The company, which is part of the international
The Financial Times, which is owned by Pearson, has
2003 recovered again last year. The business journal concluded
2005 with a pre-tax profit of EUR 2.9 million. The
newspaper thus contributed to the increase in Pearson's publishing profits by 23
percent to EUR 619 million before taxes. The increase in turnover
be limited to advertising for luxury goods and worldwide advertisements for
the business newspaper, writes the Media Guardian.
The Financial Times Deutschland is also reporting successes. Its circulation
increased by six percent, while the advertising volume in 2005 was
double-digit growth.

A working group of four day students
of the Swiss Training Center for Marketing, Advertising and
Kommunikation (SAWI) won first prize in the concept competition organized by the
International Advertising Association (IAA) for Europe. Jonas
Brändli, Fiona Gottwald, Dominic Siegrist and Cyprian Sutter are the
Prize winner of this year's competition. The following take part in the Interad competition
students from all five continents took part. The topic
"Recycling consumer electronics for a better environment" was
together with the United Nations Environment Program.
The winning works from the five continents will be presented again by
a jury before the Interad X World Champion is announced.
is given.

Zurich's most listened-to regional radio station has chosen a new advertising agency. The lucky man is Markus Cavegn, whose company Cavegn Werbung can be found on Heinrichstrasse in Zurich. Cavegn announced on Tuesday that he is already working flat out on the station's new image. The work will go on air in the spring.

The Swiss golf magazine Golf &
Country cooperates with Golfers Paradise and distributes its copies in
the 18 stores of the Swiss golf retailer. With this
the most subscribed golf magazine in Switzerland according to its own information
position ourselves more strongly in the market. The media partnership with the
Organizers of the Deutsche Bank Ladies' Swiss Open tournament from 18 to
May 21 should contribute to an additional increase in readership. The
Hamburg publishing house Jahr Top Special publishes Golf&Country and the
Kavallo and Petri-Heil magazines and has increased its capital by
2.8 million francs in Switzerland.

From March 2006, the monthly publication will appear in a revised form in terms of content and visuals. According to the Handelszeitung publishing group, the magazine family - consisting of Schweizer Bank, Schweizer Versicherung and Private Banking - is now complete with a uniform family look. The layout was newly conceived by designer Katja Hösli and is based on the two already redesigned specialist magazines Schweizer Versicherung and Private Banking. According to the communiqué, the three publications will in future be clearly recognizable visually as a family of financial magazines. In terms of content, the cover topic will be given more space and the structure will include five sections: Strategy and Management, Markets and Products, Financial Center, Regulation and Technology. According to MA Leader 05, Schweizer Bank reaches around 48,000 readers with a circulation of 12,000 copies.

The New York Festivals of Advertising NYFA are combining the three existing competitions: "TV, Cinema & Radio Advertising", "Design, Print & Outdoor Advertising" and "Interactive & Alternative Media". According to the NYFA website, it was decided to make things easier for everyone and to run the competitions together. The discount deadline for quick decision-makers is March 13, the final deadline is March 27, 2006. Details and registration on the website.

The closing date for entries for the tenth Swiss Press Photo Awards 2006 has been extended by one week.
has been postponed to March 22. Pressetext also announces that the picture agency of the international
News agency Pressetext Europa Fotodienst presents this year's
will support the photo competition. Candidates from the following areas
press photography, photojournalism, photographers' associations and
Amateur photographers are invited to take part in the first international
competition.

Three years after its 75th anniversary, the home magazine published by Archithema is back on newsstands with a new layout and structure. The traditional living magazine now comprises 5 sections. The Agenda section, where news from the world of design can be found, the Living section, where private living concepts are presented, the Garden section with reports and tips for a green paradise, the Architecture section with the latest building icons and the Design section, where you can discover beautiful objects for your own home. Art Director Wernie Baumeler has given the magazine a new typeface and also designed the entire layout to be contemporary and reader-friendly. IdealesHeim is distributed via kiosks or the website.

The International Olympic Committee is expecting 3 billion viewers worldwide every day, more than ever before at the Winter Games. In comparison with the 2002 Games in Salt Lake City, the total broadcast has increased by more than 30 percent to 13,520 hours, as Persoenlich.com reports. These are new record figures in terms of television coverage. In addition to the good viewing figures announced by Swiss television on Monday, the public broadcasters of the neighboring German-speaking countries ARd and ORF also announced record figures in terms of viewing figures. The flood of medals for the German
athletes at the Winter Olympics in Turin was presented to ARD on
Saturday brought the record. 10.16 million viewers
watched Andre Lange's fourth run to four-man bobsleigh gold. On
Friday, 10.12 million viewers were interested in the
5000-meter speed skating race, where the five-time
Olympic champion Claudia Pechstein took silver. The biathlon race
women on Saturday afternoon, where Kati Wilhelm and Uschi Disl took second place.
and third place, attracted 6.95 million ARD viewers in front of the
Screens. Austria is also very satisfied with the market shares. According to ORF, the highest daily market share of 59.8 percent was achieved on February 20. As in Switzerland, gold in the viewer ranking went to the men's downhill with an average of 1.843 million viewers (market share 81 percent). The men's slalom on February 25 and the ski jumping on February 20 took second and third place in Austria.

(pr) Just in time for the Geneva Motor Show, the new AUTOMOBIL REVUE catalog will be published on March 2, 2006. This globally unique reference work lists the immense model diversity of manufacturers from all over the world year after year. A standard work from the editorial staff of AUTOMOBIL REVUE, competently researched and all technical data uniquely prepared - also in the anniversary year. Not for nothing do the French call the catalog "la Bible". With the collected data of 140 car brands and over 3500 models worldwide, the AUTOMOBIL REVUE catalog is not only something for experts. It can be found in the executive suites of global car companies as well as among private car enthusiasts. Because the AUTOMOBIL REVUE catalog provides a unique overview of
the current car world! New in the 2006 edition are the important brands from China.
The guide section also contains price lists, insurance and tax rates, and operating cost tables for a wide range of models. In addition, the catalog contains a globally unique statistics section with figures on global car production and passenger car stocks. Other topics in this year's issue include technology trends and the latest concept cars.
2006 AUTOMOBIL REVUE catalog. First day of sale: March 2, 2006, at the opening of the 76th International Motor Show in Geneva. 546 pages. Available at the AUTOMOBIL REVUE stand at the Geneva Show (Hall 4, Stand 4020), in bookstores, at newsstands and directly at: www.automobilrevue.ch

Still "totally sexy", but with a new face: model and actress Kemp Muhl is the perfect Tally Weijl girl, according to a press release. While little copulating bunnies used to be seen in the background, the new campaign puts the bunnie motto front and center: Kemp Muhl is accompanied by a man-sized pink plush bunny, which the model is allowed to snuggle up to and on. The claim "It's fun to be sexy" is thus perfectly staged and makes the viewer smile, according to the press release. The photographer Ellen von Unwerth is responsible for the scenic realization. The campaign can be seen in Switzerland, Germany, Austria and Poland in March and April.

With the closing ceremony on Sunday, the 17-day mega-event in Turin not only sparkled with fireworks, but also put Swiss Television (SF) in a good mood. SF already reported good viewing figures at half-time, and on Monday SF confirmed the above-average viewer interest during the 220 hours of Olympic broadcasts. SF 2 was able to increase its 24-hour market share from 9.3 percent in February 2005 to 23.5 percent during the 2006 Winter Olympics in Torino. The sports that attracted the most viewers were alpine skiing, figure skating, bobsleigh, curling, ski jumping, snowboarding and ice hockey. Interest was particularly high in the competitions with Swiss medal chances, even during the day. The daily magazine programs were also well received. The 17 prime-time programs generated an average audience of 315,000 viewers (18.1 percent market share), while the late evening program attracted an average of 391,000 viewers (24.2 percent market share). The highest market share of 72.7 percent was achieved for the men's downhill race on February 12. Over one million viewers were glued to their screens. The figure skaters' free skating competition was watched by 949,000 viewers, while 1,031,000 people watched the curling competition on February 23.