Edipresse has announced the launch date for its
of the planned free newspaper: Le Matin Bleu will start on 31.
October. The Lausanne-based publishing house made the announcement as part of the
Publimedia Forum on Tuesday. The logo was also presented:
An azure blue square with the small lettering of Le Matin and
large and sky-blue with the addition "Bleu", in wobbly, watery
reminiscent letters. Further details about the newspaper
Edipresse for the week before the launch.

The Swiss television magazine TV-Star
now has a new monthly supplement, Beauty Star. In the current
issue (no. 40), the beauty magazine is enclosed for the first time.
Beauty Star has 36 pages and is designed to showcase make-up trends
and make-up tips. In addition, trendy hairstyles
and fragrances will be presented and prizes with a total value of 20,000
francs will be raffled off. The new magazine also presents monthly
Readers who can be styled into "beauty stars".
Beauty Star is also set to report on how celebrities can be seen at glamorous
events, and reveal how Swiss television stars work for
are made up for their appearances. Furthermore, TV programs that
report on beauty topics. Beauty Star doesn't just want to address women with its chosen topics,
but also appeal to male readers. For the editorial
Anita Plozza (ex-Glückspost) will contribute to the new beauty magazine.
be responsible. "Initially, the editorial team will only be
is being managed. It may be increased at a later date",
explains Francine Bruni from TV-Star to Werbewoche.

After the integration of
Euvia Media to ProSiebenSat.1 Group leaves Christiane zu Salm
the TV company by mutual agreement. Guillaume de Posch,
Chairman of the Executive Board of the ProSiebenSat.1 Group, commented on the
departure of the long-standing managing director: "Within a very short time, she has managed to create a
to establish an innovative business model in the media sector and to
success. We owe her a great debt of gratitude for this achievement.
committed." zu Salm will be replaced by Marcus Wolter, who
Chairman of the Management Board of 9Live Fernsehen AG with immediate effect
& Co. takes over. Wolter has been managing the business of the
quiz channel 9Live. In the past few weeks, 9Live
in the Diversification segment of the ProSiebenSat.1 Group
integrated. The media group now owns 100 % from Euvia Media
AG & Co., as a result of which the holding company was dissolved. Euvia Media has
transaction television in the German TV market with 9Live and the
travel sales channel Sonnenklar TV was established, in which broadcasters
financed primarily from audience participation.

(pr) Edipub, the advertising marketer of the
Swiss Edipresse magazines (Bilan, Femina, Télétop and TVGuide),
as well as the Edipresse online offering (www.lematin.ch, www.tdg.ch,
www.24heures.ch, www.edicom.ch, etc.) has given its web presence an all-round
new face.
On the clearly and modernly designed site the user can find all the
relevant information on rates, readers, special issues and
Dates of the most important magazines in French-speaking Switzerland.
A new element of edipub.ch is the "PUB Online" area, which provides the
complete online advertising offer of the Edipresse sites.
Clients and agencies find quick access to the French-speaking Swiss market with edipub.ch.

Puzzle fans will be able to find the
Neue Zürcher Zeitung now with Japanese number puzzles
served. Every day there is a new Sudoku puzzle in the three
Difficulty levels easy, medium and difficult. If you want to experience the magical
squares, you can check your solution with one click
or have the correct solution displayed immediately. For puzzlers of the old
School, the Sudoku can also be downloaded as a PDF and printed out.

The Swiss cable network operator Cablecom
must answer questions from price supervisor Rudolf Strahm. How the
SonntagsZeitung reported, Strahm wants to know within a month,
which analog stations will be switched off by the end of 2006 or will be in
are shifted to the digital realm and which digital
broadcast stations are included in the basic package. The
Price supervisor would thus like to see a similar case as last November
prevent when Cablecom kips some channels from the analog offering
to include them in the digital offering again afterwards - for a
surcharge of 25 francs. Independently of this request for information, the following may be requested
Cablecom digital TV customers in German-speaking Switzerland from the 29th.
September will find five more programs on offer. Besides the
France 4 and France 5, the two French-language broadcasters, are the
Entertainment channels Nick and Das Vierte as well as the game channel Giga TV
added.

The school television station DRS has
Internet offering expanded. Recently, online games and
Worksheets for the e-learning offers, according to a press release
of the SDA. As the partners involved, SF DRS, the directors of education
of the German-speaking cantons and the Federal Office for Professional Education and
technology since 2003, this expansion has not been
possible. The Directorate of Education allocates the following per pupil per year
one franc a year. School television
worked successfully in 2004, the SDA quotes from a press release issued by the
Supervisory Commission: In addition to 28 in-house productions, it wrote the
last year launched the magazine "Achtung Sendung" for teachers. Since
At the beginning of 2005, the programs will be offered on DVD whenever possible.
In the near future, it should be possible to download them directly from the Internet.

The French car manufacturer PSA
(Citroën and Peugeot) has reorganized its European media millions.
distributed. OMD won the pitch in France. The Omnicom agency solves
Media Planning Group (Havas), which has thus completed one of its
traditional budgets. The loss is only half made up for
through the victory in Germany, where MPG is conversely the customer of OMD
can take over - albeit via the joint venture 2MV, which Havas
especially for the pitch with the British WPP holding company and its subsidiary
Mediaedge CIA has entered into. In Italy, OMD is supported by the
Aegis network Vizeum. In the other four tendered
markets - in addition to Great Britain, Denmark and Russia also in the
Switzerland - OMD remains in the saddle, as the French newspaper Le Monde
reported. According to Le Monde, the pitch involved budgets of
400 to 500 million euros.

On October 26 and 27, the
Glattbrugg organized the forum "Print - e-Procurement - Customer Loyalty: Successful
Product communication for SMEs". Interested companies
will have the opportunity at the specialist event to find out about current
Developments in the field of product information management for
marketing and sales, cross-media publishing and e-commerce to
and exchange application experiences. On the first day
the actual forum event will take place, on the second day
Specialist seminars on the topics of "Cross media publishing" and "Reducing costs
in purchasing". The event is organized by E-Pro Solutions, InBetween
and Wilken in collaboration with the Fraunhofer Institute for
work management and organization.

Federal Councillor Mortiz Leuenberger is elected for 2006
and take over the chairmanship of the TV5 Monde ministerial conference in 2007.
This was decided by the responsible ministers of the governments of
France, Canada, Québec and Switzerland, all of which are TV5
finance, last week at their annual conference. In addition
they adopted a new charter and discussed the direction of the
international broadcaster for the next four years. TV5
provides 24 million viewers in over 200 countries around the clock with
French-language television.

When Ringier sells its TV2 for 2.40 francs to
the newsstand, he will certainly give the Zurich publisher the price advantage.
on September 14, Michael Hahn had told the
Advertising Week announced. The German programming specialist had a
The week before, he himself launched the fortnightly title TiptopTV, for the
Newsstand price of 3 francs. Now the first issue of TV2 is available for only
2 francs at the newsstand, and TiptopTV still costs 3 francs. "I
had to see Ringier's product first," says Hahn, explaining the
the lack of a price reduction. And what he has seen confirms it
in sticking to its price. Especially because of the matt-dark
TV2's newsprint, Hahn rates the Ringier magazine one class below
TiptopTV: "The Swiss simply have to pay more if they want to
want to have my magazine." TiptopTV is published on glossy paper that
but turned out a little thin and therefore creased. The problem
has apparently been recognized, Hahn wants to use 60-gram instead of
Use 54 gram paper.
Hahn does not rule out a price reduction at a later date, depending on how
circulation is developing. For the time being, he is focusing more on subscriptions than
on retail sales. There it undercuts Ringier: its
The introductory price is CHF 50 for one year. TV2 costs 69
Blick subscribers receive a special price of 52 francs.
How long the introductory prices will be valid is not clear from either
open to competitors. This also applies to the TV2 kiosk price. "Now Fr.
2.- instead of Fr. 3.-" is written on the first issue of the Ringier magazine. 3
francs is the planned selling price from the beginning of 2006, confirmed
Group spokesman Marco Castellaneta told Werbewoche. Whether the
increase will actually be implemented at the beginning of January depends on the
development in the market.
And it is guaranteed to keep moving. Because Michael Hahn is planning
is already preparing the next blow. On October 12, he will deliver a new one,
four-week title, he announced to Werbewoche.
This will compete directly with Ringier's TVvier product,
which was originally launched by Michael Hahn's brother Rüdiger Hahn and
August 2004 was sold to Ringier. The new magazine will be published without
The cover section will appear as a pure TV program. The title was intended by the
publisher has not yet been revealed, as not all legal aspects have been
clarifications have been completed.
Stefano Monachesi

On October 29, 2005, the 76th Zurich
Press Ball took place. For the colorful event with this year's
Themed "Una noche española", another ball newspaper was produced.
As they have the same appearance as the Tages-Anzeiger (TA)
it is called the Ball-Anzeiger. The paper was created under
under the direction of Benno Schmidt in collaboration with Frey Communications
and offers the reader 64 pages of a mixture of topics relating to the
Life and culture on the Iberian Peninsula - from the interview with the
Miss Spain through to Spanish wine. Thanks to the large
The volume of advertisements acquired by the TA sales team was
extensive product, which is now available in an edition of
8000 copies are available. The 1500 members of the Zurich Press Association
receive a ball scoreboard, 1900 were sent to former ball guests
sent out. The remaining part of the print run is available in various
stores on Bahnhofstrasse, at the press ball itself or at
available.