Christian Horisberger becomes the new
Editor-in-chief of the local newspaper Volksstimme. The
36-year-old takes over the management of the thrice-weekly
newspaper on April 1. Horisberger, who currently works for Automobil Revue
will succeed Rolf Wirz. He moves to the
Public Relations/Media Service Department of the Basel Police.
According to SDA, the new editor-in-chief was already with the company from 1991 to 2000.
as sports editor of the Volksstimme.

In Germany last year, 19.1
billion euros were spent on advertising in traditional media. This
The advertising market grew by 5.3 % compared to the previous year, as shown in the
gross audience statistics from Nielsen Media Research. "This
the advertising market is growing at a very high level for the third year in a row",
explained Ludger Wibbelt, Managing Director of the advertising market researcher.  
The increase in gross advertising investment is largely due to the
part on the media's own advertising, which increased its advertising expenditure by 350
million euros. In addition to many additional transactions
media, such as literary editions and travel, also the online media
as well as the private TV stations.
At around 100 million euros, the expenditure of the
Retail organizations and telecommunications. Very dynamic
with an increase of 45.2 % was the cleaning and care products segment. The
The companies also invested in the dairy products sector
an additional 51 million euros and increased their
gross advertising expenditure to 326 million euros.  
 
Less money was invested by financial investment companies, but also
Detergent manufacturers: Here, advertising expenses were reduced by more than
25 % or 45 million euros.
 
The highest advertising sales in traditional media were once again recorded by
television with 8 billion euros, which corresponds to growth of
4.2 % compared to the previous year. Daily newspapers increased by 9.9 % to 5
billion euros, whereby classified ads in the Nielsen statistics
are not included. Consumer magazines recorded a
advertising sales of just under 3.9 billion euros, the small loss of -0.6
%. Radio achieved the highest percentage growth rate at 15.7 %
to 1.2 billion euros. Advertising revenue from posters grew by
8.8 % to almost 612 million euros. Trade journals recorded a
slight increase of 0.7 % to approx. 423 million euros.
For 2006, Nielsen Media Research is forecasting gross growth of
between 7 and 8 %. Favorable factors are the Football World Cup 06 or the
Pull-forward effect due to the VAT increase in 2007.

APG strengthens the Key Account
management with Karin Komar and Beppo Genovese and appoints Stephan Hug as
national sales trainer. According to the press release, Karin Komar looks back on
eleven years of experience in various functions within APG
back. Beppo Genovese worked at Star Plakat from 1999 to 2004 and
is now returning to this sector after a brief detour outside the industry.
back. As part of key account management, both are responsible for the
agency sector as well as for clients. Stephan Hug is
has been working for the company since 1984 and will take over the
Responsibility for the training and development of the entire sales team.

The 100 Best Posters association is calling for
international design competition "100 best posters of the year
Germany Austria Switzerland". Until February 17, you can
Advertisers can submit posters that they have produced in the last year.
have. The selection of the 100 best posters and poster series will take place on
February 24 and 25, 2006 in Berlin by an international jury.
Interested parties can find the
detailed information.

Although the French-speaking Swiss daily newspaper Le
Temps has been in the black for the past two years, it has to pay eight
Cut jobs. As the Chairman of the Board of Directors Stéphane Garelli
told RSR radio that this step must be seen as preparation for the
can be seen as a major factor. This is because the free newspaper Le Matin Bleu and the
launch of the competing product 20 minutes, two companies are wrestling
other newspapers for Le Temps' advertising pie. Four of the affected
positions will be eliminated through natural departures. For the other
four positions will be made redundant over the next two years. How
the news agency SDA reports, the Personnel Commission has been informed about the
The measures taken by the management and the Board of Directors are infuriating. The staff
will now meet for a general meeting on Thursday.

As reported by Viva Switzerland, the
Statthalteramt Zurich on Thursday by order the telephone revenues of the
Shows SwissQuiz from Sat.1 Switzerland and WWT (Web, Wap, Telephone) from
Have Viva Switzerland blocked. The broadcasters and the responsible
production company Voice Publishing have subsequently decided to
To cease broadcasting operations with immediate effect and until further notice.
The Zurich governor's office takes the position that with the
Possibility of free participation via Internet, cell phone and postcard the
Equal opportunities for paid and free forms of participation
was not guaranteed. At the request of the operators, the department had
for Social Affairs and Security of the Canton of Zurich, which has
formats had objected to, the latest generation of puzzle shows
examined, and had come to the conclusion that the games and the
Possibilities for free participation to the regulations of the Lottery Act
suffice.
Voice Publishing and the two broadcasters are now considering renewed legal action against the actions of the Zurich governor's office.

The French newspaper Liberation will
did not appear on Friday, November 13. On Thursday the
entire workforce in protest against a social plan. This provides for
a total of 47 positions in the areas of editing, administration and
sale in order to reduce the company's deficit by
euros. As reported by derStandard.at, the works council
an expert report has been available since the beginning of the week, which also
deficit repayment is possible. Back in November, the
workforce for four days when the redundancy plan was announced.

Justice Minister Pascal Clément announced the
Establishment of the right to refuse to testify for the protection of
informants in the Press Act. This is intended to protect journalists and their
employees in France have a vested right to protect their
sources. Only in the case of very serious violations and only in
There may be exceptions to this rule in exceptional cases, according to the
the SDA statement continues. Journalists in France can
in the future if, in their opinion, the
Source protection through searches and seizures
disproportionately impaired. The new provisions will
supplement the 1881 law on freedom of the press.

The Swiss financial news agency for
Economic Publications (AWP) will in future work more closely with its
partner agencies Dow Jones Newswires and dpa-AFX. How
the news agency SDA reports, the company has
Marketing rights to the German-language products of Dow Jones
Newswires and dpa-AFX in Switzerland and the Principality of Liechtenstein
acquired. From January 16, AWP will use the offer of the two
partner agencies for the Internet service and the premium product for
Financial professionals.

The American media mogul John Malone
with his company Discovery Communications has acquired 98 percent of the
German channel XXP. The previous owners Spiegel TV and
DCTP remain shareholders with a stake of one percent and are
is still responsible for the program. As the Frankfurter Allgemeine
newspaper reported on Thursday, Discovery Communications is planning to
to extend the reach of XXP and increase the broadcasting time from four to 24 hours.
hours.

On January 17, the sponsoring association
Faspo launched the Hall of Fame of Sponsoring. In it
personalities who have rendered outstanding services to sponsorship.
and were selected by a jury of experts. To the first laureates
include the Swiss Klaus Jürgen Hempel and Jürgen Lenz
by the Swiss marketing company Team, which manages the UEFA brand.
Champions League. The perimeter advertising marketer Cesar W.
Lüthi receives an award.

Within the framework of the Berne
model and the associated cost-cutting measures from May 1.
Sports news from the Berner Zeitung (BZ).
Confederation lost 5.8 jobs, according to a press release from the
Espace Media Groupe on Thursday. In contrast, the
BZ sports editorial office expanded from 10.2 to 12 positions. After
If possible, these positions and foreseeable vacancies should be filled with
previous Bund journalists. For departing
There is a social plan for all employees. 
"We must implement these measures
to keep the two newspapers alive," said
Bund editor-in-chief Hanspeter Spörri at the request of Werbewoche. The
The only possible reduction was in sport. Because only in this
department, it is possible for one editorial team to do the work for two
independent and differently oriented newspapers.
Further mergers are not planned: "If you combine the two
sheets would have been merged long ago.
happen," Spörri continued.
BZ editor-in-chief Michael Hug admitted
SDA that the deficit-ridden bundle was not affected by the measures taken.
solution would create "a new dependency". The fact that the dissolution
the Bernese model - the production of two different sports
editorially independent newspapers under one publishing house -
both editors-in-chief deny this.
According to the media unions Comedia and Impressum, however, there are already
further downsizing measures. A joint proofreading office is planned
and there is also talk of image processing. The question is
Ultimately, the question is whether there will be enough resources available at the end of the day.
to produce quality newspapers.
Criticism is also voiced due to the actions of those responsible, reports
the SDA. The employees do not yet know which of the
redundancies were affected. The social plan referred to was also
was not yet negotiated.