Poster history An exhibition of the
The poster collection of the Museum für Gestaltung shows how the poster has
the First World War as the ideal medium for "educating the people"
has been discovered. In the Soviet Union, it was the requirements
communist ideology, which the citizens are allowed to keep in their homes
committed to an exemplary way of life. In the USA and
In Germany, the economic boom of the 1920s encouraged
to call on the population to make an absolute commitment to work. This
moral finger in the poster can now be discovered once again in
of the guest exhibition in the showcases of the Swiss National Bank in
Zurich.

On behalf of the on November 25
Swiss Journalist, which is published by the industry magazine Schweizer Journalist
a comprehensive journalist ranking for the first time. The award
"Journalist of the Year" should be awarded to people who this year
have achieved extraordinary things in Swiss journalism - be it
in the fields of business, politics, culture and sport. Also
the Best Editor-in-Chief and the Best Investigative Achievement of the Year
awarded in 2005. In order to do justice to the different language regions
is used in German-speaking Switzerland, Ticino and French-speaking Switzerland.
conducted its own evaluation. The Swiss journalist publishes
the list of the best journalists at the end of November in
of the launch edition.
The 30 members of the jury for German-speaking Switzerland:
App Rolf (media and science editor of the St. Galler Tagblatt),
Bärtschi Simon (media and news editor, Sonntagszeitung),
Baumann Oliver (Media Editor Aargauer Zeitung),
Berg Vivianne (President of the Free Professional Journalists Zurich),
Berger Almut (former editor of Persönlich, editor of Migros Magazine),
Boos Susan (Editorial Director of Die Wochenzeitung),
Breu Michael (President of the Swiss Club for Science Journalism and editor at SF DRS),
Brun Peter (Head of Communications Kuoni Switzerland, former Program Manager Radio 24),
Classen Oliver (former editor of Werbewoche, spokesman for the Berne Declaration),
Diener-Morscher Esther (Vice President of the Press Council, freelance journalist),
Egli von Matt Sylvia (Director MAZ),
Furrer Marc (Chairman of ComCom),
Gsteiger Fredy (SR DRS editor, former editor-in-chief of Weltwoche),
Hitz Martin (Editor Medienspiegel.ch),
Klein Ursula (Editor Kleinreport.ch),
Kropf Thomas (trainer and editor at Swiss Radio DRS),
Lipp Reto (Editor-in-Chief Stocks),
Luchsinger Fridolin (Head of Journalism Training at Ringier, former Editor-in-Chief of Blick/Schweizer Illustrierte),
Lüönd Karl (publicist),
Meier Medard (former editor-in-chief of Bilanz),
Neininger Norbert (Editor-in-Chief of Schaffhauser Nachrichten, Member of the Board of Schweizer Presse),
Niemetz Alexander (former presenter of ZDF's "heute journal", publicist),
Reist Bernard (former Editor-in-Chief SDA, Head of Information Canton Valais),
Speaker Margrit (author),
Strehle Res (Editor-in-Chief of Das Magazin, President of the Conference of Editors-in-Chief),
Trossmann Max (editor of the Berner Zeitung),
Wiegand Markus (Editor-in-Chief Swiss Journalist),
Wigdorovits Sacha (former editor-in-chief of Blick),
Zimmermann Kurt W. (Weltwoche columnist, former editor-in-chief of the Sonntagszeitung),
Zwyssig Toni (Head of Training SF DRS).

The ten members of the jury for French-speaking Switzerland:
Ballif Eliane (Director of the Centre romand de formation des journalistes, producer of TSR "droit de cité"),
Chapatte Pierre-André (Editor-in-Chief of Le Quotidien Jurassien),
De Diesbach Roger (former editor-in-chief of La Liberté),
De Marco Rodolph (Editor-in-Chief Lausanne fm),
Derder Fathi (Deputy Editor-in-Chief RSR),
Jeannerat Ignace (Deputy Editor-in-Chief of Le Temps),
Jean Romaine (ex-presenter, producer of TSR "infrarouge"),
Varone Liliane (ex-author Le Matin),
Pozzy Gian (deputy editor-in-chief of l'Agéfi),
Blanc Pierrette (former court reporter Le Matin).

The four members of the jury for Ticino:
Allenbach Beat (former Tages-Anzeiger correspondent in Ticino),
Blaser Marco (former Director General of Swiss Radio and Television Italian Language RTSI),
Morresi Enrico (President of the Foundation Council of the Swiss Press Council),
Piffaretti Monica (editor-in-chief and former editor-in-chief of the daily newspaper La Regione Ticino).

Energy From 2006
the origin of electricity must be declared. The electricity utility of the city of Zurich (EWZ) is therefore launching an awareness campaign with an FCBLK color code.
from low-interest to high-interest
product and, in addition to the
price - also a competition for the ecological quality of the
electricity offers. In future, consumers will be able to
can choose between providers and production types. In the
At the center of this development is the informed purchasing decision and
thus the labeling of the offers. As has long been the case in Austria
or Canada, electricity consumers in Germany will now also receive
Suppliers information on origin, composition and environmental impact
of the electricity purchased.
Like the EU member states, Switzerland, where the
liberalization was rejected by the people three years ago,
market transparency through mandatory labeling. In addition to the trend towards
decentralized and heterogeneous power generation technologies, it is likely to be
of the more than 900 electricity suppliers is therefore also that of the
differentiating labeling of the products. This amounts to a
Raising consumer awareness, especially for electricity from
renewable energy sources. At least in terms of communication
maintain these competitive advantages. The EWZ annual report reads
on the labeling and freedom of choice of the type of electricity production: "The aim
is the further ecologization of hydropower and the intensification of
Use of new technologies that use renewable energies."

To every stream its color
The question also arose for EWZ: How should electricity consumers pay for
be sensitized to the different types of production, i.e. that
electricity is not the same as electricity? And for something they get for free
get delivered? We were looking for a concise and independent visual
appearance, which has been awarded both the Naturemade Star and
Naturemade Basic and the EWZ corporate values. Only
in an entertaining, low-threshold way. After all, the
campaign trigger a learning process that will continue into the second
campaign phase will continue next year, during which the
prescribed "electricity mix" is explained.
The agency FCB Leutenegger Krüll was hired for this task,
because it has developed a campaign concept that promotes EWZ electricity and
its energy sources - even nuclear power - sympathetic, value-neutral
presented. The team around CD Mike Krüll went all the way to the
types of electricity production and gave them the colors with which they
are associated by most people. This is how a
color code scale, which is more sophisticated because it is more colorful than the famous one,
"monochromatic" from the German electricity supplier Yellow Strom. As a result
the electricity should be given a face: For example, the dark blue
Green electricity from hydropower, yellow solar power, red electricity from nuclear power
or - at a later date - green electricity from biomass, which
is naturally green. Only electricity from fossil fuels has
a color that hardly anyone comes up with: salmon pink. Entertaining to
enigmatic headlines such as "Deep blue is greener", "Gernkraft?" or
"Sent from heaven" alludes to the origin, which in the
ad copy is deepened in each case. As a common element
all the motifs of the new electricity type campaign have the motto subline: Clear
Origin, clear color.
The second phase at the beginning of next year will proceed with the same clarity.
year. In this report, the shares of the individual
types and colors of electricity.
 

Luca Aloisi

The Gender Equality Office of the Canton of Jura
files a complaint against an advertising poster with the Swiss
Fairness Commission. It is disturbed by a campaign for a
Sex store soon to open in the canton of Solothurn. Subject
of the posters is the flip side of a barely clothed woman. Through the
Focusing on this part of the body turns the person depicted into a sexual
object. Advertising criminally disregards the dignity of women,
announces the Equal Opportunities Office. The text of the advertisement is taken from the picture
and is also in German. So the viewer can
It is almost impossible to determine who is behind the posters, especially since the advertising
was mainly posted along roads. The complaint to the
The Fairness Commission is supported by all the equality offices of the
Western Switzerland, said Karine Marti Gigon, the head of the
offices in the canton of Jura, told the SDA. In addition, the
CVP councillor Christian Vaquin from Moutier in the canton of Berne
Interpellation submitted. In it, he inquires with the Bernese
Government whether posters are checked before they are publicly displayed
be

Digital photography Fast and expandable -
These are the outstanding features of digitally recording
SLR cameras, which are currently keeping the photography market on the move.
digital cameras is slowing down and the market is becoming saturated, the digital camera market is booming.
The demand for the more affordable digital
Single-lens reflex cameras, or D-SLRs for short. The trend can be explained on the one hand by
cheaper entry-level models from 1100 francs, on the other hand
even professional photographers get much more for their money today: professional cameras
can now also compete with photographic film in terms of image resolution and
are still fast enough for productive work.

Lenses allow diverse areas of application
Thanks to the possibility of using a wide variety of lenses,
the D-SLR cameras can each be optimally adjusted to a photographic
Tailor the task, i.e. for specific motifs or a specific design intention with the
focal length. Another plus point is that they
into the existing 35 mm systems from Canon, Leica and Minolta,
Nikon and Pentax insert and the use of "old" lenses
enable. Unfortunately, this does not automatically mean that the cameras
thus meet the higher requirements of the digital photo sensor.
The manufacturers have also developed new lenses for digital SLR cameras
developed. The overall selection of lenses is therefore very large,
especially since, in addition to lenses from the camera manufacturer, lenses from the
example Tamron, Tokina, Sigma etc. with suitable mounts for the
major camera brands are available. Olympus is the only one that has completely
analog past and created a completely new, uncompromisingly
system designed to meet the requirements of digital photography
cameras and lenses.
The fact that SLR cameras are better suited than other camera types for
interchangeable lenses lies in the design of their viewfinder
justified. With the SLR viewfinder, the photographer looks through a
prism and via a mirror directly through the lens. During the
For the duration of the recording, this mirror folds up and, together with the
shutter clears the way for the light image on the photo sensor or film.
The photographer can thus always precisely determine the image section -
regardless of which lens is currently attached. With digital
SLR cameras, however, the mirror in the optical path makes it impossible to
live viewfinder image, which is why the LCD is only used for image control and display.
of the menu for camera operation.

Pixel noise and image quality
High resolutions generate more pixels, which means that fine details can be
image details are captured and reproduced. A high resolution is
especially necessary when the data is output, printed
should. While in private use the current standard resolution of
5 to 6 megapixels (Mpx) is sufficient to take postcard-sized photos or
also as an A4 enlargement, it hangs in the professional area
strongly depends on the intended use of the photos. High-resolution images have
more potential for image details, large prints and a detailed
image processing, but slow down the work process due to the
higher data volume - and they require more storage space.
Digital SLR cameras in the entry-level class and the somewhat more robust and
faster semi-professional models today have photo sensors with
6 Mpx (Konica Minolta, Nikon, Pentax) or 8 Mpx (Canon, Olympus). Still
higher resolutions are available when entering the professional class. The
digital back (DigiBack), which is used with the analog Leica R8 and R9 cameras.
into digital, has a 10 Mpx photo sensor. The
professional SLR cameras Canon EOS 5D, Fujfilm FinePix S3
Pro and Nikon D2X both boast 12Mpx, while the Canon EOS
1Ds Mark II with 16.7 Mpx even rivals some DigiBacks.
Digital backs that contain a photo sensor and are used instead of a
Film magazine used on a medium format SLR or view camera
meanwhile, usually generate 16 Mpx or a maximum of 21 Mpx. But already
new photo sensors for the digital medium format promise even more
higher resolutions. Phase One has developed these new sensors in new
DigiBacks and recently integrated the P30 model (with 31 Mpx) and the
P45 (39 Mpx) was presented.

Megapixels are not the only quality feature
In the digital 35 mm format, brands such as Canon and
Nikon cameras. These digital SLR cameras now achieve
resolutions that correspond approximately to those of 35 mm film (approx. 12
up to 15 Mpx). But this is only the last argument against the
Digital photography has become obsolete, as the replacement of silver halide films by silicon technology has been underway for some time. Finally, the
digital image too many advantages, starting with image control and the
immediate use with computers and other digital devices such as
the (mobile) photo printers.
But resolution is only one aspect of the photo sensor. Important for the
In addition to the lens, image quality is the size of the million
of light-sensitive CCD or CMOS elements that capture the incident light.
into electricity. The larger these elements are, the more
They can capture light (higher sensitivity, greater dynamic range)
and the signal has to be amplified less (less noise or
less "grainy" image). This advantage becomes clear when comparing
a D-SLR with a compact camera, both of which have the same resolution.
have. While a 6 Mpx sensor of a D-SLR has around
24 ¥ 15 mm, the photo sensor of a compact camera accommodates the
same number of correspondingly smaller elements on an area of
just 8.8 ¥ 6.6 mm. In practice, therefore, a digital photo
of a compact camera at 400 ISO
as "noisy" as the image from a D-SLR taken at 1600 or
3200 ISO was taken. Conversely, this means for D-SLR cameras,
that they can be used without additional light (e.g. flash) even in poor
lighting conditions. For the same reason
promise the large medium-format sensors that are used in digital
back parts and with 33 ¥ 44 mm and 37 ¥ 49 mm still a
larger, also have a quality advantage compared to the
the D-SLR models. Apart from use in the smallest possible
Compact cameras and camera phones are therefore large photo sensors
desirable. But unfortunately they are much more expensive than the small ones, as
semiconductor technology is geared towards miniaturization.
But it's not just for quality reasons that photographers want larger
Sensors. Today, the sensors commonly used in D-SLR cameras measure
sensors are only 24 ¥ 15 mm (so-called APS-C format) and are therefore
smaller than the conventional 35 mm format (KB) with its 36 ¥ 24
mm. If, for example, a 24-105mm lens is attached to a D-SLR with a small
sensor is used, it records a correspondingly smaller
The aperture is the same as that of a 36 - 158mm lens on a 35 mm camera.
corresponds. This effect is known as focal length extension
and expressed with a multiplication factor (usually 1.5 times). For
Paparazzi and other fans of telephoto lenses, this
Focal length extension advantageous, otherwise rather disadvantageous. Even
strong wide angles are thus robbed of their dramatic effect. The
In response to this, lens manufacturers have expanded their ranges with
extreme and yet inexpensive wide angle (zooms). But instead of
to change and invest in new lenses, want to
Many photographers prefer a full-frame sensor in KB format, such as the Canon
EOS 1Ds Mark II or the new, comparatively inexpensive EOS 5D
own.

Work better
It is not only factors such as speed, the use of
interchangeable lenses and better image quality, which is
reflex camera, but additionally a sum of small
Properties that are particularly noticeable during intensive use
or - in a positive sense - not. So instead of
small, fiddly buttons and menus, generous control elements for
Use. Manual focusing and zooming are also used to
directly and very precisely on the lens, for example, instead of
electronically back and forth via buttons and rockers.
In order for digital SLR cameras to meet the demands placed on them, the
higher requirements, they are focused on performance instead of
compact, pleasing appearance. The design engineers have to
the design of a new D-SLR is less of a compromise than, for example
for compact cameras. The D-SLR cameras are therefore also available in every
relationship faster than the other digicams. This becomes clear with the
automatic focusing, the response times (no
shutter release delay) or when quickly recording the images on
Memory cards. Only with such professional cameras can photo reporters and
sports photographers capture the decisive moments and the
fashion photographer quickly pulls off his series. Even the less
powerful D-SLRs for beginners are fast enough to allow the
amateur photographers succeed in taking snapshots of children playing, which
with compact digicams all too often prove to be a hopeless
undertaking.
What distinguishes the entry-level D-SLR models from the inexpensive
more expensive professional cameras through higher resolutions and faster
image sequences. They are also more robust and, as a result, larger and
significantly heavier. In the top professional league, Canon and Nikon offer
two professional SLRs each. The Canon EOS 1Ds Mark II and the Nikon D2X
each have a particularly high resolution and are suitable for
advertising and fashion photography, object photography, etc., the Canon EOS 1D Mark II and
The Nikon D2Hs have a lower resolution, but are available with about 8
photos per second and 50 in a row super fast and therefore better for
Suitable for sports and action photographers.

Images through the air
In professional use, speed counts in every respect. Instead of
Transferring photos to the PC only after a shoot, scoop
various models (so far only from Canon and Nikon) by means of
optional WLAN technology (Wireless LAN = wireless network) Photos
wirelessly to the PC immediately after shooting. A sports photographer can thus
continuously during the event, while his photos
by means of WLAN transmission on the WLAN-equipped
notebook or even directly on his computer via a WLAN hotspot.
web server, from where picture editors can download the latest photos for their
download media. Such a photo WLAN is just as useful
of course also in other areas such as event, studio and
Fashion photography.

Markus Zitt

Angelink yourposition has approved the budget for the
Keyword advertising from the Migros Club School in a competitor evaluation
won the contract. The Zurich agency is therefore responsible for conception,
Support and performance measurement of the campaign. "The growing number of
interested parties from the Internet and the breadth of our range has made us
to add professional search engine marketing to our marketing mix.
to add," explains Ariane Lang, Marketing/PR Project Manager at the
Migros Club School.

The car importer Hyundai Suisse has
Online Consulting for the relaunch of its website.
The Internet service provider in Wil SG realizes the comprehensive
Functions of the new website based on content management
ContentXXL system, which is based on Microsoft.Net technology.

Gastronomy Previously, Ruf Lanz advertised the
English tea specialties of the Dolder Waldhaus with a teacup with
two ear-shaped handles and the "Prince of Wales tea" bag. New
the agency also steeps Indian tea in creative advertising water -
in a specially shaped jug. And there are already four more subjects
in the box for 2006. But until then, it's a case of wait and see.

Offsetting transactions The managing directors of the
The "Petite Fleur" brothel and the KSSJ agency are not just neighbors,
They also get along well. KSSJ's parking shortage on weekdays
they were able to solve together: For the newly opened lounge
(front entrance) and for the brothel (rear entrance) the advertisers have not
We not only developed the new CI, but also two pioneering posters.

The music data exchange network PhonoNet
places a new project at the center of its business activities. The
Company is currently building the Music Promotion Network, a portal
for electronic sampling of newly released music titles.
In concrete terms, this means secure Internet access for radio stations
to new music titles. The music editor can select the desired piece by
mouse click in CD quality to his computer, the step over the
Single is thus bypassed. In addition, print journalists and
Media partners on the portal promotion data on the new
releases and can listen to all tracks in full length.
On November 1, Chris Wepfer took over the management of PhonoNet
at the same time, the company's headquarters moved to the
Media Campus to Baslerstrasse 30 in Zurich.

René Theiler, who is responsible for the
Training at the Swiss Printing Industry Association Responsible,
René Theiler is responsible at VSD for the development of new technologies.
for the areas of training and security. He is the initiator or
at least a co-initiator of the three
training modules and has thus given itself (and the VSD) a very large
Network established.

WW: René Theiler, with the
The Prepress module has been an important segment of the
learn4print platform ready. What does the future of prepress look like?
René Theiler: The
Typesetting is constantly changing. If the graphic arts industry
not manage to keep up to date, then this area will still be
more than before to agencies and in-house publishers.

WW: What is the roadmap for the other areas?
René Theiler: The
The printing and pressing module is already very advanced
and should be ready by the end of the year, i.e. online.
This module will then be translated into English. After that
Let's take a look at the further processing module.

WW: What are the advantages of a web solution?
René Theiler: After
In our experience, a visual and animated approach supports the
learners very clearly. The Flash-based modules not only explain
facts, but also allow users to make settings interactively.
so that the consequences can be experienced.

WW: How does VSD finance these platforms and modules?
René Theiler: The
Use of the modules and online courses is subject to a fee. The
also enables us to develop further modules in the future and to expand the
constantly expanding its range.

WW: The
VSD is still active through you in the PDF/X-ready association, for example, with
and also supports Ugra in its transformation into the
private sector. Do you feel committed to the industry?
René Theiler: The
is probably very accurate. The graphics sector or industry is
close to my heart. As a "child of the industry" - I was in the industry before moving to
VSD responsible manager of a prepress plant - I try to
now to represent the interests of the association in further training with the help of
own experience and from knowledge gained and from
further in technical discussions.

Interview: Jürgen Franck

Pierre C. Meier on the Röstigraben free newspaper war.
Since Monday of this week, our
chers confrères also publishes a free newspaper. With a broad-based
fireworks of introductory measures, they were prepared for the epochal event
conditioned (see page 7). Acceptance of the first number appears to be
to be correspondingly good. However, the launch of Le Matin Bleu met with a positive response.
also met with interest in all media in German-speaking Switzerland. Rather
unusual, because the German-speaking Swiss are normally interested in
little that happens in the media scene in the French-speaking part of Switzerland. The same applies
and vice versa.
With the planned invasion of Tamedia's geographical territory
of Edipresse, people are suddenly warming up on this side of the
Röstigraben for an issue in French-speaking Switzerland that could lead to a conflict.
which some predict will end in a debacle. The Tamedia
does not want to land a publicistic quick shot, but only in the
start next March. She believes that only an offer from a
hand is an advantage for Swiss-German and French-speaking Swiss advertisers
(see page 17).
And now something on our own behalf. Oliver Classen has retired after 3 1/2
years as editor of Werbewoche, he decided to start a new
challenge. He changes fronts and takes over the
newly created position of media spokesperson at the Swiss NGO
"Berne Declaration". The Werbewoche editorial team wishes him all the best for his
success in your new job.
Classen is a critical media journalist who makes it his business
interview partners. But he is also a
outstanding commentator who has made a significant contribution to the
has contributed to the fact that the advertising week has always been characterized by a
opinion and did not shy away from it,
to occasionally take offense. For an independent weekly newspaper of the
This is important for the communications industry. I am therefore pleased that we
Welcome Oliver Classen as a new columnist at Werbewoche
may. This means that our readers can continue to enjoy his
and precise comments.

> Pierre C. Meier, Editor-in-Chief