Le Matin Bleu already started with competition

The satirical magazine *La Distinction* and the alternative daily newspaper *Le Courrier* released a parody of a free newspaper to the public.

The Swiss-German rival 20 Minuten
Le Matin Bleu is a few months ahead of schedule with its launch on Monday.
beforehand. Nevertheless, the Edipresse free newspaper was forced to
stations in Geneva and Lausanne are already facing a competitor, as
Le Temps reports: The satirical magazine La Distinction
published a parody on 20 Minuten and had it published by
colporteurs loudly to the people. The paper with the name
"00 zéro absolu" was also presented on Saturday and Monday at the alternative
Geneva daily newspaper Le Courrier. "Free newspapers: The commodity
are you!" says the title page of the parody. On the website
of La Distinction are also displayed with slogans such as
"A newspaper without value for the opinionless".

Extra Bern prepares relaunch with redundancies

The local radio station is planning a repositioning for next year and is adapting its team of presenters.

The local radio station Radio Extra Bern has
presenters Stefan Eggli and Christoph Stöckli as well as the
Head of moderation Rolf Blaser dismissed. "We were told that the dismissal
has nothing to do with our performance. But the broadcaster needs a
repositioning with a different team," reported Eggli
to 20 Minuten. Channel boss Marc Friedli confirmed this: One
adapt the program in the 1st semester 2006. Compared to the
news agency SDA, he went on to say that the repositioning
in connection with the unsatisfactory number of listeners and was
necessarily associated with a new appointment to the moderation team.

Radio employees demonstrate against job cuts

The planned job cuts at Radio Suisse Romande (RSR) are met with incomprehension by employees.

The planned job cuts at the
Radio Suisse Romande (RSR) meets with a positive response from employees.
Lack of understanding. Around 100 employees protested against the cutbacks on Tuesday.
of 30 full-time positions, as reported by SDA. Reason for
The cost-cutting measures are a scenario of the SRG, which is
Revision of existing Radio and Television Act (RTVA) by 2010
Revenue losses of up to 160 million francs expected. The
Savings requirement for radio in French-speaking Switzerland is estimated at 4.7 million
francs is estimated. The employees criticized the downsizing measures
as premature and disproportionate. The plans are premature because the
RTVG has not yet been fully discussed, and exaggerated, since it is to SRG
there are no "trustworthy" figures, explained Marc Giouse, President
of the Lausanne section of the media union SSM.

Swiss Radio Pool expands

Argovia, 32 and Grischa are now also part of the Kombi.

The Swiss Radio Pool is stepping up its
2006. Radio Argovia, Radio 32 and Radio
Grischa added. With this addition, the wish of the
Advertising clients are looking for simpler offers in the major
economic areas are taken into account, according to a
Announcement. From 2006, Swiss Radio Pool will be offering the new "City
Plus" offer provides broader coverage of German-speaking Switzerland.

cR communication increases

Susanne Bargel is joining the agency's team as a PR consultant.

Susanne Bargel strengthens as of November 15
the cR Communication team. Bargel was most recently with Swisscom IT
Services, where she built up the Public Relations department and
led the company. Her professional focus lies in the area of corporate
Communication, Crisis Communication, Change Communication and Internal
Communication. At cR Kommunikation she strengthens the IT consulting team
and is responsible for the management of client mandates as well as the
Supervision of project teams.

Swisscom launches pilot test for mobile television

About 100 people are currently testing the DVB-H standard for Swisscom in Bern.

Around 100 people are currently testing in Bern
a new technology for TV reception on cell phones. You
26 different television channels will be available for three months, as well as the first
interactive services to choose from. Swisscom Broadcast and Swisscom Mobile
are conducting the technically oriented pilot test with DVB-H (Digital
Video Broadcasting - Handhelds) by the end of the year. The new standard
was specially developed for the distribution of broadcast signals on mobile,
digital handheld devices. The test is intended in particular
Information on the technological framework conditions for a
realization in Switzerland. Comparable tests were carried out in
Europe so far only in Berlin and Helsinki; since September
DVB-H will also be launched in Italy, France, Great Britain and Spain.
tested.

Cross-media under the expert magnifying glass

The Lausanne University of Applied Sciences and Hannes Zaugg invite you to a panel discussion that will take a closer look at this trending concept.

Is cross-media the key term for
the future of the media industry? Depending on your point of view and expectations
the views of the experts differ. The university of applied sciences
Lausanne and Hannes Zaugg from the Media Research Group are organizing the
Thursday, November 24, 2005, at the Zurich Technopark, a discussion with
Opinion leaders from the communications industry who share their
cross-media perspective. Under the direction of Urs Gossweiler
(multimedia pioneer and innovative publisher) then formulate
Hanspeter Lebrument (President of the Swiss Press), Otto Meier (CEO
Publicitas Switzerland), Andreas Siedler (Lausanne University of Applied Sciences) and
Jürgen Weber (Head of Crossmedia Center Ringier) explains the requirements for
Cross-media provider. You can register at Print.ch.

Director of Swiss TXT steps down

Max Frei is taking early retirement. His designated successor is his former deputy, Beat Schneider.

Max Frei, director of Swiss TXT, lets himself be
retire early. Frei has taken over the function of director at Swiss
TXT exercised in the last four years. SRG's teletext has been able to grow thanks to Frei
not only on the classic channel on the TV screen, but also via
The new Internet and mobile channels regularly set new user records.
according to a press release. Previously, Frei
Publishing Director with the rank of Director at Hallwag. The designated
Max Frei's successor is Beat Schneider. He is the previous
Deputy Director and Head of Human Resources and
Organizational development of Swiss TXT.

Lucky Strike Junior Designer Award 2005: Lots of imagination, little practical relevance

On November 23, the Raymond Loewy Foundation Switzerland will present its Young Designer Award, worth 30,000 Swiss francs, for the fifth time.

The Raymond Loewy Foundation Switzerland
will be awarding the CHF 30,000 prize for the 5th time on November 23.
Lucky Strike Junior Designer Award. The jury has selected from 104
submitted theses at Swiss universities, nine projects
nominated for the promotion award. The Lausanne design school ECAL is the
5th time in a row the most successful university, as stated in a
Press release is called. The majority of the nominees are women. Only
just one designer made it among the best young talents. According to
the jury, this year's submissions are conceptually better.
documented. The diversity of content and intelligence of many works
is refreshing, it continues. Practical,
commercializable projects among the diploma theses there were only
sporadically.
Nominated are Nadine Andrey (ECAL Lausanne, "The Room"), Fabienne
Burri (HGK Lucerne, "Multifunctional Graphics"), Yann Gross (ECAL
Lausanne, "Horizonville"), Noémie Gygax (ECAL Lausanne, "Individuelle
Versus Pluriel"), Barbara Hahn and Christine Zimmermann (Hochschule der
Künste Bern, "Von B und C"), Francisca Hüsser (HGK Basel, "Suit Case"),
Andréa Knecht (ECAL Lausanne, "Tactile - Une ample utilisation de
matériaux"), Pascale Osterwalder (HGK Zurich, "Wolfspur -
Visualization of an Invisible") and Andrea Sommer (HGK Basel,
"Are you cool, Helen?"). The award ceremony and the vernissage of all the
nominated works will take place on November 23, 2005 at the Ecole des arts
décoratifs, 2 rue Necker, in Geneva.

Aegis lets WPP set deadline for purchase offer

Pursuant to an order from the Takeover Panel, the advertising holding company and the investment firm Hellman & Friedman must clarify by November 25 whether they intend to make a takeover bid for Aegis.

By November 25, the
investment firm Hellman & Friedman (H&F) and the advertising holding company
WPP to clarify whether it intends to make a takeover bid for Aegis.
This was decided by the British Takeover Panel at the request of the media and
market research group. The non-governmental Takeover Panel
monitors compliance with the Code of Conduct on the London Stock Exchange.
Should H&F and WPP decide not to make an offer, they are
bound to it for six months. However, you can change your
Statement Define exceptional cases or make significant changes later
of the situation. At the beginning of October, the two partners
talks with Aegis about a possible takeover. This is
WPP is particularly interested in Synovate, the Group's research arm,
while the media agency Carat will probably remain with H&F and
would be sold on. Meanwhile, the French investor Vincent
Bolloré increased its stake in Aegis to 20.8 %. According to
Advertising Age, it can thus use this share to deduct the
Group from the London Stock Exchange to prevent extraordinary
shareholders' meetings and hold votes on certain issues.
request matters. From 30 %, he would have to submit a
make a general takeover offer.

Coop newspaper sells Antarctic trip in record time

The members' magazine's first foray into the high-end market proved to be a resounding success.

As part of its regular readers' trips
Coop Zeitung published a readers' trip to Antarctica in issue 42 on October 19 - accompanied by weatherman Thomas Bucheli and television journalist
Erich Gysling - offered. Within five days
the allotment of 170 places was sold out, according to advertising manager Karlfrieder Fuchs. This is the first
readers' trip organized by Coop Presse in the high-price segment. The
The cheapest category for the 23-day trip costs 9610 euros, i.e.
over 15,000 francs. The most expensive offer costs 19,240 euros or
30,000 francs. Until now, the Coop newspaper has mainly offered low-cost package tours and car trips.

DS Photographers now represents photographer collective Magnum

All Magnum members will be available for booking at DS Photographers starting November 1.

As of November 1, DS Photographers takes over
the official Swiss representation of the Magnum photographer collective.
As a result, all Magnum members can now access the agency
can be booked. The focus here is on the 30 photographers who
have specialized in advertising photography, such as Martin Parr,
Bruce Davidson and Peter Marlow as well as shooting stars such as Mark Power and
Jim Goldberg. The mandate is a great honor for the agency, says
owner Danielle Stutz, because the works of the Magnum collective have
Contemporary history written. Magnum-Photos was founded in 1947 by Robert Capa,
Henri Cartier-Bresson, George Rodger and David Seymour and founded the
now has 60 members.
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