In the fourth quarter, Hubert Burda Verlag
Almost 14.5 million magazines were sold in the first quarter of 2005. This corresponds to
This represents an increase of 25.5% compared to the same period in the previous year.
This result is primarily attributable to international
magazine brands and the titles published by the publishing group
Milky Way have been added. The residential title
Home & Garden with growth of 19.1 percent and the
men's magazine Playboy (+ 14.3 percent). The
Weekly magazines such as Focus, Super Illu and Bunte.

The two Migros Press titles, the
German-language Migros magazine and the French-language Migros
Magazine, will be published on Mondays from April 3, 2006. This is the reaction of the
Migros Press responded to a request from readers to report earlier on
to be actions and information on the launches, so that the
Communiqué. The Coop magazine, which has hundreds of thousands of
consumers receive in parallel, it still appears that the
on Tuesday.
As publishing director Bernt Maulaz explains to Werbewoche,
bringing it forward by one day also offers advantages for advertisers. To the
product and promotional information in the battle for the
attention of consumers for "one day only".
to the customers earlier and no longer at the same time as the
Coopzeitung". And third-party customers who use the Migros magazine as a
sales channel, the advance shift offers "one more day of sales".
Exclusivity".
Migros magazine is published weekly with a circulation of 1.7 million
German-language and almost 550,000 French-language copies and reaches almost 2.9 million consumers.
and consumers.

Michael Manzardo joined the team on January 1
as a copywriter and concept developer at the Zurich agency Werbeanstalt. Manzardo was
has worked for several large agencies in recent years, most recently
at Bbdo in Munich. In addition, the now one-year-old advertising agency
on the budget profit of a large Swiss pharmaceutical company. To
Reto Dürrenberger, the managing director of the company, wanted to
at the request of Werbewoche.

The SonntagsZeitung has published on its
Front page a counterstatement by Guido A. Zäch's lawyer Vera
Delnon published. This defends itself against the accusation that a ban
and thus jeopardized Zäch's chances of a trial. In the
In October 2005, the well-known paraplegic doctor Guido A. Zäch was arrested for
sentenced to 16 months in prison for multiple embezzlement.
Two days before the start of the trial at the Basel Court of Appeal
SonntagsZeitung, Zäch is in trouble because of his lawyer.
advised. In the hearing before the District Court of Zurich
Delnon contradicts the statement made by the
SonntagsZeitung, that they are aware of the current ban on the
contact with witnesses in the run-up to a trial with the
Note that contact with witnesses for the purpose of fact-checking is the core task of every
defense, only the manipulation of witnesses was prohibited. The
SonntagsZeitung supplemented the counterstatement by stating that it
adhere to its presentation.
The reporting in the SonntagsZeitung makes her feel
violated her professional honor. Whether she will take further legal action,
The lawyer did not want to say when asked by the SDA news agency.
As the SDA reports, the SonntagsZeitung will continue to deal with
the four articles that they have to deal with in the context of the
trial against Zäch last fall. The end
In December, Zäch and Delnon filed a complaint with the Press Council.
submitted. In it, the SonntagsZeitung is accused of, among other violations
accused of distorting the truth in breach of due diligence.

As the Frankfurter Allgemeine
Sonntagszeitung reported, Haim Saban, principal owner of the
broadcasting group Pro Sieben Sat.1, on Monday with Springer CEO Mathias
Döpfner to start new negotiations. A new round of negotiations was
necessary because the German Federal Cartel Office (Bundeskartellamt) had authorized Springer to enter the
television business is only permitted on the condition that Pro Sieben
is first sold and then Sat.1 is taken over. The proposal
Springer's decision to close the chain of channels for only a legal second
to take over the entire business so as not to have to roll it out again, had
the Cartel Office rejected.
As reported by the Süddeutsche Zeitung, a large number of
interested parties have been found for ProSieben, including the French
television group TF1 and the pay-TV broadcaster Premiere. However, whether Saban
is prepared to carve out ProSieben or turn its group into a
It is not known whether the company will be sold as a whole at a later date.
If no agreement
between Saban and Springer come about, the
Springer Group emerged from the power struggle without financial damage.
Döpfner had minimized the antitrust risk through a contractual clause with Saban
and negotiated a right of withdrawal, according to the Frankfurt
Allgemeine Sonntagszeitung. Only if the business takes longer,
Springer must pay interest on the purchase price not yet paid in
of 50 million euros per month.

The trade journal Automobil Revue will
is 100 years old in January and is celebrating its birthday with a relaunch. On January 25, 2006, the
magazine has a new format and layout. According to
Communiqué the content optimizations, which the reader
more comprehensive test information and additional
provide advisory services. In addition, the
Automobil Revue has changed its advertising rate model. A new black-and-white and a
4-color rate on standard side panels and an individual rate for
special formats are offered. The relaunch takes place on the
NGEN editorial and advertising system, which Espace Media now uses for
all print titles - but for the first time with the relaunch of the Automobil Revue 
is introduced.
To accompany the anniversary, the issue
of January 25 also an anniversary edition
"1906 - 2006". This supplement sheds light on the eventful history of the
automobile and the automobile revue and takes a look at the
Future. The anniversary celebrations will take place in Bern in the same week.
An anniversary exhibition as part of the Geneva Motor Show is a
another highlight.
Automobil Revue is one of the oldest car magazines in Europe
and sees itself as the leading specialist publication in Switzerland. In the
the hundred-year history of the magazine, the publication only had to
be restricted during the First World War. Today the
German-language edition 212,000 readers, the French edition (Revue
Automobile) has 76,000 readers. The circulation is 38,215
copies for the German edition and 18,622 copies for the French edition.
version. The publisher is Büchler Grafino AG, a company of the
Espace Media Groupe.

On March 14, 2006, the KKL Lucerne will host the
Marketing Day 06 took place. In addition to the awarding of the
Marketing Trophy, there will be presentations on the topic "Marketing-Provocation!
Between trend and tradition" on the program. Is provocation a
adequate means of creating the necessary awareness among consumers.
generate? To what extent has the perception of
economic value shifted? Does a successful brand have to
Provoke customers? Answers to these questions are provided by
Hannes A. Pantli, Member of the Board of Directors and Spokesman of IWC; Pedro Simko, CEO
by Saatchi & Saatchi Simko; Frank Baumann, owner of Wörterseh
Entertainment GmbH and Federal Councillor Christoph Blocher. Tickets are available from
available immediately at www.marketingtag.ch.

Ralph Wirth takes over at the beginning of February
the management of the St. Gallen radio station Toxic.fm. The
25-year-old graduated from the HSG and has been with the
Founded around four years ago as the creator of the evening show "Resist
at the radio station. He has also founded the Dutch event label "Tuned".
On" was launched in Switzerland and the music/production project "The
Good Guys" was founded. For Foundation Board President Adrian
Schawalder is the ideal person for Toxic.fm, which is devoted to new music and
output culture, according to the station. Wirth solves
Urs Siegfried off. 

The Ticino newspaper founded in 1908
is now only published once a week instead of three times a week as before. The
German-language newspaper presented itself for the first time on Friday in
revised layout. The new editor-in-chief is
Ursina Trautmann from Graubünden. According to the SDA, the 30-year-old
team of eight is available to support the 26,000 German speakers in the
Ticino with information on current topics and background stories
is to supply. The Ticino newspaper has a circulation of 8583
copies.

The French NRJ Group wants to expand in Europe
expand further, as the trade journal Werben & Verkaufen
writes. In 2006, the radio company plans to launch
countries under the name NRJ. In addition
plans to increase the number of radio stations in Germany. So far
Radio Energy has seven stations in Germany. Interested in the
media company also holds an interest in the radio shares of Axel Springer Verlag.
Entry into the German print business is also on the wish list
from NRJ. According to Werben & Verkaufen, the plan is to offer a monthly
women's magazine. In France, the NRJ Group publishes
the magazine Coach up.

Ringier is considering closing its school of journalism
for young professionals from the beginning of 2007, as the Zofingen-based
Tagblatt reported. In December 2003, the media company stopped the
training course, but announced that the next training course
probably start in January 2006. Nothing came of this, as
the job market for journalists still looks bleak. The
Fridolin Luchsinger, head of the School of Journalism, explained to the
Zofinger Tagblatt. However, there are plans to launch a
to start a new course. However, this would be more focused on the
needs of Ringier: The in-house publications
would employ volunteers and use them for part of their training.
to the School of Journalism in Zofingen. For external applicants
According to Luchsinger, only a limited number of places are still available.
are available. The last course to date was held in spring 2004.
The end. Since then, Ringier in Zofingen has offered its own journalists
training courses.

The Zurich agency Gyselroth für digitale
Media and Print has been strengthened. From January 2006
Dominique Ghilardi supports the team in the implementation of all
Design tasks. Ghilardi had previously trained as a graphic designer at
of design in Zurich.