The postgraduate course
Executive MBA Marketing from the School of Business and Economics
Zurich administration wants to attract attention with a commercial
potential students. To this end, he has
Cooperation with the
Agency 4C Business Campaigning a - according to a press release
"grotesque commercial à la MusicStar", which will be available from December 1.
is distributed by e-mail under the title "CEO Casting". The spot
can be downloaded, as well as two others, from the website of
Executive MBA Marketing. For those interested in learning more
would like to find out more about the degree program, there will be an event on 7 December at the
Sihlhof at Lagerstrase 5 in Zurich an orientation event
held.

RTVA In good time before the second
RTVG reading in the Council of States, private TVs, private radio stations and the SRG
Filippo Lombardi, CVP member of the Council of States and
President of the private television association Telesuisse, has indeed
His association, the SRG, as well as the Association of Swiss
private radio stations (VSP) agree on the future organization of the
audience research.
The heads of the three institutions have therefore
"Memorandum of understanding between Telesuisse, VSP and SRG SSR idée suisse on the
Procedure regarding the organization of usage research in accordance with the RTVA
2006". In September, Lombardi had invited representatives of the
three institutions came together after years of disagreement to
to finally be able to present an industry solution to this issue
-in time for the second reading of the RTVA in the Council of States. A solution
was necessary because, like the industry, Parliament has so far been as far as
Radio and TV research divided: While the National Council is still in
foundation as the sponsor at the second reading, the
Council of States to the radio and TV industry, which
form of ownership it chooses. When the Council of States approves the RTVA this week
is now consulting for the second time, the chances are good that this time he will
on the subject of research (Article 85) a rapprochement with the National Council
creates. Especially as its preliminary advisory committee approved the new
solution has already been approved. It also stated in its communiqué
that "in a slightly modified form, the resolutions of the
National Council".
On closer inspection, these modifications turn out to be
However, this is by no means "easy". The legal text on which the
Council of States has to decide this week, is largely similar to the
The text adopted by the National Council, in the specific
However, it amounts to a new solution that is based on the
Walter Rüegg, Director of Radio DRS,
(see WW 37).

SRG is the first to outsource its research service
Specifically, it was agreed that the SRG should, as a first step
outsources its Research Service (FD) department to a research company,
in which it holds 100 percent for the time being. SRG is also granting the new
Forschungs-AG an interest-bearing but non-repayable loan in the amount of
Form of data collection methods and systems (radio and telecontrol). Their
The current value is estimated at CHF 4 million.
In a second step, SRG, in consultation with the
companies Telesuisse and VSP set up a foundation, whereby SRG
all shares in Forschungs-AG as foundation assets.
This makes the Foundation the sole shareholder of Forschungs-AG. Also
The private radios and TVs pay an - albeit symbolic - fee.
amount of money. On the Board of Trustees and the Board of Directors of Forschungs-AG
SRG and the private sector are equally represented, but there are still
additional, unspecified persons may be elected. The
Foundation is also subject to the supervision of DETEC.
It is envisaged that the research working group will make an annual contribution from the
reception fees. It should also receive your data at cost-covering
prices, expressly including the (new) interest rate of the
SRG loan and depreciation and amortization are subsumed under costs.
This probably means that data will become somewhat more expensive in future. For the
However, the Board of Trustees will be responsible for pricing policy from now on.
The main difference to the Rüegg model is that open
What happens to the data marketer Publica Data AG (PDAG) remains to be seen.
Rüegg also wanted to spin off this wholly-owned SRG subsidiary and
merge with the FD to form the new Forschungs-AG. Against this merger
the private sector have apparently successfully defended themselves because they
want a separation of research and marketing.
With regard to PDAG, the "letter of intent" now only states that the
SRG is prepared to sell Publica Data AG, whereby the sale will be
purchase price would have to be negotiated separately. The most likely scenario
private individuals as buyers, as they will need a company in the future,
which buys the data from the Forschungs-AG, processes it and
resold. SRG, for its part, has long since developed
such data sources: TV marketer Publisuisse and the
individual media units.
In a statement on the solution found, Walter Rüegg emphasized that the
Spin-off of the Research Service into the new Research AG
This corresponds to an advance payment by SRG, which first
and is therefore also welcomed by the Federal Office of Communications.
will be. Because an outsourcing of research by the legislator would be
only possible with difficulty," says Rüegg. The new solution would now help SRG and
The main advantage for all other users and media:
"Stability and continuity in research."

Markus Knöpfli

Advertising and sponsorship for tobacco products on
public as well as on private land, which can be accessed from public land.
can be viewed is to be banned in the canton of Solothurn in future.
be introduced. The Government Council has approved a corresponding amendment to the
Health Act was submitted for consultation. The following will be banned
tobacco advertising should also be shown in cinemas and at cultural and
Sports events. The same should also apply to alcoholic beverages
apply. This ban is based on the mandate issued by the Cantonal Council
"Effective tobacco prevention" back. Not just the advertising, but the
Smoking itself should not be permitted in public places in the canton of Solothurn.
will no longer be permitted. In addition, a ban on the sale of tobacco products to
children and young people under the age of 18,
including a ban on the sale of tobacco from vending machines. For the
Transitional periods are planned for the implementation of some of the measures.
The following applies to the implementation of the ban on advertising and sponsorship for
Traditional events with a name reference to alcohol or tobacco products
a period of three years. The consultation period lasts until 28.
February. The Cantonal Council is expected to make a final decision in the second half of the year.
2006 on the amendment to the law.

In the settlement of differences to the Radio and
TV Act, the Council of States is tough on several important points.
remained. On the issue of fee splitting, he continues to demand
a flexible solution. Private radio and television broadcasters should
3 to 5 % of the corresponding fee income in each case.
While this solution was uncontroversial at TV, an application for
fixe 4 % on the radio with only one voice difference. Maximilian
Reimann and Filippo Lombardi had campaigned for this. Lombardi
explained that the radios had always signaled that they had a fixed
solution, while the TV broadcasters would rather go with a
flexible sentence could live. Reimann referred to a group of
17 financially weak broadcasters, which have a clear relationship with the
wanted to receive fees.
The Council of States has exacerbated the difference with the National Council with regard to the
Organization of program supervision. It wants separate responsibilities
for editorial and advertising. As before, for the former the
Independent Complaints Authority (UBI), for the latter the
Federal authorities. In the first reading, it had still granted powers to the UBI.
for advertising, insofar as this relates to aspects of the free
decision-making. Thomas Pfisterer as spokesperson for the preliminary
Commission emphasized that, unlike the program, advertising is not about
to protect against manipulation by checking the content:
"Advertising is by definition one-sided and to a certain extent aims to
manipulate. She should be able to do that," said the FDP member of the Council of States. It is about
that the advertising is recognizable as such, so that the viewers
could judge them. His party colleague Fritz Schiesser reported
doubts, however, whether the separation of the two areas of competence
in view of new forms of advertising linked to the program in the future
can be clearly drawn at all.
The Board of Directors rejects a restriction on the number of concessions per organizer.
Council of States. As before, it is demanding the deletion
a proposal by the National Council that only two radio and two
TV licenses should be permitted. In the discussion, CVP Councillor
However, Rolf Escher has already proposed a compromise solution: In the
The preliminary consultation committee only narrowly defeated a motion which, although
agreed to the restriction, but only for concessions with
share of fees. This could "in the next round
be the mediation solution," said Escher, adding that he himself would in any case
vote for a restriction next time.
The Council of States also upheld the so-called "Lex Russi":
Only permanent employees of a broadcaster should be prohibited from working on
to advertise this, not to all regular contributors, as is the case with the
the National Council is calling for. This should enable athletes in particular to
to act as both commentators and testimonials.
The Council is particularly friendly towards the Swissinfo foreign service.
It has not only reduced the federal government's contribution from half to "at least
half", but also insists that SRG programs must be available for
be allowed to advertise abroad. "In our opinion, Swissinfo could use this
money; this would also relieve the burden on the federal government," said Rolf
Escher. Abroad in particular, advertising restrictions are often very much
larger.
The Council of States has relented on the provisions on alcohol advertising.
It is completely banned for television programs in and
foreign organizers, which are distributed nationally or regionally
and are aimed specifically at the Swiss public. The
Competence of the Federal Council to protect health and young people
to declare certain advertising mailings inadmissible, the Council has now
approved.
The two councils are now also in agreement on the issue of the
audience research. The Grand Chamber had previously established a foundation
while the smaller company preferred an industry solution.
After the industry itself developed a foundation solution and
the Council of States no longer saw any reason for opposition. Only
It made significant changes to the National Council's proposal on two points:
The Foundation may also delegate its tasks to companies under its control.
subsidiaries, and the Federal Council should not transfer at least too
data to be collected. The Council did not address a
The industry's wish: it wanted the Federal Council to appoint the members of the
Board of Trustees "at the request of the persons concerned". In the event that
the industry could not agree on applications, the Council prefers
the wording that the Federal Council shall consider proposals from the
taken into account.
The "industry solution" was formulated by the SRG, the
Telesuisse private television association and the Swiss Television Association
Private radio stations. How this agreement came about and what it means for the
SRG subsidiary Publica Data means, read subscribers to Werbewoche
here:

The Managing Director of St. Gallen Radio
Toxic.fm, Urs Siegfried, will be moving to the Zurich-based
media monitoring company Argus. There
he will take over the position of Head of Monitoring. Both the
outgoing managing director as well as the president of the foundation board of
Toxic.fm, Adrian Schawalder, consider the time for a
leadership change as favorable: "Siegfried has succeeded within the last
the young radio company out of the turbulent economic situation.
and to lay a firm foundation for a successful future.
to continue the positive and sustainable development of Toxic.fm",
says Schawalder. A successor has not yet been appointed, the statement continues.
in a statement from the station.

Photo printing Photos become
instead of just saving them and displaying them on the screen.
to view. There are many options for output, including the advantages of digitally available photos
includes the immediate and simple use with computers, modern
electronic devices and telecommunications equipment. Mainly through
digital photography also opens up many new and exciting opportunities.
interesting forms of presentation. Photos can be taken directly from the camera
be shown on a TV set or computer as a slide show, they
can be transferred to data storage media for the same purpose, stored on the web
publish or on mobile devices (cell phone, PDA, multimedia player)
represent.
Despite this wealth of electronic possibilities, photos on
Paper is still extremely popular. Perhaps it is a pure
Habit that stems from "old" analog photography days. The fact is
However, the fact that paper as a medium for digital photos is the new
presentation forms is superior in many respects. On paper
a photo can be viewed anywhere and at any time by anyone. It
does not require a technical device that can be started and operated with
energy, nor is the viewer required to have any expertise in the
Operation required.

Putting image data on paper
In principle, there are two ways of putting digital photos on paper. Either they are printed in
a photo lab using a laser or electron beam onto conventional paper,
light-sensitive photographic paper, which is subsequently exposed in a
chemical process is developed and fixed, or the photos are
printed using a digital printing process. The route via the laboratory
is particularly worthwhile if you want to put a lot of photos on paper, because you can
This saves money and, above all, time that would otherwise be spent on constantly feeding the
printer with print jobs, paper and inks.
Consumers can either take their digital photos to a local
photo retailers or send them via the Internet directly to one of the
low-priced online mail-order laboratories. The prices for a 10 ¥ 15 cm
large picture are between 20 and 60 centimes. An overview of
Laboratories and prices can be found on the Internet at www.bessere-bilder.ch. Also
Professionals use these laboratories or their professional variants (such as
www.pro.colormailer.ch). If special work, particularly large or
high-quality enlargements are required, the specialized laboratory is the
right place to go.
The advantage of printing photos with your own printer is that the
paper images are available almost immediately. Special photo printers
today offer a quality that corresponds to that of photos from the laboratory.
Most of these are high-resolution inkjet printers,
six or up to nine fine colors instead of the usual four.
use nuanced colors for the most authentic prints possible. One
delivers comparable quality despite low print resolution and also
the dye-sublimation process, which today is mainly used for smaller
printers is implemented. The cost of a 10 ¥ 15 cm
paper image when purchasing inexpensive photo kits (printing ink and
paper) 45 centimes per image (consumables only), are otherwise
rather between 60 and 90 centimes.
However, inkjet printing is not only used for quick printouts.
of a paper image, but also for high-quality paper prints
(fine art prints), which can be shown in exhibitions, for example, and
be sold. For this
inks with color pigments are
which are particularly resistant to light. For the field of art photography, we also use gray
inks are offered for some Epson printer models. These enable
the reproduction
of analog and digital black-and-white photographs as finely nuanced
Grayscale prints without the usual color cast. In the consumer sector
otherwise only offers HP gray cartridges to match some of their
photo printer models. The printing of photos is also offered by many copy stores, photo retailers and
specialist laboratories as an additional service. Target groups are
Consumers and companies that need paper images quickly, don't have time
or do not have a suitable printer. For the poster for the
decoration or for museum, trade fair and exhibition posters and
similar in print run 1 or in very small print runs, these
service providers, provided that they have so-called
large-format printers to print these large formats.
to be able to produce.

Paper pictures here and nowMany
of the current photo printers can also be used PC-independently.
operate. Integrated drives for the most common image memory cards
allow you to print photos from a memory card, while the
PictBridge standards - an open standard for direct printing without the need for
PC - any cameras and printers via cable (USB) or wirelessly
(BlueTooth, WLAN) are connected to each other and photos can be
can be printed directly from the digital camera. Especially
This is practical for small portable devices that store photos in the
postcard format (usually 10 ¥ 15 cm). They can be
take along to parties or other occasions and also for the
professional event photography. Create with a rechargeable battery
such mobile printers personal postcards on vacation trips or
"Digital instant pictures" for the photographer during an outdoor shoot. A
Fashion photographer can use the
the optimal image composition with the stylist, the model and the
and a client present.

Photo books instead of albums
So there are many ways to convert paper images from digital photos.
received. Instead of passing them around as a loose stack of paper,
you could stick them into a photo album in the classic way. But here too
offers digital printing technology with the printed and subsequently
bound photo book is a contemporary alternative.
With a free of charge from the
Program downloaded from the website of a photo book service provider
anyone can use the computer to first view entire pages and then these
into a photo book. The programs offer depending on
selected book format, there are several templates or templates for
Page layouts with 1, 2, 3, 4 or more photos. After for one page
a layout template has been selected, digital photos can be
dragged from the hard disk into the placeholders of the page template
are used. Picture by picture, the pages are filled and, if necessary
Captions or short texts typed in. Changes in the
Page layout and sequence are possible at any time.
Individual photos can also be removed and replaced with others.
are created. Finally, the layout and image data are then imported directly from
the program via the Internet into the correspondingly equipped
photo book printing company or an online laboratory - the data can be
can also be burned onto a CD-ROM and sent by post.
The photo books are printed using a digital printing system that makes these individualized prints possible in the first place.
The books are then bound according to your wishes and budget
(thread stitching, perfect binding, spiral binding or wire stitching) and to
sent to the customer. The customer then receives a copy within three to a maximum of
a photo book with your own photos, which, with a noble
Linen cover as hardcover or printed half cardboard (softcover)
equipped like an illustrated book from a bookstore.
While the photo book is a trendy alternative for the end consumer
for the traditional photo album and for the upcoming Christmas party
an attractive gift idea, it can also be used in other ways.
can be used. Photographers, models and other creative people use
Photo books as a demo folder, in small editions it is suitable as a hand catalog
to an exhibition - and after an event it is a good idea to
to send participants a copy as a souvenir of the event.

Markus Zitt

Cinema No trace of crisis: The genre
movie theater is alive and kicking and, after record years, is moving back into
slightly quieter climes. The cinema business is in crisis, was
recently in Der Spiegel. Especially the large multiplex cinemas
are standing in front of empty auditoriums in Germany and are struggling, due to dramatic
of declining viewer numbers. The industry is
the triumphant advance of the DVD and now of all times there is a lack of
there was a lack of attractive films. "The range of films on offer this year was too
monotonous," says Erwin C.
Dietrich to declines that are also reflected in this year's Swiss
cinema business. The audience is the one with special effects
tired of high-bred Hollywood productions and did not want to
more fantasy movies, no more
Disasters and not another Spiderman. "In 2005 we had
not a single German movie that made millions," says
Dietrich. There used to be at least one 007 every year,
a
safe business in each case. But even that failed to materialize this year. The
75-year-old Zurich movie theater king recently presented his two big
Cinemax and Metropol movie theaters to the
Kino-Theater-AG (Kitag) and is retiring from his job due to his age.
profession.

Is the Swiss movie theater business facing similar adversity to the German one?
"The curve is always moving up and down, and that applies to the USA, to
Europe, and we are no exception here in Switzerland either," says
Grégoire Schnegg, General Director of Pathé Switzerland. The
The struggle for survival of German multiplex cinemas, on the other hand, is a
Part of the problem, which would not have to exist in this form, would be
factors were taken into account when opening the movie theaters.
Today, Germany suffers from too many movie theaters that are
the booming 90s as true popcorn temples sprang lovelessly from the ground.
and with their ambience they almost take today's visitors into
to take flight. According to Schnegg, the clarification of the
The easiest way to calculate the needs situation. "The rest depends on the
movie offerings, the weather and football." But despite DVDs and
The success curve for home cinema continues to rise.
Apparently, it is in the nature of things that the cinema regularly
is declared dead, the number of visitors hardly ever declines. The fact that this
after the cinema revival of 2003 is now happening again, makes "something
musty". Because cinema, as Erwin C. Dietrich from
decades of experience, is as a social occasion, as a
Community experience, unchanged and also the
form of entertainment that is the cheapest to have. In addition, the
industry and for some time now has been offering the public in the
auditorium of individual cinemas, where, for example, Prosecco
and snacks are served.

The cinema marketing company Cinecom also recently made a statement in a press release and said
denied the reports about the crisis in the cinema industry.
Mathias Luchsinger, CEO of Cinecom, wants to draw a comparison with Germany.
cannot be accepted. Luchsinger speaks of severe overscreening, which
Cinema owners had planned past the audience and had far too many cinemas
set up. "It's different for us, we don't have any overscreening in
Switzerland, the multiplex cinemas are developing well and have visitors
won." Here and there there will be
In contrast, there will be land consolidation in the country, as there are still an above-average number of land cinemas.
With more than 18 million visitors, the
cinema industry peaked in 2003. In 2004, the figure was again
17.7 million and is expected to increase by between 15
and 16 million, estimates Luchsinger. "The cinema owners
have earned a lot in the past two years and are now coming
back to a level like in the 90s." For Luchsinger, the conjured-up crisis is nothing more than normality, where you
however, still 10 percent above the average for the years 1995 to
2000.

However, the uninterrupted spread of the DVD or the
Movie downloads replace going to the movies? "DVDs and iPods are things that happen
in private, but we go to the movies together," says Luchsinger.
It would be similar to if, because of music downloads, there were suddenly fewer
concerts take place. The money flows into the coffers of the
film industry, which in turn produces films with it. But so
nothing works all by itself. Cinema owners are therefore constantly investing
in the facility, in sound quality and future technologies, for the
Example 3D. There is also no skimping on advertising in Swiss
movie theaters. Where in Germany up to 25 minutes of advertising are shown,
is limited to an average of 12 minutes. "In
You can't see Germany in most multiplex cinemas because of all the advertising
times the ads with the free seats."   

René Worni

Environmental protection Hans Peter Vieli's main focus at Ropress AG is on paper.
paper wholesalers, there are just under two dozen printing companies in Switzerland.
certified according to FSC criteria. The company managed by Hans Peter Vieli
In 2000, Ropress AG in Zurich was the first printing company in the world to
has taken this step.
 

WW: What must/can print shops do today to
to produce ecologically?

Hans Peter Vieli: Here are
two areas: the reduction of volatile solvents and, above all
the use of paper from sustainably managed forests
(FSC paper). It is up to the printers to obtain certification here.
and make their customers aware of FSC paper.
 

WW: What specific effects does certification have for print shops?
Hans Peter Vieli: Dem
Sustainable forest management is not visible on paper. Therefore
certified print shops must store the paper separately and have a
keep separate paper accounts, which are audited annually by a
auditing company. This involves checking whether the
traceability of the production chain. It is also important,
that the use of FSC paper is noted on the invoice.
The FSC logo can, but does not have to be printed.

WW: How does an advertising agency or a client/customer benefit if a print shop produces ecologically?
Hans Peter Vieli: Both the agency and the customer of the printed matter can clearly distinguish themselves.

WW: The disadvantage is a limited choice of papers ...
Hans Peter Vieli: The
is true. However, many print buyers and agencies are often unaware that
It is not known that the range of FSC grades has increased over the years.
2004 and 2005 and the acceptance of the label has increased significantly.
has greatly improved.

WW: The FSC label has been split up. To what extent are print shops affected by this?
Hans Peter Vieli: These
Change is highly relevant for print shops. We must therefore
customers to the three standards and the differences between them.
(see box above). Following certification, our company has
certification in 2000, a recertification according to all three standards was carried out this year.

WW: What is the final composition of an ecological paper?
Hans Peter Vieli: Ideal
is a mix of 75 percent recycled paper and 25 percent virgin fibers -
The latter ideally from FSC-certified forests.
   

Interview: Jürgen Franck

Media press The new Schweizer Journalist magazine is published a week late and was launched on November 25.
expected. It is not so much the 99 best Swiss
Journalists selected by an illustrious jury.
Rather, we are looking forward to the topics on our own behalf. Now
the journalist's journal from Salzburg is late.
Medienfachverlag Oberauer by more than a week. Publisher Johann
On the one hand, Oberauer is fascinated by the Swiss precision in
time, however, protects a number of quite plausible reasons for the
reasons for being late. First of all, there is the great acceptance
of the project in the advertising sector with the readers and with the
and employees. "I would never have expected such a large
enthusiasm," enthuses Oberauer, whose project in the
Switzerland had been received "with great goodwill". This had
naturally had an impact. For example, the scope of the 76-page
magazine to over 130 pages. 16 pages special
are dedicated to weblogs and the phenomenon of citizen journalism, a further 16
sides of the interview technique, i.e. the craft. "And we wanted to make
publisher Michael Ringier in the magazine to mark the current occasion," says
Oberauer. But that's not all. Just as the BZ Prize for
local journalism, the paper provides the list of award winners.
Award winner and interview with the first winner.

Oberauer does not see his lateness as a catastrophe: "I
I promise, the result will excuse the delay." After all
the small team around the busy publisher had only three
months to prepare the new title. But it seems
nature of the publisher to jump in at the deep end and then to
see if there is land to be gained. "It needs a good project and the
right people, the timing is secondary," he says, referring to his
media titles in Austria and Germany and adds:
"Forget market research." From December 5, the Swiss
Journalist will be available.

René Worni

The leading German
Private television groups RTL and ProSiebenSat.1 are to be
Frankfurter Allgemeine Zeitung (FAZ) in the middle of negotiations with the
Satellite operator SES Astra on the encryption of its programs
in digital satellite television. But at ProSiebenSat.1
this issue has long been shelved. As the head of the
broadcasting multinational, Guillaume de Posch, told Handelsblatt,
At the beginning of this year, the company decided against encryption
decided. The project turned out to be too logistically complex.
proven, the economic risk would have been too high, and
could have brought competition authorities onto the scene. With this
Development remains several million television households in Germany
from purchasing an additional module for their satellite receiver
and a fee of around three euros. For the remaining
German-speaking regions, German television could nevertheless
will be subject to a fee - at least as far as RTL's program is concerned.
According to media spokesman Christian Körner, international
licensors do not want films on RTL or shows like "Who Wants to Be
Millionaire?" can also be seen in other German-speaking countries.
However, nothing will change for German RTL viewers in the future either.
change, as Körner told the Handelsblatt newspaper: "Free TV
remains free TV".

Fundraising Just in time for Christmas
the number of charity events is increasing. But if you want an audience, you have to
fight for it. Jürg Brechbühl, CD at Contexta, put up a brave fight for
his conviction that it takes more than just noble goals -
namely stars. But also a campaign that attracts attention, informs and
is stirring up a lot of anticipation. The line-up is also right, because the
ice hockey charity game in the Bern Arena are, among others, Stéphane
Chapuisat, DJ Bobo and Adolf Ogi, who will take over the patronage, will also be involved.
of the game. They are all already performing on nostalgic-looking
"boxing posters". The proceeds go to the Schwand therapy center in
Münsingen, which has been caring for the mentally or physically disabled for 25 years.
physically disabled and mentally ill people.

René Worni on the allure of opportunities outside Switzerland, the EU's periphery.
The coup was a success, in the spotlight
The Schröder–Ringier–Meyer trio is basking in the sun. Against the one in the joint
Smoking cigars (Schröder–Ringier), as an occasional pleasure
Culinary Delights (Who's treating whom at the Adlon again?
(cooked?) as well as the male friendship forged through their shared artistic debates
There is no objection.

Admittedly, at first glance, all of this seems a bit outdated and
Old-fashioned. But hats off! The ship—though not yet afloat—,
practically already on track. «Ringier? Do I need to know who that is?» one might ask oneself
as recently as last December, the newly elected Romanian president
asked, as Michael Ringier (who publishes in the “poorhouse of Europe”)
(no fewer than eleven titles), Traian Basescu wanted to pay his respects. With
With Schröder by my side, that's no problem at all today. The
Perspectives have changed abruptly anyway. Learn
"Russian, Mr. Ringier!"—the words just slip out before you know it.

The preventive value of foreign language proficiency has also been noted by
Hanspeter Rohner, CEO of PubliGroupe, has long been a favorite of mine.
Rohner is studying Chinese diligently, because here in this country, the opportunities for growth in the
The newspaper market is practically exhausted for PubliGroupe, and one question remains
the time it takes for the approximately twelve P-economic zones, as defined by the
have stabilized within the Group.

Although beyond the Great Wall lies the chaos of a booming
The economy is a draw; after all, we shouldn't completely write off tiny Switzerland
will be. However, according to reports, Rohner's and the NZZ's most recent
An experiment—in Thurgau, a series of five local
to launch newspaper titles. The NZZ pulled out. Are
whose strategists are on their way to taking the lead in journalism at the
Swiss Regional Press (It Could Hardly Be Better)
Perhaps they stumbled over their expanding competitor? Because
Tamedia wants to get its affairs in order first in the canton and surrounding areas, so that later
to also put out feelers in Germany.

René Worni, Editor