Since Internet advertising is used both in
The boom can be said to have started in both the USA and Germany,
Goldbach Media also reported above-average growth in the
in this area. Goldbach Media increased its sales by around 12
percent, with Internet advertising accounting for 29 percent alongside
radio advertising saw the strongest growth at 27 percent. The market for
electronic media is a growth market overall, according to the
of the press release. In 2006, Goldbach Media took over the national
Bluewin's marketing activities and expects to be able to
further strong growth in the financial year. The services in
The areas of mobile marketing at Goldbach Media and its
subsidiary activeMOBILE Media less than 1 percent to the
growth.

Pleon Europe consolidates its position in
Eastern Europe with six new offices in Moscow, Warsaw, Kiev and Prague,
Bucharest and Zagreb. This means that Pleon has 31 locations in the
represented in the 15 most important European countries, as stated in the
means. The demand for public affairs and marketing services in
Eastern Europe is high. Especially in Russia, Ukraine and Poland
the communications markets are sufficiently developed and people
are just as demanding in their information and purchasing behavior and
differentiated as Western consumers. The new agencies were
partly through acquisitions and partly through the transfer of
responsibility within BBDO. BBDO is
majority shareholder of Pleon. Pleon now employs 850 people across Europe
employees. In Switzerland, Pleon had already established itself in July last year.
with the Baar-based c-matrix group.

The local radio station Radio Berner
Oberland (Radio BeO) expanded its offering at the beginning of the year. New
a weekly VIP talk show and a morning show were added to the program.
program. In addition, the regional news on
broadcast in greater detail during prime time. The deliberate expansion of the
Reporting from the region corresponds to the expansion of the
"Service Public Régional" - idea in the radio sector. With a new logo
private radio has also undergone a visual relaunch.

Vehicle navigation Love creative
natures and consumer detractors, this year again I remain
not spared. But you only have yourself to blame for that and
Your lack of a sense of the ridiculous. Take the adjacent
Display.
Let's be honest: would you go out with such a companion on the
Show it around on the street? It doesn't look bad. But does the
hysterically happy convertible driver with the outstretched
Flapping arms an avian influenza or another bird? Fortunately
neither, as we learn from the advertisement, but only the
latest high-tech gadget, the Nüvi. That gives you food for thought.
In view of such serious side effects as the illustrated
motor dysfunctions, the use of Nüvi is probably only recommended for
under medical supervision; in this case probably the driver. Actually
a pity, because "the king of the world" (aha, the lyricist is probably a
Monarchist), despite its modest dimensions, has many a thing on
the box: It navigates travelers safely to their destination, entertains them
with pictures and music, speaks nine languages, and cheerfully calculates from
one currency into the other. Not bad, if only the joy wasn't
due to its depressing marrow name and the brain slackening
Advertising motif tarnished. (la) 

The electronic phone book
tel.search.ch is waiting with a redesign, more functionality and an
World novelty on. Various additional information, URLs, opening hours,
E-mail addresses, but also chat IDs and Skype numbers, are now
free of charge to the entry suppzbar. The world novelty: Skype numbers can be
can be selected directly by a skype user with a mouse click.

Press The public voted and chose a Favo Basel motif as the best idea in the "Only an advertisement can do that" competition.
Swiss press under the slogan "Only an advertisement can do that" for the
Uniqueness of advertisements. 34 subjects from 34 well-known agencies
were placed in 2003, 2004 and 2005. Over 120 individual
Titles from all press categories in German-speaking and French-speaking Switzerland
have been able to make a significant contribution to this major offensive for the print
published a total of over 800 advertisements. As a conclusion and
The 2005 campaign also culminated in a public judging
took place. On the occasion of this year's Epiphany Conference, the
advertising agency Favo Basel received the trophy for its "Seeing an advertisement
also the few people who do not read newspapers/magazines"
to accept.
 
Public participation in the competition in 2005 was almost 25,000
votes were 8,000 higher than in the previous year. Two thirds were cast by
advertising coupons, a third via the Internet. The Favo Basel agency
was elected the winner with 4087 votes. With 3822 votes, the
agency Blue Spirit Communications from Schlieren took second place with
your subject "Troyan horse - An advertisement gives you access to
to every company". Third place was achieved with 3399 votes
the agency Saatchi & Saatchi Simko from Geneva with the subject "Pizza -
The effect of an advertisement has no expiry date".

The Swiss Press Association's campaign is primarily aimed at potential
reach clients, media and advertising agencies and provide them with the
to raise awareness of the advantages of print as a medium and - as a
Secondary benefit - reader sympathy for the ad
as an advertising medium.

The message and the principle of the campaign will be continued in the fourth
Season 2006 continued unchanged. The ambassadors are new: An
In place of established advertising agencies, young creatives (up to the age of
1977) from Swiss advertising agencies were given the opportunity to
"Only an advertisement can do that" in a new way. 39 single and
Teams of two accepted the challenge and submitted 78 proposals.
far more than could be achieved in a competition held for the first time.
can expect, as Toni Vetterli, Head of Marketing at the
Swiss Press Association.

Twelve young teams have been given the task of developing their ad.
realize. They will each receive a fee of 5,000 francs. The
new advertisements will be presented in March in Advertising Week, after
the jury once again under the aspect of "quality of implementation"
has evaluated. Two winning teams will be able to travel to Berlin in May for the
Final of the "Best Young European Team", the international counterpart to the
Swiss Young Creative competition. The Swiss readers
the new advertisements from October to November in around 100
Adjudicate publications.

Andreas Panzeri

Food Kinderüberraschung likes next to fries
Frites and hamburgers are everyone's favorite food.
be three-cheese highs. To the delight of parents, Knorr recently launched a
Children's surprise of a different kind: the special
rich "Le Jardin" vegetable soup. Convincingly cooked and seasoned
has its own agency JWT+H+F. 

Crossmedia The Reinhold Office, Manifesto
Film and Universal Music are working together to promote Graubünden. They
not only want to attract guests, but also to invest in the
Some find it offensive. For others
the idea is a hit. "Move your Füdli" is the name of the newly created
"Graubünden antidepressant against zero economic growth, lowland fog and heavy legs". The
Recipe: A commercial is expanded into a music video, by Universal
brought into the record stores and "heavily promoted" on the music stations.
In the best case scenario, the advertising song will make it into the
Hit parade. If not, the idea at least makes striking and
effectively cross-media mood for vacations in Graubünden.

It all began on a cold November day in the Grisons. The
Filmmakers from Manifesto Film were on the lookout for three rustic
Bearded people. Around the Graubünden campaign from the Reinhold office
in a TV spot, they were supposed to present the Unterlanders with a quirky
Fitness show to draw attention to the opening of the winter season 2004/05
make. "As a commercial and feature film director, I'm used to unusual
used to filming locations, but these casting shots I will not
forgotten," recalls Reto Salimbeni.

One bull, three men
He built the camera in Domat-Ems in the barn of farmer Claudio Signer
on. When Claudio played his part in front of the camera, the filmmakers noticed
suddenly that only a few meters behind them a gigantic, a
ton bull stood. "That he was secured with a nose ring,
I have not noticed in the first moment of course and am properly
scared," Salimbeni recalls. Claudio just laughed about it and
said, "That's Steve ... he doesn't do anything."

In any case, the mood was relaxed, one squatted still a bit
together - and the rest took its course ... "Already at the first
recordings showed the three Graubünden Gion, Claudio and Toni much
comedic and also musical talent," explains Salimbeni, who has
once wanted to become a rock musician himself. For the joy of fun became
therefore improvised a few more songs after the film shoot and
recorded. Then Universal Music Zurich was of the "Fitta mit em
Gion" band so enthusiastic that in the meantime also a lüpfiger
Party song with video clip was produced.

The single "Move your Füdli" is available since January 6th in all Swiss
specialty stores available. Meanwhile, the iconic guys from
"Fitta with am Gion" also on the Internet with their song to move the
buttocks. At www.fitta-mit-am-gion.ch you can create your own
karaoke version to the best or to the three traditional Bündner
Looking over the shoulders of individualists shooting video clips. On the
website produced by Station AG, you can also interactively
compete in a weird snowball fight against the three originals
or download the boys as a screensaver. Die-hard
Fans can also receive the wacky sayings of their favorites on their cell phones.
download. Furthermore, you can learn all kinds of interesting facts on the website
about the three mood cannons and the fun project from the house
Universal, Manifesto and Reinhold.

Sucklattism, right?
In Graubünden, where the clip of many mountain railroads also on their
screens in the waiting rooms, the opinions about
"Move your Füdli" split. Hanspeter Danuser from St. Moritz or
Armin Egger as Davos traffic director classify this type of advertising
rather than for their clientele. Praise finds
on the other hand, Hans-Kaspar Schwarzenbach, Director of Arosa Tourism.
Likewise Olivier Federspiel, director of Graubünden Ferien. He has
Clip shown to various tourism partners and "very
positive reactions". Reinhold Weber, who has worked for the
Graubünden advertising responsible, is happy about so much
effect, if the idea for a spot even additionally raises the interest
of a renowned record label such as Universal and thus also many media
provoked.

Andreas Panzeri

Digital transmission Print Online does not reduce the rates per transmitted advertisement. Although the volume is growing. "Although the total volume of advertisements in 2005
has fallen further, we are still in a position to grow.
can," says Kurt Obrist, managing director of the advertising broker
Print Online (POL). In fact, POL was able to expand its electronically distributed
volume for the third time in succession: in 2005, the
"digitale Kurier" (original sound on www.printonline.ch) 122,000 advertisements to the
publishers, around 9 percent more than in the previous year. The POL increase in volume
has to do with two developments, according to Obrist. "On the one hand
Today, rather smaller formats instead of page-dominating ads
secondly, certain categories such as jobs and real estate have
attracted again," he says. POL also felt both. For the first time
More than half (55%) of the reports submitted belong to the POL category
"Small advertisements" (<311 quadratzentimeter), 2004 machte diese
category only accounts for 47 percent.

Due to the increasing proportion of small advertisements, POL was able to
Despite the growth in total volume, sales rose only slightly to just over 2
million Swiss francs, compared with slightly less in 2004.
According to Kurt Obrist, this just about covers the operating costs of the
Data courier covered. Bad luck for the publishers, the recipients of the
POL-submitted advertisements. Because the
non-profit organization founded in 1998 by NZZ, Tamedia, Ringier and
Publicitas (25 percent each) was founded, in the form of price reductions
(as was the case in 2002 and 2003). However, POL has now decided not to
the sales situation for the third time since 2003.
reduction, the tariffs will therefore remain unchanged in 2006.

They are still available in two categories: Large publishers pay a
annual connection fee of CHF 15,000 and CHF 10 per advertisement.
Small advertisements cost 6 francs. Publishers without a connection fee pay
30 francs per advertisement, small advertisements cost 18 francs. In both
categories, there is also a data volume-dependent charge: 2
francs per megabyte.

Markus Knöpfli

Poster advertising Four of the five most important
Swiss airports once again reported an increase in the number of
passenger numbers and thus more contacts for airport advertising.
Zurich Airport recorded 17.9 million passengers for the whole of 2005.
passengers, 3.7 percent more than in the previous year and about the same number again.
Geneva-Cointrin has been on an upward trajectory for years and can
9.4 million passengers, an increase of 9.5 percent. With
3.3 million passengers, EuroAirport Basel-Mulhouse is on the
level, but its frequencies increased by as much as 30 percent.
Exact figures are not yet available from Lugano and Bern. According to
initial trend indications are that Lugano-Agno is also likely to see a plus.
while Bern-Belp will again have to accept a loss.
The following outdoor advertisers are benefiting from the overall increase in frequencies
affected: Clear Channel Plakanda manages Unique and parts of the
EuroAirports, the Allgemeine Plakatgesellschaft is active in Basel, Geneva and
Lugano, JCDecaux sells space at the EuroAirport, while
Baracom and Publiscreen to market Bern-Belp Airport. (mk)

The Federal Council has granted Elevator TV AG
based in Kilchberg, has been granted the license to operate a
television program. The initiator and majority shareholder is
Dominik Kaiser, former head of Viva Plus and co-founder of the
Street Parade. As Kaiser announced to Werbewoche,
The program is scheduled to start towards the end of August. Elevator TV
is aimed primarily at the target group of young adults.
Kaiser cannot yet provide any concrete information about the exact program.
give. The program content is purchased or provided as
Production contracts awarded. "No talk shows are planned at the moment",
says Kaiser. Around 20 employees will produce the TV program on a
analog and two digital channels. The soundtrack should
be broadcast simultaneously as a radio program. There are also
interactive broadcasting formats are planned, viewers
can be sent actively by SMS, MMS, e-mail or telephone.
participate. "The income from interactions and ancillary rights are
account for more than 25 percent, but traditional advertising is still
our most important source of income. We will fulfill all of our advertising customers' wishes," Kaiser told Werbewoche.

Google has signed a contract with the Chicago Sun-Times
has found a new media partner. The American daily newspaper prints
Classified ads from the search engine giant. Google places its
Classified ads that are titled "Ads by Google",
in the advertising section of the Chicago Sun-Times, which had previously been used for internal
advertisements. The partnership with the Chicago Sun-Times was
a test phase and is part of Google's efforts to find new ways of
develop efficient advertising opportunities for advertisers, publishers and
users, a Google spokesperson told Adage.com.