The agency Angelink yourposition, which specializes in
Specializing in search engine marketing, the Swiss company was able to
Attract milk producers (SMP) as new customers. The organization is
At Angelink Yourposition, the full range of services, which
ranging from analysis to performance measurement. «We
consider search engine marketing to be an important
Online marketing tool that we use with Angelink yourposition
»we want to use it in a long-term and sustainable way," explains Marc Bächle,
Head of CRM and Publishing Director at SMP.

(pr) Burson-Marsteller has
Requirements for CMS certification successfully fulfilled. The through
developed by the British agency association PRCA
Quality assurance system CMS II (Consultancy Management Standard)
was developed by the International Communications Consultancy Organization
ICCO and is specialized in PR and communication agencies.
oriented. It combines elements of the ISO certification system
with those of the Investors in People system. The evaluation criteria
are made up of management and communication, corporate planning
and development, financial system, implementation of projects and
campaigns, customer satisfaction, new business and personnel management.
"The very high standards in agency management that we set in our
international agency network and the investments of the
The success factors for quality management in recent years were
this certification," says Roman Geiser, CEO of Burson-Marsteller
Switzerland. "Customers should not only benefit from good consulting services
benefit, but also to focus on efficient agency processes and
quality standards. The CMS certified agencies
Switzerland stand for these values."

The Zurich regional newspapers Zürcher
Oberländer and Zürichsee-Zeitung want to cooperate more closely in future. Before
Recently, the Board of Directors of Zürcher Oberland Medien (ZOM)
decided to offer its shareholders a buyback of a maximum of 1800
ZOM shares at a price of CHF 850 each. This is intended to
cross-shareholding with Zürichsee Medien (ZSM).
They are to receive around 10 % of the ZOM shares. In return
ZOM will receive around 7 % from ZSM. "On the one hand, we want to
and expand our long-standing cooperation, on the other hand our
shareholders against unwanted takeovers," explained
ZOM Director Peter Edelmann told the Tages-Anzeiger.
The NZZ subsidiary currently holds 37 % of the ZOM shares
Freie Presse Holding and to 63 % owned by around 500
Small shareholders.

"We do what we are good at: we
cultivate and create brands," explains Branders Managing Director René
Allemann. Branders is a new Swiss consulting agency based in
Zurich and specializes in the creation and maintenance of brands. The
Agency does not offer advertising, marketing and PR,
but focuses solely on conception, implementation,
management of existing brands and the creation of new brands.
Brands. Branders is currently still working with freelancers, but will be
consist of a fixed team in the future. "By the end of
about five employees on a permanent basis every year," explains Allemann.
to Werbewoche. For reasons of contractual law, the
Allemann not yet comment on potential customers. Allemann is
former senior consultant and unit head at Interbrand and has
international brands such as Novartis, Unilever, American Home
Products, Converium and Swiss Post, but also numerous
SMEs from various industries advised.

The French investor Vincent Bolloré
increased its stake in the media and research group Aegis from 6 %
to around 8 %. This is according to a stock exchange listing of Aegis
out. Bolloré is Chairman and major shareholder of the advertising holding company Havas,
which is rumored to be interested in the Aegis media network Carat. He wants
However, he sees his investment purely as a financial investment.
The Havas competitor has officially announced its interest in Aegis
Publicis. It admitted last week that it had carried out preliminary clarifications on a
possible takeover bid. The seriousness of this
However, doubts have arisen following investigations. As the industry portal
According to Mediapost.com, Publicis has reported several times in the last few days that
bought and resold smaller quantities of Aegis shares and held
a share of around 0.6 % on Monday. This is too little to be considered
strategic participation or as a first step towards
Building a majority, judges Mediapost.com: "But it would be a nice
Investment for someone with a good sense that the course
will continue to rise." Should Publicis really only be able to
and do not want to buy it themselves, the portal still provides
other potential buyers in the game: Not the advertising holdings, but
international research companies such as Ipsos and Taylor Nelson Sofres
could take over Aegis.

The Advertising Index Switzerland (AIS) stood at 101.3 points in August. Compared to the previous month, the index
remained stable. Advertising sales in August amounted to
Data from the AG für Werbemedienforschung (Wemf) CHF 220 million
and grew by 1.7 % compared to the previous year. Significantly higher
advertising expenditure than in the previous year, the sectors
Services (+88.8 %), Administration/Politics (+72.3 %), Residential/Home
(+41.5 %) and Telecommunications (+40.0 %). The following areas
invested less intensively this year: media (-34.5 %),
clothing (-28.8 %), office supplies (-24.7 %) and transport (-23.5 %). The
Overview of advertising sales in August by sector and
Media is available free of charge at Wemf.ch
available. Wemf now also offers a graphic showing the advertising expenditure
of the overall market 2003-2005.

The takeover of Deutsche Eisenbahn
Reklame Gesellschaft (DERG) by the Cologne-based outdoor advertising company Ströer (cf.
Newsmail of September 26) has now been officially announced.
At the same time, the Swiss Affichage Holding confirmed that it was "out of
withdrew from the bidding process for economic reasons",
after they entered the final round of negotiations with their offer.
was able to advance. The decision in favor of the German market leader
Due to an extremely high offer for the 15-year contract, Ströer was
limited concession contract, writes Affichage.
responsibility towards our shareholders, we were able to
no longer increase the financial offer. The sales price stands for
us in any justifiable proportion with regard to the foreseeable
income from the contractually limited term," explains Madeleine
Linter, responsible for the development of international business. In
The press was talking about 100 to 140 million euros, while the
DERG estimated at 60 million euros at the start of the bidding process
had been made. Affichage intends to continue its expansion strategy abroad despite
of renouncing the advertising subsidiary of Deutsche Bahn.

As a Swiss partner of the network
Proximity Worldwide supports the direct marketing agency Wirz Brugger
Lüthi now produces all POS and promotional advertising materials for the Shell oil company. The
Zurich agency is not only responsible for Switzerland, but also for
Austria, the latter in cooperation with Wirz Vienna. With
The first projects are promotions for the fuels V-Power and
V-Power Diesel at the center.

The Basler Zeitung Medien has
Profitability improved in the 2004/2005 financial year. The
Net profit in the Group compared to the previous year
tripled. Consolidated operating income amounted to 2.648
million francs (previous year: 865,000 francs) with an EBITDA (profit
before interest, taxes, depreciation and amortization) of 27.65
million francs (previous year: 23.99 million). This is despite the fact that sales fell from 292.0 million to
276.2 million francs.
Despite the full amortization of investments in the relaunch of the Basler
newspaper, the result for the parent company was almost identical to the previous year. The
Operating income fell by CHF 44,000 to CHF 2.601 million. EBITDA amounted to 19.8 million
francs (previous year: 16.4 million francs). At 136.1 million francs, the
Sales again slightly down on the previous year (140.6 million).
CEO Beat Meyer and CFO Jürgen Hunscheidt emphasized last
Management meeting reiterated the need for strict cost management
against the backdrop of persistently weak earnings from the
advertising business and the continuing price erosion in the
printing industry. According to the company management, the current
The market situation is not expected to ease in the current financial year.
Following the sale of the specialist publishing house Rittmann, the film and
TV production company Allcomm Productions and the company specializing in services
Twohelfer Media, which specializes in training and seminars, in
Berne is the process of the transformation of the
Concentration of corporate activities completed.

(pr) audio relation received several orders in a row from Swisscom.
to receive the award: For Swisscom Mobile, the Zurich agency developed
for acoustic communication and corporate sound a ringtone set.
Based on the Swisscom sound sequence, audio relation produced, in addition to
monophonic and polyphonic conversions also numerous realtones of
Jazz over rock and reggae
to Flamenco. The new ringtones will be implemented from November
and can be downloaded via Music Store from Swisscom Mobile.
For Swisscom Group Identity audio relation also produced several
Greeting tones in stylistic variations. Swisscom employees
can personalize their cell phones to match their musical preferences.
preferences, without the need for the CI to be
conformity suffers as a result. The greeting tones replace the previous
ringback tones on cell phones and turn calls into a jukebox experience.
Parallel to this, audio relation designed a new signal tone, which
Swiss Liberty customers the switch to the third-party network and the associated
associated rate increases. For the new service "SMS to
Fixnet", audio relation has also developed its own jingle for the kick-off.
of the SMS readout service to the telephone sets in the fixed network.

And once again a Swiss has made it into
Hollywood made it. Since Monday, Zurich-based cinematographer Rainer
Klausmann in the USA as Director of Photography on the new feature film
"The Visiting," starring Academy Award winner Nicole Kidman. Directed by
Oliver Hirschbiegel, for whom Rainer Klausmann already worked in the Hitler film
"The Downfall" guided the camera. Klausmann - or Bubu, as he is called
the Zurichers call - has with Fatih Akin's "Against the Wall" in the last
year won the German Film Award in gold for his camera. More
Top movies of Bubu are "The Fisherman and his Wife" by Doris Dörrie
with Alexandra Maria Lara or "Games of Power" by Markus Imboden with
Martina Gedeck. Born in 1949, Rainer Klausmann began his career
in Zurich as a lecturer at the College of Art and Design
started. He still commutes between the film capitals of the world
and his apartment in Zurich's Kreis 3. 

Premiere of TEMmobile at OMD 2005 in Düsseldorf(pr) Planetactive, the agency for Technology Enabled Marketing, has developed a modular
a complete solution for modern mobile marketing. With
TEMmobile, the name of the new tool, allows mass mailings of
Conveniently manage and execute SMS/MMS. On Java-enabled end devices
interactive applications can be transferred. Furthermore contains
TEMmobile has its own module for couponing. The cell phone is then connected to a
two-dimensional barcode is transmitted, which is later read by a scanner.
will. TEMmobile already has interfaces to other TEM technologies.
In the relatively short term, mobile measures can therefore be integrated into online campaigns.
integrate.
 
Planetactive presents TEMmobile for the first time at OMD 2005. All trade fair visitors
have the possibility to download a barcode to their cell phone. This is generated by
read on a reader in the Internet cafe or on the Planetactive stand and
the visitor receives a voucher for a free soft drink. A
Instructions for this action and further information can also be found on the
Planetactive website at www.planetactive.com/temmobile.
 
With the use of TEMmobile, Planetactive is responding to the increasingly strong
Incorporating the mobile channel into online marketing campaigns. With
TEMmobile is ensured that the conceptual and content-related networking
of the two media is also followed by seamless tracking. In this way, campaigns can be
optimize across both channels.