Hanspeter Lebrument, publisher of the
Südostschweiz and President of the Swiss Publishers Association, sees no compelling
Reason for further concentration in the Swiss press landscape.
The existing publishers are actually all pretty solid, he said
in an interview with his own newspaper. The owners would have to
publishers do not sell for economic reasons, "but there are
an ownership that is no longer close enough to its newspapers
and suddenly says to yourself: We would actually have preferred a little
money than a newspaper publisher". Lebrument sees the Thurgauer Zeitung
is a good example of this. His own goal, on the other hand, is to help the region
Südostschweiz an independent newspaper. "This publishing house an
to sell it in my twilight years and collect a few million,
is not my goal, on the contrary, that would be my downfall," emphasized
Lebrument. He also pointed out that at Südostschweiz only
The company is of the opinion that only those who are employed by it may be shareholders. In response to the question,
whether he would relinquish his shareholding when he left the company.
I simply couldn't imagine quitting and leaving the company.
to do something else."

Since September 15, the new
TeleZüri online website, which presents the station concept on the Internet
continues. The focus is on the formats News, Talk and
Entertainment whose content is updated daily. The web serves
thus as a supplement to the TV program and provides additional
Information on the programs. In the web archive, all contributions from the
the day before, the author blogs of the makers of TeleZüri
should ensure user loyalty. The new website also aims to
commercialize the activities on the Internet. The focus here is on
Local broadcaster on "Local Crossmedia". The marketplace is characterized by
thematic partnerships have been expanded, including Mediashop,
Flugshop or Bluewin. On a variety of different forms of advertising
and cost-per-click models were dispensed with. For the relaunch of the
Website is the Internet agency Planetactive from Zurich
responsible.

The Aargauer Zeitung (AZ) has been published since September 17 with an additional cultural and special interest section
"Foyer", with new content, service and entertainment offerings and
a refreshed layout.(pr) Large regional daily newspapers such as the AZ
The economic situation and the structural changes in the
changes in the world of media have challenged us to
position. Over the past two years, the publisher and editorial team have
years intensively with the content and publishing orientation of the
Aargauer Zeitung and developed a new journalistic concept for the
concept was developed. This is based on the cornerstones of "regional
anchoring", "national charisma", "changing demands and
expectations of the readership" and "Expansion of the information, service and
and entertainment offerings".
As a first step, in May 2004 the regional associations of the
Aargauer Zeitung into eight independent regional editions with innovative
Converted to small format. Tomorrow, Saturday, there will be another
Development step: From September 17, the AZ will be published with the
additional magazine bundle "Foyer" - with expanded cultural section and
Special interest offer (special topic pages Digital,
Life/Health, Travel, Knowledge, Nature & Animals and Lifestyle); in
of the Saturday edition, the Foyer-Bund will feature feuilletonistic reading material.
offered. The following pages can also be found in the new newspaper bundle
Media/People, the television and radio program and the
Readership page Forum/readers' letters with numerous interactive
elements (SMS and Internet section "Feedback"; reader picture column
"Your snapshot" or "Question of the day"). A very special invitation
into the foyer is aimed at female readers and younger audiences.
The relaunch will also bring moderate changes to the appearance of the
Aargauer Zeitung: Specially accentuated opening pages, a
larger and therefore even more legible basic font and new
Leaf colors are the most striking innovations. Thanks to the expansion of the
printing infrastructure, all AZ pages can now be printed in four colors.
be printed. The AZ layout was designed by Zurich newspaper designer Kurt
Schwerzmann has been revised. Nine years ago, he had the
appearance of the Aargauer Zeitung.

The trade and industry association Pro
Campaigning has a certification system for campaigners
developed. It is based on the definitions developed so far, which
is good campaigning and how it can be recognized. To recognize the
"Certified Campaigner", in-depth knowledge is acquired in the areas of
five core campaigning disciplines, practical experience and basic knowledge
in each of 13 communication and management disciplines. In addition
the presentation of an impeccable campaigning concept and
permanent further training is required. In the near future
the criteria were further developed and certification was awarded to an external
and therefore more neutral body. The certificate, which
is granted for a period of three years, it should be
make it easier for campaigning clients to choose between more or less good
qualified providers. In addition to the
certification system, the trade association is also committed to the
Quality of training. Since May 2005, it has been offering
Institute for Corporate Communications at the Solothurn University of Applied Sciences
Northwestern Switzerland offers the Campaigning postgraduate course.

The communications agency Jung von
Matt/Limmat gets addition to its leadership team. After one year as
independent public relations consultant, the thirty-year-old takes over
David Schärer, Basel, will take over the management of the five-member
PR Unit. With him, the agency wants to continue the think tank model with
integrated specialty units and further develop their competencies in the
Further expand brand PR. The federally certified PR consultant is
already very familiar with the culture of Jung von Matt/Limmat, since he
had already worked there for years. In his independence
Schärer managed numerous PR campaigns for clients such as Knorr or
Comfort as well as the press office of a renowned architectural firm and
accompanied the acquisition of a publicly exposed company.
Schärer will continue his mandates at Limmat.

After silver at the Swiss Industry Award
Xaver, the Zurich event agency X-Act has now been nominated for the EVA Award (Event Award).
nominated in Germany. As with the Xaver with the occasion "eXperience 04" for the client
PricewaterhouseCoopers. By means of a 90-part chain installation
of 5000 meters of roof battens, 1500 employees had the internal and external
external way of working and thinking "Connected Thinking".

The Biel-based Internet agency Orange8
Interactive has landed several new projects. For example, it is lending
in the coming weeks to the Flumserberg ski area, the
slimming institute Marie France Bodyline, the Gstaad dairy and
the Bern-based company Merz+Benteli with a new Internet presence. As
As a result of the merger of Liberty Call and Extratel, the agency creates
now the corresponding website for the Swiss Contact Management Group.
In addition, the Biel-based watch supplier Lécureux is having its e-shop
revise.

The consulting copywriter and copywriting consultant
Roger Hausmann recommends a book every week on his website for
Marketing and communications professionals. In the meantime 101 tips are in
his electronic archive came together. (pr) For Roger Hausmann, his Internet presence is more than just a company presentation: "Of course I want to present the writing workshop and my work, but that's not all - I want to build up an archive of book tips that helps marketing and communications professionals discover interesting, instructive as well as exciting non-fiction and technical books." This archive now includes 101 tips for books ranging from "ABM - Success Story of a Department Store Chain" to "How to Advertise Successfully on a Narrow Budget." The spectrum of titles is as broad as the field of communication is wide. Every month, Roger Hausmann summarizes these recommendations and sends them out as a newsletter to more than 300 marketing and communications professionals in Switzerland, Germany and Austria. In addition, he regularly reviews for Werbewoche and - although he limits himself exclusively to marketing and communications books - is a top 1000 reviewer at amazon.de. Roger Hausmann has been a self-employed copywriter with an entry in the script professional register since August 1, 2000. During this time, he has written and designed copy for over 70 large and less large, well-known and less well-known companies - from Apple to Zurich University of Applied Sciences Winterthur. He also works regularly as a disruptive copywriter for agencies. Roger Hausmann presents a selection of his current works, such as the annual report of the Winterthur city marketing or a radio spot for the new SEAT Leon, on his website.

The American car insurer Geico
and the search engine Google have entered into a legal dispute with a secret
Settlement concluded. Geico had sued Google for
sued for trademark infringement because the search engine for the search term
"Geico" had displayed advertising from competitors. For comparison
according to Advertising Age, after District Judge Leonie M. Brinkema
in a written statement the sale of brand names as
keywords had been approved by Google. An abuse is
if the trademark also appears in the text of the displayed advertisement.
the judge said. She left open whether possibly
Google's customers infringe trademark law when they use trademarks as keywords
purchase. Accordingly, following the conclusion of the settlement, Geico has now
competitors who place such advertisements and to warn them with
threaten legal proceedings.

The Zurich agencies Publicis (advertising)
and Dai (Design) have received a mandate from Jet Aviation for a new
corporate identity. In a multi-stage selection process
According to the communiqué, they have been up against renowned international and
national agencies. Publicis and Dai took part with a
team took part in the selection procedure, as the invitation to tender from Jet
Aviation both elements of a brand identity to be revised and
also included a new communication strategy. Jet Aviation with
headquartered in Zurich, is a global provider of flight services for companies
active.

The Zurich-based media group Ringier is
entered the free newspaper market. Not in Switzerland, however, but
in the Czech Republic. Ringier will open a new office in Prague before Christmas.
free newspaper, according to a press release. One name
has not yet been announced. The print run at the start is
250,000 copies. The title is aimed at a young, urban audience.
readership and will be published from Monday to Friday, writes
Ringier continued. The newspaper will be published by a newly established editorial team.
produced and launched on the Czech market with "a modern layout".
come. "This new field of free newspapers is very interesting for Ringier.
strategically important and for the future of our media company.
interesting", CEO Martin Werfeli is quoted as saying in the press release.
Ringier enters into direct competition with the free newspaper with its title
Metro, which published its first edition outside Sweden in Prague in 1997
has launched. According to its own figures, Metro Prague is now used by 245,000
people read it every day. The population of the distribution area
is 1.2 million, according to the Metro website. The
national market for newspaper advertising in the Czech Republic is estimated at 126
million dollars net.

The Federal Office of Communications (OFCOM)
conducts a preliminary investigation into "Meteo" and the SF DRS weather channel
on suspicion of surreptitious advertising. This concerns the
Panoramic images from tourist destinations, such as the SonntagsZeitung (SoZ)
reported. The locations would not only have to be prepared for the commissioning of the
cameras, but also for the broadcasting slot on SF DRS. According to the
SoZ, the money flows via the company Feratel, which is responsible for acquisition
and processing of the images. The investment costs of
35,000 francs and the annual operating costs of around 30,000
francs are paid directly by the resorts. However, Feratel also collects a
"Annual lump sum" of 20,000 to 25,000 francs "for the activation
into the SF DRS program," the paper quotes from a contract that
is available to him. According to Feratel Managing Director Gregor
Fuchs to SF DRS. Neither SF DRS nor the broadcaster disclosed the amount of these sums.
Feratel information. For Bakom, the cash flows are "indications of
Advertising". "We want precise information about the role of SF DRS in
this business," says Carole Winistörfer, head of the department
Supervision at Bakom. As the weather images are not considered paid
advertising messages are labeled, according to the SoZ, it would be
Surreptitious advertising case. SF DRS does not refer to the weather channel as a
Commercial. "The fact that the camera locations are named is
of course. The public wants to know where which weather
prevails," TV spokesman Robert Neuhaus told SoZ. What "Meteo"
there is no guarantee of image presence for the locations. The
The editorial team decides on the basis of editorial criteria whether a camera in
the program will be switched.