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SR DRS Editor-in-Chief: Matter succeeds Färber
On Wednesday, the SRG Board of Directors made a decision and appointed Rudolf Matter (52) as editor-in-chief of SR DRS.
Days of the Condor
As CEO of Condor, Kristian Widmer wants to remain the market leader in commercials, but also to increase his production of feature films again.
officially Head of Commercials at Condor. A cinematic success story,
which began quite trivially 15 years ago.
Flash back. After ten
days ago, Kristian Widmer was released from the RS with back problems.
What now? "Like many at that age, I believed that television only had
was waiting for me," he smiles today about his beginnings. In fact
managed to get a stage on "Tipp-Parade" and "Sport am Wochenende".
Nevertheless, he still started with law. The wrong degree for a
Movie career?
It almost seemed that way. After a successful intermediate examination at the Uni
nobody wanted him on a set anymore. "Jus and film - at
There's something wrong with that ...", said the representatives of the seventh
Art. Condor, too, although Peter-Christian Fueter is the first
application: "Sounds interesting. Give me a call!" Widmer has his
dossier was found six years later at Condor and "the embarrassing
Discreetly disposed of the letter" - because the film production called him
ever. Instead, his professor at the university wanted to offer him a job as a
assistant. Widmer accepted because he didn't want a happy ending to the movie.
saw. Three weeks later, however, the script was rewritten once again
has been. A small production company cast him as a "girl for
everything".
From then on, he worked in a parallel montage between university and film. The
was in the run-up to the first private television. Nobody had any money, and they
was glad that Widmer, as a "half-lawyer", was also able to produce half-baked
draft contracts. In return, he was given later
promised semi-secret jobs in program management. Since, like the
Most newcomers, however, work primarily as directors, writers and editors
three days after his graduation ceremony, he began to work in the Valais
to shoot a documentary. The hair-raising 45-minute film about the
World record attempt by the then European paragliding champion
became a surprise success. "My leading actor wanted to be the first
Man, girlfriend strapped to the back, from Fiesch to Chur
fly." The well-timed film about the trend sport of the time was shown in
sold throughout Europe. Widmer took off as a producer
but not yet. Instead of more money for his next movie
he should be given less, "because he now knows how to do it ...".
Cut back in this way, the later Condor took on a role on a daily basis
as a legal assistant for Ruth Waldburger's Vega Film. He
edited the author contracts for Schlatter's "Katzendiebe" and
experienced his first contact with feature films. The development
might have gone as far as "Havana" if Condor had not been
would have read a press release about his documentary. But it took another twelve repeatedly postponed dates before
Widmer finally with the boss of Switzerland's most important talent factory
was allowed to audition. "Having time and success are
film industry are often contradictory," says Widmer. But precisely because it
was hectic at Condor, he decided to join the company.
"There were several producers and departments at Condor, so that
I was able to learn a lot."
From 1993 onwards, Widmer gradually developed from production assistant
to production manager. During this time, he "made up for a lack of skill with
a lot of will and even more work". In 1995, he was awarded his first
entrusted with an image film with a seven-figure budget, with filming
in Germany and Italy as well as stars such as Caroline Bliss, the Miss
Moneypenny from the Bond films. "They probably realized internally that you have to
can earn money with me," he recalls. He also developed
Widmer has a good connection to Swiss television. Together with Michael
Steiner and Pascal Walder, he shot the film "A Bad Trip" for
the youth sector at the time. This led to further commissions, which Widmer
acquired and handled each of these projects itself, until finally in the
various departments at Condor "the demand for him" started.
He shot a Ricola commercial in Rio for Martin Fueter. For the
Corporate department he produced Business TV, for the department
Entertainment all over the world with Xavier Koller, Howard Atherton,
Dany Levy or Michael Ballhaus.
After ten years in film, he was now sure he wanted to stay in this profession.
to want to. Nevertheless, Widmer also completed an MBA at the University of St. Gallen.
Gallen was added. Managing Director since 2003 and Head of Commercials since November 2005
mark the further stages. With retroactive effect from January 2005
Kristian Widmer and Thomas Sterchi equally share the
Tamedia's 70 percent stake in Condor. The remaining
30 percent will remain with the founding Fueter family.
The feature film business was too cyclical for Tamedia,
Widmer recalls. A fiction film often develops over several
years. Commercials, on the other hand, are a constant at Condor.
business with annual sales of CHF 7.5 million. Also
Kristian Widmer therefore wants to give the commercials his biggest
attention. The good and long-standing reputation of Condor should
but should not be sacrificed for the sake of quick returns. And: "If
Condor is no longer making feature films, we are losing expertise and
Synergies."
The new Condor has therefore deliberately avoided reporting much to the media.
already produced the road movie "Drei gegen Troja" for ZDF. "We
wanted to test our capabilities once again," says Widmer
modest, because even "The Ring Thing" or the documentaries
"Replay" with Roger Federer and "Building The Gherkin" are for Condor
has become a great success.
Kristian Widmer has not changed from all these successes
leave. "I've still been living on Bäckerstrasse for eight years in
Zurich," he reveals. His girlfriend of many years is a photographer. The
offer to move her studio to the Bellerive studio, Monika
But Estermann refused. "Probably wise for the relationship",
says Widmer, who has been paragliding for twenty years and has been
also recovered while skydiving in 1996. "Once the craft
is sitting, filmmaking is mental work and a question of personal
Energy."
Widmer has shown what he means by this over the last few weeks. Because
a big star for a Condor production in Los Angeles
he had to cancel all his appointments. Almost like Fr.
C. Fueter at the time, when Widmer's interview kept coming back.
was postponed. "Filmmaking requires flexibility in every
In this respect," smiles the former lawyer. And he promises from
Hollywood "a blockbuster". Coming soon in this
Condor.
Andreas Panzeri
Real outdoor professionals
Winter Fashion: When it comes to high-quality outdoor clothing, Helly Hansen is a must.
When it comes to outdoor clothing, there's no getting around Helly Hansen. With the
High-tech products from Norway, especially for sports, work and survival
you can defy all weathers in the open air. Just like
The animals that even in the harshest climatic zones of the world
seem to survive effortlessly. The new campaign from Publicis shows the
Role models for the clothing experts: penguins, polar bears, seals,
Snow hares and wolves. They are the true outdoor professionals, "natural
Professionals". Discreetly attached to fur and feathers
Helly Hansen labels show the relationship with a little "Jööh" effect: the pleasant feeling of being optimally protected against wind and weather.
Premiere with a new chance to broadcast the Bundesliga
Deutsche Telekom is in talks with Premiere regarding a possible supply of programming content.
Break-even with the first issue
Industry magazine The Swiss Journalist got off to a good start in the advertising market.
The magazine Der Schweizer Journalist (SJ), which was published at the end of November
published for the first time in a print run of 10,000 copies
publisher Johann Oberauer also for the second edition at the end of February and
will probably continue with a similarly large circulation until the middle of the year. First
After that, the print run will be reduced to the 5100 copies that will be available in
have been announced in the media data. The SJ is distributed via
Postal delivery, retail sale at kiosks is not planned. A
Another important distribution channel is the delivery of complete SJ packages.
to larger publishing houses.
Oberauer is satisfied with the first success in the subscription area, until
To date, 500 annual subscriptions have been generated. The aim is to reach
years to reach 2500 subscriptions, says the Austrian publisher. Whether
This goal is realistic, however, is questionable: On the website
www.schweizer-journalist.ch are in any case only twelve
letters to the editor published for the first issue - including some very
negative reactions.
Either way, the SJ edition will continue to be at least
half of which are free copies. Journalists who actually
target group, currently receive 60 percent of the copies sent out, but
The magazine also goes to advertising and marketing people, publishers and
Politicians and decision-makers from various industries. According to the publisher
Oberauer has already been able to finance the first edition himself: "We
had around 30 pages of advertisements and were therefore well above break-even."
The second issue currently has around 20 advertising pages (3570
francs).
Markus Knöpfli
Top ranked
Advertising market Advertising is growing most strongly on the Internet and on TV.
Advertising investments continue to grow. The Goldbach Electronic Media Index
(GEMI) shows an increase of 3 index points for TV advertising to 323
out. The internet index even jumped by 4 points to 178.
advertising investments throughout the past year were
grown. There was also a pleasing development in the
radio index, which rose from 250 to 252 points after the fall
was mixed. In contrast, Teletext had to contend with the
level of 163 points, the same as in the previous month. All
electronic media together increased in December by
3 to 318 index points. The changes in the overall market for
Electronic media are also a key advertising medium
involved. The growth of one index point is attributable to them.
Placement faux pas by the Lüneburg state newspaper
In the weekend edition of January 21–22, the Lüneburg regional newspaper placed a gas advertisement in its local section next to an article about Auschwitz.
Konnex team strengthens media planning
Effective immediately, media planner Caroline Landolt is joining the team at the Winterthur-based media agency Konnex.
First online response check for events
"EventWatch" is a newly developed trend barometer for cultural and sporting events. It shows how events are covered in the German-language media and enables comparisons to be made.
resonance and success analyses. Partner is the trade association
for Sponsoring, FASPO.
"EventWatch" is a newly developed trend barometer for cultural and
sporting events. It shows neutrally and independently which
Consideration of events of all kinds in the German-speaking media
and enables comparisons. Will the Bundesliga make it into
of reporting to take first place among the top sports, even if
World Cup preparations are underway at the same time and the Australian Open
take place? How does "DSDS" compare to the "Bundesvision Song
Contest" there? How many reports are published on the Berlinale?
how many to the Golden Globe Awards?
With EventWatch, the presence of
more than 200 sporting and cultural events. For both
areas are each processed separately from around 200,000 articles daily from around
3,500 German-language web media were evaluated. Every mention counts and
ensures the ranking in the trend check.
Sports such as football, tennis, cycling and motor sports or
athletics can be compared with each other, but also the
important competitions within a sport. The media response to the
Hannover Messe can be compared with the response to the ISPO and the
Salzburg Festival with the Puccini Festival Weeks.
Time parameters such as "today", "last 7 days", "last 30 days" and
"2006" show where resonance could be generated in the media and
which events quickly lost media interest.
The link to the current top ten list for culture and sport as well as
numerous charts updated around the clock on all important
events can be found at www.presswatch.de and www.faspo.de.
Weber Harbeke with five new heads
After securing several new accounts early this year, Weber Harbeke has now also recruited five new employees.
Manpower Index: More job advertisements in December
The index, compiled by the staffing agency Manpower, rose by 0.4 points from the previous month to 27.5 points.
more job vacancies were published last month. The job advertisement published by
The index calculated by job agency Manpower rose compared to the
previous month by 0.4 points to 27.5 points. The strongest increase was recorded in the
Canton of Vaud with an increase of 2.2 to 34.3 points. The
Job vacancies also grew in Basel (+0.1 to 16.7), Geneva (+0.5 to
18.7), Lucerne (+1.5 to 27.9) and Valais (+1.2 to 38.1). Less
There were job advertisements in Aargau (-0.4 to 31.3), Bern (-0.2 to
24.8), Biel (-0.7 to 42.6), Fribourg (-1.5 to 43.8), St. Gallen (-2.5
to 26.1), Schaffhausen (-0.1 to 23.3), Solothurn (-0.4 to 25.4) and
in Zurich (-0.5 to 28.8).
