This year, too, the Swiss
Texterinnen- und Texterverband Script at the end of the
love letter campaign Scriptvalentin is holding an online competition. Twelve
Love letters appear in the online voting until March 31
www.scriptvalentin.ch compete against each other. Among the participants
25 prizes raffled off. The winners and the top three letters
will be announced on the website at the beginning of April.

On the job platform Jobwinner.ch are
new digital editions of the printed management magazine Alpha and the
Job market magazine Stellen-Anzeiger as an e-job market in the
Original layout integrated. Current and older editions of the print media
are available to all Tages-Anzeiger and Sonntagszeitung subscribers on
Jobwinner.ch is available free of charge. Non-subscribers pay a
Fee of CHF 20 for three months and CHF 70 for one year. With
With this additional service, the Tamedia job market continues the
networking of online and print media.

At the Geneva Motor Show, which starts on March 2, the specialist publication Auto&Technik is presenting a special publication on the Swiss market. On the one hand, the world premiere of a high-performance sports car developed by a Swiss is presented. The special publication also contains relevant data and analyses on the Swiss new car market. A survey examines how the Swiss market is viewed by dealers and importers. The interview is dedicated to the topic of the public image of the Swiss automotive industry.

Lowe Direct prevailed against three competitors in a multi-stage selection process and won the entire bid for the 46 Swiss Orange Centers. The task was to redefine the communication measures for generating store traffic, Lowe announced on Monday. Lowe therefore developed an image that is more closely aligned with the Orange brand world and focuses on the positioning of the Orange Centers' services. The main advertising medium, the Orange Center magazine, has been revised and its layout and content redefined. The magazine is now called "Besser gleich ins Orange Center", a name that conveys both a call to action and a promise of fulfillment. The Orange Center services are also advertised with advertisements and posters. Statements such as "They just configured MMS for me, even though I'm with Swisscom" will be used, according to the press release. Two different TV commercials will also be shown in selected regions and tested for their effectiveness.

New brochure "Television technology in small doses": A clear view through the jungle of terms relating to the television of tomorrow (pr) With the new brochure "Television technology in small doses", SevenOne Media Switzerland helps to provide a little orientation in the jungle of technical terms relating to the future of television. The booklet explains the most important technologies, standards and trends in television today and tomorrow in easy-to-understand terms. "Television technology in small doses" can be obtained free of charge from SevenOne Media Switzerland. What does HDTV mean? And does it have anything to do with IP-TV? Will MPEG-4 kill my MP3 player? Televisions, digital accessories, transmission channels, technical TV standards and forms of advertising: Everything is becoming new and is called new. Even for media professionals, it has therefore become difficult to keep track of the jungle of terms surrounding the television of tomorrow. The brochure "Television technology in small doses" from SevenOne Media Switzerland provides a brief and concise overview of the most important innovations and terms. 
"The digital future of television is definitely just around the corner. It will probably be a while yet before it changes our media consumption in the long term, but countless new terms are already haunting the media today, and the number is growing every day," says Christian Gartmann, Managing Director of SevenOne Media Switzerland. "Together with our Swiss TV partners cinecom & media ag, IP Multimedia (Schweiz) AG and RingierTV, we have therefore published the new booklet "TV technology in small doses". It is intended to help our customers and their agencies to gain a better overview of the confusion of terms. We are also personally available to answer any questions about tomorrow's television technology and its impact on the media market."
The brochure "Television technology in small doses" has 20 pages and can be obtained free of charge from SevenOne Media Switzerland. http://www.71m.ch

The AZ Media Group's private broadcaster reports exceptionally good participation in 2005. The regional news program in particular received more attention. According to figures from Publica Data, the station was able to attract 5,000 more viewers to its daily program. With a current daily audience of 175,000 viewers, almost one in four residents in the broadcasting area has chosen the private station Tele M1. According to Tele M1, the regional news program was the ratings hit. The news format was watched by an average of 69,600 people every day.

In the November quarter, the Jobpilot Index
2005 reached a level of 98 points by January 2006. Thus
the online index records the largest lead to date (69 points)
compared to the print index of the daily press in the job vacancies section.
The measurement basis for print media development is the
Advertising statistics from Werbemedienforschung (Wemf) for the
job advertisements in the daily newspapers. The previous
The record value of the Jobpilot index (113 points) was set in July 2001.
registered. From then on, the index fell continuously to the
record low of 37 points in July 2003. Similarly, the
Print Index fell from 86 points in July 2001 to 30 points in July 2003.
The Jobpilot index has risen steadily since 2003, while the
Print Index has virtually stagnated at 29 points since 2003.
In January 2006, the number of job vacancies on the Internet grew again by one
point compared to October 2005 and confirms the upward trend in the
Online job market. While the sub-index for job boards rose by 8 to
93 points better than in October 2005, the number of vacancies
on the websites of companies scores 11 points and reaches 109
Points. The online job vacancies in the
Medical, nursing and social professions (+14 points),
technical and scientific professions (+8 points) as well as office and
Administration (+2 points). The occupational groups are in decline
Human resource management/training and continuing education (-22 points),
commercial and industrial occupations (-17 points), sales and
Customer consulting (-14 points), finance and accounting (-8 points)
as well as marketing, advertising and PR (-1 point).
The representative labor market study covers 1000 companies and nine
and is supported by the University of Applied Sciences Northwestern Switzerland and the
University of Zurich.

In mid-March, the two cooperating partners jobclick.ch and Car4you.ch will launch a job advertisement for the automotive industry. The vacancies will be published in six different channels tailored to the target group. In print, the vacancies will be published in the Car4you newspaper. The newspaper is available fortnightly at petrol stations and kiosks in German-speaking Switzerland. A job advertisement is also planned in the specialist magazine Auto&Wirtschaft, which is also distributed in French-speaking Switzerland. The jobs will be available online at Autoclick.ch, Auto-Wirtschaft.ch and Jobclick.ch. According to a communiqué sent out on Monday, the aim is to make better use of synergies in marketing. Car4you will also have the opportunity to offer business customers an additional service.

Actually, the American
TV station was expecting a goldmine. Instead, the
American television station NBC has seen alarmingly low ratings for
the broadcast of the Turin Winter Games. Compared to the games
in Salt Lake City four years ago, they fell by almost 36
percent. An average of twenty viewers watched the program in prime time.
million viewers watched the games, for the rights to which NBC
had paid 613 million dollars, writes the Frankfurter Allgemeine
newspaper. On the one hand, the problem was the time difference, which
made live broadcasts impossible. On the other hand, American
Athletes such as the skier Bode Miller and the figure skater
Michelle Kwan prematurely. In addition, other broadcasters stepped in with
ratings aggressively against the Olympic broadcast of the
network with the lowest viewer numbers. In view of the weak results
NBC has to justify itself to its advertising customers, of which the
station has brought in more than 900 million dollars in advertising revenue.
As compensation, NBC provided its advertising partners with heavily discounted
or free advertising blocks are available.

"Thun Bernese Oberland - The city. Love.
Life" is the new slogan of the city developed by the city marketing department
Thun. The aim is to shape Thun's image at home and abroad,
reports Sda. As part of an initiative organized by the authorities, industry and
USP (unique selling proposition) developed by the tourism managers
proposition), the slogan will be used in future for all marketing and
advertising measures. Additional measures such as a
City management with mapping of all stores, the Internet portal
www.thun.ch and a new credit card for the city (Thuncard)
support the image strategy offensive. In addition, a targeted
Residential marketing, a competition to link art and shopping
as well as a more active approach to the 3,000 recruits each year to educate them.
contribute to an attractive city identity.

The Bern-based advertising agency Cosmic has
against five other agencies in the competition for the advertising budget of
Schneider Electric. Image and
product advertisements and various events as part of a national
image campaign. This is intended to raise the profile and reputation of the
company headquartered in Ittigen. Schneider Electric
offers complete solutions in the field of energy distribution and
automation technology and employs 85,000 people in 130 countries.
countries.

(pr) The topic is hot: "Weblogs are revolutionizing business life and the media landscape", writes the SonntagsZeitung. So-called specialist blogs "could play an important role as a marketing tool in the future", says the MediaTrend Journal. What's the truth?   
At the moment, we are concerned with the changes in journalism: more and more people are deciding individually what information they want to receive at what time and through which channel. Bill Gates, for example, assumes that half of all readers will be reading newspapers online - or obtaining information online - in five years' time.
 
Media houses and information brokers need to pay more attention to the quality of their online presence, rethink web/print strategies and promote the creation and maintenance of reader communities; web/video and moblogs, RSS or podcasts etc. are possible options.
 
Previon AG, in close cooperation with KAYWA AG and the SMI School for Media Integration, is offering a new training course on the subject: Community journalism - from practice, for practice.
 
Course topics:
- Blogging for the Internet  
- Blogging for cell phones  
- Blogging for audio and video  
- Podcasting with iPod  
- Legal aspects  
- Rules of conduct, etc.