
published in the business journal PME Magazine.